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FEATURES AND INTEGRATIONS OVERVIEW
  • All Features
    All Features

    Notifications, Time zones, Extras, Coupons, Refunds, and more

  • All Integrations
    All Integrations

    Whatsapp, Paypal, Teams, Zoom, Zapier, Google Calendar, and more

  • Reserve with Google
    Reserve with Google

    Accept bookings via Google Search and Maps

  • WordPress Plugin
    WordPress Plugin

    Add Trafft booking form to any page of your WordPress website

    Resources
  • Trafft Blog
    blog-2
    Trafft Blog

    Check out the latest information on industry trends and get advice for running a service business online

  • Guides and Documentation
    docs-2
    Guides and Documentation

    Get a detailed explanation of how every Trafft feature and integration work

  • Our Story Our Story

    Read about Trafft’s story, mission and values we share

  • Investor Relations Investor Relations

    Reach out to us if you are interested in investing in Trafft

  • Affiliate Partners Affiliate Partners

    Join us on our journey of helping service businesses thrive through automation

  • Why Trafft Why Trafft

    Learn more about why you should choose Trafft

  • Partners Partners

    Partner with Trafft and expand your market reach

  • Contact us Contact us

    Feel free to reach out if you have any questions or suggestions

Features
FEATURES AND INTEGRATIONS OVERVIEW
  • All Features All Features

    Notifications, Time zones, Extras, Coupons, Refunds, and more

  • All Integrations All Integrations

    Whatsapp, Paypal, Teams, Zoom, Zapier, Google Calendar, and more

  • Reserve with Google Reserve with Google

    Accept bookings via Google Search and Maps

  • WordPress Plugin WordPress Plugin

    Add Trafft booking form to any page of your WordPress website

Resources
    Resources
  • Trafft Blog

    Check out the latest information on industry trends and get advice for running a service business online

    blog-2
    Trafft Blog
  • Guides and Documentation

    Get a detailed explanation of how every Trafft feature and integration work

    docs-2
    Guides and Documentation
About Us
  • Our Story Our Story

    Read about Trafft’s story, mission and values we share

  • Investor Relations Investor Relations

    Reach out to us if you are interested in investing in Trafft

  • Affiliate Partners Affiliate Partners

    Join us on our journey of helping service businesses thrive through automation

  • Why Trafft Why Trafft

    Learn more about why you should choose Trafft

  • Partners Partners

    Partner with Trafft and expand your market reach

  • Contact us Contact us

    Feel free to reach out if you have any questions or suggestions

Google Tag Manager

If you manage multiple Pixels through Google Tag Manager (GTM) and advertise across various platforms, connecting your Trafft Booking Page with GTM allows you to track crucial metrics and traffic sources. This integration enables you to gather data for remarketing efforts and more streamlined analytics.

The Google Tag Manager integration for Trafft is free and will not be counted towards your total number of Custom Features & Integrations.

To enable this integration, navigate to the Features & Integrations section within Trafft. Locate the "Google Tag Manager" integration, and activate it with a simple click on the "Enable" button.

gtm-enable

Once enabled, the card will refresh to display a "Set Up" button. Clicking this button will open a new page with instructions on how to find your Google Tag Manager Container ID. Once you locate it, simply paste it into the designated field as shown in the image below

gtm-id

After pasting the ID, click on the "Save Changes" button that appears at the bottom of your screen and your GTM account will be connected with your Trafft account.

Please note that Trafft sends the custom event "trafft_booking_success" to GTM. To test if this event is functioning correctly, navigate to the "GTM Preview" page (within GTM) and test the URL.

Trafft uses dynamic routes for the booking form. If you set a conversions goal destination URL, for example, '/step-4', and a user arrives at the booking page from service details, the number of steps is reduced by 1, resulting in the success page being '/step-3'.

Here are the details of the custom event that you can track in GTM:

  • category: 'TRAFFT_BOOKING'
  • event: 'trafft_booking_success'
  • action: 'trafft_booking_success'
  • label: 'trafft_booking_success'
  • value: 'trafft_booking_success'

Use this information to set up custom event tracking in GTM and monitor successful bookings on your Trafft Booking Page.

Have more questions

If you face an issue, and cannot find an answer in the documentation, feel free to submit a support ticket!

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