Go-to resource to grow your service business

For Salon Owners

The Art of Salon Staff Management

Having your own salon, working with people, and making them beautiful can be a very rewarding job, but to have a successful business and happy employees, you must be on top of the game when it comes to salon staff…

Tijana Cuviza
October 2, 2024

For Salon Owners

Salon Hashtags to Use for Promoting Your Salon on Social Media

salon hashtags cover image of a beauty salon

Due to its growing popularity, many businesses have turned to social media for marketing. One exceptional visibility tool that social media sites provide is hashtags.

Barbara Stankovic
September 27, 2024

For Salon Owners

Salon Branding Guide – Give a Voice to Your Salon

salon branding with trafft scheduling software

You’ve finally decided to dive into the waters of entrepreneurship? You’ve got the skills in your hands to make people beautiful, but not much experience with branding? We’re here to help you!

Tijana Cuviza
September 18, 2024

For Salon Owners

Salon Social Media Marketing 101

Hairdressing salon composition with characters of female workers and clients sitting on chairs combing drying hair vector illustration

Social media platforms can offer you so much more than just a way to stay in touch with friends and family. People use it for a great deal of other things as well, from discovering new brands and trends to…

Barbara Stankovic
September 17, 2024

For Service Businesses

How to Use Email Marketing to Increase Bookings for Your Service Business

Ever wonder how to fill up your appointment book without spending a fortune? Let’s talk about email marketing for service businesses. It’s a powerful tool for companies trying to increase reservations and give clients a direct line without going over…

Tamara Jovanovic
September 17, 2024

For Salon Owners

Salon Marketing Strategy to Get From Clicks to Customers

Developing a salon marketing strategy is essential to promote your business successfully. The salon industry becomes increasingly competitive each day and creating a well-defined salon marketing strategy will make you stand out in the competitive landscape.

Barbara Stankovic
September 11, 2024

For Salon Owners

5 Effective Ways to Optimize Salon Scheduling

Time is money – this is especially true when owning a salon business. Every minute counts, and is an opportunity for additional revenue and profits. That’s why you need to be on top of the game with scheduling your clients…

Tijana Cuviza
September 6, 2024

For Salon Owners

29 Salon Marketing Ideas to Boost Your Business

Coming up with fresh and impactful salon marketing ideas is hard. Between juggling your daily responsibilities as a salon owner, managing employees, servicing clients, and taking care of taxes it’s completely normal to run out of inspiration when it comes…

Barbara Stankovic
September 6, 2024

For Salon Owners, Resources

24 Best Salon Booking Apps in 2024 + In-Depth Reviews

If you still haven’t utilized online booking in your salon, what are you waiting for? But don’t worry, it’s not too late just yet. Maybe you’ve waited for our blog on the best salon booking apps in 2024.

Tamara Jovanovic
September 6, 2024

Guides and Tutorials

Trafft Hacks: How to Create and Manage Employees with Trafft

How to create and manage employees using a booking solution

If you are a business owner handling multiple employees’ schedules, you know how overwhelming it can be to keep everything organized. Whether you’re coordinating appointments, managing shifts, or navigating time-off requests, the complexity of making a schedule that works can…

Barbara Stankovic
August 30, 2024

Resources

Trafft vs. Calendly: A Comprehensive Scheduling Tool Comparison

In a world where time is more valuable than ever, efficient scheduling can make all the difference in staying organized and productive. This goes for both your personal and professional obligations. However, with a substantial number of scheduling tools available,…

Barbara Stankovic
August 30, 2024

For Salon Owners

Guide to Salon Cancellation Policy + Templates & Examples

One of the challenges every salon owner faces is client management. This includes cancellations. And when clients cancel the appointment for whatever reason, they may not be aware of the consequences.

Barbara Stankovic
August 30, 2024

Trafft’s blog