Do you want to attract new customers to your salon? Do you want customers to view your services as worth paying extra for?

If this is your goal, use the salon marketing ideas in this article to promote your salon business.

In the business world raising prices is normal.  A salon price increase notice is fine when the demand is higher than the supply. For example, when bookings are more than 85% of capacity for a period of two to three months, this is a good time to increase the prices.

Looking for barbershop design ideas?

Oh, we have some really nice ones here.

The idea of the contemporary barbershop has experienced a well-deserved revival in recent years. Both trendsetters and fans of the classics have been getting their hands on the barbershop’s perfect mix of functionality and old-fashioned luxury.

Does a hairdressing consultation scare you?

It shouldn’t.

When dealing with all the intricacies of being a stylist, effective communication is key. Without it, you will have a hard time fulfilling your client’s expectations. Terms like balayage, foilyage, and color melting can be a minefield of miscommunication.

Customers expect that a beauty or hair salon will offer different treatments, so their first question will be, “What treatments does this place offer?” It is kind to give the client a friendly response, but it may be more practical to have a list that shows what the salon offers, using a salon menu.

A spa menu is a printed document that shows the reader the unique character of the business. It explains what the salon is all about and what services it offers. It is a way of branding the business and must be attractively designed, clear, and consistent. Consistency is crucial when the spa has more than one location. The menu gives the customer the confidence that they can go to any of the locations and receive the same treatment with the same quality standard.

Instagram and other social media are huge marketing platforms in the beauty industry. There are endless ideas and inspiration that hairstylists, beauty enthusiasts, can draw from. A hairstyle can make or break a whole look. Hair can be a major priority for many. That’s why many Instagram accounts have gained such a large following.