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White label booking software for agencies

Sell Trafft’s brandable scheduling platform as your own

Trafft White Label is the perfect solution for digital agencies and web developers working with clients who need a powerful booking system for their operation.
A screenshot that illustrates a Trafft booking form with Trafft branding replaced with Agency branding
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What is white labeling?

The photo represents Trafft branding on the booking form being replaced with an Agency branding

White label scheduling software is an online appointment system that’s been created by another company, but others are allowed to rebrand and sell it as their own software to clients in industries like:

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Home services

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Automotive repair

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Salons, beauty, wellness, spa

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Healthcare

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Personal training

In the case of Trafft, digital agencies, web designers, and developers remove Trafft’s branding and replace it with their own. Their clients then see their agency branding every time they use the software to create and manage bookings.

The benefits of white label scheduling software

If you build websites and apps for service providers that take bookings, here are some of the reasons why white labeling is the way to go:

Build a customizable reservation system

You’re the authority when it comes to building high-converting websites for clients. Don’t compromise by integrating your client’s new site or app with an inferior booking solution. Leverage the power of Trafft's online booking platform to create better online booking experiences for your clients and their end users.
A screenshot showing the options for the customization of Trafft white label booking form

More revenue for clients

Build your client a great-looking website, pair it with a top-of-the-line scheduling engine, and watch as their business grows. They’ll schedule more appointments and hit their revenue goals faster than ever — and they’ll have you to thank for that.
A screenshot showing Agency white label business dashboard

More revenue for you

One-off website projects can be lucrative. However, they are time-consuming and offer no guarantee of future income. By adding booking software to the custom solutions you offer clients, you can start charging a separate recurring fee on top of the one-time website cost.
A screenshot of the billing page in the Trafft agency dashboard

Stand out among competitors

A lot of agencies sell the same services to the same client segments. Want to stand out? Offer your own booking software. An agency that brings more value to the table is exactly what new clients are looking for. And when others ask them for referrals, yours is the one they’ll recommend.
A screenshot showing tenant’s profile in the Trafft agency dashboard

Build a customizable reservation system

You’re the authority when it comes to building high-converting websites for clients. Don’t compromise by integrating your client’s new site or app with an inferior booking solution. Leverage the power of Trafft's online booking platform to create better online booking experiences for your clients and their end users.
A screenshot showing the options for the customization of Trafft white label booking form

More revenue for clients

Build your client a great-looking website, pair it with a top-of-the-line scheduling engine, and watch as their business grows. They’ll schedule more appointments and hit their revenue goals faster than ever — and they’ll have you to thank for that.
A screenshot showing Agency white label business dashboard

More revenue for you

One-off website projects can be lucrative. However, they are time-consuming and offer no guarantee of future income. By adding booking software to the custom solutions you offer clients, you can start charging a separate recurring fee on top of the one-time website cost.
A screenshot of the billing page in the Trafft agency dashboard

Stand out among competitors

A lot of agencies sell the same services to the same client segments. Want to stand out? Offer your own booking software. An agency that brings more value to the table is exactly what new clients are looking for. And when others ask them for referrals, yours is the one they’ll recommend.
A screenshot showing tenant’s profile in the Trafft agency dashboard

How does Trafft white label booking software work?

Trafft enables clients to offer online appointment booking, organize team schedules, accept online payments, send automated reminders, and more.

Now, what if you could make the Trafft name and branding disappear so you can take its place and reap all the rewards?

How does the process work?

A photo showing a signup process for Trafft agency white label

Step 1: Create an account

Sign up and create an account with Trafft. Choose the plan below that best suits your needs and start a 14-day free trial.

A photo showing customization options for the Trafft agency dashboard

Step 2: Add your branding

Trafft white label scheduling software is fully customizable. Upload your logo, add your brand colors, and choose a custom URL so your clients’ booking pages will be automatically created with your agency’s domain and automated notifications sent from your branded email.

A photo showing the options agency owner has for the tenants created

Step 3: Set your prices

Purchase Traffit at a discounted bulk rate. Then sell subscriptions for this reservation management system to clients via your preferred channels at monthly or annual pricing of your choice.

A photo showing a list of tenants in the Trafft agency dashboard

Step 4: Start selling

You can sell your white label booking software to as many clients as your plan allows for. Your Trafft dashboard makes it easy to manage these accounts, user logins, and more.

Pick your plan: Trafft white label pricing

We offer three Agency plans based on the number of clients you need an online booking platform for.

*To explore Trafft features and integrations, and to find recommendations on how to charge your clients, please check the FAQs section.

Agency 3Agency 5Agency 10
Number of accounts you can resell to clients3510
Number of features you can activate per accountUnlimitedUnlimitedUnlimited
Number of booking templates availableUnlimitedUnlimitedUnlimited

*To explore Trafft features and integrations, and to find recommendations on how to charge your clients, please check the FAQs section.

Not Ready to Get Started?

Why your clients will love this scheduling software

Consumers love the convenience of making appointments online. There’s no lengthy hold time to deal with nor staff struggling to get their systems to work. They just open up the form, select a date and time, choose other specifications, and book. Service providers love online appointment systems, too. When they work to their advantage, that is. Here’s why tens of thousands of businesses love Trafft.

A photo showing available booking templates and the customization options

Creates a professional looking booking page

With Trafft, you can create a well-organized, modern booking page you can fully customize to match your client’s brand and embed it into your client’s website.

A screenshot of the Trafft agency dashboard

Manage multiple locations

Business owners are able to manage every location’s appointments, clientele, and staff schedules through a single dashboard.

Trafft booking page and an appointment booking form

Be available for booking 24/7

Just because a business closes for the day, bookings don’t need to. Online scheduling allows customers to make appointments anytime.

A photo showing all the available integrations in the Trafft agency white label

Automate and simplify business

Trafft integrates with essential business tools like payment processors, online calendars, and marketing tools.

A photo showing an automated email reminder sent from Trafft

Reduce no-shows with email reminders

Automatic email reminders notify both employees and customers about upcoming appointments and help reduce no-shows.

A photo showing the performance metrics in the Trafft white label dashboard

Monitor business performance

Trafft helps increase sales by providing comprehensive business reports that track the business performance through vital KPIs and statistics.

FAQ

How much do Agency plans cost per month?

An Agency plan is a bundle of Scaling plans, the highest Trafft plan that includes all features.


Monthly pricing isn’t available. That said, you receive a deep discount when you sign up for the annual Agency plan.


Agency 3 gets you 3 client accounts, Agency 5 gets you 5, and Agency 10 gets you 10.


Find more details on the Scaling plan here.

How much money will I save by buying an Agency plan vs. a Scaling plan?

Each individual Scaling plan costs $48.30 a month. Or $24.50 a month if you get an annual plan. That means you’d spend anywhere between $294.00 and $579.60 a year for just one client account.


The Agency 3, 5, and 10 plans give you multiple client accounts. Here’s how the prices compare if you were to buy them as annual Scaling plans compared to bundled Agency plans:


Agency 3: $882 vs. $706 ($176 savings)


Agency 5: $1,470 vs. $882 ($588 savings)


Agency 10: $2,940 vs. $1,176 ($1,764 savings)


How many clients can I resell this Trafft software to?

On the Agency 3 plan, you can resell 3 accounts.


On the Agency 5 plan, you can resell 5 accounts.


On the Agency 10 plan, you can resell 10 accounts.


If you need additional accounts, contact us and we will add them to your Agency account.

What types of clients can I use this for?

Technically, you can use Trafft booking software for any organization that needs powerful scheduling tools — for their website or as a standalone booking solution.


That said, there are certain brands and organizations that tend to need this level of customization and control more than others. For example:

  • Government agencies that need a reliable online appointment system (like the DMV)
  • Home improvement pros zameniti sa Home improvement professionals
  • Auto body shops zameniti sa Auto shops
  • Salons and barbershops that would benefit from bookings automation
  • Coaches and consultants that need a B2B software for bookings
  • Tutors and teachers that want to automate and simplify student scheduling

What’s the difference between accounts and users?

Client accounts are different from users. Each account you resell comes with 15 users. This means your clients will be able to add up to 15 people (i.e. employees, contractors, contributors, etc.) to their accounts.


If your clients need to add more users, every additional user costs $11.99+VAT / user. So in addition to coming up with your own custom plan pricing, you should figure out how much you want to charge for additional users as well.


How much should I charge my clients?

It’s up to you. Pricing strategies for SaaS products typically take into account the cost of the software plus how much time you’ll actually spend customizing and maintaining it.


That said, we’ve taken care of building and maintaining the software. Aside from configuring the settings to your client’s liking and ensuring that their online scheduler helps them capture as many bookings as possible, there isn’t much more for you to do. Maybe the occasional troubleshooting or tweaking will be in order, but that’s about it.


So let’s say it’s costing you $706 a year for an Agency 3 plan. At the very least, you’d want to charge each client $235.33 a year or $19.61 a month to break even. 


If they were to purchase the software on their own, they’d spend $294 a year or $48.30 a month. So setting your prices below these rates, but above your profitability line would be ideal!

What features and integrations can I offer to my clients?

Our Agency plans include all Trafft features and integrations. This means you'll be able to offer them all to your clients. However, if you wish, you can restrict and disable some integrations for your clients.


Trafft comes with features like:

  • White labeling
  • Custom domains
  • 10 SMS credits per month/per account
  • Unlimited booking templates
  • Unlimited appointments
  • Location management
  • Recurring appointments
  • Payment refund
  • Coupons
  • Custom roles
  • Custom Fields (Intake Forms)
  • Email, SMS and Whatsapp notifications
  • Google, Outlook and Apple calendar synchronization
  • Online payments via Stripe, PayPal, Authorize.net and Mollie
  • Online meetings via Google Meet, Microsoft Teams and Zoom
  • Customer relationship management (CRM) functions
  • Third-party integrations such as Zapier, Reserve with Google, and more

To see a full list of Agency plan features, check out our Pricing page. All features under Scaling are included in each Agency plan.

What are SMS credits?

SMS notifications are charged separately. And every notification is priced based on the country, carrier, and message length (number of segments).


So SMS credits are basically dollars on the SMS balance. Each client account comes with 10 SMS credits a month.


In the United States, for example, 10 SMS credits (or $10 in SMS credits) can be enough for roughly 600 to 800 message segments.


If your clients exceed that limit, you can always recharge the balance as needed.

Do I even need white label scheduling software?

You don’t have to use the white label feature to customize the look and feel of Trafft’s software when creating accounts for your clients. However, white labeling has its benefits.


For starters, you can make a hefty profit by reselling this software as your own solution.


Secondly, white labeling software is a great way to build trust with clients. Instead of being an agency that installs a number of plugins and then leaves the clients to deal with the third party when they run into issues, you become their go-to resource for all things related to their site.

What do I get access to in the 14-day free trial?

Everything! This is your chance to test out Trafft as well as the white label feature.


If you’re still unsure, schedule a demo and we’ll walk you through all this booking software has to offer for you and your clients.