Meta Pixel

If you're running advertisements on Facebook and find it crucial to track the number of visitors landing on your booking page from these ads, create remarketing audiences, and generate lookalike audiences, Trafft's booking page integration with Facebook Business is the solution you need.

Simply connect your Trafft account with your Facebook Business account to unlock these powerful features.

The Meta Pixel integration for Trafft is free and will not be counted towards your total number of Custom Features & Integrations.

To enable this integration, navigate to the Features & Integrations section within Trafft. Locate "Meta Pixel", and with a simple click on the "Enable" button, you can activate the integration.

After enabling the integration, the card will refresh to display a 'Set Up' button. Clicking this button will open a new page with instructions on how to find your Pixel ID. Once you have your Pixel ID, simply paste it into the designated field as shown in the image below.

After pasting your Pixel ID, click on the 'Save Changes' button that appears at the bottom of your screen. This action will complete the connection between your Facebook Ads account and your Trafft account.

By enabling this feature and entering your Pixel ID, you can track visitors from Facebook ads to your Trafft booking page, create remarketing audiences, and utilize look-a-like audiences for targeted advertising.

Custom tracking events

CustomerCreated

Trigger: Triggered when a customer selects the “Create an account” option during the booking process or registers on the booking website.

Why use it: Track how many new users are registering on your platform.

BookingProcessStep

Trigger: Every time a customer clicks "Continue" or "Choose" during the booking flow.

Why use it: See where customers are dropping off in the process.

ConfirmBooking

Trigger: When the customer clicks the final "Book Now" button.

Why use it: Measure successful booking attempts before payment/confirmation.

How to Confirm New Events in Meta

Meta (Facebook) requires you to manually review and confirm new custom events before they can be used for "Custom Conversions" or Ad Campaigns.

Follow these simple steps to ensure your data is flowing correctly:

Step 1: Open Data Restrictions

In your Meta Events Manager, scroll down to the Data restrictions section and click the Review button under "Manage event blocking."

Step 2: Review Actions Required

A window will pop up showing Event statuses. Click on the Action required tab. You will see your new events listed here as "Inactive" until you approve them. Click on Confirm or block.

Step 3: Approve the Event

A detail window will appear.

Select the option "Confirm the custom event."
This tells Meta that this event is legitimate and belongs to your business.
Click the blue Confirm (Potvrdi) button at the bottom.

Step 4: Verification Success

Once confirmed, you will see a success message. Your event is now ready to be used for tracking and ad optimization.

Step 5: Check Confirmed List

You can verify that all events are active by clicking the Confirmed tab in the Event Statuses window. All events should now show a green "Active" status.

Note: If you don't see these events in your Meta Business Suite immediately, try performing a test booking on your Trafft site first. Meta needs to "see" the event happen once before it shows up in the "Action Required" list.