Customers use booking pages to reserve an appointment fast and from the comfort of their homes. These booking pages have intuitive and efficient designs.
Anyone can use a booking page, whether for loyal customers or prospective ones. In most cases, booking takes only a few easy steps. It gives the business a professional presentation, and it makes the entire process much easier for everyone.
The business owner, for example, can minimize booking administration by using a booking website. That gives them more time to focus on other, more important aspects of running a business.
Why are booking pages so important and what kind of booking page design should you use?
Read on to find out.
Why Should You Have a Dedicated Booking Website?
Every business is unique and thus has different needs for design and functionality.
Hotels, restaurants, and travel agencies benefit from a good booking website.
Besides the booking form, it should have enough information so that visitors know what they are signing up for.
With hotels and restaurants, it is smart to add some images so people know what the facilities look like.
Booking Website Goals
The scoring of bookings is very important for travel agencies, hotels, and similar businesses.
There are several third-party websites that can do that, but it is much better to do that through your own website. Direct bookings benefit you in different ways:
- Save commissions. You don’t need to pay extra for third-party website services. That increases your income.
- Build a rapport with customers. You interact with customers directly. This makes communication more personal than when it goes through another website.
- Improve the image of your brand. Customers find it easier to relate to and recognize your brand.
A booking website will bring in more clients and generate more leads. But it does more. It reduces costs and provides a better and more personal customer experience. Keep these benefits in mind when you make your own booking page design.
How to Improve Your Booking Site’s Efficiency
A booking page must bring in more money. It should bring in more bookings and thus you make more money. Here are eight tips to reach a higher conversion on your booking website.
Make Your Booking Website More User-Friendly
Potential clients that visit your website for the first time, look for a quick and easy experience. If they don’t find that user-friendly experience, they will seek a better experience elsewhere. User experience is everything.
Use Visual Support on Your Booking Website
People are more responsive to images than to text. So, if you want the attention of your prospective customers, you should use pictures and videos.
Spotlight Your Unique Selling Points
Use your booking website to promote what makes your business different from the competition. That is hard to do with a third-party website.
Show Your Branding Identity
Strong branding makes you stand out from the rest. Put extra emphasis on your brand on your own booking website.
Show Off Your Expertise
People are more inclined to book with someone experienced in the field. People will have more trust in you and your services.
Use your booking website to convey your expertise. When people realize that you have the skill and know-how, they will book faster and bring in new customers.
Add Reviews and Testimonials
Social proof, through reviews and testimonials, is powerful. People copy other people. A bit of hyping your services on the internet won’t hurt.
It is, in fact, one of the strongest marketing techniques available.
Add Links to Your Social Media Outlets
You further increase the distribution of your booking website by adding social media links. That increases your website’s potential to go viral. When it goes viral, you will have more bookings than you could ever imagine.
Add Calls to Action
You need to make it clear what your website visitors should do. Place an obvious button with the text “Book Now!”
Create a Simple Booking Process
You want to please people when they go to your website. An important part of that is making straightforward booking processes.
You can make your business more professional and reach a larger audience with a booking website.
Do you need ideas for a better-looking booking page design? You will find a lot of inspiration in the booking page design examples below.
There are booking websites from all over the world. Find inspiration and start your own website project today.
Booking Page Design Examples
Landing Page Hero
Flower Medical – Hero Section
Website – Tickets page
Rental booking website — Untitled UI
The visual appeal of this design lies because the booking page has many elements of the Airbnb website.
Docment – Appointment Header Concept
A booking page in dark mode created with Trafft
Good Travel Web App Design
Here you find a presentation of a concept travel web app. It has a unique user interface by Harshil Acharya.
Appointment with a doctor
Hotel Scape Landing Page
Find inspiration on Taufiq Anshori’s hotel booking website.
The designers of this example created a mobile app where you can book apartments. There are various search filters and you can find anything from popular to the most uncommon destinations.
Booking website — Untitled UI
This booking website concept allows you to search for different accommodations.
Stanford Park Hotel
This is another example of a booking page design you can use to promote your services.
Ticket UI for Natural Desktop
The purpose of Gleb Kuznetsov is to offer flight tickets.
One Week Wonders
Hotel Booking Page
FAQ about designing a booking page
What are the essential elements that should be included on a booking page?
You can expect to find a list of available dates and times, pricing information, and a place for clients to submit their personal information and payment methods on a booking page.
The customer service provided to travelers can be improved with the addition of a confirmation page and the ability to make changes or cancel reservations.
How can I make my booking page easy to use and navigate for my customers?
Your booking page should have a straightforward design that is easy to use, with obvious labels and headings. Trafft‘s booking page is automatically set up like this.
It is important to make the booking process as simple and straightforward as possible, so make use of user-friendly design elements like dropdown menus, checkboxes, and radio buttons. Make sure everything is legible and simple to grasp.
What design elements can I incorporate to make my booking page visually appealing?
Using high-quality photos, interesting typefaces, and enticing color schemes are all great ways to make your design more visually appealing to your target audience.
Put your items or services on display with eye-catching visuals that emphasize their best qualities. Maintaining a uniform visual style across your booking page can also help it look more professional.
Should I include a calendar or a date picker on my booking page?
Having a calendar or date picker available might simplify the process of choosing a time and day for services.
Make sure the date picker or calendar can be quickly navigated, with clear instructions and visual cues to show which dates and times are available for reservations.
How can I optimize my booking page for mobile users?
With responsive design, you can make your booking page fully mobile-friendly and simple to use on any device.
Reduce the need to scroll and make sure everything is legible without pinching.
Making a reservation should be as easy as possible, therefore make sure all buttons and fonts are big and easy to read.
How can I make sure my booking page is secure and trustworthy for customers to use?
Use a reputable payment provider and SSL encryption on your booking page to keep customer information safe.
To ensure clients that their personal and financial data is safe, trust signals like security badges and customer ratings should be displayed.
Make your contact information easily accessible and offer support to help customers with any problems they may be having.
How can I streamline the booking process to minimize customer frustration and abandonment?
Simplify the form fields and provide clear instructions to speed up the reservation procedure.
You can reduce the number of bookings that are abandoned by notifying clients automatically.
Keep an eye on the booking procedure to find any slowdowns and fix them as soon as possible.
Should I include pricing information on the booking page or wait until later in the process?
Customers will be better able to make a well-informed decision about whether or not to proceed with a booking if pricing information is included on the booking page.
On the other hand, if your pricing is intricate or changes depending on the customer’s choices, it might be better to reveal that information later on.
How can I encourage customers to complete their booking once they have started the process?
Use obvious CTAs like “Book Now” or “Complete Reservation” to get customers to finalize their bookings.
Send automated emails to customers to prompt them to finish their booking and provide discounts or freebies as incentives.
How can I use customer feedback to improve my booking page design and functionality?
Take into account user comments to fix issues such as unclear directions and illogical form fields. Monitor how users are feeling and any problems they may be having by using analytics tools.
In order to enhance the reservation process, it is important to test out new designs and features and get feedback from clients.
Conclusion on the Best Booking Page Design Examples
Time is money. That is becoming ever more true in today’s business world. Every wasted minute is wasted money. By improving your booking page design, you can stay on top of the situation. A reliable and clear booking page empowers you and lets your business run in the most efficient way possible.
If you enjoyed reading this article about booking page design, you should read these as well:
- Services Landing Page Examples to Inspire You
- How to Create an Online Booking System (with Trafft)
- The Best Online Booking Systems You Can Use Today