10 Salon Industry Trends in 2023 to Step up Your Game

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Staying up to date with the latest salon industry trends is a must if you want to step up your game and run a successful salon. From organic shampoos to next-level customer experience, you constantly need to step up your game in order to stay on top of the minds of customers. 

The beauty industry continues to evolve at an unprecedented pace in 2023 despite setbacks due to Covid-19. The most recent salon industry statistics show an estimated US$215.65 billion in 2022 in revenue. With a compound annual growth rate of 7.55%, it’s expected to reach a fantastic US$383.8 billion by 2030. 

New salon trends come and go, but if you want to grow alongside the whole industry, you have to explore top trends in the salon industry. We’ve compiled a list of top beauty & hair salon trends to help you make the right decisions in your business. Let’s see what customers appreciate and what makes them loyal to salons in 2023!

Top 10 Salon Industry Trends in 2023 Overview

What are the top salon industry trends that are shaping the industry in 2023?

  1. Sustainability & Wellness
  2. Inclusivity & Diversity
  3. Personalized Approach
  4. Salon Experiences Powered by Technology
  5. Increased Retail Sales
  6. Comfort is The King
  7. Expanding with New Services
  8. Connection Over Transaction
  9. Online Consultations
  10. Mobile Salons

Beauty Salon Industry Trends

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Sustainability trends for beauty salons

The whole world becomes increasingly conscious of the environmental impact various products have. Because of that, people are more mindful of products they use and as a beauty salon owner, your job is to embrace sustainable practices. What does this mean?

You should adopt eco-friendly practices and use cruelty-free and organic products in your salon. It’s also a great idea to reduce waste and implement energy-efficient systems by recycling and composting. You can capitalize on this sustainability trend in the salon industry by offering holistic beauty treatments, meditation spaces, and offer organic beauty products to improve customer satisfaction and take a holistic approach to self-care. 

Inclusivity & diversity

Shift towards inclusivity and diversity is something we’ve been looking forward to, but what does it mean exactly when it comes to beauty salon trends? Salons should be at the forefront of this shift by offering a wide range of services and products to cater to customers of all ethnicities, hair types, and skin tones. 

This means you should think about offering specialized services and hiring experts that have extensive experience in providing them. Creating a salon that celebrates the uniqueness of each individual and fostering a sense of belonging and self-expression is something that will get you loyal customers all year round. 

Expanding with new services

Adding new services is a prominent beauty salon industry trend that’s driven by evolving demands and client preferences. Salons all over the world recognize this and decide to invest in expanding their offerings beyond traditional services. When you diversify your services, you’ll also diversify your income and position your beauty salon as a business that seriously considers customers’ preferences and needs.

By offering a wider range of services your salon can become a one-stop shop for customers looking to enhance their self-care and well-being. Diversifying your offering is convenient for customers and saves them time and money by scheduling multiple services in a single location. Instead of visiting different beauty salons, they can find it all at your salon and become loyal customers. 

Salon experiences powered by technology

Technology is taking over every aspect of our lives, and the same goes for salons. It’s revolutionizing the way customers interact with salons and technology as the salon industry trend is enhancing customer experience. One of the key ways technology is transforming the salon industry is through social media, websites, and enabling online bookings

Social media and even your own website are one of the most important salon marketing tools you should definitely utilize if you don’t want to stay behind salon trends. Customers, especially millennials and Gen Z, expect you to have a strong social media presence where you promote your services, but also your values. This builds trust which is one of the key factors customers consider when choosing a salon.

Another salon trend is allowing customers to book appointments online. Salon scheduling software is not just a matter of convenience, but also a matter of managing your salon effectively, receiving payments, tracking KPIs, customer loyalty, and attracting new customers. If you don’t give customers a user-friendly way to book appointments 24/7, they are now more likely than ever to go to your competitors who offer this. Plus, you’ll drastically reduce double bookings and no-show appointments so it’s a win-win situation. 

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Increased retail sales

Surprisingly or not, retail sales in salons are increasing. Whether it’s because of Covid-19 consequences or not, salon owners have decided to diversify income streams and even create online stores. What’s happening with this?

According to Kline, hair styling products are one of the most dominant salon industry trends with a 28,2% share of the sales, followed by shampoos that take up 27.8% of total retail sales. Consumers are interested in products that can help them with repair and conditioning, but they also buy products that serve multiple purposes. Lately, volumizing products have also experienced a spike in sales, and color care products are popular as always. By analyzing these trends in retail sales, we can see that consumers are looking for sustainable products for hair care that will give them long-lasting results.

Hair Salon Industry Trends

Personalized approach

Customers don’t want to feel like they are on a conveyor belt when they visit your salon or interact with it online. Times, when you could greet every customer in the same way without even a dash of personalization, are long gone. If you want your salon to grow and stay on trend, it’s vital to invest effort and resources into taking a personalized approach with every customer. 

This can be anything from taking notes about their preferences to offering customers discount coupons – your best bet to increase your revenue and profit is to build a base of loyal customers. 

Comfort is the king

One of the most important hair salon industry trends that is gaining popularity is the emphasis on comfort. Customers aren’t buying simple haircuts anymore – they buy the whole experience. By offering beautifully scented products, oils, and warm towels – you’ll contribute to how comfortable your customers feel. Remember to focus on creating a relaxing, enjoyable, and personalized experience for customers if you want to go over and beyond in making them feel special. Using high-quality products and embracing technology is a fantastic way to make your customers feel valued, comfortable, at ease, and well-cared for. 

Online hairdressing consultations as a new hair salon industry trend

With the advancement of video conferencing platforms and communication tools, one of the hair salon trends is definitely hairdressing consultations. You now have the prime opportunity to connect with customers remotely and consult them before they physically visit your salon. This is especially important for high-end and busy clients to discuss their desired looks, receive professional advice, and get personalized recommendations for products or services. All from the comfort of their own home. 

Mobile hair salons

Mobile hair salons are definitely trending right now, and they are another trend that emerged during the pandemic. They offer you a chance to provide a convenient and personalized alternative to the traditional hair salon experience. With the flexibility of location, undivided attention, privacy, and eco-friendly services, we think mobile hair salons are here to stay. The most important thing is that they meet the evolving needs and customer’s preferences and that’s the most important thing you need to care about. 

Connection over transaction

This goes for both beauty salons and hair salon industry trends – customers choose service providers based on connection. It’s not enough to provide high-quality services anymore, because customers rate the overall experience in your salon. From the first touchpoint – whether it’s on Instagram, website, or passing by your salon – everything matters to customers. Because of that, you have to pay attention to stay on brand and provide a cohesive experience in your salon.

Everything from your Instagram posts to your booking form gives you a chance to form meaningful connections with customers right off the bat. Later on, when they show up for an appointment, you need to provide services and offer them experiences that will foster that connection. Remember, people buy from people they trust.

Stay On-Trend with Trafft

If you want to provide your customers with an exceptional customer experience in your salon, Trafft is here to help. First impressions matter, and Trafft’s online booking website will sweep your customers off their feet right from the start. They’ll schedule appointments 24/7 even when you’re on a family vacation and choose time slots that work for everyone without numerous back-and-forth messages. 

Rescheduling and cancellations won’t mess with you anymore, because everything is done in just a few clicks. But the most important thing is that both your employees and customers will get automated appointment reminders, notifications about any changes, and booking confirmations. You can even receive upfront payments, manage employees and track important salon KPIs that will tell you whether you’re staying on-trend. Ready? Try Trafft for free now!

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Tamara Jovanovic
Tamara Jovanovic

Tamara Jovanovic is an SEO Content Specialist who enjoys learning about different industries, people, and how to solve problems through content. She is curious by nature and eager to experiment with new ideas that could provide value to readers. Often she spends hours analyzing why things worked or didn’t so she could be equipped with data and improve with every new task. Likes reading, learning, playing games, growing plants, and enjoying a good cup of coffee.