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Staying up to date with the latest salon industry trends is a must if you want to step up your game and run a successful salon. From organic shampoos to next-level customer experience, you constantly need to step up your game in order to stay on top of the minds of customers.
The beauty industry continues to evolve at an unprecedented pace in 2025 despite setbacks due to Covid-19. The most recent salon industry statistics show an estimated generate a revenue of US$648.60bn in 2024 with a 3.11% CAGR (compound annual growth rate). It’s expected to reach a fantastic US$383.8 billion by 2030.
New salon trends come and go, but if you want to grow alongside the whole industry, you have to explore top trends in the salon industry. We’ve compiled a list of top beauty & hair salon trends to help you make the right decisions in your business. Let’s see what customers appreciate and what makes them loyal to salons in 2025!
Top 13 Salon Industry Trends in 2025 Overview
What are the top salon industry trends that are shaping the industry in 2025?
- Simplified beauty routines
- Biotechnological innovations
- Revival of classic beauty trends
- Sustainability & Wellness
- Inclusivity & Diversity
- Personalized Approach
- Salon Experiences Powered by Technology
- Increased Retail Sales
- Comfort is The King
- Expanding with New Services
- Connection Over Transaction
- Online Consultations
- Mobile Salons
Beauty Salon Industry Trends
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Simplified beauty routines: Minimalism meets efficiency
The beauty industry in 2025 is seeing a paradigm shift toward simplified beauty routines. Today’s consumers are prioritizing time-saving, multifunctional skincare regimens that combine the benefits of multiple products into one. For instance, hybrid products like tinted moisturizers with SPF, serums with anti-aging and hydrating properties, and cleansers that double as makeup removers are becoming staples.
This trend is driven by a combination of factors: the economic environment has made consumers more selective about their purchases, and a fast-paced lifestyle calls for efficient solutions that fit seamlessly into daily routines. Salons are adapting by offering streamlined skincare consultations, introducing product bundles that focus on essentials, and promoting less-is-more beauty services.
Key takeaway for salons: Consider partnering with brands that produce multifunctional products and design services that emphasize natural beauty and quick, effective results. This approach aligns with customer desires for simplicity and value.
Biotechnological innovations: science-backed beauty
Biotechnology is revolutionizing the beauty landscape by creating sustainable, effective ingredients that enhance performance and reduce environmental impact.
Technologies such as lab-grown peptides, plant-based collagen, and probiotic-infused formulations are no longer exclusive to luxury brands. These innovations have leveled the playing field, enabling smaller businesses and salons to incorporate high-tech solutions into their offerings.
The emphasis on biotech also addresses rising consumer concerns about sustainability. By minimizing waste and relying on renewable resources, these ingredients reduce the beauty industry’s carbon footprint. Salons can take advantage of these advancements by integrating biotech-based products into their treatments, from rejuvenating facials to hair care that repairs and protects.
Key takeaway for salons: Highlight the scientific benefits of your products and treatments to attract eco-conscious clients. Offer educational workshops or consultations that explain the science behind these advancements to build trust and credibility.
Revival of classic beauty trends: Nostalgia with a modern twist
What’s old is new again! The beauty industry is experiencing a revival of iconic trends, with vibrant red nails, voluminous blowouts, and powder blush making a strong comeback. These classic styles are being reimagined with a contemporary edge – think red nails paired with minimalist nail art, or vintage hairstyles updated with sleek finishes and subtle texture.
This trend is rooted in nostalgia, offering comfort and familiarity in uncertain times while allowing consumers to experiment with timeless elegance. Salons are well-positioned to capitalize on this trend by offering retro-themed services, showcasing vintage-inspired looks on social media, and educating clients on how to modernize classic styles for everyday wear.
Key takeaway for salons: Create themed packages or events celebrating vintage beauty. Showcase before-and-after transformations and tutorials that blend classic aesthetics with modern techniques to inspire clients.
Sustainability trends for beauty salons
The whole world becomes increasingly conscious of the environmental impact various products have. Because of that, people are more mindful of products they use and as a beauty salon owner, your job is to embrace sustainable practices. What does this mean?
You should adopt eco-friendly practices and use cruelty-free and organic products in your salon. It’s also a great idea to reduce waste and implement energy-efficient systems by recycling and composting. You can capitalize on this sustainability trend in the salon industry by offering holistic beauty treatments, meditation spaces, and offer organic beauty products to improve customer satisfaction and take a holistic approach to self-care.
Inclusivity & diversity
Shift towards inclusivity and diversity is something we’ve been looking forward to, but what does it mean exactly when it comes to beauty salon trends? Salons should be at the forefront of this shift by offering a wide range of services and products to cater to customers of all ethnicities, hair types, and skin tones.
This means you should think about offering specialized services and hiring experts that have extensive experience in providing them. Creating a salon that celebrates the uniqueness of each individual and fostering a sense of belonging and self-expression is something that will get you loyal customers all year round.
Expanding with new services
Adding new services is a prominent beauty salon industry trend that’s driven by evolving demands and client preferences. Salons all over the world recognize this and decide to invest in expanding their offerings beyond traditional services. When you diversify your services, you’ll also diversify your income and position your beauty salon as a business that seriously considers customers’ preferences and needs.
By offering a wider range of services your salon can become a one-stop shop for customers looking to enhance their self-care and well-being. Diversifying your offering is convenient for customers and saves them time and money by scheduling multiple services in a single location. Instead of visiting different beauty salons, they can find it all at your salon and become loyal customers.
Salon experiences powered by technology
Technology is taking over every aspect of our lives, and the same goes for salons. It’s revolutionizing the way customers interact with salons and technology as the salon industry trend is enhancing customer experience. One of the key ways technology is transforming the salon industry is through social media, websites, and enabling online bookings.
Social media and even your own website are one of the most important salon marketing tools you should definitely utilize if you don’t want to stay behind salon trends. Customers, especially millennials and Gen Z, expect you to have a strong social media presence where you promote your services, but also your values. This builds trust which is one of the key factors customers consider when choosing a salon.
Another salon trend is allowing customers to book appointments online. Salon scheduling software is not just a matter of convenience, but also a matter of managing your salon effectively, receiving payments, tracking KPIs, customer loyalty, and attracting new customers. If you don’t give customers a user-friendly way to book appointments 24/7, they are now more likely than ever to go to your competitors who offer this. Plus, you’ll drastically reduce double bookings and no-show appointments so it’s a win-win situation.
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Increased retail sales
Surprisingly or not, retail sales in salons are increasing. Whether it’s because of Covid-19 consequences or not, salon owners have decided to diversify income streams and even create online stores. What’s happening with this?
According to Kline, hair styling products are one of the most dominant salon industry trends with a 28,2% share of the sales, followed by shampoos that take up 27.8% of total retail sales. Consumers are interested in products that can help them with repair and conditioning, but they also buy products that serve multiple purposes. Lately, volumizing products have also experienced a spike in sales, and color care products are popular as always. By analyzing these trends in retail sales, we can see that consumers are looking for sustainable products for hair care that will give them long-lasting results.
Hair Salon Industry Trends
Personalized approach
Customers don’t want to feel like they are on a conveyor belt when they visit your salon or interact with it online. Times, when you could greet every customer in the same way without even a dash of personalization, are long gone. If you want your salon to grow and stay on trend, it’s vital to invest effort and resources into taking a personalized approach with every customer.
This can be anything from taking notes about their preferences to offering customers discount coupons – your best bet to increase your revenue and profit is to build a base of loyal customers.
Comfort is the king
One of the most important hair salon industry trends that is gaining popularity is the emphasis on comfort. Customers aren’t buying simple haircuts anymore – they buy the whole experience. By offering beautifully scented products, oils, and warm towels – you’ll contribute to how comfortable your customers feel. Remember to focus on creating a relaxing, enjoyable, and personalized experience for customers if you want to go over and beyond in making them feel special. Using high-quality products and embracing technology is a fantastic way to make your customers feel valued, comfortable, at ease, and well-cared for.
Online hairdressing consultations as a new hair salon industry trend
With the advancement of video conferencing platforms and communication tools, one of the hair salon trends is definitely hairdressing consultations. You now have the prime opportunity to connect with customers remotely and consult them before they physically visit your salon. This is especially important for high-end and busy clients to discuss their desired looks, receive professional advice, and get personalized recommendations for products or services. All from the comfort of their own home.
Mobile hair salons
Mobile hair salons are definitely trending right now, and they are another trend that emerged during the pandemic. They offer you a chance to provide a convenient and personalized alternative to the traditional hair salon experience. With the flexibility of location, undivided attention, privacy, and eco-friendly services, we think mobile hair salons are here to stay. The most important thing is that they meet the evolving needs and customer’s preferences and that’s the most important thing you need to care about.
Connection over transaction
This goes for both beauty salons and hair salon industry trends – customers choose service providers based on connection. It’s not enough to provide high-quality services anymore, because customers rate the overall experience in your salon. From the first touchpoint – whether it’s on Instagram, website, or passing by your salon – everything matters to customers. Because of that, you have to pay attention to stay on brand and provide a cohesive experience in your salon.
Everything from your Instagram posts to your booking form gives you a chance to form meaningful connections with customers right off the bat. Later on, when they show up for an appointment, you need to provide services and offer them experiences that will foster that connection. Remember, people buy from people they trust.
Tips for Integrating Salon Industry Trends into Salon Marketing
Staying ahead of industry trends is essential, but effectively incorporating them into your salon marketing strategy ensures your salon stays relevant and attracts the right clientele. Here’s how to do it:
Showcase trend-driven services and products
Align your offerings with current trends, such as simplified beauty routines or biotech-based products. Promote these services with targeted campaigns. For example:
- Launch a “Minimalist Beauty Package” featuring quick, multifunctional treatments.
- Highlight eco-friendly or biotech-driven products in your displays and promotions.
Use your website, social media, and in-salon signage to communicate how these offerings meet evolving customer needs.
Create educational content
Position your salon as a thought leader by educating clients about industry trends:
- Share blogs, social media posts, or videos explaining the benefits of biotechnology in beauty or how to achieve classic nostalgic looks with a modern twist.
- Host live Q&A sessions or workshops where clients can learn about these trends and how they’re incorporated into your services.
Educational content builds trust and showcases your expertise while attracting trend-savvy clients.
Leverage social media and visual platforms
Visual content is key to showcasing trends:
- Post before-and-after transformations, focusing on revival trends like blowouts or vibrant red nails.
- Use Instagram Reels or TikTok to demonstrate the simplicity of your minimalist beauty services or the effectiveness of biotech products in action.
- Engage clients by encouraging them to share their trend-inspired looks with a branded hashtag.
Social proof and authentic client testimonials amplify your marketing efforts.
Offer limited-time trend promotions
Create buzz and urgency by introducing limited-time promotions tied to trends:
- A “Vintage Glam Month” celebrating classic styles.
- Discounts on eco-friendly or biotech-based products for a “Sustainable Beauty Week.”
These promotions not only drive immediate bookings but also position your salon as trend-conscious.
Gather and act on client feedback
Ask clients for feedback on trend-driven services or products to refine your offerings. Use surveys, social media polls, or casual in-person conversations to understand what excites your audience. This feedback loop ensures your salon remains in tune with client preferences and evolving trends.
Stay On-Trend with Trafft
If you want to provide your customers with an exceptional customer experience in your salon, Trafft is here to help. First impressions matter, and Trafft’s online booking website will sweep your customers off their feet right from the start. They’ll schedule appointments 24/7 even when you’re on a family vacation and choose time slots that work for everyone without numerous back-and-forth messages.
Rescheduling and cancellations won’t mess with you anymore, because everything is done in just a few clicks. But the most important thing is that both your employees and customers will get automated appointment reminders, notifications about any changes, and booking confirmations. You can even receive upfront payments, manage employees and track important salon KPIs that will tell you whether you’re staying on-trend. Ready? Try Trafft for free now!
