Online consulting – How to get into this field and be successful

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Online consulting may be a profession that you have not considered before, but consulting is still one of the best ways to make money online. If you have mastered a skill that is in demand, and you are knowledgeable and willing to advise, then there is nothing stopping you. You can take advantage of these skills and find a place where you can start doing things to help others.

In today’s competitive marketplace, there are a lot of business owners that need a specialist that can resolve the specific issues they have.

And as the internet can connect us no matter where we are located, they usually look for professional online consulting companies that can offer solutions.

An increasing number of people are going all-in as a self-employed consultant, and it is a popular move for people from different industries.

In the past, this option was more available to senior managers that took early retirement and had significant experience.

However, there are now more opportunities than ever, and individuals should take advantage of them.

So, what does it take to become a serious online consulting freelancer, and what is the best strategy to help you do so?

In this article created by our team at Trafft, we will discuss in more detail about this subject.

Online Consulting Definition

A consultant is an individual who can offer professional advice regarding a specific niche. Basically, they are service providers to other people, and they help by providing value coming from their extensive experience.

Now that we know what a consultant is, we can discuss and understand what an online consultant is. The only difference is that an online consultant does the same things as a normal one, but the medium that they use is online.

Often people also confuse consulting with coaching, and these two things are quite different.

Coaching implies asking questions to help people figure out their issues themselves while consulting brings already all the information in front of people.

Online consulting is a broad term, and it can cover many different jobs. Jobs like this appear often, simply because the market is in need of them. Today, anybody that has some decent knowledge on a particular topic can become a consultant on that niche.

What kind of communication does an online consultant use?

  • Video calls are the standard way of communicating, as it allows for face-to-face interaction.
  • A live chat plugin is a great option where you can exchange any messages.
  • Group calls are also needed especially when there are multiple clients at the same time.
  • Transferring files that contain essential information to clients and the other way around.
  • Screencasts are useful when the computer screen is shared during consultations (works excellent in webinars).

How to offer excellent online consulting today?

Choose Your Niche

Choose Your Niche

When you are at the beginning of your online consulting career, you need to first establish your niche. Make decisions and choose the target market. It is essential to know the ideal clients you are trying to reach. Ask yourself if you want to offer your services for individuals, teams, or entire companies. Go for the market that needs your expertise the most, as jobs will be readily available.

Selling knowledge online can be done quickly and easily, which is why there are also cases of people trying to sell services that they actually know little about. To be successful, however, you need to have real experience.

Here are some questions that can help you become a better online consulting:

  • What kind of services are not available in your industry?
  • What are the problems that people struggle the most?
  • Where are the most significant opportunities, where can they be found?
  • What makes your services different?
  • Who is the ideal client?
  • Who is going to benefit the most from what you are offering?

Setting Up Your Platform

As there are many consulting jobs available online, this means there is also a high demand across different domains. The internet gave a significant boost to consulting businesses because consultants now can work globally. This fact also brought some new marketplaces that can help people with their independent consulting jobs.

Freelance marketplaces are a great place to go if you want to set up your profile. These marketplaces are sometimes known for being paid low rates, however, there are great opportunities as well.

An important aspect that you should consider is Google. If people type your name in the search engine, you want them to find your profile and website. So, be sure to put all important, relevant information about yourself, career, and the online consulting niche you have chosen.

Create a Pricing Structure

When you decide to start an online consulting business, one of the more difficult steps is going to be choosing your pricing. Choosing the right fees for your services can be challenging, but you do have the ability to try different options.

A good option to start with is charging a fixed project rate, which sets the price for a pre-determined work product. The second option is hourly billing. What is useful with an hourly billing rate is that it lets your clients estimate the number of hours it takes to complete a work product.

Both options help both parties to know what kind of budget should be expected from the collaboration. However, the advantage of charging by the hour is that it is going to be easier to explain how changing or adding work is going to increase the number of hours needed.

Market Your Services

Market Your Services

Making people aware of your services is going to transform your idea into a real business. There are some steps to that like getting a serious consultant business name and creating a website.

After that, if you believe that you have the needed experience, then it is time to start the marketing process. What is significant is that you do not even have to leave your home to do this.

Customers are not going to want to pay for advice and help from an average individual. They want experience and expertise, as well as a proven track record of success. Creating your brand by positioning yourself as an expert is vital in the industry. To do so, try giving some of your advice for free to start.

You should create a coherent content strategy for sharing information across different channels. One way to do this is by creating articles or videos where you talk about different tips in your niche. By offering these tips, it will help you gain exposure and gain more insights. Send out this high-quality content and see what happens. You can also compile valuable consultation resources into an online course and weigh your choice of e-learning publicity between Kajabi vs Teachable.

If your advice and tips prove successful and useful, people are going to want to work with you. Future steps might include creating your book, developing courses, and so on. When you are seen as an authority and expert, your chances of being hired are going to be more significant.

Find Online Consulting Jobs

When you decide to start your online consulting business, your biggest goal will be to get clients. At the start, this will be a big challenge, but with patience and hard work, anything can be achieved.

Finding support from your contacts and taking advantage of the many online resources, together with freelancer work platforms, will help you establish yourself and build your career. You will also want to pick up as many projects as possible to build that important portfolio.

A great idea when starting out is to join a more prominent consultancy organization. The advantage here is that the organization is already visible, and you may be able to get quicker projects. Just be aware of the terms and conditions that organizations like this ask from you.

How much can you win from online consulting?

Online consulting is very profitable in today’s market. On average, people that are new to consulting jobs can ask around $150 per hour, while some consultants may go for $50 per hour, and others may ask for $500 per hour or more. Online consulting jobs do not have a steady rate, but picking a fair, competitive fee is important.

In conclusion, choosing your online consulting rate depends on the level of expertise and what niche you are addressing. With some research, you can find for sure different consultants and check what their offers are. In the end, go with the rate that sounds fair for the work you do online.

Organize your meetings with the right tool for the job

Staying organized has never been easier.

You can now manage your business and grow your brand with a single, powerful software that keeps all of your appointments in line, your clients organized and your business booming.

Trafft is perfect for business owners who need to streamline their booking experience both for their staff and their clients.


Trafft handles everything for you, even sending automated email or SMS reminders to your clients. No-shows? Not anymore!

The Trafft booking software adapts to different industries for a blissful online booking experience and employee management.

Want to know more? Check out Trafft’s awesome features to see what you are missing.

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Trafft Team
Trafft Team