Coaching vs Consulting: The Difference Between Them

Coaching vs Consulting: The Difference Between Them

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You probably already have a pretty good idea of the roles of coaches and consultants, but many people have tried to blur the lines of the definition of each of these important roles. This can lead to a situation where clients don’t get the correct services that they need. This isn’t to say that one is better than the other; both coaching and consulting are focused on helping a person with problems in their business. The big difference in coaching vs consulting is how they help.

What Is Coaching?

A coach’s job is to help someone progress, elevate, or move forward with action. The goal of a coach is to help their client solve problems and find better solutions. Most leaders use a coach when they have an employee or team that adds value but isn’t fulfilling their true potential.

Coaches help clients to achieve their goals by identifying what personal challenges are affecting them. They do this by using their own experience and by changing the environments of their clients.

Consider an example: Sports coaches don’t run hundred-yard sprints to help their clients, nor do they do a dive to show their clients what to mimic. Instead, they let their clients do it, and then give them advice to improve afterward. Then, they let their clients compete. This level of independent entrepreneurial growth is the key factor for business coaching.

What Is Consulting?

Consultants help assess problems and give solutions by telling the company or employees what they need to do and what they need. Typically, consultants’ expertise is their main way of delivering results. Their success is often measured by their suggested solution, rather than whether the client listens to their solution.

Consultants are not the leader of applying their idea and are not accountable for how that idea is used. They have the option to support the implementation process using advice, or even by helping to lead, but they aren’t accountable at the end of it all. The main goal is to help a client by providing another point of view on what causes problems, and then recommend solutions to resolve those issues.

The main difference between coaching and consulting is who does the work to change the company. If you choose a consultant, they will most likely work to resolve a specific problem in your business. A coach, on the other hand, will guide you through a problem while showing you how to solve problems similarly in the future.

Differences in Coaching vs Consulting

Approach to Data

Consultants often choose to administer rigorous measurements and tests. They use these metrics to have specific recommendations for future actions. A coach may choose to give assessments, but are often less reliant on data and more reliant on the meaning of said data. Sometimes a client may need raw data, so a consultant would be best.

On the other hand, clients often want an idea of what their end goal is, and what they should value during any particular challenge. Sometimes in these cases, finding data can be quite difficult, and you should find a coach to help implement solutions.

Asking Questions vs. Providing Solutions

Business coaches ask more questions than they give answers, and any good business consultant should do the same. The main difference is how they ask them. Usually, consultants enter an “information gathering” mode when they ask questions, whereas good coaches are naturally curious. This is one of the main reasons that having a coach helps.

Even though clients hire both coaches and consultants for their expertise, they may often feel uncomfortable sharing the problems of their business. The truth is, often they will try to cover up the problems to make themselves look better, but that same client will open up and answer questions when talking to a naturally curious coach.

Guidance vs. Authority

Business coaches are focused on guiding a company to success, whereas business consultants will find specific solutions to your specific area of problems.

In theory, the main difference between the two lies in what each person is working on. A coach tries to improve you, whereas a consultant works on solving a problem in your business.

Building Capacity vs. Solving a Problem

Coaching is made to create capacity; that is its main problem to solve. Consulting is more designed to help a client solve a particular challenge. These two solutions are similar but often have different ways of getting to the same end goal. Consultants often help their clients to resolve a specific problem and permanently increase operations, reputation, or their competitive position. Coaching, instead, helps build leadership skills and team confidence so that a company can work effectively.

Types of Change

Whenever a client needs support for behavioral changes, such as improving time management, coaching is often the go-to tool. Consulting usually doesn’t focus on these behavioral types of changes, and instead focuses on industry-specific solutions. Because of this important difference, a coach will often change their approach from client to client, whereas a consultant may very well be able to use the same solutions on multiple occasions.

Types of Expertise

A consultant’s expertise is usually their main source of assistance with their clients, but that isn’t to say that coaches don’t have expertise, too. The difference between coaches and consultants is when they share it. Usually, consultants will share their expertise right when they open the door; coaches, on the other hand, first tend to look for what their client wants and what is going on. Once they have found the information they need, they share their expertise in a targeted manner, helping a client find exactly what they need.


The focus of coaching is on the client’s inner abilities and helping them to identify and improve those abilities. Consultants instead focus on the problem that needs attention immediately. This often means that a consultant’s work is more data driven, with results that are easier to quantify.

Consulting Offers More Strategic Advising Than Coaching

If you want to find answers to your strategic business problems (such as, for instance, how to improve marketing or sales flow), you may want to hire a consultant.

Consultants focus much more time on recommending solutions based on their expertise. This helps you to have more possible solutions for the future ands more options for the problem you’re dealing with now.

“You Know” vs. “I Know”

A good coach will work with you as an equal, or at least train you so you can get to that level. The coach is there, not to tell you the answers, but to help you find the answers for yourself. They help you to find the right question to ask, which then leads to the right answer. A consultant, on the other hand, will simply provide solutions and right answers based on an analysis of the situation.

Modes of Operation

Coaching is based on developing a client’s ability to solve the problem themselves, using tools given to them by the coach, such as goal setting and accountability. Consulting instead helps clients solve their problems then and there.

Contact Person

Even if only one person or company is paying them, a consultant will usually work with more than one person. Usually, consultants work with a team, group, board, or department.

Coaches instead work one-on-one, and on rare occasions, entire teams, and even then usually on an individual level. This allows coaches to help employees improve individually, which can make a world of difference.

Truth vs. Execution

Above all, the difference between coaching and consulting lies in truth vs. execution. Coaches try to pull answers from their clients, whereas consultants tell their clients what to do. When you have a coach, you walk away with the right strategies to find solutions to your problems. When you have a consultant, you get the tools that support you to move forward. Both are very useful, depending on your goal or intention.


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Similarities in Coaching vs Consulting

Now that we have discussed the differences, let’s also discuss some of the similarities that the two jobs have and how they can both help a company.

Both coaches and consultants deliver results because of their expertise in their fields. They are both skilled in sharing knowledge in important areas. They work in all areas of a company, from c-suite to individual teams. Both are even well versed in the pros and cons of transformation options and the pros of organizational design.

Coaching and consulting also both aim for the same result: a better company. Both roles are invested in helping their clients succeed, and both offer support in any way that they can.

FAQs about coaching vs consulting

1. What is the difference between coaching and consulting?

By assisting individuals or teams in identifying and achieving their goals, coaching promotes growth and development.

Contrarily, consulting is the process of offering knowledgeable counsel and suggestions to address certain business issues.

Although consulting focuses on solving particular business difficulties and offering solutions to improve performance, coaching focuses on developing skills and reaching personal and professional goals.

2. Which one is more suitable for business improvement: coaching or consulting?

The type of business problem will determine whether coaching or consulting is the best option. Coaching could be a better option if the issue involves personal development or the development of skills. Consulting might be a better option if the issue is unique to a certain corporate function or procedure. To get the best outcomes, though, it could occasionally be necessary to combine coaching and consulting.

3. How do coaching and consulting differ in terms of their goals and objectives?

The aims and objectives of coaching and consulting are different. Through developing skills, encouraging self-awareness, and achieving goals, coaching strives to boost personal and professional development. By offering professional guidance and solutions to enhance corporate performance, consulting strives to address particular business difficulties. While consulting focuses more on solving particular corporate challenges, coaching is more on personal development.

4. Can coaching and consulting be used interchangeably in a business context?

In a business setting, coaching and consulting cannot be used interchangeably. While they both strive to enhance company outcomes, their methods, aims, and objectives are different. While consulting focuses more on finding answers to particular business challenges, coaching is more concerned with the growth of the individual or team.

5. How does the coaching process differ from the consulting process?

The coaching process entails assisting people or teams in determining their objectives, coming up with plans to achieve them, and receiving criticism and support to get over challenges.

In the consulting process, unique business difficulties are identified, data is analyzed, suggestions are made, and solutions are put into practice. Whereas consulting focuses more on corporate improvement, coaching is more on personal growth.

6. Are coaching and consulting mutually exclusive or can they be combined?

In some circumstances, combining coaching and consulting can lead to the best outcomes. For instance, a consultant might make recommendations to handle a particular business situation, whereas a coach might work with people or teams to help them acquire the abilities and tactics necessary to put those recommendations into practice.

7. In what circumstances would you recommend coaching over consulting or vice versa?

When improving team performance, fostering personal growth, or developing abilities, coaching is advised. When the objective is to address particular business difficulties and offer qualified advice and solutions to enhance corporate performance, consulting is advised.

The type of problem and the desired result will determine whether coaching or consulting is the best option.

8. Do coaches and consultants have different skills and expertise?

Consultants and coaches have varying levels of training and experience. Coaches are prepared to assist individuals or groups in being more self-aware, setting objectives, and growing personally and professionally.

In order to improve corporate performance, consultants are trained to examine data, spot business difficulties, and offer knowledgeable counsel and solutions.

9. Can a consultant also be a coach or vice versa?

Both a consultant and a coach can be used. While consulting and coaching need separate knowledge and abilities, some people may have both.

So it’s crucial to recognize the distinctions between coaching and consulting and to use the best strategy based on the nature of the issue.

10. How do coaching and consulting impact business performance and outcomes?

Business performance and results can be significantly impacted by coaching and consulting. While consulting can offer professional guidance and solutions to solve certain business difficulties, coaching can help people develop their abilities, foster self-awareness, and improve team performance.

The type of problem and the desired result will determine whether coaching or consulting is the best option. To get the best results, a mix of coaching and consulting may be necessary.

Coaching vs Consulting: Which Should You Choose?

You should hire a coach if:

  • You need long-term assistance goals
  • You need help to develop leadership skills
  • You need insight for long-term growth

The final results of hiring a coach include personal growth, information on your next steps, and the framework for the business you want, on your terms.

You should hire a consultant if:

  • You want to start, grow, or improve your marketing strategies
  • You want set actions for the future
  • You want to attract ideal clients

The final results of hiring a consultant include tools for future problems, extra support for gaps in your capabilities, and a better framework for the future.

Of course, both coaching and consulting can help any company, but in different ways. Knowing the difference between the two will help you to choose what you need and when you need it. Discussing coaching vs consulting is like deciding between a hammer and a screwdriver, both are great tools, but both help in different ways.

If you enjoyed reading this article about coaching vs consulting, you should check out this one about life coaching contracts.

We also wrote about a few similar subjects like life coaching intake forms, types of life coaching, coaching apps, personality coaching, best coaching questions, transformational life coaching, life coach mission statement, and life coaching niches

And since we’re talking about coaching topics, make sure to check out these on how to get clients as a life coach, how to make money as a life coach, the coaching business model, being a time management coach, and creating an efficient coaching schedule

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Ljubica Buha
Ljubica Buha

Ljubica Buha is a Digital Marketing Specialist with extensive experience in the IT industry. She writes by day and reads by night. She is somewhat of an innovation enthusiast, as she enjoys discovering and experimenting with unconventional and new ways of doing things. She enjoys yoga, snowboarding, and hiking.