Guide to Using a Booking QR Code to Boost Conversions

Home » Blog » Guide to Using a Booking QR Code to Boost Conversions

A booking QR code is a convenient and efficient way to allow customers to book appointments and services in your business. You’ll not only increase customer satisfaction but also boost your conversion rate and fill your calendar.

A booking QR code is a powerful tool and you should definitely harness its potential. What not many people know is how to use it right to maximize your effectiveness and boost conversions. 

We’ll walk you through the ins and outs of utilizing booking QR codes to enhance your business, and customer satisfaction and generate more revenue with this simple, but powerful tool. 

What is a Booking QR Code?

A booking QR code is a powerful combination of two technologies: QR codes and booking systems. It’s a specialized type of QR code that serves as a getaway to scheduling appointments, making reservations, and booking services. It bridges the gap between your business and potential customers allowing them to book appointments with a simple scan. 

Customers can simply scan to book appointments in minutes by using their smartphone camera. They are directed to your booking page where they can fill out the booking form and select their preferred date, time, and service. This process is seamless and eliminates the need for manual entry. Moreover, it reduces the potential for errors and offers an exceptional booking experience. 

Which Industries Can Benefit from Using a QR Code Booking System?

  • Healthcare institutions

The healthcare industry widely utilizes QR code booking systems because they facilitate the whole process and allow patients to schedule follow-up visits, tests, and consultations in just a few minutes. 

  • Salon and spa services

Beauty salons and spas can take advantage of booking QR codes by placing them on brochures, social media, storefronts, and websites. It strongly encourages spontaneous bookings and attracts new customers. 

  • Gyms and personal trainers

Fitness centers, gyms, and personal trainers leverage QR codes to manage class bookings and sessions. Members scan the QR code and access the schedule in seconds, which gives them a chance to reserve their spot easily. The gym won’t be overcrowded and trainers can adequately prepare for sessions.

  • Real estate agents

Real estate agents can schedule showings completely easily by simply adding the QR code to their listings. All it takes is one simple scan! They can also attach QR codes to “For Sale” signs and in property listings which reduces the need for back-and-forth communication.

  • Consultants

Bridge the gap between you and your clients by offering them a direct link to schedule consultations with you. You’ll onboard more clients by promoting your QR code on your business card, website, social media, and marketing materials. 

  • Coaches

Want more people to book coaching sessions with you? The QR code is a great way to encourage them to schedule an appointment, as it empowers clients to take immediate action when their interest is at its highest. 

  • Personal services

If you offer cleaning, babysitting, dog walking, or similar types of personal services, allowing customers to use a booking QR code to book appointments is a great way to increase your conversion rate. You can advertise it on social media and even print out marketing collateral to allow them to schedule appointments. It removes the friction from the booking process while ensuring a steady flow of appointments. 

9 Creative Ways to Use Booking QR Codes to Boost Conversions

Place it in all of your locations

Booking QR codes are a must-have for all your business locations, whether you operate in one or offer multi-location scheduling. It’s a great way to promote repeat business and encourage visitors to take a step further and book appointments with you. 

Hand out flyers

You can also organize promotional campaigns using traditional methods and hand out flyers with a QR code in the vicinity of your business locations. People who live or work close by will get familiar with your services and be able to quickly find suitable appointment times for both of you.

Add your QR code to your website and social media

Ideas are unlimited. You can post QR codes in your posts, carousels, and Instagram stories, and drive engagement by offering a convenient way for followers to book appointments directly. Besides the booking form, you can also embed your QR code on your website and let customers choose their preferred method.

Print out business cards with the booking QR code

Modernize your paper or digital business cards by including a booking QR code and allowing interested clients to secure appointments right after a networking event. 

Include it in your Google Business Profile

Google Business Profile is a powerful tool for any local business. One great way to maximize appointments through Google Business Profile is to share your QR code as a link or as an image. 

Ask other businesses to promote your booking QR code

Another great way to make the most out of your booking QR code is to partner up with other businesses that aren’t your competitors. For example, a beauty salon can partner with a hair salon to advertise each other and share QR codes with their clientele. 

Use it in marketing collaterals

Embed a booking QR code in your brochures, posters, and flyers to enable potential customers to instantly schedule appointments after learning about what you have to offer.

Add your booking QR code to email signatures

What better way to make sure customers can book appointments, than adding the QR code to your email signatures? It will inspire them to take prompt action and swiftly access your booking page. 

Place it on your storefront display

Besides the location itself, you should also feature a booking QR code on window displays. Everyone who passes by can simply scan to book an appointment without any effort on your end.

How to Create a Booking QR Code? Step-by-Step

To equip you with all you need to offer QR booking online to your customers, we’ve developed a step-by-step guide to walk you through the process. To create a booking QR code using Trafft’s free QR code appointment generator, follow these steps:

  • On your Trafft dashboard, you’ll find the button “Share Booking” in the top right corner. Click on it.

First step to creating a booking QR code is to click on the "Share Booking" button.

  • You’ll get to choose how you want to share the booking, whether it’s sharing a link, embedding a form, sending an email, social media, or creating a QR code for appointments. You should click on the “QR Code” option.

The second step to creating a booking QR code is to click on "Generate QR Code" button.

  • When you click on the QR Code, you have two options: to set your appointment parameters yourself or let the customers who scan to book an appointment go through the whole process.

Third step to creating a booking QR code is to choose between setting appointment parameters yourself or directing customers to go through the entire process.

  • If you choose to set appointment parameters, you have the ability to choose service category, service, employee, location, and date range. It’s a great option if you want to boost your business on certain days or for certain services. After you’ve entered all the details, there is only one step left.

  • You’ll get your unique booking QR code and be able to share it as a link or download it as an image. Simple as that!

Once you've done previous steps, it's only left for you to copy booking QR code link or download it as image.

Now you’re all set and you can put creative ideas to utilize the QR booking system we’ve mentioned into action! Good luck!

Utilize a Powerful QR Code Booking System

To truly harness the potential of booking QR codes, you should integrate them into a robust booking system like Trafft. The best thing about Trafft is that it offers a free QR code appointment generator for all its subscribers. 

Besides being a powerful appointment scheduling software with features like:

  • Payment processing
  • Video conferencing tools integrations
  • Automated reminders (SMS, email, and WhatsApp)
  • Business dashboard with powerful data
  • Customizable booking website and form builder
  • Custom fields to collect customer data
  • Variety of templates for high-converting booking page
  • Employee special days and staff scheduling
  • Branded invoice & tax management
  • Recurring appointments and group bookings
  • Loyalty coupons to encourage repeat business
  • Easy rescheduling and canceling
  • Ability to collect upfront payments
  • And integrations with your favorite marketing tools to supercharge your growth

Trafft also offers various ways to engage your audience and convert them into paying customers by allowing you to share your booking page in different ways. One of these ways is to share a booking QR code with everyone, with just a few clicks.

And what if we tell you that you can not only try Trafft for free but also use it completely free of charge for as long as you’d like? That’s right! If you’re not ready to commit yet, that’s completely fine. But don’t miss the chance to explore Trafft and its endless possibilities to help you grow your business.

Sign up for free – there is literally no risk!

FAQ About QR Code Booking System

How do I generate a booking QR code as a link?

You can generate a booking QR code as a link using Trafft’s QR code appointment generator. When you do it, you can choose between downloading the QR code or sharing it as a link. 

What are the benefits of using a QR code to book an appointment?

Using QR codes to book appointments reduces errors, encourages potential clients to take immediate action, and enhances their user experience. It also adds a modern and tech-savvy touch to your business. 

How to get a booking QR code for Google My Business?

There are two ways to get a booking QR code for Google My Business listing: to add it as a link or to include it as an image. 

How to make a booking QR code for a Google Calendar?

After you’ve generated your code, you can add it as a link to your Google Calendar event. 

Share article
Tamara Jovanovic

Tamara Jovanovic

Tamara Jovanovic is an SEO Content Specialist who enjoys learning about different industries, people, and how to solve problems through content. She is curious by nature and eager to experiment with new ideas that could provide value to readers. Often she spends hours analyzing why things worked or didn’t so she could be equipped with data and improve with every new task. Likes reading, learning, playing games, growing plants, and enjoying a good cup of coffee.