Trafft's blog

For Salon Owners

Creating a Winning Hair Salon Marketing Strategy

We bet you know how it feels when you pour your heart and soul into your hair salon. You've crafted this sanctuary where folks can pause their busy lives, slide into your chairs, and just breathe for a minute. It's all about helping them look fantastic and feel even better.

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Jovana Smoljanovic Tucakov / July 24, 2023

For Salon Owners

Counting the Cuts: Is Owning a Hair Salon Profitable?

Opening a hair salon is every stylist’s dream! When you love what you do, you want to do it for yourself instead of for someone else, right? Although this is often true, it isn’t always the case.

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Jovana Smoljanovic Tucakov / July 21, 2023

For Service Businesses

Conversion Rate Optimization Tips to Increase Online Bookings

Let’s learn how you can improve your site’s conversion rate and increase online bookings! If you’re dependent on online bookings to keep your business running, you’re probably spending a lot of time driving traffic to your website – be it SEO, social media, ad campaigns, PR, or any other strategies. 

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Tamara Jovanovic / July 19, 2023

For Salon Owners

Creative Salon Ads to Inspire You (Guide + Examples)

Creating targeted and powerful salon ads can really make a difference in your business. You get the chance to attract new customers to your salon and convert them into loyal customers who always come back for more. 

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Tamara Jovanovic / July 17, 2023

For Salon Owners

How to Fire a Hair Client? Best Practices & Breakup Scripts

It’s never easy, but sometimes it’s necessary to fire a hair client. As a service professional, you always strive to make all of your clients happy and loyal to your hair salon. Naturally, you also do your best to attract new clients. And while firing a difficult hair client may seem counterintuitive, you know that […]

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Tamara Jovanovic / July 14, 2023

For Salon Owners

Designing a Winning Beauty Salon Marketing Plan

Are you dreaming of seeing your beauty salon bustling with happy customers? Your dream can become a reality! It takes more than just excellent services and a stylish ambiance - it requires a smart beauty salon marketing plan.

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Jovana Smoljanovic Tucakov / July 7, 2023

For Salon Owners

How to Create an Effective Beauty Salon Business Plan

The beauty salon business plan is like your secret weapon for effective management and planning. It's the ultimate tool that helps you and your team develop smart strategies and stay on top of things.

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Jovana Smoljanovic Tucakov / July 5, 2023

For Salon Owners

How to Open a Beauty Salon: from Concept to Launch

The beauty industry is booming, and there's never been a better time to bring your creative vision to life and carve your niche in this fabulous world. Are you ready to embark on this thrilling journey yourself and learn how to open a beauty salon?

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Jovana Smoljanovic Tucakov / June 30, 2023

For Salon Owners

How Much Does It Cost to Open a Beauty Salon

So, you've got this awesome dream of running your own salon and sharing your skills and insights with others. Yet, you may also think: "How much does it cost to open a beauty salon?"

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Jovana Smoljanovic Tucakov / June 28, 2023

For Salon Owners

How to Run a Beauty Salon: The Ultimate Guide

If you're considering getting into the beauty business, you're probably wondering how to run a beauty salon. The process is not simple because you have to take into account many things.

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Jovana Smoljanovic Tucakov / June 21, 2023

For Service Businesses

Double Booking: Everything You Need to Know

Many business owners dread when double booking appointments happen. It’s especially common in beauty salons and in the healthcare industry. And most of the time double bookings are something you should avoid altogether. But are there circumstances when double booking appointments is good and can benefit your business? We’ve dived deeper into double booking in […]

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Tamara Jovanovic / June 16, 2023

For Salon Owners

How to Grow Your Barbershop Business With Trafft

In today's fast-paced world, convenience and efficiency are key factors in running a successful barbershop business. With customers increasingly relying on technology to simplify their lives, barbershops need to adapt and embrace digital solutions that enhance their operations and streamline customer experiences.

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Jovana Smoljanovic Tucakov / June 14, 2023