Thryv Reviews: Unveiling Pros & Cons

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In an increasingly digitized world, businesses are constantly seeking the right tools to manage their operations effectively. Thryv is one of those tools, claiming to help businesses manage everything from customers to marketing. This Thryv review is all about exploring Thryv – what it’s great at and where it falls short.

Thryv promises to simplify how small and medium-sized businesses handle customers and run their operations. But like anything, it has its strengths and weaknesses. By looking at both sides, you can figure out if it’s the right fit for your business.

What’s more, this article digs into Thryv’s reviews to see what users think – what they love, what they don’t, and what could be better.

So, whether you’re a small business owner searching for an all-in-one solution or a curious entrepreneur exploring software possibilities, this breakdown aims to offer insights to aid your decision-making process.

Let’s start!

What is Thryv?

Thryv software

Thryv is an all-in-one business management software designed to help small and medium-sized businesses (SMBs) streamline their operations. It offers a suite of tools that includes customer relationship management (CRM), marketing automation, appointment scheduling, payment processing, online presence management, and more.

Essentially, it aims to centralize various aspects of running a business into a single platform, allowing users to manage customer interactions, marketing efforts, and administrative tasks more efficiently. It’s an all-in-one solution to manage your customers. From an online marketing campaign to the billing point, this software supports you all the way.

Thryv caters to industries such as service-based businesses, local businesses, and professionals seeking to organize their operations and enhance their customer engagement strategies.


  • 4.6 on G2
  • 4.2 on GetApp
  • 4.2 on Capterra

Thryv Reviews: Features

If you have a small business to develop, Thryv offers many useful features to help you out. And among the ones mentioned the most across various Thryv reviews are the following:

Customer relationship management (CRM)

thryv clients dashboard

Thryv allows businesses to organize and track customer information, interactions, and communication. It helps in managing client databases, keeping notes, and tracking interactions to enhance customer relationships.

With Thryv you can save your customers’ data safely. Keep the information organized by adding it to the lead and customer list.

In addition, this platform makes it easy for clients to communicate with you. They can send attachments, schedule appointments, and make payments.

A marketing campaign is not only about creating ads and sending emails – tracking and analytics should be an integral part of your marketing strategy. With Thryv you can keep track of your lead sources. This allows you to estimate the expense/profit ratio more accurately.

Online reputation management

thryv reviews dashboard

Thryv assists in managing a business’s online presence by helping to create and update business listings, manage reviews, and enhance visibility across various online platforms.

In the past, there were fewer advertisement spaces and exposure was lower. Now, exposure to ads is almost continuous. This means that marketers need to find creative ways to reach people.

It’s possible to increase conversions thanks to customer reviews. This is why it’s important to address these with care.

With Thryv you can manage your reputation by monitoring and managing reviews. Every time you get a new review, you’ll receive a notification.

Also, it offers an advanced feature that helps you to respond to your customers in one business day. Proper social media management is also vital for your reputation.

Tailored marketing

thryv announcement dashboard

Thryv offers marketing automation tools, enabling businesses to create and execute marketing campaigns, send personalized messages, manage social media, and track campaign performance.

The Thryv software comes packed with marketing templates for easy setup. You can also track your campaigns by analyzing results and conversions.

Manage online listings

thryv listings management dashboard

With Thryv you can reach a wider audience with one click.

By uploading your company’s information, you’ll be sharing it across 60 different directories. These include Facebook, Google, and Yelp.

Appointment scheduling and reminders

thryv appointment scheduling

The platform allows businesses to set up and manage appointments with clients, send reminders, and handle scheduling, reducing no-shows and improving overall organization.

Scheduling can be demanding for a small business owner. Thryv makes booking easier thanks to its automated synchronization. You can sync it with your calendar for better time management and also to control payments.

Social media management

thryv social media management

Absolutely, having a strong presence on social media is crucial for businesses nowadays. Thryv understands this need and offers excellent social media management tools as part of its comprehensive business solutions.

With Thryv, you can sync all your social media profiles and plan your posts using a single dashboard. This convenience saves you a ton of time and effort, allowing you to efficiently manage your presence across platforms like Facebook, Instagram, and Twitter without hopping between multiple apps or tabs.



When it comes to payments for small businesses, reliability, management, and user-friendliness are essential. Customers want a payment platform that’s both easy and secure. They need to input their information swiftly and trust that it stays safe.

Enter ThryvPay, a payment platform tailored for small businesses. It not only accelerates payments but also streamlines processes and boosts recurring revenue.

Customers can securely save their credit card details for hassle-free checkouts. Plus, they can set up recurring payments, making transactions smoother.

ThryvPay also comes with automated invoicing, making the whole payment process easier for both customers and business owners.

Thryv Reviews: Pros

Thryv, as a comprehensive business management tool, boasts several strengths that cater to the needs of small and medium-sized enterprises. Here are some of the key pros based on various Thryv reviews, user feedback, and industry insights:

1. Sort out the information and stay organized

thryv client information

In business, how you treat your customers can make or break your success. Being organized and efficient is key to doing things well.

Thryv steps in to help keep all your client info neat and easy to find. With its filters and tags, finding a client’s profile is a breeze. This kind of organization makes it a snap to retrieve exactly what you need when you need it. And that means smoother operations and better service for your customers.

2. Encourage engagement

thryv dashboard

Managing relationships with customers is super important for any business, and Thryv, a tool that helps with this, has some cool features:

  1. Fast Replies and Good Service: Thryv helps businesses quickly answer customer questions or feedback. This makes customers happy and builds a good reputation for the business.
  2. Building a Group of Loyal Customers: Thryv keeps a list of loyal customers and their info. This helps businesses keep in touch and talk to customers in a way they like.
  3. Dashboard You Can Change: Thryv lets users change how their screen looks. This helps them find info about customers easily.
  4. Reminders for Talks: Thryv reminds users to talk to customers. This makes sure no one gets forgotten, and all customers get attention.
  5. Sorting and Understanding New Customers: Thryv helps organize new customers and shows where they found out about the business. This helps the business know how best to talk to them.
  6. Talking Based on Where They Found Out About the Business: Knowing where a customer heard about the business helps talk to them better. Thryv makes this easier by giving this info right away.

These tools in Thryv make it simpler for businesses to keep customers happy and interested. It helps them know who their customers are, talk to them better, and make sure they feel taken care of.

3. Build and maintain a reputation

customer review

Reviews wield tremendous influence over conversions and reputation. Even with a fantastic website or great functionality, a negative review can outweigh all your efforts.

Thryv recognizes this impact and provides a powerful review management tool. It allows you to monitor reviews as soon as they’re posted. Whether these reviews pop up on Facebook, Yelp, Google, or other platforms, you can access and respond to them instantly from any device. This flexibility ensures that you can stay on top of your business’s reputation whether you’re in the office or on the go.

Feedback indeed serves as a valuable compass for business improvement. Thryv’s review management tool ensures you’re always in the loop, allowing you to address feedback promptly and continuously enhance your business’s performance.

4. Advanced customer relationship management

thryv crm features

Thryv goes beyond just managing email databases; it’s a comprehensive solution for managing relationships.

Treating clients as individuals rather than just numbers is crucial. When clients feel valued and special, they’re more likely to return and become loyal customers. Thryv focuses on nurturing these relationships by offering deep insights into your leads and customers.

Attracting customers is one thing, but the real challenge lies in keeping them coming back. Thryv’s strength lies in its ability to organize data effectively and send automated messages, making it an ideal tool for managing websites and fostering long-term customer relationships. Its features enable businesses to move beyond mere customer acquisition to the crucial task of nurturing those connections into lasting, recurring relationships.

5. Call-to-action features

thryv cta buttons

A powerful call-to-action (CTA) button can significantly impact conversion rates. A clear and concise message on your landing page is essential—visitors should instantly grasp what you’re offering.

Thryv’s online marketing tools are stellar for optimizing email campaigns, particularly with their CTA buttons. These buttons serve two key purposes:

  • Conveying Messages: A well-designed CTA button communicates a clear message to the audience about what action to take. It cuts through the clutter and guides visitors toward the desired action.
  • Encouraging Action: Beyond conveying a message, CTAs encourage visitors to take action. Whether it’s making a purchase, visiting a site, subscribing, or downloading, a well-placed and compelling CTA can drive engagement.

Time-limited sales or events are excellent opportunities to leverage CTAs effectively. They create a sense of urgency, prompting immediate action from visitors. Ultimately, a well-crafted call-to-action serves as a powerful tool to guide and motivate visitors toward conversion, enhancing the effectiveness of your marketing efforts.

6. Smooth payment process

thryv payment process

The payment is the key stage of the conversion process and Thryv makes payments easier.

You can accept credit cards and issue custom invoices. It is compatible with major online payment platforms like Stripe, PayPal, and Square.

A reliable and secure payment platform can help attract new clients and maintain current ones.

7. Engage your audience with social media posts

thryv social content calendar

Posting on Facebook, Twitter, and other social media sites is important, but it’s not enough. Even if you post great content, it will be worthless without proper engagement.

Thryv understands the importance of engagement and supports businesses in maintaining a robust social media presence. It simplifies the posting process by allowing users to log in through Thryv and post across multiple platforms like Facebook, Instagram, Twitter, and LinkedIn simultaneously.

By streamlining the posting process, Thryv frees up time for businesses to focus on what really matters: interacting with their audience. It enables users to respond to messages, engage with followers by liking their posts, and monitor reactions—all from a single platform. This convenience empowers businesses to actively engage with their audience, fostering stronger connections and building a more vibrant online community.

Thryv Reviews: Cons

Thryv reviews also highlight some of the negative aspects of this software. Read on to find out what they are.


The pricing plans for Thryv are considered to be on the higher side, which might be a concern for some businesses, especially smaller ones or those on tighter budgets.

Thryv positions itself as a comprehensive business management tool with a range of features, and this extensive functionality often reflects in the pricing tiers. The various plans offered by Thryv cater to businesses of different sizes and needs, with more advanced features available in higher-tier plans.

For businesses evaluating Thryv’s pricing, it’s essential to weigh the features offered against their specific needs and the potential return on investment. For smaller businesses or those seeking more budget-friendly options, exploring alternative software or considering which specific features are crucial for their operations might be a practical approach to manage costs while still meeting essential business requirements.

Get an Even Better App to Use and Master Your Appointments with Trafft

trafft booking software and app

Trafft and Thryv each bring their own flair to the table when it comes to business management, but let’s dive into what makes Trafft a top choice, especially if you’re in the market for an ace appointment scheduling tool:

  • Get a Streamlined Focus on Appointments: Trafft has a laser focus on appointment scheduling. Think of it as the master of ceremonies for bookings and schedules. This means a smoother experience if managing appointments is your top priority.
  • Handle Your Bookings with Precision: Trafft keeps it simple and to the point. If you’re looking for a tool that’s straightforward and tailored specifically for handling appointments without the extra bells and whistles, Trafft’s got your back.
  • Save Time: Trafft’s specialty lies in saving you time. With its focused functionality, you’re not navigating through extra features you might not need. Instead, it’s all about empowering you to ace your appointment game without unnecessary complexity.
  • Say goodbye to scheduling conflicts: Trafft’s integration with Outlook or Google Calendar ensures a unified view of appointments, minimizing double bookings and conflicts. Additionally, automated reminders through email, SMS, or WhatsApp significantly reduce no-shows, enhancing appointment efficiency.
  • Manage your employees and bookings across multiple locations: For businesses with multiple locations, Trafft provides a unified solution. You don’t need separate tools for each location, streamlining management across all locations within a single scheduling app.
  • Master Your Business Performance: Trafft’s dashboard offers comprehensive insights into business performance, including occupancy, returning customer rates, popular services, and earnings, providing a holistic view of business health based on appointment data.

Ready to experience a smoother way to manage appointments? Head over to Trafft’s Demo Page and see how Trafft could revolutionize your appointment scheduling process.

If nailing appointment scheduling is the top item on your list, Trafft’s focused approach might be the winning ticket for your business. Give it a spin and see how it fits into your workflow!

Set up

Thryv comes packed with a robust system but this takes some time to set up. If you want a quick-start platform, look somewhere else.

Usually, users need time to make sure all elements are in place.

The software offers pre-scheduling of social media posts and marketing automation. Yet, business owners will have to dedicate quite some time to marketing tasks.

Thryv won’t save you the effort of developing your online presence.

Thryv customer support

Thryv customer support

Poor customer support can significantly impact a business, creating a range of issues that affect user satisfaction and overall success.

When support is lacking or inefficient, customers might experience frustration due to unresolved issues or prolonged wait times for assistance. This can lead to a decline in trust and loyalty, resulting in negative reviews, decreased customer retention, and ultimately, a damaged reputation for the business.

Additionally, inadequate support can hinder problem resolution, causing customers to seek alternative solutions or services, impacting the business’s bottom line.

Thryv User Reviews

It’s true that review pages often highlight the positive aspects of an app, but acknowledging negative opinions is equally important for a comprehensive understanding. Thryv, like any software, has garnered a range of user reviews, including both positive and negative feedback.

Let’s take a look at some of the common complaints users have:

thryv customer review

thryv customer review thryv customer review thryv customer review thryv customer review

Thryv Reviews: Wrap-Up

In conclusion, Thryv presents a robust suite of tools designed to streamline business operations for small and medium-sized enterprises.

With its all-in-one approach encompassing CRM, marketing, scheduling, and more, it offers a comprehensive solution. Users commend its user-friendly interface, effective CRM functionalities, and marketing tools for enhancing customer engagement.

However, concerns about customer support, certain bugs and glitches, pricing, and overall complexities in features have been raised in many Thryv reviews.

While Thryv seems to excel in consolidating business management tools, potential users might benefit from carefully assessing their specific needs against the platform’s offerings and considering both the positives and drawbacks before making a decision.

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Jovana Smoljanovic Tucakov

Jovana Smoljanovic Tucakov

Jovana Smoljanovic Tucakov is a Content Marketing and SEO Specialist who uses both words and data to communicate a message and deliver value. With more than 5 years of experience in digital marketing and content production in the IT industry, she loves identifying and solving the readers’ pain points and creating targeted content.

Curious about the human mind and emotions, especially those that drive consumer behavior. Likes fitness, food preparation, board games, reading (both for pleasure and learning), and binge-watching Netflix.