Reserve with Google: Everything You Need to Know - Trafft

Reserve with Google: Everything You Need to Know

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Reserve with Google is a powerful tool for local businesses to streamline the booking process and attract more customers. In this comprehensive guide, we’ll explore what Reserve with Google is, how Google Search and Maps appointment scheduling works, and how you can seamlessly integrate this feature into your business.

Plus, we’ll introduce you to a game-changing integration between Trafft and Reserve with Google that can supercharge your bookings.

What is Reserve with Google?

Reserve with Google is a feature that allows businesses to display and manage their appointments directly on their Google Business Profile. It simplifies the booking process for both business owners and potential customers. With a few clicks, customers can schedule appointments without leaving the Google platform, making it a convenient and user-friendly solution. 

Customers appreciate the ease of booking through Google. They can access your business profile, see your availability, and book appointments, all without leaving the familiar Google environment. For business owners, this means fewer missed opportunities and more efficient scheduling.

Reserve with Google: Explained

Google reserve screenshot

Reserve with Google is a feature designed to facilitate online booking and reservations for various types of businesses. It can be beneficial for a wide range of businesses and service providers. Here’s a breakdown of who Reserve with Google is good for:


Reserve with Google is ideal for restaurants that want to allow customers to make reservations directly from their Google Search and Maps listings. It simplifies the reservation process and can help fill tables during peak hours.

Hotels and Accommodations

Hotels, motels, and other accommodations can use Reserve with Google to enable guests to book rooms online. This feature makes it convenient for travelers to secure their accommodations, which may lead to increased bookings.

Salons and Spas

Beauty and wellness businesses, such as hair salons, nail salons, and spas, can benefit from Reserve with Google by allowing customers to book appointments for services like haircuts, massages, or manicures.

Fitness centers and Gyms

Gyms, yoga studios, and fitness centers can utilize Reserve with Google to enable users to book fitness classes or personal training sessions, making it easier for individuals to plan their workouts.

Event Spaces

Businesses that rent event spaces or venues can benefit from Reserve with Google by enabling customers to book event spaces for weddings, conferences, and other gatherings.

Professional Services

Various professional services, such as law firms, consulting agencies, and financial advisors, can utilize Reserve with Google to enable clients to schedule appointments for consultations and meetings.

Reserve with Google is suitable for a wide range of businesses and service providers that offer appointment-based services, reservations, or bookings. It’s a convenient tool that enhances the user experience by allowing potential customers to make reservations or appointments directly from Google Search and Maps listings. This not only benefits customers by making the process more straightforward but also helps businesses by increasing their visibility and improving the efficiency of their booking process.

How does Reserve with Google Work?

Reserve with Google is a part of Google Business Profile. It enables customers to discover your business on Google Search and Maps and easily schedule appointments. When potential customers search for your services on Google Search and Maps, they can see your available time slots and book appointments right there.

When customers open Google Search or Maps to search for services, your business can now stand out with its appointment scheduling feature. Not only does your business listing show up on the map but it also prominently displays the option to book appointments. This can make your business more appealing to users who value the convenience of booking services online.

Reserve with Google provides potential customers with a clear overview of your business’s availability. When they click on your listing, they can see a visual representation of time slots that are open for bookings. This immediate visibility simplifies the decision-making process for customers, as they can quickly identify a time that suits their schedule.

The system works in real-time, so any changes you make to your appointment availability are instantly reflected on Google Search and Maps. If you have a last-minute opening or need to block off certain time slots, it’s all updated in real-time, ensuring that your customers have accurate and up-to-date information.

One of the most significant advantages of Reserve with Google is the sheer convenience it offers to customers. Instead of having to visit your website or make a phone call, they can initiate the booking process right from the Google Search and Maps interface. This reduces the friction in the customer journey and can increase the likelihood that they will complete the booking.

It reduces the number of steps a potential customer needs to take to book your services, resulting in a more efficient and user-friendly process.

Beyond just appointment availability, your Google Search and Maps listing can provide additional information about your business, such as reviews, photos, and services offered. This comprehensive overview helps customers make informed decisions when booking your services.

How to Add an Appointment Link to Your Google Business Profile?

Now, let’s get practical. Here’s how you can add an appointment link to your Google Business Profile:

  1. Log in to your Google Business Profile account

If you don’t have one, create it. It’s free and offers a range of tools to manage your online presence.

  1. Access your business profile

Once you’re logged in, navigate to your business profile.

  1. Find the URL section

Add the link to your booking page. If you have more URLs, make sure to put your appointment scheduling link at the top. 

  1. Save your changes

After adding the link, make sure to save your changes. Now, customers will see your appointment link when they find your business on Google.

But if you want to have a “Book Now” button, there is an even better way that will bring you more customers!

How to Get Started and Enable Reserve with Google

reserve with google booking through google search and maps

Trafft integrates with Reserve with Google so that millions of Google users can better discover your business on Google Search and Maps, and then easily book directly with you.

Setup is easy and done through Trafft. This integration will enable us to match your Trafft account with a Google Business Profile. As soon as it gets approved by Google, a “Book button” will be displayed on your Google Business Profile, in addition to other places where your business may appear on Google Search and Maps. 

How to Create an Appointment Link in Google Business Profile

Creating a Google Business Profile appointment link is easy and you can do it in a few simple steps:

  1. Choose your favorite plan and sign up for Trafft
  2. Enable Reserve with Google integration (*currently available for the Wellness, Spa, Fitness, Beauty, and Financial services)
  3. Follow simple setup instructions
  4. Wait for Google’s approval
  5. Enjoy streamlined bookings with the “Book now” button

Reserve with Google – The Ultimate Booking Solution

Reserve with Google is designed to make bookings and reservations a breeze. Customers trust Google, and when they see your business on this platform, they can be more inclined to choose your services. It’s a game-changer for businesses looking to enhance their booking experience. 

As technology continues to advance, Reserve with Google is poised to play a more significant role in connecting businesses with customers. It’s an essential tool for local businesses looking to thrive in the digital age. So, make sure you’re ahead of the curve by integrating Reserve with Google into your business strategy.

Let’s see Reserve with Google in action:

Scenario: A local salon booking

Meet Emily, a working professional with a busy schedule who needs a haircut. She’s never been to “Glamour Cuts,” a local salon in her area, but she found the salon while searching for hair salons on Google. Here’s how Reserve with Google helps both Emily and the salon owner, Sarah:

Discovering Glamour Cuts

Emily begins her search for hair salons on Google. She enters relevant keywords like “hair salon near me” or “haircut services” into the search bar.

“Glamour Cuts” pops up as one of the top results on Google Search and Maps with the details of its location, contact information, and business hours.

Emily can see a “Book Now” button directly on the salon’s listing, which immediately grabs her attention.

Booking the appointment

Choosing available timeslots with Google Search and Maps appointment scheduling

Emily clicks on the “Book Now” button, and a new window opens, showing available time slots for haircuts at Glamour Cuts.

She can see the dates, times, and even which hairstylists are available during those slots.

Emily selects a date and time that works for her and confirms her appointment. She also provides her contact information for appointment reminders.

Emily appreciates how easy and quick the process is. She didn’t have to visit the salon’s website or make a phone call.

Benefits for Emily

Emily saves time and effort by booking her appointment directly through Google. She appreciates the convenience and user-friendly interface.

Automated reminders from Glamour Cuts help her remember the appointment and reduce the chances of a no-show.

Benefits for Sarah (salon owner)

Sarah, the owner of Glamour Cuts, receives a notification of Emily’s appointment through the integrated booking system. This ensures she is aware of her upcoming appointments and can plan her schedule accordingly.

With automated reminders and real-time updates, Sarah has a lower likelihood of clients missing their appointments, which improves her salon’s efficiency and revenue.

Reserve with Google has saved Sarah time, as she no longer needs to answer as many phone calls or manage the booking process manually.

Post-appointment experience:

Emily enjoys her haircut at Glamour Cuts and is delighted with the experience.

After the appointment, she receives a follow-up email from the salon asking for a review and feedback, which helps Sarah build a positive online reputation.

Trafft + Reserve with Google: Match Made to Enhance Your Bookings

To take your booking game to the next level, use the dynamic duo of Trafft and Reserve with Google. Trafft is a user-friendly booking system designed to enhance your online presence and streamline the booking process. When integrated with Reserve with Google, it becomes an even more powerful booking tool.

Why Trafft and Reserve with Google are a perfect match?

Seamless integration

Trafft seamlessly integrates with Reserve with Google, ensuring that your business’s appointments are visible and bookable on Google.

Enhanced visibility

With Trafft, your business will be more discoverable, and potential customers will find it easier to book your services directly from Google Search and Maps.

Streamlined booking process

Trafft simplifies the booking process, allowing your customers to schedule appointments effortlessly. Reserve with Google simplifies it even more for your customers. They can book appointments, classes, activities, or services directly with you through Google Search and Maps, eliminating the need to navigate your website or use multiple apps.

Data and analytics

Get insights into your booking data, helping you make informed decisions to grow your business.

Customer support

Enjoy reliable customer support for any questions or issues you might encounter.

Unlock a new channel for customers

Reserve with Google helps you reach millions of potential customers by showcasing your services and availability directly on Google Search and Maps.

Drive customer growth

Reserve with Google highlights helpful information and business details upfront, so your services and pricing are immediately visible. This can encourage potential customers to book with you.

Remember: Customers want quick and easy access to your services, and Reserve with Google integration helps you deliver just that. It’s time to explore the full potential of Reserve with Google and Trafft – choose your plan and start now!

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Tamara Jovanovic
Tamara Jovanovic

Tamara Jovanovic is an SEO Content Specialist who enjoys learning about different
industries, people, and how to solve problems through content. She is curious by nature and eager to experiment with new ideas that could provide value to readers. Often she spends hours analyzing why things worked or didn’t so she could be equipped with data and improve with every new task. Likes reading, learning, playing games, growing plants, and enjoying a good cup of coffee.