Everyone enjoys a good massage. Unfortunately, though, people view massages as a luxury. If they have financial problems massage therapy is one of the first things they will stop paying for. The job of a massage business is to advertise massage therapy as a necessity.
Massage therapists are in the business of healing and relaxation. So it may be hard to join the competitive world of marketing and advertising. The following tips will make massage advertising and marketing simple and practicable.
Tip #1: Build Up Your Brand
Image source: Masha Andreeva
A massage therapy brand encompasses your personality. It includes your logo, color scheme, and expresses what the business is all about. Make sure to decide carefully what your massage brand should be.
Create a brand that connects with people and strengthens your relationships with clients. Convey a professional tone but show how you care about your clients.
Then establish your brand and share it with others. Use Facebook, LinkedIn, Instagram, Pinterest, and more to display your brand. Use images to make a lasting impact on the minds of potential clients.
Tip #2: Develop a Value Proposition for Your Massage Business
A value proposition is a promise from the business to the client. It is a declaration that states what the company stands for and the value that it provides to its customers. This statement should communicate how your business is unique, why clients should choose you, and how you will improve their lives. The value proposition is part of a massage business’ brand.
Tip #3: Design an Effective Website
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A website is a useful tool to reach more people. It is the home base of all other internet marketing strategies. It also allows people to learn about your massage services and business from their homes.
A website provides a first impression of the company. Its design and the content it displays will determine whether it will attract new clients or not. Many small business websites struggle with providing clear communication and persuasive advertising.
Anyone can create a website but not everyone has an effective website. An effective website convinces prospective clients to book a massage therapy session.
An effective website contains the following elements:
- Reflects your brand
- Displays the value proposition
- Has a services page with prices
- Shows massage therapy credentials
- Provides contact information
- Clearly conveys the location of the massage practice
- Communicates why a person should choose this massage business
- Builds trust with potential clients
- Uses a booking software so clients can schedule and pay for an appointment right away
Tip #4: Create a Massage Therapy Blog
Content is king. The more content a website has the better ranking it gets from search engines. A better ranking means more traffic. Including a blog on your website is a simple and effective way to add large amounts of content.
Many people nowadays are sick and tired of seeing so many advertisements every day. A blog is a good way to promote your massage therapy business without bombarding prospective clients with pesky advertisements. It is also a good way to show your expertise as a massage therapist.
A successful blog needs to engage viewers and provide helpful advice. It should be interesting and discuss topics that catch people’s attention. Research popular keywords. Monitor which of your blog posts get more attention to give viewers more of what they want.
Tip #5: Drive Traffic to Your Website
A website and blog are helpful only if people see them. There are several ways to drive traffic to your website so more people can see your massage advertising.
One way is to use pay-per-click advertising. Pay-per-click advertising means you do not have to pay for the ad unless a user clicks on it. It is a digital marketing strategy that works fast. One benefit of this strategy is that pay-per-click ads provide performance insights. So users can adjust their ads to improve their massage therapy advertising.
Another way to drive traffic to your website is to sign up for Google My Business. This is the platform Google uses to display and review local businesses. You can create an account for free and optimize descriptions, images, and reviews.
Tip #6: Develop a Social Media Marketing Strategy
Social media is a powerful and free advertising tool. Between the many social media platforms, a massage therapist can reach a large audience and increase brand awareness with social media marketing. It can be a challenge to manage several different social media pages at once. That is why it is vital to have a social media advertising strategy.
Your strategy should include:
- What social media platforms to use
- How often you will post
- What kind of content you will share
- What hashtags you will use
- How you are going to build up your brand
A few words of caution for your social media management strategy: Do not copy and paste captions and hashtags. Make sure each post is unique and reflects the personality of the business. This will appeal more to viewers and prevent social media algorithms from classifying your posts as spam.
Tip #7: Use Paid Social Media Advertising
There is a great deal of competition for people’s attention. Using paid social media advertising can help create more conversions. Although it does cost money, paid advertising does not need to break the bank. Social media platforms allow users to set an advertising budget.
One option is to use paid advertising on Facebook. Facebook offers many tools that help target ads towards a specific demographic. Google Ads is another effective option. Google displays your ads when someone is searching for massage therapy. Thus, these ads reach those who are ready to make a purchase.
Tip #8: Shoot a Massage Therapist Intro Video
A picture is worth a thousand words and a video is worth even more. Videos have a way of appealing to people like nothing else does. Use a video intro to entice people to come in for a massage. Introduce them to the facility and your massage therapists.
Some tips for shooting an intro video:
- Use a professional. It is worth the expense.
- Focus on the strong aspects of the business
- Maximize visibility by sharing it on social media, posting it on YouTube, or using it for an advertisement
Tip #9: Print Business Cards
Image source: Andrei Alexandru
It may seem old-fashioned but business cards are still an effective massage therapy advertising strategy. Print some for your whole team of massage therapists and have them pass them out wherever they can. Make sure that the cards reflect the brand of the business and display the logo. Pass them out to existing clients, to interested persons, and leave them where potential customers will find them.
Tip #10: Partner with Other Businesses
As mentioned before, massage therapy is one of the first expenses people give up when they have financial difficulty. However, if you join forces with other businesses you can create a package deal that is hard to resist. Collaborate with other businesses to create attractive deals and exclusive promotions.
Some ideas are to partner with:
- health food stores
- fitness professionals
Tip #11: Use a Referral Program
Every business benefits from a referral program. Not only does it bring in new clients but it also keeps existing clients happy. Offer customers a discounted price, a perk, or something else for bringing in more clients. Make sure you tell every customer about the referral program. Use SMS, email, social media, and your website to spread the word.
Tip #12: Target Specific Workforces and Offer Corporate Discounts
Targeting specific workforces, like corporate employees, helps you acquire a built-in customer base. It also provides a dependable and constant flow of clients.
Landing a corporate client is a huge source of reliable income. Corporate employees work in very high-stress environments. So they are the perfect clients for massage therapy businesses. Recently, company health policies have included wellness initiatives such as relaxation and massage. Take advantage of this trend to your benefit.
Offer discounted rates for a corporation’s employees. Or try to get your services included in a corporation’s health benefit plan. If the corporation itself will not deal with you, reach out to the employees as individuals. Create a discount, referral program, or loyalty program that will persuade them to get a massage and keep coming back.
Tip #13: Retain Customers
It is cheaper, easier, and better to retain loyal customers than to constantly acquire new ones. The success of a massage therapy business will be in the number of loyal customers it has. Retaining customers is harder than it sounds. Competitive massage therapists are always trying to draw more customers to themselves.
To keep existing customers:
- Show them you care about them
- Offer them specials
- Provide useful advice and health tips
- Keep in contact with them
- Do not let them forget your name
The final rub down on massage advertising
Massage therapy advertising may seem daunting but it is a vital aspect of keeping your massage therapy business alive and well. A solid massage advertising plan needs to include both online and offline efforts.
Online efforts include designing an effective website, creating content, and using social media. Offline efforts consist of printing business cards and starting referral and loyalty programs. The best part is that you can implement most of these massage advertising tips for free. So no matter what your budget is you can advertise your massage therapy business and make it thrive.
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