How To Create An Impressive Life Coach Mission Statement

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By creating a great coaching mission statement, you make the first encounter with customers as smooth as you want it to be. By mission, we mean everything you stand for and what motivates you to follow your vision and get results.

This is what you do, right? Inspiring people to follow their visions for a better and more successful life. You want them to become part of your mission and subsequently subscribe to your coaching business. A great vision statement can easily take you there.

How to create a memorable life coach mission statement?

For starters, you don’t have to be experienced or famous to promote the perfect life coaching mission statement. The mission statements are as good as the emotional response they invoke. You can easily reach out to people and promote your coaching business even if you are just beginning.

You need a clear mission statement that is coaching clients to follow a purpose such as yours. It translates to something they can easily understand and adopt. In a way, vision statements guarantee prospective clients that you are in the coaching business because you care. That is way better than telling them you’re in for the money.

The bigger your life coaching business gets, the more people will get involved. Thus, the life coach’s missing statement will become more powerful.

All that being said, let’s see how it is done.

What does a coaching mission statement represent?

In essence, the mission statement summarizes what you do and what you want to achieve. At the same time, it tells readers who you are and why you need their attention.

If it is well written, the life coaching message will clarify the purpose of your business at first sight. The notion it carries is that what you are doing is good and helpful to the world.

Life coaching statements will also keep you on track, and ensure you are motivated years ahead. The more clients signed up, the more convinced you will be in the sense of what you are doing.

A pure vision statement, on the other hand, focuses on your plans and visions for the future and summarizes the road that will take you there.

Why do you need a clear coaching vision?

Once the purpose is clear, you will be able to predict events and focus on the goals that matter to you. Based on this information, you can develop a step by step strategy that works the best for your business, and drive potential clients your way. Remember: You can only grow if the ground basis is solid.

Let’s say, you run a coaching institute with the following mission statement:

‘We are here to help you make a positive, significant difference in the world.’

Does it feel like something is missing here?

As with any other statement, this one would need to be reassessed from time to time to keep it in line with your current mission. These are the questions that can help you create it:

  • How would the perfect world for me look?
  • Which are my beliefs?
  • Who am I aiming to help?
  • What is my motivation to stand out of bed each morning?
  • What are the meaning and the purpose of my life?
  • What gives me energy?
  • What would I like to be remembered by after I am gone?
  • How can I change/impact the world?
  • Which are my main contributions?

If your mission statement encompasses the answers to these questions, customers will know:

  • Who you are
  • What you offer
  • Which values do you stand for

It may not be that tangible at this point, but your mission statement affects every of your business decisions. It matters when you are marketing and hiring alike, as long as you stay faithful to your beliefs.

If you specialize in a particular niche, cover it with the mission statements. The niche has to be aligned with your strengths and goals so that it gives you a competitive edge. before you do anything, list your values and relate them to the practices that support them.

The art of writing mission statements

So far, we’ve learned that a mission statement is a critical segment of any life coaching vision. Now it is time to sit down and develop it. Take this task as seriously as it deserves – you may be defining your career, and potentially your life.

This is how you begin:

Define the purpose: why did you decide to become a coach?

Start with the purpose of your coaching business. At this stage, you should focus foremost on the people you are targeting, instead of yourself. It is perfectly fine to do life coaching to get rich one day, but this is not something you share with your customers.

Rather than that, focus on the big picture. What motivates you? Why is it important that other people know this? How can this help them?

Define the vision

Every business has an ultimate vision, regardless of the industry or the customer group. It all comes down to the goals you want to achieve in the future, and the tasks you accomplish in the present to make sure that happens.

What future would excite you the most? What needs to end or begin, so that things turn out that way?

Foremost, what do you expect from your clients? How can your life coaching business help them? What are you fighting against?

Define the commitment

As soon as you’re done with the vision, look back and see what needs to be done to build a better future for you and your clients. Divide commitments into day-to-day tasks, and involve customers right away.

Define the problem

Now that purpose, vision, and commitment are on the table, think about your contributions. Define the main problem in your niche and look for solutions that can help your clients. Keep in mind, though, that defining a problem is not enough. You have to promise results in line with your life coaching vision to make clients trust you.

The mere reason you are on the web trying to build a vision statement is that you believe you share an attitude with a specific group of people. Define what you have in common (experience, background, even trauma) and work around that. Tell clients where they need to be, and how to get there. helpful points would be to target audiences in your area or your business niche.

Make it personal

We can’t say this for a lot of businesses, but life coaching certainly qualifies. While mission statements are, above all, marketing tools, they need to be very personal and inventive to make people remember them.

For instance, it is not enough to tell people you will help them. You need to make it more personal and say you will protect them from a negative experience you’ve had yourself.

Structure it

The intention behind every mission statement needs to be structured and well planned. To achieve this, you need to take the following into account:

Inspiration – list the things that have inspired you

Values – how can your service improve people’s lives

Plausibility – a plausible statement will keep your goals achievable and realistic.

Recheck and revise regularly

You need to keep your statement in line with time so that it never loses focus. It needs to be authentic and reflect your goals and purposes so that customers don’t mistake it for a long post they simply don’t want to read.

The content needs to come from your heart, with the appropriate structure and scalability. As mentioned, keep it personal, but real.

Some test readers will be very helpful. Ask employees or friends to go through the statement and tell you what they think. Run the statement through your advisors and supervisors, and pick their brains on how to make it even better. In the end, gather the feedback you have and your mission here will be as good as done.

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Great life coaching mission statement examples

Do you need inspiration? Let these great examples help you. As you read, you will see for yourself how all of the above-discussed rules are put into practice.


I believe we collectively need entrepreneurial leaders to create positive global impact. Leaders ready to tackle the challenges we share as a community. Accelerating the careers of such entrepreneurs (like you!) with innovative business psychology is my mission.


I am fiercely committed to helping entrepreneurs realize that business doesn’t have to be so hard. I believe in success without sacrifice and building a business you love that supports a life you love.

With my practical tips, step-by-step action plans, and straight talk, I love helping people like you build businesses they love that support lives the love.


Rich’s big picture is to mobilise $100 Million to educate a million children. His company has helped to build 5 schools in Africa.


I challenge you to make your life a masterpiece. I challenge you to join the ranks of those people who live what they teach, who walk their talk.


Through deeply understanding human psychology, your relationship to yourself, your past, confidence, authenticity, trauma, and self-love, I will help you attract the relationships you deserve.


My mission is to spread the message that there are simple, rapid, and effective techniques everyone can use that can truly change your life.


The teachers and mentors on my path were pivotal in shaping who I am as a person and what I achieve as an entrepreneur. And because I have been blessed by the value great teachers and mentors who transformed me, it has inspired me to do the same for others.

FAQs about life coach mission statements

1. What is a life coach’s mission statement?

A life coach’s purpose, principles, and goals are outlined in a succinct summary called a mission statement. It conveys the coach’s values and purpose to prospective clients and aids in directing their actions and choices as they assist clients in achieving their goals.

2. Why is it important for a life coach to have a mission statement?

A life coach must have a mission statement since it acts as a guide for both their professional and personal development. It gives their coaching practice clarity and concentration, and it aids in keeping them on task when working with clients.

3. How do you write a compelling mission statement as a life coach?

A life coach must first identify their purpose and guiding principles before they can create an effective mission statement. They can then come up with a statement that expresses their goals for their coaching business as well as what they intend to accomplish for both their clients and themselves.

4. What should be included in a life coach mission statement?

A life coach’s purpose, values, and objectives, as well as their target clientele and the advantages they provide, should all be mentioned in the coach’s mission statement. It should convey the coach’s special value offer in a clear, succinct, and motivating manner.

5. How do you tailor your mission statement to your target audience as a life coach?

By comprehending the goals and objectives of their clients, a life coach can modify their mission statement to appeal to their intended audience. They should describe the precise advantages they offer in a way that is understandable to their target.

6. Can a life coach update their mission statement over time?

Indeed, as a life coach’s coaching practice develops through time, they can alter their mission statement. They could want to change their mission statement as they gain more knowledge and understanding so that it more accurately reflects their objectives and values.

7. How does a life coach’s mission statement align with their overall business strategy?

The mission statement of a life coach should reflect their distinct value offer and market positioning in order to be consistent with their overall business plan. It should be included into their identity and marketing and serve as a guide for choosing the clients and services they provide.

8. How can a life coach’s mission statement differentiate them from other coaches in the market?

The mission statement of a life coach can set them apart from other coaches in the market by outlining their distinctive methodology and the advantages they provide. It should convey their passion for assisting clients in reaching their objectives and highlight their values, capabilities, and expertise.

9. How can a life coach measure their success against their mission statement?

By establishing precise objectives and metrics that are consistent with their mission, life coaches can gauge their success in relation to their mission statement. They can monitor their development over time and assess how their coaching practice has benefited both their clients’ and their own personal and professional development.

10. What are some examples of effective life coach mission statements?

“Empowering individuals to alter their lives and realize their full potential” and “Aiding high-achieving professionals find balance, fulfillment, and success in their personal and professional lives” are a few good examples of excellent life coach mission statements.

Final thoughts

What was your main motivation to become a coach? Do you believe that you can solve a problem? A good mission statement helps build trust within a community, and it helps you get more clients than you ever imagined.

Think of the success statement as the basis and foundation of your dream world. Present this world in the best guiding light, and find clients who would love to live in it. It won’t be that difficult. If you are a parenting coach, for instance, half of the planet already qualifies as a customer.

A coaching business is a wisdom-sharing business. Therefore the mission and vision statement needs to be personal and touch the hearts of those reading it. It is the embodiment of your passion and values, so make it count.

The world can still be a better place.

If you enjoyed reading this article about impressive life coach mission statements, you should check out this one about life coaching contracts.

We also wrote about a few similar subjects like life coaching intake forms, types of life coaching, coaching vs consulting, personality coaching, best coaching questions, transformational life coaching, coaching apps, and life coaching niches

And since we’re talking about coaching topics, make sure to check out these on how to get clients as a life coach, how to make money as a life coach, the coaching business model, being a time management coach, and creating an efficient coaching schedule

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Milos Timotic
Milos Timotic

Technical Lead