Business cards are the first impression of the business world. Personal training business cards are no exception.
To design your own business cards, it’s necessary to do two things.
First, see what others in the field are doing. This will provide inspiration and show how to stand out.
Second, learn how to go about making your designs a reality. This article will help to accomplish both.
Personal trainers must advertise themselves well. Without clients, it won’t matter how good a trainer they are.
Business cards are attention-grabbing and cost-effective. They’re an easy way to share all the important information future clients will need.
Their importance is why this guide exists. Here are an array of the best personal trainer business cards for you to learn from.
See how these trainers create more business with eye-catching, professional styles. Then leverage that knowledge to make your own.
Why Business Cards?
Image source: Daniel Buchl
Since there are many other proven marketing methods, why use business cards? Are they still an effective tool in our increasingly digital economy?
The reason business cards are so useful comes down to numbers. The more one markets and makes a business visible, the more sales there are.
By themselves, business cards are not enough. However, when used as part of an effective marketing strategy they can fill in any gaps.
They are a quick, easy, and cheap tool to get your personal fitness business’ name known.
How To Create Personal Trainer Business Cards
The first step is choosing a way to design the business cards.
Some skilled graphic designers have the programs necessary to make their cards. Thankfully, for those who don’t, many websites offer free business card templates.
These collections are expanding to stay up-to-date with the latest trends and styles. Best of all, their websites are user-friendly and intuitive.
MOO offers the most customization. Users can design their business card from the ground up.
Everything from logos to the tiniest details is editable.
Knowing where to build a business card is important, but it’s only half the battle.
12 Tips To Perfect Your Business Card Design
1. Include The Right Components
The key details on a business card are:
- Header & Slogan
- Image & Graphics
- Font & Text
How much contact information to include varies. Personal trainers must know their market well.
Typical business cards include a phone number, address, website, and valid email address.
Social media accounts are also increasingly vital pieces of information. More and more customers are connecting to businesses via services like Facebook and Instagram.
The key is not to overwhelm the design with excess information.
Above all else, ensure that the business card is not cluttered. Keep things concise and well-aligned.
Here’s a great example of a business card design that has the right balance of information:
Cycling Coach Business Card
2. Keep It Simple
A business card should not confuse the reader.
Most customers aren’t impressed by jargon, complex language, or obscure references. A business card must be comprehensible to be effective.
The most successful personal trainer business cards have clean, bold designs.
The best cards balance their design elements well. They know exactly what should and shouldn’t be on a personal business card.
Simple does not mean boring. Utilize color and visual elements well to create a noteworthy and memorable design.
Here are two simple designs for the personal fitness trainer industry:
Black and White Business Card Front and Back
Clean White Business Card
3. Perfect The Header & Slogan
One of the most visible parts of any business card is the slogan or header. This one eye-catching piece of text can make or break a potential customer.
One simple way to make an effective header is to ask a question. “What is your fitness goal?” will appeal to the target market. Naturally, they’ll begin thinking about how to achieve those goals – you.
Use different styles and colors to make sure the header gets noticed. It does no good if no one reads it.
It’s true that budget can limit creativity. But there are many good options even for cost-conscious businesses.
Think of a personal trainer business card as a physical website. It must immediately tell the world what the business is.
The best taglines are direct, like:
- Weight-loss Specialist
- Strength Training For College Athletes
- Injury Prevention For Seniors
- Look Better Naked In 1 Month
Some good examples are:
Black-Orange Business Card Front and Back
Business Card With a Clear Message
4: Include an Image
The expression “A picture is worth a thousand words” also applies to business cards. An image can convey ideas better and faster than any words.
When personal trainers design their business cards they should select the right image. One option is to arrange a professional photography session to get the perfect photo.
The image is important, but so is the way it’s used. Make sure it’s positioned well on the card.
Bad print quality will detract from the photo and make a bad first impression. So make sure the cards are sharp and clear by having them printed professionally.
Here are examples of photos used well:
Photo Of Business Owner On Card
Red-Black Graphics With Photo
Assortment of Fitness Photos Used In Business Cards
5. Carefully Consider The Text
A good personal trainer business card will have effective text. An important factor to remember is the presentation and organization of the text.
As much thought should go into the font and text layout as the logo.
To send a clear message to potential clients a card must be clean and clutter-free. Bold and elegant fonts are popular now because of how well they achieve this.
Whatever the choice of font, make sure the typography matches your brand.
Here are good examples to learn from about how to best organize fonts and text:
Sports Massage Business Card Front and Back
Clean Cut and Bold Text Layout
6. Make The Colors Count
In nature, colors signal specific things and can stimulate an individual to act. That same instinct can benefit your business.
An excellent marketing strategy is to use colors to influence behavior. The colors on a business card can link your services with certain qualities or emotions.
A quick Google search for ‘fitness brands’ will show us many different logos. Typically they are either blue, black, grey, orange, or red.
It’s no surprise that there is such a high usage of blue. People often associate blue with goals, determination, and control.
Here’s a prime example of using blue effectively:
Electric Blue Business Card Design
7. Make The Title Compelling
The best titles are short and direct. They’ll motivate the reader with large, bold, easily-seen fonts.
The text itself can be your name or a keyword that identifies the brand. Use the title to tell clients what to expect from you as a personal trainer.
Like this example:
Business Card With an Impactful Title
8. Add Texture
Business cards are often held or carried.
More than other forms of advertising, the texture matters here. It can leave a powerful, lasting impression.
One good example is this:
Business Card With Textured Font
9. Appeal To The Demographic
Image source: elegantflyer
Know the audience and use that knowledge in the card designs. Whatever the demographic is, target them specifically.
A trainer could be conducting a women’s self-defense workshop or kids parkour training. The methods for advertising to each should be very different.
It’s possible you have a diverse demographic and offer a variety of services. Consider using different business card designs to market to different demographics.
10. Use The Logo As The Centerpiece
Your business card is the perfect place to showcase an eye-catching logo. Trainers who have one should make it the star.
Logos are memorable and convey details about the brand. Put the logo front and center on the business card.
All media related to a business should be consistent. The logo, color scheme, and fonts should be the same.
Your business should be recognizable no matter what form of advertising is used.
The business card and website should go hand and hand. This will make things clear and professional.
Once you have a layout, stick to it.
This example shows how to use a logo as the anchor of an entire business card:
Well Placed Logo On A Business Card
11. Make Your Name Work For You
If your name is memorable it can be an asset to the business. It could be worthwhile to use it as the focus of your business card.
Make sure the other elements don’t detract from your name. Your name could be synonymous with the business, like a logo.
Use a design that focuses on your name. A blended background image with your name in one sharp color works well.
As with this example:
Name-Focused Business Card
12. Be Creative
Don’t stay within the confines of the traditional business card.
Try changing the shape and size of the card. This sets you apart from the crowd.
Even small changes make a big impact when everyone else is using rectangles. Consider rounding the corners or cutting out patterns.
Try out different orientations. If a business card stands out, so will the business.
Takes some inspiration from these two creative cards:
Foldable Flaps Card
Business Card Etiquette
Image source: kawser Mazumder Anik
A professional treats and uses business cards a certain way to make the best impression.
- Always make sure business cards are on hand and in mint condition.
Don’t use any bent, torn, or dirty cards. You should be able to produce a perfect card within seconds of a client asking.
- Hand the card over with the text facing the receiver.
Don’t cover any details. Keep all of the card clearly visible.
- Look the receiver in the eyes and offer a warm smile.
- If the receiver is likely to have a card of their own, ask for it.
Ending thoughts on personal trainer business cards
Everyone wants their business card to represent them and their business well. By designing memorable cards, personal trainers can attract potential clients and make more money.
The 12 tips outlined in this article will ensure your card is inspired and effective. Thus, trainers can stay ahead of the competition.
A business card is only one step to success. The person carrying the card also needs to advertise the business.
Be kind, engaging, and helpful when dealing with customers. Professionalism will make the card stand out just as much as its design.
Be the sort of personal trainer people want to contact. Then use a business card to make that contact easy.
Business cards won’t do all the work alone, so don’t hand them out expecting miracles. Potential clients don’t choose their trainers based on how cool the business card is.
They want a personal trainer who can make their goals a reality. Be that trainer and then use business cards to introduce yourself.
If you enjoyed reading this article on personal trainer business cards, you should also check out this one with how to start an online personal training business.