White Label Software: Top Picks + In-Depth Reviews [2024]

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White label software is a game-changer for businesses seeking customizable and branded applications without the hassle of in-house development. Whether you’re a marketing agency, SaaS provider, or entrepreneur, white label software solutions offer you options to elevate your brand and streamline operations.

Our guide will help you explore the latest offerings and innovations of white label software. We provide in-depth reviews of the top picks for 2024, covering booking software, CRM solutions, marketing automation tools, and other software categories. We’ve researched and analyzed every aspect of these solutions to help you make the best decisions for your business.

We are confident that our guide will help you discover the versatility, advantages, and unique features that make each white label software stand out.  With our guide, you can take charge of your branding, enhance customer experiences, and gain a competitive edge in the market.

What is White Label Software?

White label software refers to pre-built, customizable applications or solutions developed by one company and then rebranded and resold by another. Essentially, it allows businesses to offer software products without investing time and resources in developing the software from scratch.

In a nutshell, it’s like getting a ready-made product that you can put your own label on, saving you the hassle of starting from square one. This can include a wide range of software, from productivity tools and marketing platforms to communication apps.

Benefits of Using White Label Software

One of the key advantages is the significant time and cost savings. Instead of dedicating resources to building software internally, you can leverage existing solutions, reducing development time and associated expenses.

White-label solutions enable you to enter the market swiftly. This is particularly beneficial for startups or businesses looking to expand their product line without extensive development timelines.

While the software comes pre-packaged, you can often easily customize it. This allows you to tailor the product to your brand without the complexities of starting from scratch.

By outsourcing the software development aspect, you can concentrate on core competencies, whether it’s marketing, customer service, or other strategic areas.

Who Can Benefit from Using White Label Software?

Wondering whether white-label software is the right choice for you? Learn who can benefit from it most:

Startups: For new ventures with limited resources, white-label software provides a cost-effective way to offer sophisticated products without the need for an extensive development team.

Agencies: Marketing, design, or development agencies can use white-label solutions to expand their service offerings. It’s a way to provide additional value to clients without the need for in-house development.

Entrepreneurs: Individuals looking to start an online business or launch a new product can benefit from white-label software. It provides a faster route to market compared to developing a solution from scratch.

Established Businesses: Larger companies can use white-label software to diversify their product portfolio or quickly adapt to market trends without investing heavily in R&D.

Top 10 White Label Software Solutions

Let’s see an overview of the best white-label software solutions in 2024:

  1. Trafft
  2. Mailmunch
  3. SocialPilot
  4. PPC Ninja
  5. Whatagraph
  6. SE Ranking
  7. ActiveCampaign
  8. Landingi
  9. AgencyAnalytics
  10. AllClients

Trafft – The Best White Label Software for Scheduling Appointments

Trafft white label booking software screenshot

Trafft’s White Label Booking Software is the best white-label software for digital agencies and web developers seeking a robust booking system for their clients. In essence, it allows you to resell Trafft’s brandable scheduling platform as your own. 

The software is particularly tailored for various industries, including home services, automotive repair, salons, healthcare, personal training, and more. By replacing Trafft’s branding with your own, you can offer a personalized booking experience to your clients.

P.S. Trafft’s White Label Software stands out as a comprehensive solution for agencies, providing not just a booking platform but a revenue-generating opportunity. Here is how:

Trafft’s white-label software advantages

  • With fully customizable options, agencies can create a tailored reservation system that aligns with their client’s brands and needs.
  • The software opens up new revenue streams for agencies by providing a powerful booking solution to their clients.
  • Agencies gain a competitive advantage by offering a sophisticated and branded online booking platform compared to generic alternatives.

Clients appreciate Trafft’s scheduling software for its:

  • Professional Booking Page

Create a well-organized, modern booking page that matches the client’s brand.

  • Multiple Location Management 

Easily manage appointments, clientele, and staff schedules from a single dashboard.

  • 24/7 Availability 

Enable customers to make appointments anytime, even outside business hours.

  • Automation and Simplification

Integrate with essential business tools, send automated reminders, and monitor business performance.

Trafft’s white label software’s main features

Trafft enables clients to:

  • Offer online appointment booking
  • Organize team schedules
  • Accept online payments
  • Set up recurring appointments
  • Send automated reminders and more.

The white-label feature allows you to seamlessly integrate these functionalities under your own branding. Check out Trafft’s full list of features.

Trafft’s white-label software pricing

  • Agency 3: Currently on sale for $706 annually, and you get 3 accounts you can resell to clients.
  • Agency 5: Currently on sale for $882 annually, and you get 5 accounts you can resell to clients.
  • Agency 10: Currently on sale for $1176 annually, and you get 10 accounts you can resell to clients.

Trafft’s ratings

  • 5/5 on Capterra
  • 4.7/5 on G2
  • Excellent on TrustPilot
  • 5/5 on GetApp

Start your 14-day free trial now and witness the efficiency of Trafft’s White Label Software in action.


Mailmunch white label software screenshot

Mailmunch is a powerful white-label email marketing solution that offers a comprehensive email marketing and automation platform that operates seamlessly under your own brand. Tailored to meet the unique requirements of each partner, Mailmunch’s white-label solution integrates seamlessly into any ecosystem.

Mailmunch white-label software advantages

  • Accelerate launch, growth, and sales with an easier, better, and faster solution to maximize revenue.
  • Stay relevant with continuous growth and improvement, receiving cutting-edge features and product updates.
  • Enjoy 5-star rated support that has your back all the time, ensuring a seamless experience.
  • Add advanced email, automation, and lead capture tools to your product, increasing Monthly Recurring Revenue (MRR) and Customer Lifetime Value (CLTV).

Mailmunch white-label software main features

Mailmunch’s white-label platform includes a range of features such as:

  • Drag & drop email builder, broadcast emails, automated welcome emails, drip emails, and more.
  • Drag & drop automation flow builder, advanced flow triggers, advanced conditional splits, and easy reporting.
  • Drag & drop form builder, template library, advanced display rules, exit intent, geolocation targeting, and tracking pixels.

Mailmunch white-label software pricing

Mailmunch offers customizable pricing plans tailored to your specific needs. Whether it’s email marketing, automation, or lead generation, the plans are designed to help you go to market faster. 

Mailmunch ratings

  • 4.8 on Capterra
  • 4.5 on G2


SocialPilot white label software screenshot

SocialPilot’s White Label feature empowers agencies and resellers to enhance their clients’ experience and unlock new revenue opportunities when it comes to social media management.

SocialPilot white-label software advantages

You can manage social media effortlessly with scheduling, analytics, inbox, bulk scheduling, client management, and a comprehensive social media calendar.

  • Start exploring the power of SocialPilot’s White Label without the need for a credit card.
  • Change plans or cancel anytime according to your needs.

SocialPilot white-label software’s main features

  • Gain complete control over the web address your clients see.
  • Choose a new URL or use your existing brand name.
  • Customize colors, icons, and the entire SocialPilot tool to match your brand image.
  • Deliver a seamless branded experience to your clients.
  • Establish a personalized email address with a name of your choosing.
  • Integrate with your existing email workflows for a smooth transition.
  • Simplify client logins with a secure and straightforward interface.
  • Eliminate the need for sharing sensitive login information.

SocialPilot pricing

  • $170 per month billed annually. 

SocialPilot ratings

  • 4.4 on Capterra
  • 4.5 on G2

PPC Ninja

PPC Ninja screenshot

If you’re in digital advertising, PPC Ninja’s White Label software provides a robust solution for agencies and brands seeking to elevate their PPC strategies on platforms like Amazon, Google, and Walmart. The software offers a self-serve option for agencies and a comprehensive outsourcing solution for brands looking to optimize their advertising efforts.

Advantages of PPC Ninja white label software

PPC Ninja’s White Label software stands out for its user-friendly approach, offering powerful and flexible tools that cater to the intricate needs of digital advertisers. PPC Ninja creates an environment conducive to learning, saving time, and enhancing the overall user experience.

Main features of PPC Ninja white label software

  • Maximizes advertising outcomes by leveraging the long tail. This feature sets PPC Ninja apart, providing a nuanced approach to ranking main keywords.
  • PPC Ninja empowers users with the ability to set multi-level target ACoS at the Product, Campaign, and Branded Keyword levels. 
  • PPC Ninja emphasizes methodical PPC efforts through its managed services, incorporating a 30-point SOP checklist for daily, weekly, and monthly optimization. 

PPC Ninja pricing

PPC Ninja offers its White Label software at a starting price of $99/month, making it an affordable yet powerful solution for agencies and brands. The software comes with a 14-day free trial, allowing users to explore its features and experience the impact on their advertising strategies.


Whatagraph white label screenshot

Whatagraph’s White-label Reporting & Custom Options are a great solution for marketing agencies and teams seeking to deliver impeccable marketing reports. This feature-rich tool allows users to craft reports with professional branding, aligning them seamlessly with their company’s identity. Let’s delve into the key aspects of Whatagraph’s white-label reporting.

Advantages of Whatagraph white-label software

  • Whatagraph empowers users to display their agency’s logo and colors prominently in each report. This level of customization ensures that the report aligns with the agency’s brand color scheme, creating a polished and professional look. The ability to configure reports with pre-saved color templates adds another layer of convenience.
  • The white-label reporting tool offers a 100% custom reporting experience, allowing users to present client KPIs and metrics in any preferred format. Users can group marketing data by campaign, account, goal, or channel. The flexibility to resize widgets, add filters, custom calculations, headings, notes, emojis, and even automatic translation of dimension and metric names enhances the overall customization.
  • Personalizing reports to the smallest detail is a breeze with Whatagraph. Users can utilize their own custom domain, develop report templates, and set up automated schedules for report distribution. The automated emails can carry the user’s email domain, adding a personalized touch to the entire reporting process.

Main features in Whatagraph

Whatagraph’s white-label solution provides extensive customization options, ensuring brand consistency across reports. Key features include:

  • Changing color schemes in reports
  • Picking different colors for graphs and charts
  • Using a custom domain
  • Embedding logos and custom messaging
  • Adding comment boxes, notes, and headers
  • Personalizing the cover page
  • Using emojis
  • Scalability with the ability to save report designs as templates

Pricing of Whatagraph’s white-label software

The white-labeling functionality, including custom branding and a custom domain, is available with Whatagraph’s Advanced and Custom pricing plans. The Advanced pricing plan costs $499 per month billed annually. 

Whatagraph ratings

  • 4.4 on Capterra
  • 4.5 on G2

SE Ranking

SE Ranking white label software screenshot

SE Ranking’s White Label SEO Software is a powerful tool, providing agencies with the means to offer optimization services under your brand. This sophisticated white label software allows you to customize SE Ranking with your logo, domain name, brand colors, and personality, ensuring a consistent and professional experience for their clients.

SE Ranking white label software advantages

  • SE Ranking empowers agencies to showcase their personality by customizing the platform with their own colors, logos, and more. This level of branding ensures that the platform reflects the agency’s identity, creating a seamless and impressive client experience.
  • Making the platform uniquely yours, SE Ranking allows users to configure their personalized domain name for white-label SEO tools. This eliminates any references to SE Ranking, presenting the platform as the agency’s proprietary solution.
  • Agencies can delight their clients by sharing read-only seats and granting customized access to specific SEO tools. This enhances client communication and collaboration, fostering a deeper level of engagement.
  • Impress clients with professional, branded SEO reports that can be automatically sent from the corporate email or manually delivered. These reports offer unmatched transparency and precise SEO updates, leaving a lasting impression on clients.

Main features of SE Ranking white label software

SE Ranking’s White Label SEO Software comes equipped with a range of powerful features, including:

  • Monitor keyword rankings with pinpoint accuracy.
  • Investigate online rivals and discover their SEO and PPC tactics.
  • Conduct thorough website audits analyzing over 110 parameters.
  • Track backlinks and receive notifications on changes.
  • Combine SE Ranking data with Google Search Console and Google Analytics.
  • Detect all backlinks associated with any domain and analyze them against 15+ parameters.
  • Gain insights into keyword performance and receive related suggestions.
  • Deliver comprehensive white-label SEO reports with customizable scheduling.

SE Ranking white label software pricing

To unlock the potential of SE Ranking’s White Label SEO Software, agencies can opt for the Agency Success Kit, which includes the White Label SEO feature and additional agency tools. This kit is available in Pro and Business annual subscriptions for just $50 per month.

SE Ranking ratings

  • 4.8 on Capterra
  • 4.8 on G2


ActiveCampaign homepage screenshot

ActiveCampaign’s White Label Software is a rare gem when it comes to marketing automation, providing a level of customization that adds immense value to businesses. Primarily available on enterprise-level accounts, it also extends some white labeling capabilities to Small Business accounts, making it accessible to a broader audience.

ActiveCampaign white label software advantages

  • Enterprise account holders enjoy extensive customization options, including changing the custom domain, rebranding the ActiveCampaign logo, and HTML/CSS rebranding. The ability to add/remove buttons and options, along with the creation of a landing page with a generic domain, offers unparalleled flexibility.
  • ActiveCampaign’s white-label options are great for agencies, allowing them to tailor the platform to different brands and verticals. From large marketing agencies to solopreneurs, the platform’s adaptability, including white-label features, proves beneficial. Agencies can provide additional value to clients by leveraging their knowledge of specific industries.
  • For small business and enterprise plans, white-labeling options provide significant benefits. Customizing the domain and changing the logo offer a rebranded look. Large corporations can even make the platform resemble internal software. Custom domains contribute to improved link tracking and better domain relationships with email providers.

Main features of ActiveCampaign white label software

ActiveCampaign’s White Label Software offers a range of features, including:

  • Change from ActiveCampaign’s default domain to a personalized one.
  • Replace the ActiveCampaign logo with the brand’s logo.
  • Modify button colors, borders, font colors, and more.
  • Agencies can code and customize buttons and options.
  • Generate a landing page with a generic domain.
  • Agencies can create a single sign-on through ActiveCampaign’s API.
  • Agencies can establish themselves as experts by showcasing their expertise on a dedicated consultant’s page.

ActiveCampaign white label software pricing

White labeling features are included in ActiveCampaign’s plans with no additional fees. While enterprise accounts enjoy more extensive customization, small business plans also benefit from white-labeling options, albeit with some limitations. The Enterprise plan starts at $259/month billed annually.

ActiveCampaign ratings

  • 4.6 on Capterra
  • 4.5 on G2


Landingi white label screenshot

Landingi’s White Label Software offers agencies a robust platform to scale their operations efficiently and impress clients with optimized campaigns. The software simplifies the process of building and personalizing landing pages while providing comprehensive performance metrics, enabling agencies to deliver high-performing campaigns without extensive coding.

Landingi white label software advantages

  • Agencies can impress clients with rapid project turnaround, thanks to Landingi’s drag-and-drop builder and 400+ customizable templates. The platform allows agencies to match client branding effortlessly, ensuring a seamless and professional appearance.
  • Smart Sections feature accelerates the editing process for agencies managing multiple landing pages. Modifying a section of content once updates every landing page with that content, saving valuable time.
  • A/B split tests empower agencies to gauge the performance of landing pages in terms of visits, leads, and conversion rates. This data-driven approach allows for continuous adjustments to deliver optimal ROI for clients.

Landingi main features

  • Landingi supports integrations with various sales, management, marketing, and email software, enhancing the overall workflow. Agencies can create, track, and nurture leads seamlessly as they progress through their customer journey.
  • The software streamlines client management by offering subaccounts and keeping different clients organized with their own workspace. Transparency is enhanced through page tracking, allowing agencies to monitor published or edited pages and track user activity.
  • Agencies can personalize the Landingi platform with their own company branding, operating on the domain of their choice. This not only saves time and resources but also presents a professional image to clients.
  • Landingi prioritizes security by being SSL-ready, ensuring all landing pages are secured with an SSL certificate. The platform stays updated with advanced encryption technology, providing 24/7 protection for both agencies and their clients.
  • Landingi recognizes the importance of support for agencies and offers dedicated support as part of its agency package. This ensures that agencies have assistance whenever needed, contributing to a smooth and successful operation.

Landingi white label software pricing

Landingi offers a 14-day free trial with the flexibility to cancel anytime. 

Landingi ratings

  • 4.8 on Capterra
  • 4.5 on G2


AgencyAnalytics white label software screenshot

AgencyAnalytics White Label Software empowers marketing agencies to establish a strong brand identity while delivering custom marketing dashboards and reports. This white-label software makes a lasting impression on clients, providing them with comprehensive insights into their marketing performance across various data sources.

AgencyAnalytics white label software advantages

  • AgencyAnalytics offers agencies full control of their branding with features like customizable logos, agency brand colors, and custom URLs. The ability to apply branding platform-wide or for each dashboard and report ensures a professional and cohesive client-facing image.
  • With the Agency plan and higher, the software allows agencies to send reports from their agency’s email, use a custom domain for shareable dashboard URLs, and maintain brand consistency. This feature ensures that the agency’s professional image is carried through all interactions.
  • Designed for agencies with diverse brands or divisions, this advanced option enables complete branding flexibility. Agencies can create unique white-label profiles for each client, keeping all data in one place. Multiple white-label customization is available on Agency and Enterprise plans.

AgencyAnalytics white-label software main features

  • AgencyAnalytics goes the extra mile by offering a fully branded mobile app for clients. This enhances client engagement and sets the agency’s services apart from the competition, providing clients with on-the-go access to their data.
  • The software eliminates the need for manual report and dashboard creation. Agencies can automatically generate reports highlighting key metrics and actionable insights. Clients can access live dashboards 24/7, and custom user permissions can be set up for controlled access.
  • AgencyAnalytics integrates with over 80 platforms, allowing agencies to bring all key performance indicators into one powerful reporting platform. This ensures a comprehensive view of clients’ performance by combining data from multiple sources and digital marketing platforms.
  • The Goal-tracking widget visually represents progress against monthly or daily objectives, allowing agencies to communicate their digital marketing success at a glance. This feature enables agencies to show clients how they’re helping them achieve growth targets.
  • With a range of customization options, including dashboard widgets, custom metrics, and a drag-and-drop report builder, agencies have the flexibility to build client reports their own way. This suite of reporting tools is designed for marketing agencies to showcase their impact effectively.

AgencyAnalytics white label software pricing

The Agency plan is $18/month/campaign with a minimum purchase of 10 client campaigns. The platform offers a 14-day free trial, allowing agencies to experience the benefits risk-free.

AgencyAnalytics ratings

  • 4.8 on Capterra
  • 4.8 on G2


AllClients white label screenshot

AllClients White Label CRM provides a powerful and fully customizable solution for businesses seeking a white-labeled Customer Relationship Management (CRM) system. With this solution, all branding belongs to the user, and there is no mention of “AllClients” within the product. The CRM is built on the user’s domain, offering complete control over the product, including pricing.

AllClients white label software advantages

  • AllClients offers a truly white-labeled CRM, allowing users to showcase their brand without any reference to the CRM provider. 
  • The highly customizable nature of the White Label CRM enables users to tailor the solution according to their unique business needs. From logos to URLs, you can personalize everything to create a branded environment.
  • Users receive one license for their primary use and an additional five licenses for testing and demos. This feature allows businesses to explore the CRM’s capabilities before full-scale implementation.
  • Users have the freedom to set their pricing, keeping all revenue generated over $25 per user, per month. This pricing autonomy empowers businesses to create competitive and profitable offerings.

AllClients white label software main features

  • AllClients White Label CRM provides robust contact management capabilities, allowing businesses to organize and streamline their client interactions effectively.
  • The CRM includes email marketing features, enabling businesses to create and execute targeted email campaigns for enhanced client engagement.
  • With marketing automation tools, businesses can automate repetitive tasks, streamline workflows, and enhance overall efficiency in client communication and engagement.

AllClients white label software pricing

The Premium plan starts at $48 per month billed annually.

AllClients ratings:

  • 4.8 on Capterra
  • 4.5 on G2

That’s a Wrap on The Best White Label Software in 2024

The ability to brand, customize, and seamlessly integrate powerful software solutions has become one of the greatest advantages of white-label software solutions. We’ve explored booking, CRM, marketing automation, analytics, and more, uncovering the distinctive features and advantages that each White Label Software brings to the table. The possibilities are boundless, and the potential for businesses to elevate their operations and customer experiences is unparalleled.

Seamlessly blending cutting-edge technology with a commitment to user satisfaction, Trafft empowers businesses to take control of their scheduling and booking processes, all under the umbrella of their unique brand identity.

Unlock the potential of branded, customizable booking experiences with Trafft, where every detail aligns with your business vision. Don’t just meet customer expectations – exceed them. Start your 14-day free trial now!

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Tamara Jovanovic
Tamara Jovanovic

Tamara Jovanovic is an SEO Content Specialist who enjoys learning about different industries, people, and how to solve problems through content. She is curious by nature and eager to experiment with new ideas that could provide value to readers. Often she spends hours analyzing why things worked or didn’t so she could be equipped with data and improve with every new task. Likes reading, learning, playing games, growing plants, and enjoying a good cup of coffee.