Are you wondering how to run a successful hair salon? It’s a mix of love for hairdressing, artistic flair, smart business thinking, and top-notch client service.
It’s not just about jumping in blindly. Understanding the terrain will get you to your destination: a profitable salon business.
If you’re all fired up to run a successful salon, this is for you. Keep your passion burning, surround yourself with a zealous team, set achievable targets, and don a marketer’s hat.
Whether you’ve already opened your doors or are still on the drawing board, this guide is your mentor in making your salon business a hit, particularly during the early and most uncertain years.
How to Run a Successful Hair Salon in 11 Actionable Steps
- Leverage Your USP
- Build a Powerful Brand
- Make Your Mark with Marketing
- Master Business Organization
- Be Their Salon BFF
- Find the Best Fit and Boost Your Squad
- Elevate Your Game With Partnerships
- Track Your KPIs
- Set the Pricing That Works in Your Favor
- Keep Your Finances in Check
- Be Ready for the Unexpected
1. Leverage Your USP
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There’s a forecasted growth of 9 percent in hair-related jobs from 2018 to 2028. So, imagine the sea of competition. That’s where your unique selling proposition (USP) becomes your lifeline when learning how to run a successful hair salon. It’s your neon sign saying why your business is better, not just different. Without a clear-cut USP, you’re like a needle in a haystack.
Before you kickstart your salon, make sure you’ve figured out your ace. Your USP can be as simple as being the affordable salon around, grabbing the budget-savvy crowd without scrimping on quality. An interesting find, a 2019 survey shows that more than 15.5 million Americans frequented professional hair colorists four times in half a year.
Or you might want to carve a niche for yourself. Maybe you’re the go-to salon for wild hair colors, event hairdos, or perm/straightening. Or perhaps you cater to a specific age group, considering that over 75% of salon earnings come from patrons aged 34 and up.
Focusing on a certain field positions you as a guru in that area and draws in clients looking for such services.
Whatever your USP is, it should echo in all your marketing initiatives, be it online or offline. Use your website, social media channels, and promotional materials to shine a spotlight on what makes you different. Client testimonials or success stories? Flaunt them to gain trust and credibility.
2. Build a Powerful Brand
Your brand is your salon’s personality. It’s what your clients remember about you and why they feel a connection. To craft a killer brand identity, follow these key steps:
- Pin down your salon’s mission and values. Think about your goals and the kind of client experience you want to deliver.
- Create a visually captivating brand identity. Your logo, signage, website, and social media channels should scream consistency for easy brand recall.
- Find your brand voice. Whether it’s professional, friendly, or edgy, your language should speak to your target market and be consistent across all platforms.
- Deliver a consistent client experience. From the moment they step in until they step out, the vibe, the service, the quality – everything should be in sync with your brand promise.
- Grow brand loyalty. Draw customers back and get referrals with loyalty schemes, special deals, and top-drawer client service.
Remember, branding isn’t a one-and-done deal. It’s a continuous grind of refining your strategies based on client feedback, market trends, and the ever-evolving goals of your salon.
Mission and values: Your guiding lights
So, you’re taking the plunge to learn how to run a successful hair salon. Let’s start with the heartbeat of your business – your mission and values. These give your salon its soul and steer your decisions and practices.
Take a moment. Revisit why you opened your salon and what you’re aiming for. What’s your unique cocktail of services or experiences that you’re serving up to your clients? Your mission should be the embodiment of your salon’s spirit and the value it bestows on customers.
Now, zero in on the key beliefs and principles fueling your salon’s day-to-day run. These values should mirror your dream culture, ethics, and customer service approach. It could be professionalism, originality, excellence, inclusivity, green practices, or community engagement.
Communicate your mission statement and values to your staff, clients, and the wider public. Let your website, social media profiles, marketing materials, and even your salon’s interior speak volumes about your purpose and beliefs.
3. Make Your Mark with Marketing
When you’re laying out your marketing strategy, cover three main arenas: online, in-salon, and offline.
Wherever you’re making noise, keep your branding and message in sync. Be it a passerby, a person receiving your flyer, seeing your ad, or someone spotting your social media post, they should instantly recognize your salon’s vibe.
What should your clients see and feel when they step up to the counter to settle the bill and book their next appointment? Think about the promos/flyers, business cards, sweet treats, or products you want to display. Choose whether you want to feature the hair products you sell at the counter or elsewhere in your salon.
If marketing leaves you scratching your head, you can sneak a peek at industries outside hairdressing for inspiration. A homogenous look among salons can cause you to fade into the background. Looking beyond your industry can uncover fresh marketing tools that can put your salon in the spotlight.
Setting up a solid online front
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In this digital age, a web presence isn’t a nice-to-have; it’s a must-have. Before they put their hair and looks in your hands, most folks like to do a bit of online digging.
Your website should adapt to any device, especially mobile, to maximize your chances of raking in online bookings.
So, what can your salon do with a business website?
- Reel in leads and pump up conversions
- Get to know your audience with website analytics
- Flaunt your beauty and hair services
- Draw in new clients and keep the regulars coming back
- Increase visibility with a higher Google SEO ranking
- Build business credibility
- Give clients round-the-clock access to online appointment booking
- Forge stronger bonds with clients
- Show off your brand personality
- Speed up business growth and revenue
Surfing the social seas
If you want to learn how to run a successful hair salon, we have one word for you: visibility. It’s 2023 and a whopping 4.9 billion people around the globe are on social media.
Time to ride the free social media wave. It’s a goldmine for interacting with customers and building your own tribe.
Now, where to splash your effort and cash depends on your dream customer. Going after the young professionals? Instagram, TikTok, or Snapchat could be your jam. Keen on the family-friendly vibe? Pinterest and Facebook (a behemoth with 2.9 million monthly active users) might be your winners.
Twitter’s perfect for shooting out bite-sized updates, like last-minute slots, specials, or event news. Facebook’s your stage for before-and-after hairdos and snapshots of your salon’s digs.
One heads up: you don’t need to conquer every social platform. It might feel like your salon has to stake its flag on each new app to catch everyone, but consistency is key. Can’t keep up with daily or at least weekly posts on every account? Scale it down to what’s doable.
4. Master Business Organization
Nailing down systems and processes
Organization is the secret sauce to a smooth-running salon, top-notch time management, and stand-out customer service.
Layout your salon stations and workspace to be logical and easy to work in. Stack your tools, products, and gear to be handy for your stylists and to keep things humming along. Implement clear rules for cleanliness and sanitation for a spick and span salon.
Keep tabs on your stock with an organized inventory system. Regularly check stock levels, rotate inventory, and partner with trustworthy suppliers to keep your salon running like clockwork, minus the out-of-stock headaches.
Jot down standard procedures for everything from client check-ins, consultations, and services, to closing routines. SOPs ensure you deliver the same top-drawer service every time, nip errors in the bud, and make training newbies a breeze.
Make it a habit to declutter and clean your salon to set a warm, professional tone. Assign daily cleaning tasks and set rules for stowing personal items and shared spaces.
Booking software: Your secret weapon
Running a successful hair salon isn’t a walk in the park, is it?
So many tasks to juggle – appointments, staff scheduling, inventory, the list goes on. Feels like you’re doing a high-wire act without a net.
And you want to take your salon to the next level. But it’s tricky when you’re swamped, right?
Imagine a world where those headaches just… disappear. A world where you can focus on making your customers look and feel their absolute best. Sounds dreamy, doesn’t it?
Here’s where the good news comes in – that world exists. And it’s brought to you by Trafft.
What can Trafft offer you?
Picture this: no more appointment mix-ups or double bookings. With Trafft, your schedule is always in check. It’s like having a personal assistant on demand.
Worried about staff scheduling? Trafft makes it as easy as pie. You’ll never have to juggle shifts or worry about cover again. It’s a smooth operation, every single day.
Think of Trafft as your secret weapon. Your silent partner, working round the clock, keeping things running, and letting you focus on what matters the most – growing your business. Taking your business to the next level isn’t just about expanding – it’s about working smarter. It’s about taking control of your time, your resources, and your energy. And that’s exactly what Trafft helps you do.
Sure, there are other automation tools out there. But they’re just tools. Trafft is more – it’s a solution, tailored to meet your unique needs as a salon owner.
So why not take the plunge? Try Trafft for FREE and see for yourself why salon owners are calling it a game-changer.
5. Be Their Salon BFF
If you’re wondering how to run a successful hair salon, don’t run after the new faces. Stick with the folks you’ve got. It’s cheaper and a surefire win.
Boost pre-booking, booking the next appointment while the client’s still in your salon.
Loyalty. That’s the magic word. Customers can be fussy in this biz. To ace it as a beauty pro and salon manager, you need to dish out experience and build relationships, not just standard beauty services.
Your salon’s not just for haircuts, hair extensions, or blowouts. It’s a place for customers to feel special. Not just look special, but feel special.
Get your stylists to hand out “see you next time” cards after each service. Keep the chat going with your customers. Drop a call after a service to make sure they’re happy. Mail out “we value you” postcards with sweet deals for the next visit. Roll out a loyal guest program that rewards regulars for their visits and buys.
6. Find the Best Fit and Boost Your Squad
Set the bar high for your crew. Sure, it might make hiring a bit of a slog, but it’ll pay off big time.
Hiring is not just about the skills. You want your customers to have a blast. Yes, you need someone who knows their way around a curling iron, but don’t base your hiring just on that. Personality counts big time.
Here’s what to look for in your salon crew:
- They’re all about the smiles and laughs.
- Politeness and friendliness come naturally.
- They care about how they look.
- They ask customers what they want and work with their budget.
- They offer helpful tips and suggestions.
- They’re not shy to make a sale.
Stay pumped as a salon owner. It’ll keep your team motivated and reel in more customers.
7. Elevate Your Game With Partnerships
Team-ups and partnerships can be a game-changer for your salon’s reach and visibility. By aligning with businesses that complement yours or folks who have clout in the industry, you can reach new customers, boost your salon’s rep, and create win-win situations.
Find businesses or individuals who vibe with your salon’s customer base and brand values. Think about teaming up with beauty product suppliers, fashion shops, wedding planners, or event organizers in your area. Look for influencers or bloggers with a big following in the beauty and wellness scene.
Plan joint marketing blitzes that spotlight the link between your salon and your partner’s business. You could host events, offer exclusive discounts or bundles, or whip up co-branded content. By pooling resources and sharing the marketing load, you can reach a wider audience and create a buzz around your salon.
Set up referral programs with your partners to encourage mutual customer referrals. Offer special deals or rewards for customers who refer their friends or family to your salon and your partner’s business.
Reach out to potential partners with a clear value proposition and a mindset for mutual wins. By forming strategic alliances, you can tap into your partners’ strengths to grow your salon’s reach.
8. Track Your KPIs
If you’re in the business of running a successful hair salon, then KPIs are your pals. They give you a sneak peek into how your business is doing, helping you make choices that push the bar higher. Here’s how KPIs make a difference:
- Revenue and profitability. Check out these numbers and you’ll spot trends, keep an eye on growth, and make wise choices to tune up your pricing, manage costs, and boost profits.
- Customer retention and acquisition. Get these KPIs right and you’ll figure out where you need to step up – whether it’s improving the customer experience, loyalty programs, marketing strategies, or customer service – ensuring customers keep coming back for more.
- Average service and retail sales. Analyze these KPIs and you’ll spot chances to level up your selling skills, train your team, and tweak your product lineup to drive up revenue each time a customer walks in.
- Team productivity and performance. Keep track of KPIs like average service duration, client-to-stylist ratio, and team utilization, and you’ll know how efficient and effective your team is.
- Online presence and marketing effectiveness. Review these numbers and you’ll find the marketing channels that work for you, polish your online strategy, and connect with your audience in a big way.
9. Set the Pricing That Works in Your Favor
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A fair price means customers see the value and trust your salon.
Scope out what other salons in your neighborhood charge to get a feel for average rates. The average haircut in US salons could be anything from $10 to $90, and men’s cuts can be somewhere between $15 and $40 on average.
Factor in your location, target market, and the level of expertise your salon brings to the table when you set your prices. Check out what makes your salon stand out – special services, standout customer experience, and industry recognition. These can justify bumping up your prices.
Add up your salon’s running costs – overheads, wages, product costs, and utilities. Add in the profit you’re aiming for and factor in the value of your time and talent.
Make sure customers know your prices – on your website and in your salon. Make a price list with all your services, their prices, and any extra charges for add-ons or upgrades. Being open about your prices builds trust and means no nasty surprises for customers.
Try out package deals or service bundles for extra value to customers and to keep them coming back. Run promotions during slow times or to launch new services, ensuring fair pricing while giving customers incentives to try new things.
Fair pricing isn’t about being the cheapest around. It’s about giving customers bang for their buck.
10. Keep Your Finances in Check
Being at the helm of a hair salon or a barbershop means that you’re in charge of various tasks to make sure everything’s running like clockwork. It’s so demanding, it could practically be a job all its own!
Don’t lose sight of the financial aspect of your venture, too. Keeping a keen eye on your financial standing can provide precious insights into your income channels, outlays, and profits. You need to craft a solid budget that covers everything – rent, bills, stock, promotion, and payroll.
Salons Direct says salons can pull in an average profit margin of 8.2%, which is a tad better than the average business profit margin of 7.7%.
But hey, a well-oiled salon can do even better. Shoot for a profit margin of at least 10%. The better you handle your salon’s finances, the more this figure can go up.
Boosting your hair salon’s revenue
To run a successful hair salon, upselling is a must-know strategy. You see, it’s all about increasing the average ticket sales. Wondering how? Well, when a customer walks up to your reception desk with a shampoo and conditioner, the front desk can suggest a styling product to add to their purchase.
Another major revenue boost can come from salon retail. Did you know the industry average is about 5% of revenue coming from retail sales? Think you could up your retail game? Then set a target and train your staff to hit it.
Just to give you an idea, in 2022, hair coloring sales in the US hit more than 1.6 billion dollars. That’s right, billion with a B! So, your salon’s retail display should be as eye-catching as possible.
Here’s something else to remember. You can only fit so many appointments in a day. That’s where upselling comes in. By upselling to every customer, you’re pushing your revenue beyond those limitations.
Got no retail sales strategy?
Try jazzing up your product display with overhead lighting. Put mirrors behind your shelves to bounce light onto your products.
Create a shopping experience. How about arranging products on a round table smack dab in the middle of your retail space? Kind of like a boutique vibe.
And don’t forget to keep customers coming back with bounce-back coupons with every purchase.
11. Be Ready for the Unexpected in the Salon Business
Just like any business, the hair salon industry can throw some curveballs your way. To run a successful hair salon, you’ve got to be ready to roll with the punches. Being proactive and having strategies in place to handle risks will help you ride out the tough times and come out stronger.
Here’s what to consider to brace for the unexpected:
- Get financial practices in place that help you stay steady when things get rocky. Keep a stash of cash or a contingency fund for unexpected costs. Regularly check your financials, keep an eye on cash flow, and consider things like business insurance to safeguard against unforeseen events.
- Don’t put all your eggs in one basket. Diversify your revenue streams. Offer extra services and retail products, or even team up with businesses that complement yours. This gives you some wiggle room and softens the blow of any dips in specific areas of your salon’s business.
- Cultivate strong relationships with your clients. Their loyalty can help carry your business through rough patches. Have a customer retention strategy in place that includes personalized communication, loyalty programs, and top-notch customer service. Keep in touch with your clients regularly through newsletters, social media, and targeted promos.
- Make sure your team can handle a variety of roles and responsibilities. This flexibility lets you adapt quickly to unexpected situations like staff being out sick or shifts in demand. Invest in ongoing training to keep your team on the cutting edge of industry trends and best practices.
- Keep up with the latest trends, tech, and industry developments. Attend conferences, workshops, and seminars to broaden your knowledge and tweak your business strategies as needed. Embrace innovation and find new ways to ramp up efficiency and customer experience.
FAQ About How to Run a Successful Hair Salon
What’s the key to attracting the right clientele to my salon?
Well, first things first, you have to define who that ‘right’ clientele is. Really dig into who they are, what they like, and where they hang out. Then make your salon irresistible to them.
This could be through the services you offer, the atmosphere you create, the products you use, or even the music you play. Tailor your marketing and social media to appeal to them, and they’ll start flowing through the door.
How can I motivate my team to deliver high-quality service consistently?
Great question! Start by hiring passionate people. People who genuinely love what they do. Foster a positive and supportive work environment where they can learn and grow.
Provide regular training and updates about the latest trends and techniques. And, of course, reward good performance. When your team feels valued and motivated, they’ll go that extra mile for your clients.
Should I carry various product lines in my hair salon?
Yes, you definitely should! But don’t just stock anything, alright? Carry high-quality products that align with your salon’s brand and philosophy. And make sure your team is well-versed in their benefits so they can educate clients.
Selling products not only boosts your revenue but also improves client satisfaction by allowing them to maintain their style at home.
How can I effectively manage inventory in my salon?
Ah, inventory can be a tricky one. The key is to strike a balance – you don’t want too much or too little. Use an inventory management system to track what you’ve got.
Regularly review your sales data to understand which products are flying off the shelves and which are gathering dust. Adjust your orders based on this info. And, don’t forget to check for expiration dates!
How should I price my services?
Well, your prices need to reflect the value you’re providing. Consider your costs (products, utilities, salaries), but also look at your client experience, your expertise, and the uniqueness of your services.
Check out what other local salons are charging, too. You don’t want to be the cheapest, but you don’t want to price yourself out of the market either. Also, don’t forget to update your prices from time to time – you need to keep up with the market.
What’s the best way to handle a difficult customer?
Difficult customers can be tough, but they’re a part of the game. Listen to their concerns without interrupting, keep your cool, and apologize if necessary.
Try to find a solution that’ll make them happy but is also fair to your business. Sometimes, you can turn a complaint into an opportunity to improve your services and show your professionalism. And, if the relationship really isn’t going in the direction that is beneficial for both you and your customer, find a gentle way to turn them down.
How often should I revamp my salon?
It’s good to keep things fresh, but you don’t need to do a complete design revamp too often. Maybe every 3-5 years. You can always make smaller updates in between, like changing your window display, rearranging the furniture, or bringing in new products.
Remember, any changes should reflect your brand and appeal to your clientele.
How can I market my salon effectively?
A mix of online and offline marketing works best. Use social media to share before-and-after photos, tips, and promotions. Leverage email newsletters to keep clients in the loop. Participate in local events to boost your visibility in the community.
Also, don’t underestimate the power of word-of-mouth – provide an exceptional client experience, and your clients will do the marketing for you!
How important is customer feedback in running a hair salon?
Customer feedback is super important! It helps you understand what you’re doing right and where you need to improve. Encourage clients to leave reviews online, or even conduct occasional surveys.
Positive feedback can boost your reputation, while constructive criticism can guide your improvements. Either way, always thank clients for their feedback and show that you value their opinion.
How can I increase my salon’s profits?
Increasing profits is all about maximizing revenue and minimizing costs, right? On the revenue side, consider offering additional services or selling products. Maybe run promotions to attract new clients or encourage repeat visits.
On the cost side, look at where you can save without sacrificing quality — like energy-efficient appliances or bulk-buying products. But remember, a successful salon isn’t just about profits; it’s about happy clients and a happy team.
So, How to Run a Successful Hair Salon
Running a successful hair salon takes a lot more than cutting and coloring. You’ve got a team to manage, finances to juggle, and clients to keep happy. Sounds overwhelming, right? But don’t worry, it’s doable.
Creating a unique selling proposition, defining your brand, keeping organized, and tracking key performance indicators all play a crucial role in your salon’s growth and profitability. When your mission and values are clear, they guide your decisions and attract clients who click with your salon’s purpose.
Starting your journey to running a successful hair salon? Remember, success doesn’t happen overnight. It takes continuous effort, flexibility, and a commitment to excellence. But trust us, it’s worth it.