Go-to resource to grow your service business

For Salon Owners

Unlocking the Secrets: How to Run a Successful Hair Salon

a hair salon with hairdressers and clients

Are you wondering how to run a successful hair salon? It’s a mix of love for hairdressing, artistic flair, smart business thinking, and top-notch client service.

Jovana Smoljanovic Tucakov
July 28, 2023

For Service Businesses

How to Make a Booking Page? Step-By-Step Guide

How to Make a Booking Page? Step-By-Step Guide So you’re considering making a booking page, but not sure where to start? Creating an online booking page is the right choice if you run an appointment-based business. But it’s hardly enough…

Tamara Jovanovic
July 26, 2023

For Salon Owners

Creating a Winning Hair Salon Marketing Strategy

an illustration of a person watering a social media marketing tree

We bet you know how it feels when you pour your heart and soul into your hair salon. You’ve crafted this sanctuary where folks can pause their busy lives, slide into your chairs, and just breathe for a minute. It’s…

Jovana Smoljanovic Tucakov
July 24, 2023

For Salon Owners

Counting the Cuts: Is Owning a Hair Salon Profitable?

hairdresser with a client who is sitting in front of a wall mirror

Opening a hair salon is every stylist’s dream! When you love what you do, you want to do it for yourself instead of for someone else, right? Although this is often true, it isn’t always the case.

Jovana Smoljanovic Tucakov
July 21, 2023

For Service Businesses

Conversion Rate Optimization Tips to Increase Online Bookings

Illustration of sales funnel and conversion rate optimization

Let’s learn how you can improve your site’s conversion rate and increase online bookings! If you’re dependent on online bookings to keep your business running, you’re probably spending a lot of time driving traffic to your website – be it…

Tamara Jovanovic
July 19, 2023

For Salon Owners

Creative Salon Ads to Inspire You (Guide + Examples)

Creating targeted and powerful salon ads can really make a difference in your business. You get the chance to attract new customers to your salon and convert them into loyal customers who always come back for more.

Tamara Jovanovic
July 17, 2023

For Salon Owners

How to Fire a Hair Client? Best Practices & Breakup Scripts

It’s never easy, but sometimes it’s necessary to fire a hair client. As a service professional, you always strive to make all of your clients happy and loyal to your hair salon. Naturally, you also do your best to attract…

Tamara Jovanovic
July 14, 2023

For Salon Owners

Designing a Winning Beauty Salon Marketing Plan

hair stylist uses a hair dryer on a client in a beauty salon

Are you dreaming of seeing your beauty salon bustling with happy customers? Your dream can become a reality! It takes more than just excellent services and a stylish ambiance – it requires a smart beauty salon marketing plan.

Jovana Smoljanovic Tucakov
July 7, 2023

For Salon Owners

How to Create an Effective Beauty Salon Business Plan

an illustration of beauty salon employees working with clients

The beauty salon business plan is like your secret weapon for effective management and planning. It’s the ultimate tool that helps you and your team develop smart strategies and stay on top of things.

Jovana Smoljanovic Tucakov
July 5, 2023

For Salon Owners

How to Open a Beauty Salon: from Concept to Launch

a beauty salon illustration depicting a beautician with a client

The beauty industry is booming, and there’s never been a better time to bring your creative vision to life and carve your niche in this fabulous world. Are you ready to embark on this thrilling journey yourself and learn how…

Jovana Smoljanovic Tucakov
June 30, 2023

For Salon Owners

How Much Does It Cost to Open a Beauty Salon

illustration of a two beauticians smiling and holding their tools

So, you’ve got this awesome dream of running your own salon and sharing your skills and insights with others. Yet, you may also think: “How much does it cost to open a beauty salon?”

Jovana Smoljanovic Tucakov
June 28, 2023

Resources

Guide to Appointment Reminders + Email & Text Templates

Appointment reminders are an excellent tool that benefits both your business and clients. And having a suitable appointment reminder template is essential to run a successful business.

Tamara Jovanovic
June 23, 2023

Trafft’s blog