One of the most visited, and therefore, most important pages on a website is the biography. And this is also the case when it comes to a personal trainer’s biography.
Creating an awesome personal trainer biography will help attract more clients. Many future clients don’t know you personally. When you build your website, you need to keep that in mind.
However, creating a good impression via a personal trainer bio is a vital step. It adds volumes to the opinion clients will develop about you.
Personal trainers can and should use their biography to get and retain attention. The biography can also create a sense of deep, personal connection with clients.
After establishing a connection, converting prospects into clients becomes much easier.
Below is a concise overview of the essential things to include in a personal trainer biography. There are also short examples that showcase various techniques and styles.
These may help personal trainers to attract and gain new customers.
It’s Not About You, It’s About Your Client
A perfect personal trainer bio needs to deliver something of value to the clients.
It’s not only facts regarding your story, skills, accomplishments, passions, and skills. It needs to show how it benefits clients and affects their needs and goals.
Find a balance between telling a life story and focusing on customers and what they need. To do that, think in terms of their fitness goals and fears.
I care deeply about my clients, and there’s nothing of more value to me than helping somebody go through an experience that makes them happy, confident, and strong. I realize how being overweight affects many aspects of your life, and I want to be there for you and help you discover the benefits and joys of training that helped me become the person I am today. I’m here to be your personal guide on every step of the journey.
Attempt to excite and inspire others. Words like ‘nourish’ and ‘transform’ work much better than ‘diet’ and ‘ exercise.’
Speak About The Struggles And The Successes
Many people will feel motivated if they see on your website the process, not just the result. They appreciate insight and advice from someone who has overcome similar obstacles.
Some felt inspired to pursue a career in fitness after changing their lifestyle, losing weight, and becoming healthier.
Others had reached a certain level in their fitness journey but didn’t seem to be able to progress any further. That was until they discovered a way to surpass it.
Yet others have created workout programs to help those who want to get fit but have a limited amount of time.
The personal trainer biography that the potential client sees on a website needs to be relatable. Only then can trainers forge a genuine connection with their clients.
Talking about the struggles you’ve overcome is not a sign of weakness. It is proof that they, like you, are capable of achieving success and reaching their goals.
Their goals may be losing weight, improving their body image, or completing a marathon.
When I first began my adventure with fitness I was anything but the picture of health. I was very overweight and I realized it was because of eating fast food and drinking pop and beer on a regular basis. I decided to do something about it. I immersed myself in a new lifestyle and have never regretted it.
I did, however, have multiple ups and downs. It took me years to make a decision to thoroughly examine my workouts and make necessary changes.
Learning about the benefits of Metabolic Training and HIIT entirely transformed my body. What I enjoy the most about it is that there is minimal or even NO equipment required and you can do it anytime and anywhere.
Focus On What You Can Do For The Client
There is a saying: “Please all, and you will please none”. So, identify specific kinds of people you are able to help.
They will right away find the relatable personal trainer they are looking for.
Use simple, concrete, and descriptive language to show what you can help them accomplish. They need to know that they can believe in you.
To that end, try using the ‘elevator pitch’ formula. Follow the format below, filling in the gaps with your information.
“I help [ideal client type] to [overcome a specific problem] in [amount of time].”
Get inspired by looking at the examples below:
I help hard-pressed mums to lose their post-baby bump in less than 4 months.
I help those who loathe exercising to fall in love with fitness within 2 weeks.
I help people who lack the inspiration to stay motivated and reach their goals.
Write In The First Person
Remember that the goal is to create a personal human-to-human connection. To accomplish that, speak in the first person and address customers by “you” instead of “my clients.”
This is important since the work is based on one-on-one interactions. Start building a natural, personal relationship with clients from the very beginning.
I’m very passionate about helping others find happiness in life and feel good about themselves. I believe that when you FEEL GOOD, you excel in life.
For me, a healthy lifestyle is much more than just lifting weights. It’s about stretching, warming up, eating healthily, and getting necessary rest and enough sleep. I love helping others see and experience what their bodies are capable of with just enough hard work. I make it a goal to help you achieve a happy and well-balanced lifestyle that will minimize the risk of future health-related issues.
Use A High-Quality and Relevant Photo
A good picture can make a whole world of difference. It adds to a professional bio and helps to make a bigger impact.
It can showcase a trainer’s personality and passion for fitness. It also helps future clients to make a connection if they can see their personal trainer.
The photo should be high quality like the service offered. Choose one that is both relatable and professional.
Do not use a smileless headshot. Go for a fitness-oriented outfit and background.
Avoid making the mistake of only showing off your muscles in an unnatural pose. People want someone who is approachable and friendly as their trainer.
Present Your Credentials
Telling a great story and posting a great photo still requires clients to believe it at face value. When looking for a personal trainer, will people trust someone who says they are great but has no proof that they know what they’re doing?
Most likely, they would like to ensure that the person in charge of their fitness is an expert in the field.
Personal trainer credentials may include:
- College degrees
- Pertinent certifications
- Memberships in professional organizations
- Work experience in health and wellness
This is not a job application, though, so don’t get into too much detail.
It will appear more trustworthy to mention you have obtained a certification through, say, the American Council on Exercise or the National Academy of Sports Medicine. This is especially so if they are nationally or globally accredited in the fitness world.
Keep The Bio Lean
A perfect personal trainer bio is like a healthy meal. It is balanced and it makes one feel satisfied but not stuffed.
It also provides nutrients, not empty calories. Similarly, your message should not be overwhelming or contain space fillers.
Oftentimes, simplicity is more attractive and it makes fitness goals look more achievable.
When reaching the end of a biography, a potential client should know:
- The trainer’s name
- Their specialization
- Specific services offered
- Their qualifications and credentials
- Their professional affiliations and/or memberships
- Their contact info
- Their location
A good idea is to attach links to appropriate media (articles, interviews, podcasts) you have created or appeared in. Also, note any upcoming in-person and online appearances.
Don’t Just Inform, Sell!
It’s very likely that the people reading your biography have read many others.
That’s not surprising. It shows that they are serious about selecting a personal trainer and want to ensure the best choice.
Although the goal is to keep things clear, oversimplifying is good either. Try rephrasing a simple statement such as “I am also a nutritionist”.
For example, express it this way: “I will find joy in helping you make healthier food choices and showing you a variety of nutritious and delicious meals you can prepare in a few minutes.”
Trainers must make themself and what they offer unique, convincing, and better than anything else.
Ten years ago I was overweight, lethargic, and with very low self-esteem. Today, I am the fittest I have ever been. I’ve managed to lose 50 pounds and turn my life by 180 degrees. Now, I find joy in using my own experience and qualifications to help people just like you. I know exactly how you feel. I don’t have to try to put myself in your shoes… I have walked in your shoes and I can now help you turn your life around, too.
Don’t Forget a Call to Action
Remember to conclude a personal trainer bio with a clear and persuasive call to action. Should future clients send an email, call direct, or contact the reception desk?
Don’t be ambiguous. Tell clients what action they need to take.
It’s critical to move prospects from interest to action. To convert readers into clients, tell them what they need to do next and encourage them to do it.
End a professional bio with a large, bold call to action that readers won’t be able to miss or resist.
Also, make sure the contact info is clear and accurate. One tiny typo would be disastrous.
If you are interested in getting started, you can sign up for one of the packages today. Yes, it takes motivation, determination, and consistency to succeed. Although it may not always be easy and you may face a few hurdles, you can be sure that you will eventually look at your body in a whole new light. You’ll not only look good but also feel better, happier, and more confident. All you have to do is take that first step on the journey to your new life.
Ending thoughts on these personal trainer biography examples
These examples show that writing a great personal trainer biography is not difficult. There are several approaches that can prove to be effective.
One thing doesn’t change, though – the goal to attract new clients.
Personal trainers can do that by showcasing what they can do for their clients. Describe how you can help them accomplish their goals, and make them act on that desire.
And remember – the biography may be your story, but it’s really all about the clients.
If you enjoyed reading this article on personal trainer biography, you should also check out:
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