If you are looking to establish your first business, there are some valuable reasons to consider a service-based business. Particularly, there is a high chance of success and an opportunity to pick up practical and important lessons that are easily adapted in future business projects. That is not to say that it is without its challenges.
You will need to navigate an ever-changing marketplace and deal with unexpected incidents.
It is integral that you make the wants and needs of potential customers a priority when determining how to run a service business. Only after you have a good understanding of customers can you begin to outline a business plan. Then, you can determine the assortment of services you’ll provide, the design of your business’s online presence, and everything in between.
The tips contained in this article relate to a variety of current service businesses. Combine the constructive know-how found here with your individual approach, and watch your service business thrive.
Understand the Marketplace and Define Clear KPIs
Market research that is meticulously conducted is an invaluable asset when you start a service business.
Such research includes solid data on your ideal customers, current competitors, anticipated developments and requirements, and market trends. Awareness of such significant elements assists you in generating a reliable business model and achievable objectives.
You need to measure how these objectives and models are helping you reach goals, track the core values, and accomplish the main purpose of your service business. For this, Key Performance Indicators (KPIs) are used to help you successfully manage your business.
Employees are also better able to fulfill their responsibilities by having this information available to them, so be sure to highlight the importance of this calculated data. Don’t forget to measure the KPIs that will help you focus on the main features of your business.
Focus On Your Service Business Foundation
Small tasks are as important as the bigger tasks regarding the growth of service businesses. Be sure to undertake regular systems checks (prevention and maintenance) to prevent major repairs.
Creating a service business and being your own boss is appealing to most. Relevant business planning and doing your homework are key to turning it into a significant and profitable experience.
Here’s a practical tip: make sure to establish a business framework and system that can back your entrepreneurial venture.
Be transparent about the inspiration behind your decision to start a service business. What results do you expect? Various points merge to ensure the success of service-based businesses. For example, how achievable is the business plan? Have you considered the possibilities available within the industry? What about the value proposition of the business?
Perseverance comes from maintaining your drive and being adaptable.
Leverage Your Competitive Advantage
You need to draw in enough new customers to create a successful business, and to do that, you have to stand out from the competition. Start by identifying what engages your target audience. Then, lure their interest and focus to your business.
You could offer competitive pricing or higher quality services. Try to be faster or more reliable than your competitors. Maybe the services offered are user- or eco-friendly.
When considering how to run a service business, don’t underestimate the value of specializing in one particular service. Having unique knowledge and experience in one area does more for business growth than offering a variety of second-rate services.
Offering low prices only benefits you if you provide swift service delivery or use less resources than other service companies.
Low prices equal low profits for a small service business. Avoid low pricing as a competitive edge, unless you bring something unique to the small business market.
Continue coming up with ways to improve your service-based business. Work to make it leap out from your competitors.
Acknowledge that there is always more to learn, and keep an open mind when it comes to fresh ideas and approaches for your small business.
Know Your Target Customers
If you want new clients to turn into regulars, you need to foster and maintain a strong rapport.
This is not a personal relationship, but rather, it’s about your ability to figure out the wants and needs of your customer base, and what will inspire them to use your services.
You need to get inside the heads of your potential customers and then look for ways to reach out to them.
Asking a few key questions, via surveys or in the field, is the best way to identify those needs and wants. Keep in mind that short questions are ideal to prevent irritating people.
There is a definite link between running a successful business and being well-organized.
Creating a to-do list will ensure you carry out all tasks and don’t fall behind. Tick off each responsibility as you complete them to monitor your progress and ensure that you forget nothing).
Software-as-a-Service tools (SaaS), like Asana, Slack, Microsoft Teams, and Zoom can help you to get well-organized. Even a straightforward Excel spreadsheet will ensure you stay organized in all your business activities.
Make Sure People Pay for What You’re Selling
It might sound simple on paper (or the screen), but you need to be certain that people are prepared to pay for the service you’re offering. Don’t start your business without having a definite blueprint for success.
Consider some factors that could determine the success of your strategy: a large enough number of people who would want or need this service, and a general inclination to purchase services from an individual or to pay the price you’ve set. What might seem like a fantastic business idea to you might not fulfill the above factors.
Focus on the optimal solution for a specific group of people, and you will have a more worthwhile and satisfying experience. In an ideal world, you’d be the one and only service solution for everyone out there, but that’s unrealistic and unproductive.
Tailor your service to deliver on the needs of a niche group of people. It’s important that you set this out clearly from the start. For example, consider those who provide home modifications for the elderly (the installation of easy-access tubs, grab bars, and et cetera); now, that’s a defined target market, older and infirm ones.
You can then consider how to market and supply your services to such a target group.
Make Happy Customers for Life
Knowing how to run a service business means knowing how to listen to what people are noticing and discussing about your business and brand.
If you’ve set up a home service business or deliver a service that takes you into clients’ homes, great referrals are vital for business growth.
Deal well with your customers by giving your very best to each project. Your client should be able to discern how invaluable you are to them. Without customers, you have no business, so it’s crucial that you prioritize their service needs. The benefits are not just financial. Think of what great reviews can do for your business.
Deliver More than Is Promised to Every Customer
The weather is really bad, and your heater or air conditioning stops working. You dial an HVAC company that tells you they’ll be there in a few hours. The longer you wait, the more miserable you start to feel, and then your phone rings. They have called to inform you that they’ll actually be there in the next couple of days.
That may be an example of a worst-case scenario, but things can and do go wrong. Successful entrepreneurs keep the following phrase in mind: “under-promise and over-deliver”.
New businesses can achieve this by
- estimating time and price values in worst-case scenarios and deliver for less
- give away little freebies like coupons, stickers, and candy
- offer free dips, condiments, and bread at restaurants
- small repairs here and there that require no charge
If your customers can sense that you go the extra mile for them, it’s a win-win for both client and business owner.
Offer Benefits for Staff
To put together a strong team that performs well, you need to motivate them, take good care of them, and offer incentives. When you set up a hiring strategy, consider how much of the budget to set aside for employee benefits. It’s important to identify which benefits are required on a federal, state, and local level. These may consist of the following:
- unemployment taxes and insurance
- leave of absence for certain activities (e.g. voting, jury duty, et cetera)
- worker’s compensation
- adherence to the Family and Medical Leave Act (FMLA)
You could also take into account extra benefits you’d like to provide. Such provisions help set you apart in a competitive industry, especially if the job market is hot. You could introduce
- health insurance
- retirement savings
- paid vacation
- disability insurance (a requirement in some states)
- life insurance
Effectively Market Your Services
No doubt there are other businesses offering the same services as you. Marketing can shine a spotlight on your small service business, and that’s why it’s vital to put together a full proof marketing strategy. In the case of a business that already has some public awareness, a strong marketing plan can support further growth.
Get in touch with the community around you by making the best use of social media. Create a professional service website that will enable seamless networking and allow you to gain referrals and testimonials.
Marketing is all about telling a story. Your client is the main character. You’re the loyal sidekick, and together you’re going to defeat the “bad guy” (the dilemma they need to fix). If you can successfully pull off such a story, you’ll be closer to realizing your goals and have a better understanding of how to run a service business.
Measure Your Costs
Have a clear idea of all the costs involved in managing your service business before you get it up and running. The difference between making ends meet and prospering depends on how well you calculate each business expense (for example, employees, rent, and operating tools).
Make sure to factor in excess funds above the total startup costs and operating expenses. Putting aside some funds for certain incidents is necessary, and don’t forget personal expenses like food, gas, and health care. All of the above could possibly be paid for through your business budget, so you need to factor it all when tallying up expenses.
Outsource as Many Functions as Possible
Your aim is to make a profit. Any tasks that do not have a direct impact on the increase of revenue should be outsourced, either to freelancers or a company. Below are a few examples:
- administrative duties
You will save money by choosing to outsource activities that would otherwise be done by an employee who would have to be paid more. Outsourcing can allow you to focus on boosting your net income instead of working on areas that have no direct link to growing your income. By employing people who have experience with these specific tasks, you can economize your time and money.
Technology Is Your Friend
Your business is more than just the services you offer. You will find yourself involved in accounting, marketing, payroll, legal matters, and more. Really, there’s so much to get done.
Automating tasks is invaluable, so find out which tasks can be made easier with available software, and familiarize yourself with the necessary technology.
The options out there are never-ending, but it’s good to invest in software that helps with customer management (CMS) and credit card facilities. Other business functions that can be automated, including developing and forwarding email newsletters, social media marketing, inventory lists, and even the sales system.
If a task seems exhaustive and time-consuming, check out an app store, and let the right software do it for you.
Know Your Boundaries
A one-person business does not have the luxury of delegating duties to employees, and so time management becomes one of your most vital skills to master. If you waste time, you could lose out on both business and income growth.
Keep a short and long-term perspective when it comes to organizing your workload. Set aside certain slots in your schedule for specific tasks. If your one-person business is your side hustle, make sure you create a comprehensive program to manage each project. You don’t want to find yourself spending two hours reading and replying to emails when you only have three hours available to run your business.
Long-Term Goal Setting Helps Prioritize Your Tasks
Your company’s future should be considered when making important business decisions. Think about specific clients you can work into your business plan; how can they boost your brand and increase public interest in your small service company?
“Rome wasn’t built in a day,” and opening up a new business doesn’t automatically guarantee you’ll be raking in high profits. Be patient and motivated as you take steps to realize your short-term goals. At the same time, work at promoting your services to the relevant markets.
The business should boast a distinct vision and objective built on a solid foundation. Such a foundation will help maintain your focus through the highs and lows of learning how to run a service business. It supports your work strategy and identifies the audience you hope to engage with. Ultimately, it’s your launchpad to success.
Provide a Great Service
The current business environment exists in a state of intense and constant competition. A good business owner knows this and aims to stand out by providing quality services. They make solid choices when it comes to how they run their business and what they have to offer.
A trustworthy and authentic service business not only draws new customers but maintains their regular clientele. Why? Customers who are assured of getting exactly what they need when they need it will stick with it.
If you fail to develop this business model, your target market will move on to your competitors.
How to Run a Service Business and Flourish!
You’ll need to develop an assortment of skills when learning how to run a service business.
No matter the industry, work at being resilient, keep an open mind, and know when to admit defeat, and when to do damage control.
Operating your own service business is filled with challenges and rewards.
Acquire a reputation for being reliable, establish your credibility, and refine your know-how by learning from industry trendsetters.
These first steps will put you on the path toward creating and sustaining a successful business. Stay consistent with the quality of your services. Keep it up and you’ll develop long-term business habits that will guarantee satisfied, regular customers and steady profits.
If you liked this article on how to run a service business, you should also check out this one with service business websites.
We also wrote about similar topics like how to market a service business, how to scale a service business, how to sell a service business, service business vs product business, service business with low startup costs, and services landing page designs.