How to Run a Successful Cleaning Business [Actionable Tips]

Strategic cleaning business management is key to earning a lot of money with this type of business. Only with the right tactics can you ensure that your cleaning business is successful and efficient.

There are tons of house cleaners out there, so why should customers pick you? Luckily, there are many ways for cleaning services to stand out from the crowd. We’ve gathered the best tips and practices to help you answer the question of ‘how to run a successful cleaning business’.

Table of Contents

How to Run a Successful Cleaning Business – Marketing, Budgeting, and Time Management

Running a successful cleaning business calls for strategic marketing, competitive pricing, and effective time management to optimize operations and drive growth.

Let’s see how you can master all these key aspects of running a successful business.

Marketing is key

When you first start the business and get the first clients, the whole idea of being referred may work for a while, but you need to advertise your cleaning business to expand it. Managing a cleaning service requires a professional and modern online presence.

This is true especially if you intend to work in various regions. Remember – if your customers nowadays can’t find you on social media, you don’t exist to them.

A website may be a big investment for a small cleaning business, but there are other ways to leave a digital footprint. Consider Instagram, Facebook, LinkedIn, or X. Your clients will find your contact data easily, and they can also read about your newest offers and discounts.

You can even go a step further and have a professionally designed logo for the cleaning business. Choose something that works with the name and the statement you want to make, and you will outdo competitors with a single move.

Keep business finances under control

The worst mistake any business owner can make is to neglect how the finances are spent. Even if your cleaning company earns more than you expected, plan all expenses, and keep taxes under control.

Once all expenses are subtracted from the overall revenue, 30% of the remaining amount needs to be allocated for taxes. If you don’t have experience with this, consider accountancy software or professional help.

Apply effective time management

Launching your cleaning business is time-consuming, but there is plenty you can do to simplify it. You can save time by automating daily operations and managerial tasks, and by making strategic decisions in advance. Effective cleaning business management strategies often involve optimizing schedules to maximize productivity.

For starters, manage your schedule in a way that lets you clean more objects in a single day. If the slot starts at 10 am, you may not be able to serve the next customer in the afternoon. Therefore, move it to 8 am and earn double instead.

This adjustment is a prime example of how to run a cleaning business efficiently, allowing for more bookings and higher revenue.

Managing a Cleaning Business With the Customer in Mind

Choose the best niche

You can’t do it all, and that is sometimes a good thing. Pick a market you work in, and stick to it. For instance, if you have a small cleaning company with only a few employees, reaching out to large buildings may not pay off.

Instead, limit the jobs to smaller apartments and offices. Consistency is key – if you try to be everywhere at the same time, you will get nowhere.

Understanding how to manage a cleaning service business involves selecting a niche where you can excel and establish a strong customer base.

Modernize your scheduling

Remember: the money you spend on technology is well-invested. Your modern cleaning service needs modern scheduling software. This way, you can communicate with customers efficiently and in real-time.

With these apps, you can assign the right jobs to the right people, keep the team up to date, and generate reports based on your performance. Certain apps even let you accept and process payments.

Keep Your Cleaning Clients Coming Back for More with Trafft

Trafft is the perfect cleaning business software for business owners who need to streamline their booking experience both for their staff and their clients. With Trafft, you can cut up to 75% of the time used to manage your bookings. In fact, Trafft is one of the best scheduling software for cleaning businesses, loved by users around the world.

Trafft lets any business owner:

accept and process confirmations and payments right away
keep in touch with customers with emails and SMS notifications
impress customers with an attractive web and mobile page for bookings
assign cleaning jobs within seconds and have a clear overview of availability

How does Trafft help grow your own cleaning business?

Lets you manage pricing for each cleaning service and manage payments for employees
Lets you assign and monitor cleaning jobs in different locations
Lets you manage the team and schedule jobs evenly
Produces efficient statistics and reports
Lets you create a responsive and professional booking page for your cleaning company
Keeps track of performance and lets you plan in advance
Processes online payments and automates work orders
Enables notifications for all parties in real-time
It guarantees 100% uptime and enhanced security features

So, why wait?

Ensure customer satisfaction with fair pricing

Make sure you offer free estimates. This way, all potential customers will plan their costs and the time necessary to complete the cleaning job. Adjust the residential cleaning prices to the size of the place, and be a fair service provider.

How to manage a cleaning service business includes not only meeting but exceeding customer expectations with pricing that reflects the value offered.

Before you move on to pricing, consider all factors affecting your service. Among them are your location, target audience, competition, and the market you operate in. Intrigue customers with more than basic packages. Offer extra services such as wall washing, window cleaning, carpet cleaning, etc.

Excelling in these areas will help you build a reputation as a leader in how to run a successful cleaning business.

It would be helpful to read how much to charge for house cleaning and how much to charge for commercial cleaning since the prices can vary drastically. Proper cleaning business management includes setting competitive and profitable pricing strategies.

Excel at what you do

Residential cleaning is simple, but it needs to be done right. Be that janitorial work or a premium cleaning service, deliver the quality you would expect. Customers will know to appreciate this.

You can only move forward with quality and fair prices. The happier your customers are, the better reviews they will give you. Before you know it, you will have a whole bunch of new clients.

Better yet, satisfied customers will refer you to all their friends, and you will soon have a local community. This will make you proud of what you do and will ensure that customers are willing to keep working with you, highlighting the essence of how to run a successful cleaning business.

Retain good customers

You may be looking for new customers for your house cleaning business, but don’t forget the ones who are already there.

Competition is stronger than ever, so think of strategies to keep customers coming back. A vital part of managing a cleaning business is ensuring customer loyalty through effective retention strategies.

You can begin by bulletproofing their loyalty. Create special pricing or loyalty programs to make them choose you and not your competitors. Offer every tenth cleaning for free, for instance, or give them an extra service they didn’t ask for. This will keep customers on board.

Managing a Successful Cleaning Business – Employees, Supplies, and Economy

Make sure employees are satisfied

Another critical factor to success in running a cleaning business is employee satisfaction.

The more you take care of them, the better they will perform, and the more satisfied clients you will have. There are many ways to do this, so start by praising their job. Ensuring your team is motivated and appreciated is essential in how to manage a cleaning business.

Your employees are your most valuable resource. Don’t impose unnecessary rules, and let them know they are responsible on the field. The key to their good job is to keep pressure on low levels.

If you are satisfied with their job, let them know with further incentives and bonuses. You can even offer additional perks, such as earning a day off if the specific number of times the employee has finished the job before the deadline.

These practices strengthen your cleaning business management, creating a positive work environment that leads to company success.

Clean with high-quality supplies

We would all be tempted to get the cheaper products for our cleaning business, but that may not be the best idea. The better products you use, the better and quicker the job will be done.

If possible, use only eco-friendly and non-toxic products, and such that won’t damage the furniture of your clients.

Healthy and safe cleaning solutions are more expensive, but they are worth it. Read industry blogs and publications to gather information on the best products. This will give you a competitive edge in cleaning business management.

Make sure your cleaning business plays along with the economy

There will always be work for a cleaning business, but don’t take this for granted. Economic changes affect all markets, and a cleaning company is not an exception. When families are looking to save, they think of cleaning services as a luxury they don’t need, so you may be losing some of them along the way.

The same goes for commercial cleaning. If the business isn’t generating profits, there will be no offices to clean. Or, at the very least, you may get replaced by a more affordable cleaning service business.

The economic shakes may not destroy your own business, but they may affect the profits you make. Consider, for instance, how gasoline prices influence your travel-related expenses.

Adapting your strategies is crucial for managing a cleaning business successfully in changing economic conditions.

Create a Great Cleaning Business Website

Think of your website as your digital storefront. In less than a second, your customers will form their opinions about you and will either contact you or leave. Give them all possible motivation to stay. This is how:

Create an identity with a cute logo and recognizable brand colors
Track the performance of the website. Note that websites that take longer than 3 seconds to load lose even 40% of their conversions.
Make navigation easy and user-friendly. You don’t want to avoid your customers.
Consider SEO, so that your cleaning company ranks higher on search engines.
Introduce CTAs. Small websites are practically dependent on clear calls to action so that customers make quick decisions.
Involve your most loyal customers and publish their reviews. You need to establish credibility via social proof so that customers want your cleaning services only. Read a few tips on how to ask customers for reviews.

Keep Learning

It’s true that a cleaning business may not be the most exciting career in the world, but there is still plenty to be done about it. It is highly affected by technology developments and safety issues, so make sure you know these things. Improve the cleaning services, but also yourself – there are many managerial skills to adopt.

You can find information in industry publications, or join a community or a trade organization. Building a strong network with your suppliers can bring big benefits. They can direct you to useful resources and keep you competitive in cleaning business management.

Stand out From the Crowded Market

Are you starting a cleaning business? No worries!

The cleaning industry is ruthless, but that shouldn’t discourage you. There is plenty of space for your cleaning business to be unique, and to attract more clients. All you need to do is to show them that you are better than other cleaning businesses, in your own, unique way.

This is what business experts call a unique selling proposition (USP). This term brings together all ways for you to run a distinctive cleaning business, and let customers know that. A great beginning would be to tell potential customers why current customers chose your cleaning services.

Most residential cleaning businesses require a small budget, which is an advantage on its own. You can launch your cleaning business quickly and on a modest budget. Moving forward, the key difference will be whether you aim to simply cover costs or significantly increase profits with your cleaning business. The choice is all yours!

FAQs About Running a Successful Cleaning Business

1. How do I market my cleaning business to attract more clients?

To draw in additional customers, you must market your cleaning company. Some efficient tactics include social media marketing, targeted advertising, and referral marketing. For more ideas, check out our article on the best cleaning service advertisement examples.

Also, you can provide existing customers with special discounts or referral bonuses. It can also help to enhance exposure and develop trust with potential customers by networking with nearby businesses and participating in local activities.

2. What types of cleaning services should I offer to be competitive in the market?

Being competitive in the market requires that you provide a variety of cleaning services. There is a significant demand for services such as routine home cleaning, thorough cleaning, move-in/move-out cleaning, commercial cleaning, and post-construction cleaning.

To differentiate your company, you may also think about providing eco-friendly cleaning services or specialist services like window cleaning, carpet cleaning, or upholstery cleaning.

3. How do I establish a pricing strategy that is both competitive and profitable?

Pricing your cleaning services properly requires striking a balance between profitability and competition. You must take into account elements including the room’s size, the degree of cleaning required, and the frequency of service.

Establish a competitive pricing by comparing it to other cleaning companies’ rates in your neighborhood. To ensure profitability, don’t forget to account for labor and supplier costs as well.

4. What is the best way to train and manage my cleaning staff to ensure high-quality service?

Maintaining a good level of service requires proper training and management of your cleaning personnel. Provide a training curriculum that addresses customer service, cleaning methods, and safety protocols.

To make sure that every cleaning duty is completed completely, use checklists. Check in with your personnel frequently to get input and pinpoint areas that could want improvement. Provide rewards for achieving quality criteria.

5. How do I handle customer complaints or negative reviews?

Although it can be difficult, responding to consumer concerns or unfavorable reviews is crucial for keeping a positive reputation.

Provide a solution to the customer’s issue and react quickly and sympathetically. If there are any problems with your staff or service, fix them now to avoid future complaints. Use unfavorable comments as a chance to enhance your service.

6. How can I differentiate my cleaning business from others in the market?

You can stand out from the competition and draw in more customers by differentiating your cleaning company from the competition.

You can provide specialty cleaning services, such as eco-friendly or pet-friendly cleaning, or you can charge differently, such as with a subscription-based service. Establishing trust with customers and offering outstanding customer service can also distinguish your company.

7. What kind of insurance and licenses do I need to operate a cleaning business?

To protect your company from responsibility and pay for any staff accidents, you might require liability insurance and workers’ compensation insurance if you run a cleaning firm. You might additionally require a company license or permission depending on your location.

Make sure you have the required insurance and licenses by researching the regulations in your area.

8. How can I streamline my administrative tasks to maximize efficiency?

Streamline your administrative duties to enhance efficiency in cleaning business management. For organizing bills, making appointments, and keeping track of spending, think about using software or applications. Time can be saved by automating repetitive operations.

To free up your time for other crucial facets of your company, outsource jobs like marketing or bookkeeping.

9. How do I track my finances and ensure profitability?

To ensure profitability, keeping track of your funds is crucial. To keep track of your earnings and losses, use accounting software.

Maintain thorough records of your revenue and expenses, including invoices and receipts. To find areas where you can reduce costs and boost revenue, analyze your financial data on a regular basis.

10. How do I maintain high standards of cleanliness and sanitation in a post-pandemic world?

In a post-pandemic world, upholding strict standards of cleanliness and hygienic conditions is more important than ever. Be abreast of the most recent cleaning and sanitation recommendations issued by medical organizations like the CDC and WHO. To successfully eliminate bacteria and viruses, utilize cleaning supplies and disinfectants that have received EPA approval.

Make sure your workforce is instructed in correct sanitation practices and is wearing the proper PPE. To foster trust and ensure your clients that their environments are safe and clean, explain your cleaning and safety procedures to them.

Looking for More Cleaning Business Resources?

For more tips and tricks on how to start, manage, and grow your cleaning business, check out the following articles: