How Much to Charge for Life Coaching: The Fees You Deserve

How Much to Charge for Life Coaching: The Fees You Deserve

Home » Blog » How Much to Charge for Life Coaching: The Fees You Deserve

Are you a life coach looking to determine the right prices for your services?

Life coaching is a beneficial tool to help individuals achieve their goals and reach their full potential in various aspects of their life.

It is a service that empowers individuals to create positive changes in their personal and professional lives.

As a coach, the fees you charge for life coaching reflect the value of your services, as well as how much revenue you can generate. Simply put, clients may decide on the quality of your service based on the fees associated with your life coaching services.

However, understanding how much to charge for life coaching services is crucial for your success in the field. This article will provide insights and recommendations to guide life coaches in determining the right prices for their services.

Categories of Life Coaching

Life coaching can be classified into two broad categories: personal and workplace/business coaching.

Personal coaching is geared towards helping individuals achieve their personal goals, such as health, relationships, and spirituality. Workplace or business coaching, on the other hand, focuses on the professional development of individuals and teams.

When determining the right prices for life coaching services, it is essential to consider the type of service and the complexity of each case. For instance, a basic personal coaching package may cost less than an in-depth business coaching program. Additionally, the length and frequency of sessions can also influence the price.

It is important to note that these prices are only recommendations. Ultimately, you should determine the fees that feel appropriate for your services.

Two Types of Life Coaching

The pricing for life coaching services varies depending on the type of coaching offered. Life coaches can charge either per session or use package pricing for a certain number of sessions.

  • Per-session pricing is typically preferred by coaches who work with clients on an as-needed basis.
  • Package pricing, on the other hand, is popular among coaches who offer a set number of sessions or a specific coaching program.

For personal coaching, some can charge from $130 per session for their coaching service, whereas, for business coaching or coaching for executive clients, the charge per session can go to $330, depending on the complexity of the pro­gram. Some coaches charge an initial setup fee to get the program started.

So, how much should you charge for your life coaching services? There is no one-size-fits-all answer to this question. The amount you charge for your services will depend on various factors, including your experience and qualifications, location, type of coaching, and coaching format.

Consideration to Determine Your Price

When determining the appropriate fees for life coaching services, there are several factors to consider.

How qualified are you?

One of the most significant factors that affect pricing in the life coaching industry is the level of experience and qualifications of the coach.

Generally, coaches who have been in the industry for a long time and have gained significant experience charge more than new coaches.

Coaches who have obtained advanced degrees, certifications, or specialized training in their area of expertise also charge higher fees than coaches who do not have these credentials.

Location of your office

Location is another factor that affects pricing in the life coaching industry. Coaches in major cities or high-income areas generally charge more than coaches in rural or low-income areas.

The cost of living in different regions can also affect pricing.

What kind of services will you offer?

The type of coaching offered also affects pricing.

Personal coaching, which focuses on individual development, is generally less expensive than business coaching, which requires specialized knowledge and expertise. Some coaches specialize in a particular area of personal coaching, such as health or spirituality, and may charge higher fees for their expertise.

In-person vs. online coaching

The coaching format you choose will also affect pricing. In-person coaching sessions generally cost more than online coaching sessions.

This is because in-person coaching requires the coach to factor in the cost of renting an office space or traveling to meet clients, while online coaching, facilitated by an interactive digital flipbook, allows the coach to work from home or any location without incurring additional costs.

Traps to Avoid When Deciding on How Much to Charge for Life Coaching

When it comes to setting your brand’s life coaching prices, it is vital not to rush the decision-making process. Setting your prices too low can leave you underpaid and unable to cover your operating costs.

On the other hand, if you charge too high a rate, potential clients may be discouraged from investing in your services, since they perceive that they cannot afford the cost. However, striking a balance between these two extremes is important for establishing a profitable business model.


It can be challenging to balance providing a premium service and maintaining customer expectations.

When setting life coach rates, ensure that you are valuing your services accurately and realistically, in order to ensure client commitment and prevent the risk of under-delivering. If you set your rates too high, you may discourage clients from committing.


Considering undercutting the competition may be tempting, but is it sacrificing the value of your services?

It’s true—charging more can be scary. Ask yourself honestly: are you cutting prices due to fear that people won’t be willing to pay you that much money? Or are you just making assumptions about how much they can afford to pay?

Always challenge the narrative you’re telling yourself. Remember, people often take you seriously when they’re required to invest more. And the fewer clients you have, the better you can attend to each client’s specific needs.

Use a scheduling app to organize your coaching schedule better


Having your coaching schedule neatly organized has never been easier.

Trafft keeps your appointments organized and helps your clients enjoy a completely hassle-free booking experience. With this powerful software, you can completely shift focus on growing your business and let Trafft take care of the rest.

Streamline your scheduling processes, grow the number of satisfied customers, and increase ROI.

Leave scheduling and business automation to us and watch your life coaching business expand with Trafft.

Want to know more? Take a look at Trafft’s amazing features and see what this impressive software has to offer.

Life Coaching Industry Standards for Pricing

How much does a life coach cost in different countries?

The life coaching industry has no standard pricing structure, but some countries have established industry standards for pricing.

The geographical location of a life coach may affect their rate; research has indicated that rates tend to be higher in the United States and Europe compared to other regions. Coaches in cities such as New York and London typically charge more than coaches based in rural areas.

The International Coaching Federation (ICF) reports that the average annual salary for a coach in North America is $62,500.

Australia reported an average salary of $64,600, while the study determined North America to be the highest-earning country.

If you are considering providing coaching services in an area where the profession is relatively new, such as Asia, conducting research and utilizing local knowledge may be necessary to determine what the market is willing to accept based on your niche.

The cost of life coaching or executive coaching sessions typically ranges between $100 and $500+ per hour in the U.S. and Australia; fees may vary depending on the location.

U.S. average price for life coaching

Personal life coaching typically costs $75 to $200 per hour, with an average of $120 per hour. Packages of four 30-minute sessions may cost $300 a month, while programs of eight 90-minute sessions can cost up to $2,000. Corporate life coaches typically have monthly charges of between $750 and $1,000.

Life coaching fees are usually structured as per-hour, monthly, or long-term packages. Some life coaches also offer retainer agreements that enable clients to pay for a minimum number of sessions. This type of arrangement is more commonly used by experienced and popular life coaches, although it has been gaining popularity recently.

Hourly rates

Many life coaches charge hourly. The amount charged by life coaches varies, ranging from $75 to $200 per hour on average.

Novice life coaches typically have an hourly rate of less than $75, while more experienced ones may exceed $200 per hour.

Nevertheless, before deciding on charging on an hourly basis, check this video:

Charging for coaching packages and bundles

Charging for coaching packages and bundles is a great way to make income as a coach.

The first step in setting this up is to decide how much you want to make in the year ahead. This will give you a target that you can use as your pricing benchmark.

After deciding on this amount, take into account how many days and hours you are willing to work each week.

For instance, if your goal is to make $80,000 annually but also to have a month off and only work four-hour days four times per week for the remaining 11 months (48 weeks), then you would need to calculate an hourly rate that reflects this time commitment.

To do this calculation:

Hourly rate = desired yearly revenue / (work weeks × work days × work hours)

80,000 / (48 × 4 × 4) = 80,000 / 768 = $104.17

Understanding what return your efforts will yield and pricing accordingly helps ensure every second spent coaching is well worth it!

One-on-one vs. group coaching pricing

Group coaching is a cost-effective way of providing services to multiple individuals simultaneously, which can be an attractive proposition for those who may not otherwise have the means for individual coaching or would like to test life coaching sessions before committing.

Group coaching can provide potential clients with an overview of a coach’s capabilities, potentially leading to one-on-one sessions for more in-depth work.

But how do you price group coaching?

Generally, group coaching rates should be 30% of one-on-one coaching prices. As an example, if one-on-one coaching is $500 per month, then the rate for a group should be roughly $150 per person each month. To make the most of this rate structure, it is suggested to have four people in each group coaching session.

Bonus Tips: Customer Loyalty Programs

Creating customer loyalty programs, such as upselling and cross-selling strategies, is a great way to stay connected with current customers while helping your business grow by acquiring new clients.

By creating reward systems that motivate returning customers to buy additional products or services, or to refer their friends and family for discounts and promotions, businesses have the perfect opportunity to build on customer loyalty.

  • Upselling refers to when a customer purchases a higher-priced service or product after buying related items. This is an excellent method of getting current customers to increase their spending with the same business.
  • Cross-selling involves suggesting an item that complements one already purchased by a client to increase profits from one single sale.
  • Lastly, down-selling implies offering cheaper alternatives for certain products and services that can benefit both the company as well as the customer in different ways. With strategic and tailored loyalty programs in place, businesses can continuously attract more shoppers, while sparking increased interest among existing ones.

Conclusion on How Much to Charge for Life Coaching

Determining how much to charge for life coaching services is a critical aspect of building a successful coaching business. While there is no single correct answer to this question, understanding the factors that affect pricing can help you make informed decisions when setting your prices.

As a life coach, your experience, qualifications, and the type of services you offer will all have an impact on your fees. Furthermore, understanding the value that life coaching can bring to individual clients can also help you price your services appropriately.

Finally, it’s important to consider customer loyalty programs such as upselling, cross-selling and down-selling when setting your rates to maximize profits. When taken into account, these factors can help you determine the fees that are right for your business.

Share article
Jovana Smoljanovic Tucakov
Jovana Smoljanovic Tucakov

Jovana Smoljanovic Tucakov is a Content Marketing and SEO Specialist who uses both words and data to communicate a message and deliver value. With more than 5 years of experience in digital marketing and content production in the IT industry, she loves identifying and solving the readers’ pain points and creating targeted content.

Curious about the human mind and emotions, especially those that drive consumer behavior. Likes fitness, food preparation, board games, reading (both for pleasure and learning), and binge-watching Netflix.