Gym Logo Ideas to Inspire You for Your Own

A logo is vital in any business. It strengths the brand, speaks to the target clientele, and helps the business grow.

Whether you own a gym, a yoga studio, sell exercise gear or are a personal trainer, a logo can boost your business and your recognition.

A gym logo needs to stand out from the crowd and show what your gym is all about. It should be simple and yet speak volumes. Looking at other gym logos can inspire you to create your own, but do not overlook important design principles that will help you make the best logo.

This article will highlight key gym logo design principles that will help you get started on creating your own.

Gym Logo Design Essentials

First Impression

Image source: Mike Bruner

When potential customer looks at your logo they get an impression of your gym business. Many people decide based on the logo if they will use that gym or not. So consider what message you want your gym logo to convey. Think about your target clients, what your gym offers, and how you can communicate that with the world. If you are not a designer, and wouldn’t like to hire an expert, you can always consider using some of the best free graphic design software.

For the straightforward workout experience: consider using exercise equipment as an icon and a metallic finish.

For a high-end gym: make a unique logo that conveys exclusivity.

For personal trainers who incorporate diet: think about using green or blue to represent balance and health.

Representative Icon

Image source: dudenas

The goal of the logo is to attract the attention of potential clients and maintain that attention. Icons for gym logos should be memorable and complement the business name.

Choose an icon that accurately represents your business. It should identify the purpose of your business or a unique aspect that you bring to the gym industry. It should let people know, in a glance, that your business provides what they want.

Some appropriate icons for exercise centers include:

• barbells
• dumbbells
• arm muscles
• body muscles
• weightlifters
• a person flexing
• a silhouette of a woman
• a buff man
• a gear
• abstract symbols
• initials of the gym name
• a body in motion like running, biking, etc

Icons for other specific workout studios:

• yoga studio logos often represent a person in a yoga pose
• nutritionists use icons of plants, fruits, and vegetables
• spinning studios can use an icon of a bike or a wheel
• a physical therapy gym or rehabilitation gym might use a circle to resemble healing

A lot of gyms, personal trainers, and other exercise centers are starting to focus on overall body health and wellness, and less on building muscles or trying to look a certain way. If this is true in your case, choose an icon that represents health, happiness, or well-being instead of rigorous workouts.

Important points to keep in mind:

• Make sure the icon matches the logo and the brand of your business to create a unified image
• Do not overcrowd your logo with many icons. Keep it simple
• Distinguish your logo from the competition
• If your gym caters to both men and women, it is a good idea to incorporate that into your logo. Make both genders feel welcome. If you are a personal trainer that specializes in helping women, use the image of a woman in your logo
• Emphasize perks or other things that set you apart. For example: if your gym always plays a great playlist, use a music icon to convey that

Do Not limit the Expansion of Your Gym

Image source: Lucian Radu

When choosing your logo, make sure you make room for future business expansion. For example, a yoga studio might have a logo of a yoga pose. In the future, if they decide to add a spin class section to their studio, they will have to rebrand to incorporate that new workout.

Rebranding costs money and can set a business back by a few years. Instead of going through a difficult rebranding process, it is better to choose from the beginning a logo that suits any exercise adventure. This is where an abstract icon, the initials of the gym, or an icon that represents fitness all around is useful.

Plus if you ever want to expand into the fitness apparel industry, these types of logos will be much easier to incorporate in clothes.

Color Combination

Image source: Igor Levin

Colors affect the emotions of their viewers. Gym owners can take advantage of that and use a good color scheme to impact potential clients. First, think about who your ideal client is and then decide how you want them to feel when they see your logo.

Black is a common color for gyms because it is associated with iron. Pink or red are often used for gyms or personal trainers that cater to women. Nutritionists use blue and green for a sense of healthy eating. Yellow is an energizing color. Gyms use a gold color to demonstrate a high-end gym with the best equipment.

Black is a good color for gyms that offer a classic workout experience. Gyms that emphasize a healthy lifestyle should use bright and energizing colors. Bright colors project positive and fresh energy.

Text and Typography

Image source: Nick Budrewicz

Gym logos often use a combination of icons and text. The text can be the name of the gym or a motto. If you decide to add text, make sure to pay attention to the typography. The typography, or font, affects the overall look of the logo design. The font should match the brand of the gym.

A readable font is vital for a gym logo. If the font is too fancy or complicated for on-lookers to read, it will repel potential clients.

Try out different fonts with your logo maker to see which one will appeal to your target client best.

Bold font and visible letters appeal to bodybuilders because it emphasizes strength and power.

Serif fonts speak to upscale clients for personal trainers or fitness clubs in affluent neighborhoods.

Acute angles, incomplete letters, and digital designs target clients who want to use the best high-tech workout gear.

Create a Flexible Logo

Image source: Goutam Biswas

Gyms use their logos in several places. Make sure you design a logo that is versatile. Whether it is blown up or shrunk down, it should be visible and recognizable. Create a logo that does not have many small elements that are too difficult to see from a distance or while in motion. Test your logo design in the different scenarios before making a final decision.

Places where a gym logo appears include:

• on the building
• athletic gear
• flyers
• business cards
• billboards
• t-shirts
• sweaters
• road signs
• banners
• social media profiles
• websites
• emails
• etc

Copyright Tip Before You Begin Designing a Logo:

Image source: Dan Blessing | Design Shark

Before finalizing a logo design, you need to make sure that it is not in violation of copyright law. If your logo is trademarked by another gym or personal trainer, then you will be on the bad end of a lawsuit.

Some gyms have used a logo for years but have never trademarked it. If another gym decides to use that logo, they can trademark it and then make the first gym remove it. Do not let this happen to you. After you design your perfect logo, make sure to trademark it so that it is exclusive to your business.

Examples of Good Gym or Fitness Logos

Here are some examples of gym logos that apply the design essentials mentioned in this article:

Gold’s Gym is a well-known chain of fitness centers. It uses gold and black colors to match its name and to represent the quality exercise experience that it offers. Its icon is of a muscular man holding a barbell. It conveys that this gym offers a classic workout experience.

Alexia Clark is a personal trainer. She uses the color pink to attract her target market of women. Her icon is a crown to make her clients feel like queens when they put forth effort in their workout sessions. A crown is not a common icon in fitness logos but it is appealing and plays to the emotions of the client.

Planet Fitness is another popular fitness club. It uses a gear icon and a thumbs up to represent its strict and enforced no judgment policy. Its logo is welcoming to every type of client and displays what sets it apart. It uses the color purple to make clients feel like royalty.

Workout

Image source: Type08 (Alen Pavlovic)

Logo for the gym

Image source: Nick Molokovich

Gymgeek Identity Project

Image source: Leo

Gym Lion logo

Image source: Dmitriy Dzendo

Gymshark logo concept

Image source: Daniel Bodea / Kreatank

Monteil Fitness

Image source: Dan Blessing | Design Shark

Logo

Image source: Santi Gatti for Kilómetro

Legion Gym

Image source: Roman

Crossfit Gym

Image source: Michael van Tonder

Lee Labrada Team

Image source: Roman

Heavy Logo / Wordmark

Image source: Aditya | Logo Designer

Gymfind Logo Design

Image source: Dalius Stuoka

Fitness Now Logo

Image source: Phalen Reed

Crossfit Logo

Image source: RedSunshine

GYM

Image source: dizamax

Logo for the gym

Image source: Nick Molokovich

Iheartcoffee

Image source: Sara Geci

Fittest in OK concept

Image source: J.D. Reeves

Weight Lifter

Image source: SPG MARKS

TrainingsRausch

Image source: Roman

Rhino Fitness Logo

Image source: Aditya

Grüv FC

Image source: Jason Craig

Toro Crossfit

Image source: Russ Razor

Liftdri

Image source: Kikillo

London Fitness – Brand Identity

Image source: Wisecraft

Iron Paradise

Image source: Nick Stewart

Hex Gym – Dumbbell Logo

Image source: Nick Budrewicz

Logo Mobi Gym / Max Effective Workout

Image source: Piotr Gorczyca

Amazon GYM

Image source: Oleg Martcenko

Mammoth logo

Image source: Mersad Comaga

Ending thoughts on creating a gym logo

A gym logo strives to stand out, represent the gym, and attract clients. It takes thought and creativity to design a logo that will stand the test of time. Once you create a logo it is hard to change it later. So take your time with the logo maker and test out different designs.

Remember:

• decide what message you want the logo to convey
• choose an icon that lets people know what you provide, is versatile, and flexible
• pick a color scheme that evokes the emotions you want your clients to feel
• select a font that is readable
• keep it simple
• make it stand out

Following these tips will help you create a gym logo that does the heavy lifting so you can focus on working out.

If you enjoyed reading this article on creating a gym logo, you should also check out this one on how to start an online personal training business.

We also wrote about similar topics like the gym owner salary, gym mission statement examples, gym slogans, fitness hashtags to use, or fitness franchises you can buy.