Jovana Smoljanovic Tucakov

Jovana Smoljanovic Tucakov is a Content Marketing and SEO Specialist who uses both words and data to communicate a message and deliver value. With more than 5 years of experience in digital marketing and content production in the IT industry, she loves identifying and solving the readers’ pain points and creating targeted content. Curious about the human mind and emotions, especially those that drive consumer behavior. Likes fitness, food preparation, board games, reading (both for pleasure and learning), and binge-watching Netflix.

Joined: March 2, 2023 / Articles: 66

For Salon Owners

Are Barbershops Profitable? The Real Margin Range

Somewhere between 8% and 20% net margin. That's what most independently owned shops keep once everything is paid, and if you're just here for a number, that's the honest range for whether barbershops are profitable. What's left after barber payouts, rent, supplies and card processing, that's the figure that actually tells you whether a shop […]

Jovana Smoljanovic Tucakov / September 23, 2026

For Salon Owners

Barbershop Marketing Strategies: Fix These 2 Things First

Barbershop marketing strategies are the local acquisition and retention tactics that keep a fixed number of chairs booked with clients who return every six to eight weeks. They apply to single-location shops and small chains, where chair count and drive time set a hard ceiling that broad advertising cannot lift. Clients book with the same […]

Jovana Smoljanovic Tucakov / September 20, 2026

For Salon Owners

How Much Do Barbers Make? The Real Number Behind $38,210

How much do barbers make is a question that resolves to a pay range set by chair occupancy, pay model, and location rather than one fixed number. The figure changes by pay model: an employee draws a wage plus commission and tips, while a booth renter keeps the full ticket and pays rent, product, and […]

Jovana Smoljanovic Tucakov / September 18, 2026

For Salon Owners

How to Start a Barbershop: Filling Chairs in the First 90 Days

barbers sitting in a barbershop, posing for a photo

Most people planning a barbershop think about the chairs, the name and how the place will look. The paperwork has to come first, though. In most states you can't get a shop license until the space is built and has passed inspection, so the license decides your timeline. Barbering is licensed on its own track, […]

Jovana Smoljanovic Tucakov / September 16, 2026

For Salon Owners

How to Create a Barbershop Business Plan Lenders Approve

Knowing how to create a barbershop business plan starts with knowing what the document proves. A barbershop business plan is a startup planning document that projects startup costs, revenue per chair, and the break-even haircut count for a shop that earns from billable chair hours. Lenders, landlords, and co-owners read it to judge whether the […]

Jovana Smoljanovic Tucakov / September 3, 2026

For Salon Owners

Salon Scheduling Software: Flat Fee or Pay Per Booking?

Book a 40-minute cut and a four-hour balayage into the same generic calendar app and the cracks show inside a week. Different durations, different staff, and only two people on the floor qualified for the second one. Salon scheduling software is the slice of appointment booking software built for exactly that: it schedules staff, chairs, […]

Jovana Smoljanovic Tucakov / August 15, 2026

For Salon Owners

Best Booking Apps for Barbers: Marketplace or Your Own Page

Even shops that already run booking software leave a lot of chair time empty. SQUIRE's State of Barbershops 2026 report, which covers 13.9 million appointments across about 7,000 US shops on its platform, puts average schedule utilization at 62%. Trafft, Amelia, Booksy, Fresha, Vagaro, Squire, Barberly, Square Appointments, GlossGenius and Setmore all try to close […]

Jovana Smoljanovic Tucakov / July 19, 2026

Company News

Trafft 2025 Yearly Recap: Scaling Smarter, Together

melograno group photo including trafft team

For our Trafft team, 2025 wasn’t just about adding features. Instead, it was about helping our clients focus on their work. And making things easier for them.

Jovana Smoljanovic Tucakov / February 24, 2026

For Salon Owners

How to Make a Salon Price Increase Notice without Losing Clients

Raising your rates is the easy part. Telling your clients is where most salon owners get it wrong. A poorly worded salon price increase notice can cost you loyal clients who would have stayed if the communication had been handled better. The wording, the timing, the channel, and the tone all affect whether clients accept […]

Jovana Smoljanovic Tucakov / February 14, 2026

For Salon Owners

How To Increase Salon Clientele: A 12 Step Guide

how to get new clients in a salon with Trafft booking software

The growth of a salon is dependent on clients. More clients mean more profit. But how do you attract new clients to your salon?

Jovana Smoljanovic Tucakov / December 17, 2025

Business

How to Remind a Client to Pay You: Tips with Payment Reminder Templates

how to remind someone to pay you by sending payment reminder emails or texts

We've all been there - that moment when you're waiting for a client's payment to roll in. It's not always the most comfortable conversation to have, but knowing how to remind someone to pay you is an important part of keeping things running smoothly.

Jovana Smoljanovic Tucakov / December 12, 2025

For Salon Owners

What Qualifications Do You Need to Open a Beauty Salon?

an illustration of a girl getting her hair done in a beauty salon

The day has finally come for you to turn your dreams into a reality. You are setting out to open your very own beauty salon.

Jovana Smoljanovic Tucakov / November 25, 2025