If you are a service business owner, you know how chaotic managing appointments can get. Clients need an easy way to book, and you need a system that runs smoothly without constant oversight.
That’s where the Trafft vs. Fresha comparison becomes essential. While both are prominent names in the scheduling software industry, they take very different approaches. To help you make the best choice for your business, we will take a look at features, ease of use, pricing, and customer ratings.
Let’s dive in!
Trafft: Overview
Trafft is an all-in-one appointment scheduling platform designed for service-based businesses that value flexibility. It’s designed to adapt to your business structure, whether you’re a solo professional or managing multiple teams across locations.
With extensive customization options, Trafft puts your brand front and center while handling everything from bookings and payments to reminders and reporting. It’s a perfect choice for owners who want a feature-rich solution that can help them scale their business.
Key features
- Flexible Booking Options: Offer one-on-one sessions, group bookings, or let your customers schedule all the recurring appointments at once.
- Calendar Syncing: Sync with Google Calendar, Outlook, or connect your Apple Calendar so you never miss an appointment again.
- Custom Branding: Tailor your booking page to perfectly represent your business. Add your colors, logo, and other branding so everybody knows it’s you.
- Automated Notifications and Reminders: Reduce no-shows with customizable email, SMS, and WhatsApp reminders sent automatically to clients and staff.
- Multi-Location and Staff Management: Easily manage appointments across multiple locations and team members from a single dashboard.
- Payment Integrations: Accept full or partial payments online via PayPal, Stripe, Square, Mollie, or Authorize.Net.
- Multi-Language Support: Serve clients in their preferred language with extensive multilingual options built in.
- Comprehensive Reporting: Access detailed reports on bookings, revenue, staff performance, and customer behavior to make informed decisions regarding your business.
Fresha: Overview
Fresha is a popular scheduling platform built primarily for salons, spas, and wellness businesses. It combines appointment management with a marketplace model, allowing clients to discover and book services in your salon or with other providers.
This setup can help with exposure, especially for businesses that are just starting out or don’t have a strong online presence. However, since bookings happen within Fresha’s environment, there is limited room for customization or building a recognizable brand.
Lastly, Fresha works well for smaller teams with simple scheduling needs, but may be less suitable for businesses looking for more flexibility or long-term scalability.
Key features
- Client Marketplace: Your business can get discovered by potential clients through the Fresha app, which lists local salons and wellness providers.
- Online Booking: Let clients view your real-time availability or book appointments online.
- Basic Reporting: Access reports on sales, bookings, and staff performance.
- Product Inventory: Track and manage product inventory alongside your services, so you never run out of stock.
- Multi-Location and Staff Management: Manage all your salon locations and staff members from a single app.
- Automated Reminders: Lower the percentage of no-shows by utilizing automated SMS and email reminders.
Ease of use
When it comes to choosing a perfect scheduling software for your business, features aren’t the only thing to look at. After all, this kind of platform should make your life easier, not add complexity to it.
From setting up your account to managing daily bookings, ease of use plays a major role in how smoothly the system fits into your workflow. While both Trafft and Fresha are designed with simplicity in mind, the experience they offer can feel quite different.
Trafft
Trafft is built for busy professionals who don’t want to waste their time wrestling with complicated software. The setup is very intuitive, and it only takes a few minutes. Thanks to this simplicity, you can have your booking system live in under an hour, even without technical experience.
What really sets it apart, though, is the flexibility. Different appointment types, multiple service providers, or many locations — Trafft handles it all without turning the dashboard into a mess. Everything is logically organized, and you’re never more than a few clicks away from what you need.
Lastly, even advanced features like payment integrations, calendar syncing, or multi-language support are handled through guided steps, so you will never feel lost in the process. If you want all the power of a scheduling solution without complexity, Trafft is the perfect choice.
Fresha
Fresha is designed for salons, spas, and wellness businesses that follow a more traditional appointment structure. The interface is easy to learn and works well enough right out of the box.
However, that simplicity comes with limits. Customization options are minimal, and the system tends to lock you into Fresha’s way of doing things. Want to tailor the booking experience to match your salon or make a page fit more with your brand? You might find yourself hitting a wall.
This is all due to the fact that Fresha runs more like a marketplace than your dedicated booking software. Unlike Trafft, which lets you create your own page and doesn’t show your competitors to users, Fresha operates within its own ecosystem, where clients can browse multiple providers.
Ultimately, while Fresha’s streamlined setup makes it a solid choice for smaller teams or businesses just starting out, its limited customization may feel restrictive as your needs grow.
Pricing Comparison: Trafft vs. Fresha
Finding a perfect scheduling solution doesn't have to require breaking the bank. Both Trafft and Fresha offer options designed to suit different budgets and business sizes. However, their pricing models work quite differently.
Trafft pricing plans
Trafft offers a range of pricing tiers designed to grow with your business, from solo entrepreneurs to larger teams:
- Starter plan: Ideal for solo professionals or small teams operating from a single location. This plan includes essential features like calendar syncing, payment integrations, and branding options. It’s priced at $9.9 monthly, but you can also opt for an annual plan and save additionally.
- Scaling plan: $39.9/month
Perfect for growing businesses with multiple locations or service providers. It includes everything in the Starter plan, plus advanced features like custom domains and detailed reporting. - Enterprise: $250/month
Built for large businesses that need scalability, security, and personalized support. It includes support for 50+ users, a dedicated account manager, and priority support.
Besides paid plans, Trafft also offers a free plan, which is a great way to explore the platform if you're just starting out or unsure of your exact needs. Check out Trafft’s pricing page to see the most relevant billing information.
Fresha pricing
Fresha promotes itself as a “100% subscription-free” platform, which sounds appealing, but that doesn’t mean it's free. While there are no monthly fees to use the core features, there are other costs that can impact your bottom line — especially as your business grows.
- 20% commission on marketplace bookings: Fresha charges a 20% commission on any new client that books through its marketplace. If you're listed on the Fresha app and someone discovers your business there, that first booking comes with a significant cost.
- Payment processing fees: Payments processed through Fresha are subject to fees. The exact amounts vary by country and are automatically deducted from each payment.
- Paid features: Certain features, like SMS notifications, are not included in the free offering and require you to purchase credits separately.
While these charges may seem small at first, they can scale rapidly. It’s worth calculating the true cost based on how many clients you have and how much you rely on the platform’s paid services.
Customer Ratings and Reviews
Sometimes the best way to understand a platform is to see what actual users are saying after weeks or months of real-world use.
Trafft reviews
Trafft earns consistently high marks from users who want a powerful tool without a steep learning curve. Many reviewers highlight how quick the setup is, especially considering how many features are available.
A major standout in reviews is the level of customization Trafft offers. Businesses appreciate being able to fully brand their booking pages, adjust availability rules, and build a flow that fits how they operate — not the other way around.
Customer support is another strong point. Users often mention fast response times, helpful onboarding, and the feeling that feedback actually leads to product improvements.
Ratings
- 4.9 on Capterra
- 4.7 on G2
Fresha reviews
Fresha is praised for its straightforward setup and user-friendly interface. It’s a good solution for business owners who want to get started quickly without fuss. Many users appreciate the marketplace aspect, which can help bring in new clients without extra marketing effort.
However, many users mention the impact of Fresha’s commission fees and paid features. As the number of clients grows, many find that the costs can add up, making the platform less affordable over time.
Ratings
- 4.4 on G2
- 4.8 on Capterra
Conclusion on Trafft vs. Fresha
No two businesses are the same, and choosing scheduling software means finding the best fit for your specific needs. On one side, Fresha works well for new or solo businesses looking for a straightforward solution with built-in client exposure through its marketplace.
On the other hand, Trafft is tailored for businesses ready to scale. It provides extensive customization, multi-location support, and many advanced features that let you create a seamless booking experience.
Simply put, Fresha offers an easy and fresh start, while Trafft is designed to fuel long-term growth and success.
