Trafft's blog

For Salon Owners

Barbershop Marketing – Best Strategies That Yield Results

Every barbershop business will eventually need to develop a marketing strategy to attract new customers. Free haircuts and printed flyers will only get you so far. If you feel this doesn’t work anymore, it’s time to think outside the box and implement a field-proven barbershop marketing strategy that’ll take your business to the next level.

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Jovana Smoljanovic Tucakov / December 31, 2024

For Salon Owners

How to Build Customer Loyalty in Your Salon with Trafft

Can booking software really build and improve customer loyalty in your salon? Sure it can!

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Tijana Cuviza / December 26, 2024

For Salon Owners

How to Run a Commission-Based Salon: Tips & Tricks

A commission-based salon is a popular business model in the beauty industry since it offers benefits for both salon owners and stylists. For salon owners, commission-based business models offer a scalable and motivating system where stylists are encouraged to attract and retain clients. For stylists, it offers a potential for higher earnings compared to hourly […]

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Tijana Cuviza / December 26, 2024

For Salon Owners

Manage Salon Chains with Trafft’s Multi-Location Scheduling

Salon chains need a little more love and dedication than a single salon. That’s why you need all the help you can get in managing your multiple salons. From coordinating staff schedules to avoiding double bookings, managing salon chains can lead to operational bottlenecks. These issues can result in lost revenue, frustrated clients, and overworked […]

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Tijana Cuviza / December 18, 2024

For Salon Owners

Are Barbershops Profitable? Unveiling the Financial Potential

Are barbershops profitable? Absolutely! It's all about how much effort you're willing to put in.

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Jovana Smoljanovic Tucakov / December 18, 2024

For Salon Owners

How Much Do Salon Owners Make in 2025? + Tips to Earn More

If you’ve been thinking about venturing into the salon business yourself, this question crossed your mind more than once. How much do salon owners make? Before you risk it all and decide to go all in, you have to know whether it’s worth it. 

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Tamara Jovanovic / December 14, 2024

For Salon Owners

13 Salon Industry Trends in 2025 to Step up Your Game

Staying up to date with the latest salon industry trends is a must if you want to step up your game and run a successful salon. From organic shampoos to next-level customer experience, you constantly need to step up your game in order to stay on top of the minds of customers. 

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Tamara Jovanovic / December 13, 2024

For Salon Owners

Top 8 Mistakes to Avoid as a Salon Owner

As a salon owner, the pressure to maintain high standards while ensuring profitability can feel overwhelming. Running a salon comes with its own set of challenges, from managing staff and finances to keeping up with ever-changing beauty trends. You need to avoid common mistakes to ensure your business not only survives in a crowded market, […]

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Tijana Cuviza / November 29, 2024

For Salon Owners

Improve Salon Customer Experience: Tips and Tricks

Any business owner can tell you that good customer experience can transform your business, but how can you achieve this in a salon setting? The key lies in knowing how to improve salon customer experience at every touchpoint. From the moment someone books an appointment to the minute they leave your salon, each step plays […]

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Barbara Stankovic / November 25, 2024

Resources

Trafft vs. Appointy – Which Booking Tool Wins?

Today, efficient appointment scheduling software is more than just convenience - it’s a necessity. Appointment scheduling tools have become an integral part of businesses all over the world, streamlining their operations, improving booking experience for clients, and client communication.

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Tijana Cuviza / November 22, 2024

Resources

Top 40+ Black Friday Deals in 2024: Software & WordPress

Ready to save a bunch of money? As the year winds down, the anticipation for Black Friday and Cyber Monday is building, and if you need some software or WordPress plugin, you're in for a treat. From innovative software to powerful WordPress plugins, these Black Friday and Cyber Monday deals will empower you with cutting-edge […]

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Tamara Jovanovic / November 22, 2024

For Salon Owners

From Inbox to Appointment: Salon Email Marketing Ideas to Drive Success 

One of the first things people do when they wake up is check their emails. So, it’s not surprising that a good salon email marketing strategy remains one of the best ways to promote your services. Whether you're looking to fill up appointment slots, share exclusive offers, or keep clients informed about new treatments, email […]

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Barbara Stankovic / November 13, 2024