Go-to resource to grow your service business

Top 8 Mistakes to Avoid as a Salon Owner

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As a salon owner, the pressure to maintain high standards while ensuring profitability can feel overwhelming. Running a salon comes with its own set of challenges, from managing staff and finances to keeping up with ever-changing beauty trends. You need to avoid common mistakes to ensure your business not only survives in a crowded market, […]

Tijana Cuviza / November 29, 2024

For Salon Owners

Improve Salon Customer Experience: Tips and Tricks

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Any business owner can tell you that good customer experience can transform your business, but how can you achieve this in a salon setting? The key lies in knowing how to improve salon customer experience at every touchpoint. From the moment someone books an appointment to the minute they leave your salon, each step plays […]

Barbara Stankovic / November 25, 2024

Resources

Trafft vs. Appointy – Which Booking Tool Wins?

Today, efficient appointment scheduling software is more than just convenience - it’s a necessity. Appointment scheduling tools have become an integral part of businesses all over the world, streamlining their operations, improving booking experience for clients, and client communication.

Tijana Cuviza / November 22, 2024

Resources

Top 40+ Black Friday Deals in 2024: Software & WordPress

Ready to save a bunch of money? As the year winds down, the anticipation for Black Friday and Cyber Monday is building, and if you need some software or WordPress plugin, you're in for a treat. From innovative software to powerful WordPress plugins, these Black Friday and Cyber Monday deals will empower you with cutting-edge […]

Tamara Jovanovic / November 22, 2024

For Salon Owners

From Inbox to Appointment: Salon Email Marketing Ideas to Drive Success

Salon email marketing ideas that drive success

One of the first things people do when they wake up is check their emails. So, it’s not surprising that a good salon email marketing strategy remains one of the best ways to promote your services. Whether you're looking to fill up appointment slots, share exclusive offers, or keep clients informed about new treatments, email […]

Barbara Stankovic / November 13, 2024

Company News

Trafft and Square Integration: Streamline Scheduling and Payments

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Online payments are taking over the world! The number of people who pay their appointments with cash is decreasing by the day, so we are happy to announce a new payment gateway for Trafft!

Tijana Cuviza / November 13, 2024

For Salon Owners

How to Manage Multiple Locations for Your Salon

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You have finally managed to expand your business and open salons across multiple locations! Now what? How do you juggle all tasks, and ensure operations are going according to the plan?

Tijana Cuviza / November 8, 2024

For Salon Owners

Salon Loyalty Programs That Work: Tips to Keep Your Clients Loyal

Loyalty programs are everywhere, and you might think people are overwhelmed with them. But are they actually useful?

Tijana Cuviza / November 8, 2024

Company News

Trafft’s 2024 Year in Review: Celebrating Our Award-Winning Success!

As 2024 comes to a close, we are proud to look back at an incredible year of growth, innovation, and recognition. Trafft has received prestigious accolades that reflect our commitment to providing best-in-class scheduling solutions for service-based businesses.

Jovana Smoljanovic Tucakov / November 8, 2024

Guides and Tutorials

Trafft Hacks: How to Gather Customer Feedback with Ratings and Reviews

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Customer feedback can truly be a powerhouse that drives your business growth. It offers crucial insights into customer experiences, helping you identify strengths and uncover areas for improvement. But in order to leverage this goldmine, you first need to successfully collect it.

Barbara Stankovic / October 31, 2024

For Salon Owners

How to Get More Client Reviews for Your Salon

In the world of beauty and self-care, first impressions are everything, both in the salon chair and online. As clients share their experiences, reviews have become the new word of mouth, ultimately driving business growth. But how can you make sure your satisfied clients actually take the time to write a review?

Barbara Stankovic / October 30, 2024

For Salon Owners