Inside Trafft: What We’ve Been up to in the Last 18 Months

Dear Trafft users,

It’s Alexander – founder and CEO at Trafft – saying hi on behalf of our complete team, and bringing in a recap and updates.

Okay, we’ll admit it—we’re fashionably late to the recap party. But with everything we released in 2024, we hope you’ll agree it was worth the wait.

From streamlining your payment processes to making your team’s workflow smoother and your client experience sharper, 2024 was all about building features that make running a service business feel less like chaos and more like clarity.

Before we start – THANK YOU for using Trafft, it’s a delight to see more and more bookings and appointments being powered by our engine. You are awesome, and we promise to keep making Trafft better for you!

And one final thing, if you want to be in touch, provide feedback, or have an idea, feel free to add me via LinkedIn, and use our features voting system. 

Let’s take a look at what we rolled out last year! 👇

What We Rolled Out in 2024

▣ Square Integration

More ways to get paid, your way.

We added Square as a payment option for businesses that prefer its simplicity, transparency, and popularity in local markets. With Square, Trafft users can now securely accept payments both online and on-site, expanding payment flexibility for service businesses of all kinds.

🌍Admin Dashboard in 15+ Languages

Global reach, local feel.

Trafft is now more inclusive and accessible than ever, thanks to dashboard translations in over 15 languages. Whether you’re running a salon in Madrid or a consulting firm in Berlin, you can manage your business in your own language—no more struggling through English-only interfaces.

But we’re just getting started—and we need your help.

If you’d like to contribute as a volunteer translator for the Trafft admin dashboard or booking website, we’d love to have you onboard. Just send a quick email to our support team and we’ll get you all set up.

Let’s make Trafft truly global, together.

🪑Resource Booking

Manage equipment, chairs, or massage rooms.

Whether you’re coordinating therapy rooms, studio time, or company vehicles, the Resources feature ensures resources are never double-booked. Now you can link appointments to both people and physical assets, automatically managing availability and preventing scheduling headaches.

💳Apple Pay & Google Pay via Stripe

Tap, pay, done.

With Apple Pay and Google Pay integrated via Stripe, your clients can now book and pay in seconds. This upgrade significantly improves the checkout experience—especially on mobile—and reduces cart abandonment for service-based businesses.

⭐Ratings & Reviews

Social proof that works for you.

With our Ratings & Reviews feature, you can collect and display customer feedback directly on your booking site. Build trust with new clients and gather insights from returning ones. Positive reviews help you grow your business, while constructive feedback helps you refine your services.

📅Employee Apple Calendar Integration

Total sync, zero stress.

Say goodbye to missed appointments and double bookings. Employees using Apple Calendar can now sync their personal schedules directly with Trafft, so everything stays aligned and up-to-date automatically.

🍎Apple Sign Up & Log In

Seamless access for Apple users.

Now your clients can sign up or log in with their Apple ID in just one tap. It’s faster, more secure, and doesn’t require password juggling—great for conversion rates and user satisfaction.

📝Custom Fields for Customer Intake Forms

Ask what matters. Skip the rest.

Need to gather specific information before an appointment? You can now add custom fields to intake forms—perfect for collecting health info, preferences, service goals, or anything your business needs upfront.

🔑New Customer Panel

Empower your clients with better self-service.

Your customers can now manage their appointments, personal details, payment options, and preferences more easily than ever with our redesigned, intuitive customer panel. Better experiences = happier customers.

📵Limit Appointments per Employee

Balance the workload.

Protect your team from burnout and ensure consistent service quality. This feature lets you cap how many appointments each employee can handle per day or week, allowing for smarter, more human-centric scheduling.

💸 Employee Commission Management

No more manual calculations.

Simplify and streamline the calculation of employee payouts. Whether you’re running a salon, agency, or coaching business, this system ensures fair and accurate payouts—without Excel.

🥇Employees Page on Booking Website

Put your team front and center.

Let clients get to know your team before booking. With this feature, every staff member has their own profile on your booking site, helping clients book with confidence—and boosting team visibility.

🔒Block Specific Clients from Booking

Set boundaries where needed.

Sometimes it’s necessary to restrict access for certain clients. Whether due to no-shows, abuse, or internal policy, this quiet but powerful feature lets you block clients from rebooking—discreetly and without confrontation.

Other Features & Improvements in 2024

📱 Mobile app enhancements

Mobile push notifications

Stay updated on the go. Employees and admins now receive instant push notifications about new, rescheduled, or canceled appointments directly on their phones.

Improving customer & employee experiences

🔗 Customer API Integration – You can now connect Trafft with your CRM or e-commerce platform. Sync customers, update data in bulk, or enable real-time client management through custom integrations.

💬 Recurring SMS Plans with Bonus Credits – Your credits now renew automatically each month on a fixed date—no manual top-ups needed. Every plan includes bonus credits to ensure seamless and uninterrupted customer communication.

📅 Sync Multiple Outlook Calendars – Employees can now connect more than one Outlook calendar, giving them greater control and visibility over their schedules.

⚡ Faster Employee Panel Access – Admins can now quickly provide the employee panel access from the three-dot menu next to each employee’s name—no more navigating through user settings.

💰 Payment & finance enhancements

• Introduced a minimum spend requirement for coupons to support more advanced discount rules.
• Enabled payment link placeholders in invoice notes for easier payment guidance.
• Added support for tax calculations with three decimal places to meet precise financial regulations.

📅 Booking & appointment enhancements

• Added new columns to the export file, including extras, extras price, and booking status, for more comprehensive data exports.
• Displayed additional payment details in the booking sidebar for an easier financial overview.
• Enabled tax visibility throughout the booking flow to ensure pricing transparency.
• Implemented alphabetical sorting of employees and locations based on selected language for a more intuitive user experience.
• Automated pricing calculations by multiplying the service price by the number of people in group bookings.
• Made chatbot booking available across all plans, improving engagement and conversion rates.
• Increased the character limit for appointment notes, allowing for more detailed input.
• Introduced per-service booking time settings to define individual minimum booking times and future booking limits.

🔔 Notifications & communication

• Enabled desktop notifications to keep you updated in real time via the bell icon.
• Introduced email template for client access to the Customer Panel.
• Added HTML support in text editors for richer formatting in messages, service descriptions, and notifications.
• Released a new “No Show” email template to help reduce missed appointments and improve attendance.
• Introduced a new placeholder {{number_of_people}} to dynamically display group size in communications.

📆 Calendar upgrades

• Added a toggle to show the nearest available slot on the employee step for better scheduling visibility.
• Introduced the option to choose between weekly and monthly calendar default view during booking for improved navigation.
• Enabled quick appointment creation by clicking directly on the calendar.
• Allowed direct editing of appointments from the calendar interface to streamline workflow.

🎨 UI & customization upgrades

• Added an option to set the default dashboard landing page for a more personalized experience.
• Redesigned the Customize page for a cleaner layout and easier configuration.
• Introduced new translatable labels on the booking website to enhance multilingual support.

⚡ Performance & optimization

We worked under the hood to keep Trafft fast, stable, and efficient:

• Improved booking website performance for a smoother user experience.
• Faster header image loading for quicker page rendering.
• Optimized invoices page for better performance and responsiveness.
• Streamlined Apple Calendar integration for more reliable syncing.
• Enhanced services list iframe and customer list for quicker data access.
• Upgraded booking alerts for more timely and accurate notifications.
• Optimized default service image upload to speed up content management.
• Launched a public server status page to keep you informed: status.trafft.com

Agency white-label enhancements

📱 Fully white-labeled iOS and Android apps—We’re excited to announce the launch of custom agency apps! Your customers can now download your app directly from the store, featuring your name and branding—without any mention of Trafft. 

🧾 Introduced a new pay-as-you-go licensing system—agencies now purchase licenses only after selling them to clients. Plus, the more you sell, the less you pay per license.

🧼 Enabled fully white-labeled Google integration, removing Trafft branding for a seamless client experience.

🎨 Added support for custom CSS and JS, allowing agencies to add support widgets, branding tweaks, and other UI enhancements.

🔐 Enabled Google sign-up and login for agency users to simplify authentication.

🎛️ Provided per-client feature access control so agencies can tailor the platform experience for each client.

🧩 Released a Client API for easier creation and management of client accounts.

💳 Introduced a Billing Page to monitor license usage, payments, and subscription details.

💬 Launched recurring SMS plans with bonus credits, ensuring consistent communication and predictable costs.

Integrations & Partnerships

Make.com integration

This year, we partnered with Make.com to bring even more automation power to Trafft users. With this integration, our users can now connect Trafft to thousands of other apps—enabling them to automate booking flows, sync data across tools, and eliminate repetitive tasks without writing a single line of code. It’s a big step forward in making Trafft more flexible and workflow-friendly for businesses of all kinds.

Shoplazza integration

In 2024, we also partnered with Shoplazza, expanding Trafft’s reach into the e-commerce space. This integration allows online store owners to seamlessly connect their booking workflows with their Shoplazza storefronts—making it easier than ever to offer appointments, consultations, or services directly from their online shops. It’s part of our commitment to helping businesses sell smarter and serve better.

What’s Next in 2025?

We may be fashionably late with our 2024 recap—but that’s only because we’ve already hit the ground running in 2025! 🚀 Here’s a look at what we’ve already accomplished this year, and a peek at what’s still coming soon.

✅ Already done

Custom iOS and Android Apps

We now offer fully customized apps designed exclusively for your brand. Instead of using the standard Trafft app, you’ll get a completely white-labeled solution that showcases your brand at every interaction. The app will carry your name and visual identity, and will be used by you, your team, and your customers.

What’s on the table?

• iOS dashboard app
• iOS customer-facing booking app
• Android dashboard app
• Android customer-facing booking app

What’s the cost?

Each of our custom-branded apps is available for just $100/month or $75/month with an annual subscription. 

But that’s not all—if you choose to go all in and get all four custom apps, we’d be happy to offer you a special discount! This package offers you the opportunity to brand your entire customer journey, all at a reduced price. 

Why go custom?

• Full Brand Ownership: No more “Powered by Trafft” labels—this is your mobile app, built for your team and your customers.
  
• Elevated Customer Experience: Impress your clients with a seamless, professional, and fully-branded interface on all platforms.
  
• Stand Out in Your Market: Separate yourself from the competition with a unique, custom experience that aligns perfectly with your business values and aesthetics.

Ready to create your own custom app?

If you’re ready to take your brand to the next level with a custom app, reach out to our support team.

Let’s build something that feels 100% you.

Employee commission reporting

Say goodbye to manual calculations! You can now define commission structures—globally or per employee—and Trafft takes care of the math for you. A win for accuracy and transparency!

Additional payment methods via Stripe

Trafft now supports all payment methods offered through Stripe, including Klarna, Afterpay/Clearpay, Revolut, Amazon Pay, iDEAL, Alipay, and more. This gives your customers more flexibility at checkout—and helps you boost conversions.

Gift cards

Unlock new revenue opportunities with gift cards! Whether you add them to your booking page or embed a purchase button on your site, this feature is a client-magnet (and a great way to grow loyalty).

Coupon API

Our new Coupon API lets you automate discount campaigns and integrate them with external platforms. Create, manage, and apply promo codes seamlessly—perfect for marketing and retention strategies.

Customer name in calendar view

Get a more personalized calendar experience! Choose to display customer names in your calendar instead of just service or employee names for better at-a-glance clarity.

🔜 Coming soon

Booking API

Enabling full integration flexibility, the Booking API will allow you to create and manage bookings directly via API—ideal for custom platforms, apps, or CRMs.

Packages

Build and sell service packages—perfect for recurring appointments or bundled services. Offer better deals, track usage, and increase customer retention.

Cancellation fees

Reduce last-minute cancellations and no-shows by setting custom cancellation policies with enforceable fees. A must-have for protecting your time and revenue.

Waiting list

Don’t miss a booking opportunity! Soon you’ll be able to add customers to a waiting list and automatically notify them if a time slot becomes available.

Further performance optimizations

We’re constantly working behind the scenes to make Trafft faster, more secure, and more reliable. Expect even snappier loading times, smoother dashboards, and optimized booking flows.

🌐 Beyond the Features: Events, Expansion & Community

In May 2025, Trafft proudly sponsored the Seamless Middle East, one of the region’s largest and most influential eCommerce events, held in Dubai. It wasn’t just a booth and banners — our team was right at the center of the action.

Additionally, I personally opened the Digital Commerce stage on the first day of the conference, educating attendees on building highly converting booking forms – using examples from Trafft.

We established hundreds of useful contacts, and this marks our first step in strategic expansion in the Middle East region.

What’s next?

We plan on sponsoring more offline events in Qatar, Saudi Arabia, Kuwait, and Oman, and would be happy to meet you there

If you’re attending a relevant event — or organizing one — and would like to see a Trafft talk on booking, automation, or service business growth, please reach out and let us know.

From Customer Support to Customer Success

In 2025, we rolled out another big improvement—a brand-new platform for customer support and product feedback.

We’re more committed than ever to listening to you—our users. That’s why we’ve moved all feature requests and our public roadmap to a new, streamlined, and interactive platform:

🔗 Submit or vote for feature requests

🔗 Check out our live roadmap

On this new platform, you can:

• Suggest new features,
• Vote on what matters most to you,
• Track progress and see what we’re working on in real time.

This is a big step toward more transparent development and faster response to your needs. Thank you for helping us shape Trafft into the powerful tool it’s becoming!

🙌 Thank You

Every feature we build starts with you—your feedback, your challenges, and your goals. Thank you for helping shape Trafft into the powerful platform it is today. Let’s keep growing together.

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