Grow Your Cleaning Business With Trafft

The cleaning service industry is highly competitive – there are simply too many businesses competing for the same customer base.

So you need to be efficient and innovative for your business to survive and grow. Luckily, today you can use technology to differentiate your service from competitors.

Optimizing operations, enhancing customer satisfaction, and increasing overall efficiency can all be achieved with one software – Trafft.

Trafft is your best partner in running your cleaning business. It offers streamlined scheduling, perfect client management, and effective marketing tools. But, most importantly, it helps you stand out.

But let’s see how exactly Trafft can help you grow your cleaning business. Keep reading!

Trafft – Booking Software and a Tool for Growth

Trafft is a unique booking software designed to meet all the needs of service-oriented businesses.

At its core, Trafft makes the booking process easier for the customers, streamlines scheduling for the business owners, and boosts overall efficiency. This software is equipped with features that will make the flow of your everyday tasks easier. These include real-time availability updates, automated appointment reminders, client history tracking, and integrated payment systems.

But how does Trafft help you grow your business?

By providing these essential tools in one integrated platform.

How is Trafft Useful for Cleaning Businesses?

Optimize your service categories to boost sales

Trafft brings a revolution in time and resource management for your cleaning business.

This software allows you to organize your booking page into distinct categories, each with its own service name, image, and relevant employee selections. The result? It’s much easier for clients to find and choose exactly what they need.

You can easily categorize services into basic house cleaning, move-out/move-in cleaning, deep cleaning, etc. Additionally, you can offer supplementary services such as window cleaning, carpet shampooing, and cabinet cleaning.

This organization allows your clients to select a primary service, and then easily add any additional services they need.

Be available 24/7 with Traff

Is it possible to be available to your clients 24/7?

With Trafft – YES!

This feature allows clients to independently book, cancel, or reschedule appointments anytime. Trafft makes your bookings available 24/7, potentially increasing your booking numbers even while you sleep.

Life tends to get busy, and some people have little free time left during the day. You can be available whenever it’s convenient for them, increasing your chance of landing a client.

Plus, you don’t have to employ additional workers to cover bookings or carry a booking book with you wherever you go.

Trafft cuts costs for your business, saves you time, and provides an exceptional booking experience for your clients.

Let your clients pay online

Give your clients a choice to pay online with a card, or pay onsite, for those preferring cash. They will greatly appreciate the flexibility of your business and will be delighted to see their favorite payment method is available.

They can choose to pay via PayPal, Stripe, Mollie, or Authorize.Net.

With online payments, you can reduce the chance of no-shows and last-minute cancellations. How? If clients pay online in advance (whether it’s a full-price or deposit payment), they are more likely to show up.

This also affects your business’s bottom line. How? It brings more stable income, prevents gaps in your calendar, and increases your productivity throughout the day.

Don’t forget to read how much to charge for house cleaning and our beginner’s guide to forming commercial cleaning prices. You want to provide fair prices, but still have room for profit and growth.

Image by upklyak on Freepik

Grow Your Cleaning Business with Trafft Marketing Integrations

A good marketing strategy is key to growing your cleaning business, and luckily for you, Trafft can help you even in this aspect of running a business.

Enhance your business visibility to attract more clients

Reserve with Google: Activate Trafft’s integration with Reserve with Google to start accepting bookings directly from Google Search and Google Maps. This feature places your business right where potential customers are searching!

Stay in touch with your clients at all times

Mailchimp: Streamline your email marketing efforts by automatically transferring customer data from Trafft to Mailchimp, facilitating efficient lead nurturing and retention.
SendFox: Leverage SendFox for targeted email campaigns by automatically syncing customer data from Trafft, enhancing engagement with personalized communications.
Acumbamail: Automate your email and SMS campaigns through integration with Acumbamail, enabling direct communication from your customer lists in Trafft.

Gain insight into your clients’ behaviors

Facebook Pixel: By adding a Facebook Pixel code to your Trafft booking page, you can track conversions from Facebook ads and refine advertising strategies based on real-time data.
Google Analytics: Gain insights into visitor behaviors by integrating Google Analytics with your Trafft booking page, helping you understand and improve user interactions.
Google Tag Manager: Effortlessly implement Google Tag Manager on your booking page to track and monitor visitor activity, providing valuable data for optimizing user experience and marketing strategies.

If you take advantage of all Trafft’s marketing tools, you can significantly increase your marketing potential and increase the exposure of the business, customer engagement, and overall growth.

Image by freepik

Trafft’s Automation Enhances Customer Experience

Confirmations and reminders for higher appointment success rates

Trafft provides the smoothest booking experience. Your clients can conveniently book appointments in just a few clicks, enjoying the convenience of a streamlined process.

When they are finished with booking, clients receive immediate confirmation, providing assurance that their appointment is securely recorded and confirmed.

One of the Trafft’s most useful features is the one concerning automated email and SMS notifications, which reliably remind clients of their upcoming appointments. This thoughtful touch ensures clients are always aware of their scheduled appointments and drastically decreases the risk of no-shows.

You’ll never again show up at a client’s home and find out they’re not present – not while Trafft’s got your back.

Follow-up and feedback for improved services

Follow-up emails and review requests are key hacks that help improve and grow your cleaning business.

Trafft allows you to send a follow-up email, thanking your clients for choosing your services. Within this message, you can include a custom link inviting them to leave a review. Whether they highlight strengths or point out areas they were not satisfied with, this input is very valuable for your business.

Don’t hesitate to ask for a review – people usually forget to provide feedback unless you ask directly.

Positive reviews can significantly enhance your business’s reputation and credibility, while negative ones provide crucial opportunities for growth and improvement.

Trafft Boosts Your Everyday Operational Efficiency

You can now automate those necessary but boring tasks, and focus your attention on expanding and improving your cleaning business.

This is how Trafft helps with operational efficiency:

Online payments and tax integration: You can have smooth transactions with online payments. This feature also allows you to include applicable taxes directly in the payment process and automatically send detailed invoices to clients. Reduce administrative burden.
Employee performance and client satisfaction tracking: You can monitor both employee performance and client satisfaction through integrated feedback and reporting systems. This dual tracking helps you make informed decisions about staff training and development, as well as service improvements.
Management of employee schedules: Trafft simplifies scheduling and tracking employee days off, including regular leave and special occasions like birthdays or anniversaries. This ensures optimal staffing levels and helps celebrate important milestones, boost morale and promote a positive workplace culture.

Let’s Recap

Trafft is not just another tool that vows more efficiency in your cleaning business. With its extensive range of integrations and tools, it truly delivers on its promises of enhanced operational efficiency.

By fully adopting Trafft and its features, you’ll do more than automate routine tasks – you’ll strategically elevate your cleaning service in a competitive market!

P.S. Trafft is FREE for up to 5 users.