For our Trafft team, 2025 wasn’t just about adding features. Instead, it was about helping our clients focus on their work. And making things easier for them.
For agencies managing dozens of clients, service businesses juggling employees, payments, and schedules, and developers building custom workflows on top of Trafft.
Behind every update, there’s that one question we tried to answer: How can we make Trafft a true growth partner for real businesses?
And the answer to that question shaped everything we built. Which is exactly why we decided to focus on delivering more flexibility, more automation, more control for agencies, and more power for service businesses.
Some updates were visible immediately, while some did their magic quietly behind the scenes.
But all of them had the same goal: help you scale smarter.
Let’s see what 2025 brought!
New Features We Released in 2025
2025 was all about giving businesses and agencies more ways to grow, earn, and keep their customers happy.
Gift cards
Gift cards make it easy to increase customer satisfaction while bringing in new bookings. Perfect for holidays, special events, or rewarding loyal clients, businesses can now use digital gift cards that customers can redeem for any service.
The result? Increase in engagement and revenue.
Why it matters: More options for your customers means more bookings, more repeat visits, and happier clients.
Packages
Packages let businesses bundle services, offer promotions, and create repeatable revenue streams. Whether it’s workshops, memberships, or recurring appointments, packages make it simple to sell more while giving clients a flexible, value-packed experience.
Why it matters: Packages turn individual bookings into predictable revenue, helping businesses scale sustainably.
WordPress white-label plugin
Agencies can now brand Trafft as their own with our new WordPress white-label plugin. Customize the interface, make it part of your offering, and deliver a polished, professional experience to your clients without extra development work.
Why it matters: It’s a powerful tool for agencies to scale their business while keeping their brand front and center.
Enable passing parameters via URL to the iFrame/booking website
Customize your booking experience by passing parameters directly to your Trafft forms. Pre-fill information, tailor workflows, and make bookings faster and more accurate.
Why it matters: Saves time, reduces errors, and creates a smoother booking journey for customers.
The maximum number of employees per client in the agency model
Agencies now have the option to limit the number of employees assigned to each client, making team management easier and more precise.
Why it matters: Keeps things organized, scalable, and controlled, especially when managing multiple clients and locations.
Recurring SMS credits
Recurring SMS credits make sure your business never runs out of notifications at the worst possible moment. Instead of manually topping up credits and risking interruptions, you can choose a recurring SMS package that automatically renews each month.
This means reminders, confirmations, and notifications continue going out without disruption, even during peak booking periods.
Why it matters: Keeps your business communication running without interruptions while rewarding you with free bonus credits - the more you choose to auto-renew, the more extra credits you receive.
Duplicate client option for the agency model
Agencies can now quickly duplicate client profiles, saving time when onboarding new clients with similar details or workflows.
Why it matters: Speeds up administration and keeps agency operations efficient, especially for high-volume setups.
Improvements: Making Trafft Even Smarter
In 2025, we didn’t just build new features; we refined, expanded, and optimized Trafft to make it faster, more flexible, and more intuitive for agencies and service businesses. Here’s a look at what we improved this year:
Better global reach
We made it easier for businesses around the world to use Trafft in their own language:
- New dashboard languages: Turkish, Japanese, Polish, Bulgarian, Lithuanian, Latvian, Hungarian, Croatian
- Redirect URL available for translation, making multi-language booking sites smoother and more professional
Why it matters: Whether you serve local clients or international customers, your team and your users can work in the language that fits them best.
Smarter data & reporting
Managing appointments just got more powerful:
- New options to include location in exports
- Search appointments by customer email
- Search customers by phone number
- Activity log improvements: track when a booking is removed from a group appointment
Why it matters: More control, more visibility, and faster access to the exact data you need, without guesswork.
Payments & currencies
We improved payment integrations for smoother transactions:
- Stripe improvements and new payment options, such as Klarna, Afterpay/Clearpay, Revolut, Amazon Pay, iDEAL, Alipay, and many more!
- New currencies for Mollie, making global payments simpler.
Why it matters: Easier, faster, and more reliable payments equal happier clients and fewer abandoned bookings.
Expanded developer & agency tools
Our APIs and webhooks got stronger and more flexible:
- New agency API endpoints for managing features, client login, and more
- New Trafft API endpoints: list customers, get employee info, list appointments, get location/service info, create/delete appointments, and more
- New data in Webhooks: now include customer and service IDs for better automation
Why it matters: Agencies and developers can now build smarter integrations, automate more processes, and scale with confidence.
Embedded forms & UI improvements
We made embedding and interacting with Trafft forms easier by introducing a grid view for embedded forms, which gives a more visual and intuitive display
Why it matters: Makes booking flows simpler, faster, and more user-friendly, especially for businesses embedding forms on their websites.
Trafft at Seamless Middle East
This year, we brought Trafft to Seamless Middle East in Dubai, and what an experience it was.
We introduced our product to founders, agencies, fintech leaders, and innovators shaping the future of payments and digital commerce.
Our CEO also took the stage to present Trafft, sharing our vision for smarter booking automation and how service businesses can scale without adding operational chaos.
The conversations didn’t stop at the booth. We talked growth strategies, customer journeys, automation, global payments and left with fresh ideas and a broader perspective on where Trafft can go next.
For a brief moment, we attempted our serious fintech faces.
Let’s just say… we’re better at building booking software than looking intimidating.
Most of the time, we were smiling, connecting, and enjoying every second of it. Because yes, building software is serious business. But building it alongside ambitious, forward-thinking people? That’s what makes it exciting.
Seamless didn’t just expand our network; it also expanded our vision. And we’re bringing that momentum straight into what we build next.
What’s Next: 2026 and Beyond
If 2025 was about building and refining, 2026 is all about taking Trafft further. We want to give agencies and service businesses more flexibility, more automation, and more ways to grow.
Here’s a sneak peek at what we’re working on:
Smarter payments & packages
Revenue tools should grow alongside your business.
After introducing packages, gift cards and coupons for package purchases, as well as flexible package management options, we’re continuing to expand this area to support more advanced business models.
Our goal is to make payments smoother, packages smarter, and monetization more adaptable to different industries and workflows.
Next, we’ll continue improving how payments and packages work together:
- New payment options for faster, smoother transactions
- Package improvements that make bundling services even more powerful
- Expanding and refining existing features to maximize their potential
Why it matters: Whether you're running memberships, workshops, seasonal offers, or multi-service bundles, Trafft will continue evolving to support how you sell, supporting everything from simple bundles to advanced promotional strategies, without adding operational friction.
More control
- New columns for appointment export, giving clearer insights
- Option to disable clients on agency accounts, helping manage complex client setups
- New webhooks to automate workflows like never before
Why it matters: Businesses get full visibility and control, so they can run their business and manage clients more efficiently.
Expanding the developer ecosystem
We’re continuing to add API endpoints and tools that make Trafft more flexible for developers:
- Automate bookings, sync data, and integrate with other systems
- Build custom workflows tailored to each client or business
Why it matters: Developers and agencies can innovate faster, offering smarter, customized solutions for every client.
Ready for the Next Chapter
2025 was a year when we wanted to put the focus on each one of you.
Every improvement, every integration, every tweak was shaped by your needs and the real-world challenges you face every day.
We met agencies and service businesses, online and in person, shared stories, answered questions, and learned what it truly means to grow together. That’s what drives Trafft forward.
So here’s to you: the people who make this journey worth it. The teams, the agencies, the business owners who trust Trafft to handle their bookings, manage their clients, and help them scale.
2026 is here and we’re ready. Ready to innovate, ready to simplify, and ready to keep growing. Together.
