COOKIE POLICY

This Cookie Policy makes an integral part of our Privacy Policy and Terms of Use and explains how Trafft uses cookies. You can find out more about cookies and how to control them in the information below. Concepts written in capital letters in this Cookie Policy have the same meaning as defined in Privacy Policy or in Terms of Use.

1. WHAT IS A COOKIE?

Cookies are text files containing small amounts of information that are downloaded to your computer or mobile device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device.

We use cookies to collect information about the use of Trafft. The purpose of collecting information through cookies is not to identify user of Trafft, but to improve the content and user experience on Trafft.

2. TYPES OF COOKIES

In general, there are three different ways to classify cookies: what purpose they serve, how long they endure, and their provenance.

Duration

Session cookies – These cookies are temporary and expire once you close your browser (or once your session ends).

Persistent cookies — This category encompasses all cookies that remain on your hard drive until you erase them, or your browser does, depending on the cookie’s expiration date. All persistent cookies have an expiration date written into their code, but their duration can vary.

Provenance

First-party cookies – As the name implies, first-party cookies are put on your device directly by Trafft.

Third-party cookies — These are the cookies that are placed on your device, not by Trafft, but by a third party like an advertiser or an analytic system.
Information on whether these are first-party or third-party cookies please check the category ‘provider’ below.

Purpose

There are several types of cookies Trafft uses, which have a different purpose:

2.1 STRICTLY NECESSARY COOKIES

Strictly necessary cookies help make Trafft usable by enabling basic functions like page navigation and access to secure areas of Trafft. Therefore, Trafft cannot function properly without these cookies.

2.2 PREFERENCE COOKIES

Preference cookies enable Trafft to remember information that changes the way the Trafft behave or look, like your preferred language or the region that you are in.

2.3 STATISTIC COOKIES

Statistic cookies help us understand how visitors interact with the Trafft by collecting and reporting information anonymously. These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of Trafft. They help us know which pages are the most and the least popular and see how visitors move around the Trafft. All information collected by these cookies is collected anonymously. If these cookies are blocked, we will not know when someone visits the Trafft.

2.4 MARKETING COOKIES

Marketing cookies help us provide you with good user experience, tailored content and allow us to continually improve Trafft. Marketing cookies are set up through our location and set by our advertising partners. They can use these companies to create a profile of your interests and show you relevant advertisements in other locations. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted ads on other websites.

2.4 UNCLASSIFIED COOKIES

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

3. HOW TO BLOCK COOKIES?

You can change your cookie preferences at any time by clicking on the ‘Cookie preferences’ icon. You can then adjust the available sliders/checkboxes to ‘On’ or ‘Off’, then clicking ‘Save and close’. You may need to refresh your page for your settings to take effect.

If you wish to disable cookies, you may also use your browser settings. Namely, most internet browsers are set up by default to accept cookies. However, if you want to refuse or delete them (or similar technologies) please refer to the help and support area on your browser for instructions on how to block or delete cookies (for example Microsoft Edge, Google Chrome, Mozilla Firefox, and Apple Safari). Keep in mind that each browser has a different procedure for managing and configuring cookies. However, if you use your browser settings to block all cookies (including necessary cookies) you may not be able to access all or some parts of Trafft.

4. CHANGES TO OUR COOKIE POLICY

This Cookie Policy may be updated from time to time.

If we change anything important about this Cookie Policy, we will notify you through a pop-up on Trafft in a reasonable time period prior to and following the change.

Effective as of 27.09.2021.