COOKIE POLICY

This Cookie Policy makes an integral part of our Privacy Policy and Terms of Use and explains how Trafft uses cookies. You can find out more about cookies and how to control them in the information below. Concepts written in capital letters in this Cookie Policy have the same meaning as defined in Privacy Policy or in Terms of Use.

 

1. WHAT IS A COOKIE?

Cookies are text files containing small amounts of information that are downloaded to your computer or mobile device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device.

We use cookies to collect information about the use of Trafft. The purpose of collecting information through cookies is not to identify user of Trafft, but to improve the content and user experience on Trafft.

 

2. TYPES OF COOKIES

In general, there are three different ways to classify cookies: what purpose they serve, how long they endure, and their provenance.

Duration

Session cookies – These cookies are temporary and expire once you close your browser (or once your session ends).

Persistent cookies — This category encompasses all cookies that remain on your hard drive until you erase them, or your browser does, depending on the cookie’s expiration date. All persistent cookies have an expiration date written into their code, but their duration can vary.

Provenance

First-party cookies – As the name implies, first-party cookies are put on your device directly by Trafft.

Third-party cookies — These are the cookies that are placed on your device, not by Trafft, but by a third party like an advertiser or an analytic system.
Information on whether these are first-party or third-party cookies please check the category ‘provider’ below.

Purpose

There are several types of cookies Trafft uses, which have a different purpose:

 

2.1 STRICTLY NECESSARY COOKIES

Strictly necessary cookies help make Trafft usable by enabling basic functions like page navigation and access to secure areas of Trafft. Therefore, Trafft cannot function properly without these cookies.

 

COOKIE NAME PURPOSE PROVIDER EXPIRY TYPE
_grecaptcha This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website trafft.com Persistent HTML
_GRECAPTCHA This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. google.com 179 days HTTP
AWSALB Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.
endpoint1.collection.us2.sumologic.com session HTTP
AWSALBCORS Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.
endpoint1.collection.us2.sumologic.com 6 days HTTP
rc::a This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. google.com Persistent HTML
rc::b This cookie is used to distinguish between humans and bots. google.com session HTML
rc::c This cookie is used to distinguish between humans and bots. google.com session HTML
rc::d-# This cookie is used to distinguish between humans and bots. google.com persistent HTML
test_cookie Used to check if the user’s browser supports cookies. doubleclick.net 1 day HTTP

 

2.2 PREFERENCE COOKIES

Preference cookies enable Trafft to remember information that changes the way the Trafft behave or look, like your preferred language or the region that you are in.

COOKIE NAME PURPOSE PROVIDER EXPIRY TYPE
lang Remembers the user’s selected language version of a website. ads.linkedin.com session HTTP
lang Set by LinkedIn when a webpage contains an embedded “Follow us” panel. linkedin.com session HTTP

 

2.3 STATISTIC COOKIES

Statistic cookies help us understand how visitors interact with the Trafft by collecting and reporting information anonymously. These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of Trafft. They help us know which pages are the most and the least popular and see how visitors move around the Trafft. All information collected by these cookies is collected anonymously. If these cookies are blocked, we will not know when someone visits the Trafft.

COOKIE NAME PURPOSE PROVIDER EXPIRY TYPE
__vw_tab_guid Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization. trafft.com Session HTML
_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
trafft.com 2 years HTTP
_gat Used by Google Analytics to throttle request rate. trafft.com 1 day HTTP
_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website. trafft.com 1 day HTTP
_ym_d Contains the date of the visitor’s first visit to the website. trafft.com 1 year HTTP
_ym_isad This cookie is used to determine if the visitor has any ad blocker software in their browser – this information can be used to make website content inaccessible to visitors if the website is financed with third -party advertisement. trafft.com 1 day HTTP
_ym_retryReqs Registers statistical data on users’ behavior on the website. Used for internal analytics by the website operator. trafft.com Persistent HTML
_ym_uid This cookie is used to collect non-personal information on the visitor’s website behavior and non-personal visitor statistics. trafft.com 1 year HTTP
_ym_uid Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. trafft.com Persistent HTML
AnalyticsSyncHistory Used in connection with data-synchronization with third-party analysis service. linkedin.com 29 days HTTP
yandexuid Registers data on visitors’ website-behavior. This is used for internal analysis and website optimization. yandex.ru 1 year HTTP
ymex Registers data on visitors’ website-behavior. This is used for internal analysis and website optimization. yandex.ru 1 year HTTP
yabs-sid Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization. yandex.ru Session HTTP

 

2.4 MARKETING COOKIES

Marketing cookies help us provide you with good user experience, tailored content and allow us to continually improve Trafft. Marketing cookies are set up through our location and set by our advertising partners. They can use these companies to create a profile of your interests and show you relevant advertisements in other locations. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted ads on other websites.

COOKIE NAME PURPOSE PROVIDER EXPIRY TYPE
_fbp Used by Facebook to deliver a series of advertisement products such as real time bidding from third partyadvertisers. trafft.com 3 months HTTP
_gcl_au Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. trafft.com 3 months HTTP
_ym_visorc Saves information of actions that have been carried out by the user during the current visit to the website, including searches with keywords included. trafft.com 1 day HTTP
ads/ga-audiences Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behavior across websites. google.com Session Pixel
bcookie Used by the social networking service, LinkedIn, for tracking the use of embedded services. linkedin.com 2 years HTTP
bscookie Used by the social networking service, LinkedIn, for tracking the use of embedded services. linkedin.com 2 years HTTP
IDE Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. doubleclick.net 1 year HTTP
lidc Used by the social networking service, LinkedIn, for tracking the use of embedded services. linkedin.com 1 day HTTP
metrika_enabled Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. trafft.com Session HTTP
pagead/1p-user-list/# Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. google.com Session Pixel
tr Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. facebook.com Session Pixel
UserMatchHistory Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. linkedin.com 29 days HTTP
yuidss Collects information on user behavior on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. yandex.ru 1 year HTTP

 

2.4 UNCLASSIFIED COOKIES

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

COOKIE NAME PURPOSE PROVIDER EXPIRY TYPE
_ym#_lastHit Unknown trafft.com Persistent HTML
_ym#_lsid Unknown trafft.com Persistent HTML
_ym#_reqNum Unknown trafft.com Persistent HTML
webvisor/79701346 Unknown yandex.ru Session Pixel
_ym_wv2rf:79701346:0 Unknown trafft.com Persistent HTML
persist:hs-beacon-26b68748-abb5-4241-a7a9-edcacfcd4d00 Unknown trafft.com Persistent HTML
persist:hs-beacon-message-26b68748-abb5-4241-a7a9-edcacfcd4d00 Unknown trafft.com Persistent HTML

 

3. HOW TO BLOCK COOKIES?

You can change your cookie preferences at any time by clicking on the ‘Cookie preferences’ icon. You can then adjust the available sliders/checkboxes to ‘On’ or ‘Off’, then clicking ‘Save and close’. You may need to refresh your page for your settings to take effect.

If you wish to disable cookies, you may also use your browser settings. Namely, most internet browsers are set up by default to accept cookies. However, if you want to refuse or delete them (or similar technologies) please refer to the help and support area on your browser for instructions on how to block or delete cookies (for example Microsoft Edge, Google Chrome, Mozilla Firefox, and Apple Safari). Keep in mind that each browser has a different procedure for managing and configuring cookies. However, if you use your browser settings to block all cookies (including necessary cookies) you may not be able to access all or some parts of Trafft.

 

4. CHANGES TO OUR COOKIE POLICY

This Cookie Policy may be updated from time to time.

If we change anything important about this Cookie Policy, we will notify you through a pop-up on Trafft in a reasonable time period prior to and following the change.

Effective as of 27.09.2021.