Our mission

Help Businesses Thrive Through Automation

Thousands of businesses around the world rely on Trafft to help them automate repetitive everyday tasks, provide ease of booking for their clients, manage administration and maximize efficiency.

We Are the Trafft Team

We strongly believe that small to medium-sized businesses are particularly interesting and meaningful places to work in. If you own such an organization or belong to one, you know how important each role is and that every person makes a strong recognizable impact.

We are a small, agile team that strives to make an impact and create high-quality experiences for our users and their customers. We are here to listen, learn and grow together with our customers.

Our story

Trafft’s own story started in 2020, but overall it began much earlier when we created Amelia WordPress Booking Plugin with our team of 5 people back then. We discovered the need for ‘hands on’ solutions that would be present in people’s everyday lives and make them easier.

People don’t wake up in the morning thinking about new technologies, but live their lives, run their businesses, and deal with everyday pains and problems.That’s why we didn’t ever run for crazy innovative and disruptive ideas just for the sake of it. We believe that technologies should aim to solve people’s problems and not dictate the rules.

The niche where we saw that lots of aspects could be optimized and improved for all parties for a “smoother” experience was the service industry niche. So, the first step for us was automating booking for WordPress websites. When we launched our plugin, the market response was great. People loved the simplicity, intuitive interface, and nice experience for their customers.

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Trafft’s own story started in 2020, but overall it began much earlier when we created Amelia WordPress Booking Plugin with our team of 5 people back then. We discovered the need for ‘hands on’ solutions that would be present in people’s everyday lives and make them easier.

People don’t wake up in the morning thinking about new technologies, but live their lives, run their businesses, and deal with everyday pains and problems.That’s why we didn’t ever run for crazy innovative and disruptive ideas just for the sake of it. We believe that technologies should aim to solve people’s problems and not dictate the rules.

The niche where we saw that lots of aspects could be optimized and improved for all parties for a “smoother” experience was the service industry niche. So, the first step for us was automating booking for WordPress websites. When we launched our plugin, the market response was great. People loved the simplicity, intuitive interface, and nice experience for their customers.

After a successful first step, we created and launched Trafft as the next step. White optimal and smooth booking is still at the “heart” of the platform, Trafft goes much beyond that. It works as a standalone tool that synchronizes and coordinates most of the aspects of a service business - marketing, sales and CRM, accounting, invoicing, employee management, constant online availability, business KPI monitoring, and many more. What also makes Trafft stand out is the customer support that helps users along the way with both technical and business matters.

Trafft’s prelaunch happened in the last weeks of 2020, and we used almost a complete year to test-drive it with just a few customers, to roll out new features and make sure everything works perfectly. Then, in late 2021/early 2022 we launched it for a wider audience, and it’s been growing rapidly since then.

Today, our team has grown to 20+ people and counting

We have customers from all around the globe, we’re launching new features and integrations every few weeks, but, most importantly, just as the day we started, we enjoy making everyday life easier for service business owners, their employees and customers, and their grateful reviews keep us running.

6+Years of experience
50K+Happy customers
8M+Bookings worldwide processed

Based on Trafft's and Amelia's users' data

Our Values

Quality & Reliability

We are not driven by quantity, we are driven by quality. Trafft was created and is constantly developed with quality in mind and endeavors to offer you the management software you can truly rely on.

Innovation

Here at Trafft, we consider innovation an integral part of the development process. We follow the trends of the growing and ever-changing market and tend to develop software that will satisfy the needs of our customers in different industries and markets.

Freedom and Individualism

We completely trust our talented and dedicated team and give them total freedom to make decisions and complete processes on their own. It is very important to us that each and every member of our team is seen and heard and we always welcome new suggestions and ideas.

Work is so much better when you have fun

Here at Trafft, we truly believe that the greatest achievements are reached when we really enjoy what we do. We always try to create a positive atmosphere within the team and make work enjoyable. That’s why we often organize team-buildings and non-work activities that connect us even more and develop stronger relationships within the team.