{"id":13685,"date":"2023-07-19T09:30:09","date_gmt":"2023-07-19T09:30:09","guid":{"rendered":"https:\/\/trafft.com\/?p=13685"},"modified":"2026-03-18T20:00:05","modified_gmt":"2026-03-18T20:00:05","slug":"cro-tips-to-increase-online-bookings","status":"publish","type":"post","link":"https:\/\/trafft.com\/fr\/cro-tips-to-increase-online-bookings\/","title":{"rendered":"Conversion Rate Optimization Tips to Increase Online Bookings"},"content":{"rendered":"<span style=\"font-weight: 400;\">Let\u2019s learn how you can improve your site\u2019s conversion rate and increase online bookings!<\/span>\r\n\r\n<span style=\"font-weight: 400;\">If you\u2019re dependent on online bookings to keep your business running, you\u2019re probably spending a lot of time driving traffic to your website \u2013 be it SEO, social media, ad campaigns, PR, or any other strategies.\u00a0<\/span>\r\n\r\n<!--more-->\r\n\r\n<span style=\"font-weight: 400;\">However, you know that driving visitors to your website is only the tip of the iceberg. The real deal is getting these visitors to actually make a booking \u2013 that is get your visitors to convert.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Luckily, there are a set of tried-and-tested tactics to make sure your visitors convert and these tactics are broadly referred to as conversion rate optimization or CRO. The process starts with optimizing the quality of your traffic, and goes all the way to fine-tuning your design and making sure booking page abandoners are attracted again.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Let\u2019s get into the details of how you can use CRO to increase the number of bookings from your traffic.\u00a0\u00a0\u00a0<\/span>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/cro-tips-to-increase-online-bookings\/#Why_CRO_Matters_for_Online_Bookings\" >Why CRO Matters for Online Bookings?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/cro-tips-to-increase-online-bookings\/#7_CRO_Tactics_to_Increase_Your_Online_Bookings\" >7 CRO Tactics to Increase Your Online Bookings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/cro-tips-to-increase-online-bookings\/#Finally_CRO_Is_a_Long_Game\" >Finally: CRO Is a Long Game<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_CRO_Matters_for_Online_Bookings\"><\/span>Why CRO Matters for Online Bookings?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Conversion rate is an important metric for all businesses. It carries extra weight if you have <strong>an online booking system<\/strong>. You may get tons of traffic to your website, but it won\u2019t translate into revenue if you have a low conversion rate.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Conversion rate is the percentage of people who complete a desired action out of all website visitors. In this case, we want website visitors to complete a booking. So optimizing your conversion rate equals more bookings and revenue.\u00a0<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"7_CRO_Tactics_to_Increase_Your_Online_Bookings\"><\/span>7 CRO Tactics to Increase Your Online Bookings<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">In the most simplistic way imaginable, a working <a href=\"https:\/\/huemor.rocks\/blog\/website-conversion-rate-optimization-what-to-know-before-your-redesign\/\">conversion rate optimization (CRO) strategy<\/a> focuses on three things:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understanding an audience\u2019s <\/span><b>search intent.<\/b><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Driving traffic via <\/span><b>well-targeted content<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering a seamless <\/span><b>experience<\/b><span style=\"font-weight: 400;\"> that\u2019ll be crucial in visitors\u2019 decision-making processes.<\/span><\/li>\r\n<\/ul>\r\n<b>Search intent<\/b><span style=\"font-weight: 400;\"> is what people have in mind when they search something online. Say someone searches for the keyword \u201cbeauty salons in London\u201d. They most probably don\u2019t know anything about beauty salons in London yet and are still gathering information. What they\u2019re hoping to find is a list of beauty salons in London with a comparison between their services and prices. The kind of content you\u2019re producing for this keyword should provide them with exactly this information.<\/span>\r\n\r\n<b>Targeted content<\/b><span style=\"font-weight: 400;\"> speaks to your audience and helps them achieve their purposes. In our example, it\u2019s not a good idea to produce a price page with your services for that keyword.\u00a0\u00a0\u00a0<\/span>\r\n\r\n<b>Experience<\/b><span style=\"font-weight: 400;\"> refers to many things. Your <\/span><a href=\"https:\/\/flippingbook.com\/blog\/marketing-tips\/marketing-collateral-tools\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing material<\/span><\/a><span style=\"font-weight: 400;\">, pricing, the design and the elements of your website, your brand\u2019s identity and values, and much more.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">These characteristics come together to create the experience people have with your brand. And there are various <a href=\"https:\/\/wisernotify.com\/blog\/best-conversion-rate-optimization-tools\/\" target=\"_blank\" rel=\"noopener\">CRO tools<\/a> and tactics to help you get more online bookings and refine the experience to meet your audience\u2019s expectations.<\/span>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#audience\"><span style=\"font-weight: 400;\">Get to know your audience<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#bookingpage\"><span style=\"font-weight: 400;\">Optimize your booking page<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#onlinepayment\"><span style=\"font-weight: 400;\">Offer online payment options<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#pricing\"><span style=\"font-weight: 400;\">Offer a transparent pricing structure<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#reviews\"><span style=\"font-weight: 400;\">Collect and display customer reviews<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#remarketing\"><span style=\"font-weight: 400;\">Use remarketing to motivate booking page abandoners\u00a0<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#CLV\"><span style=\"font-weight: 400;\">Increase customer lifetime value<\/span><\/a><\/li>\r\n<\/ol>\r\n<h3 id=\"audience\">1. Get to know your audience<\/h3>\r\n<span style=\"font-weight: 400;\">To meet your target audience\u2019s expectations, you have to <\/span><a href=\"https:\/\/trafft.com\/features\/customer-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">grow closer to them<\/span><\/a><span style=\"font-weight: 400;\">. You must have a deep understanding of their interests and needs.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">One mistake small businesses often make regarding this is underestimating their data analytics capabilities. Regardless of your business size, you have access to valuable customer data. The problem usually comes from its isolation.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">All the systems you use store valuable information about customers and prospects. Email software, payment system, <\/span><a href=\"https:\/\/www.close.com\/guides\/what-is-a-crm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CRM<\/span><\/a><span style=\"font-weight: 400;\">, Google Search Console, reservation software, <\/span><a href=\"https:\/\/revopsteam.com\/tools\/best-sales-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sales software<\/span><\/a><span style=\"font-weight: 400;\">, and many other tools collect valuable data.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Connect software you use to bring together all the information you have on customers. This way you can have a <strong>holistic understanding of your audience\u2019s characteristics and behavior<\/strong>. Increasingly, businesses are turning to <a href=\"https:\/\/www.lumi-ai.com\/post\/how-to-effectively-automate-data-analysis-using-generative-ai\" target=\"_blank\" rel=\"noopener\">automating data analytics with AI<\/a> to transform scattered data into structured insights without heavy manual analysis. By leveraging generative AI tools, employees can identify patterns, segment audiences, and generate actionable reports in real time, making data analytics more efficient and accessible even for small teams.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">You can, for instance, measure how well\u00a0an email campaign translates into bookings. All you have to do is to combine data from email marketing software and <\/span><a href=\"https:\/\/trafft.com\/fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">booking software<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">This way, you can offer tailored messaging and experiences that\u2019ll increase bookings. And it\u2019s not the only benefit.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">If you uphold your audience\u2019s high standards, you\u2019ll build a strong relationship with them. People will get used to coming to you for a seamless experience. They will gradually develop a sense of belonging to your business.<\/span>\r\n<h3 id=\"bookingpage\">2. Optimize your booking page<\/h3>\r\n<span style=\"font-weight: 400;\">A well-designed booking page successfully grabs a visitor\u2019s attention and holds on to it until they complete a booking. It informs visitors about a business\u2019s services, and it does so in an engaging way.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Optimize your booking website in a way that\u2019ll best appeal to your target audience. Make sure it lays out detailed information about your services and mentions what makes you different in terms of service quality, speed, price, and other areas.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">If you need customer details for a booking, <strong>use a booking form<\/strong> to collect it on the booking page. It\u2019ll ease the booking process, which is a great way to improve your conversion rate.<\/span>\r\n\r\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/a5GqwjJCISo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\n<span style=\"font-weight: 400;\">Keep in mind, there will always be room for growth. You have to continuously invest some of your time and resources into:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitoring important website metrics and customer data.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gaining insights into your audience\u2019s behavior.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizing your website accordingly.<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Luckily, technology is here to help. Many business management platforms offer <\/span><a href=\"https:\/\/www.shipyardapp.com\/blog\/operational-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">analytics modules<\/span><\/a><span style=\"font-weight: 400;\"> that are pretty easy to use.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">You can also use a heat map to observe the behavior of website visitors. Heat maps are tools that track how visitors interact with your website. Product insights tools or <\/span><a href=\"https:\/\/www.onsaas.me\/reviews\/conversion-rate-optimization-tools\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CRO tools<\/span><\/a><span style=\"font-weight: 400;\"> like Hotjar record visitors\u2019 sessions so that you can watch exactly how they interact with your website.<\/span>\r\n<h3 id=\"onlinepayment\">3. Offer online payment options<\/h3>\r\n<span style=\"font-weight: 400;\">A 2022 McKinsey research found that nearly <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/banking-matters\/consumer-trends-in-digital-payments\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">90% of US consumers<\/span><\/a><span style=\"font-weight: 400;\"> are using some form of digital payment. And over 60% of Americans report that they use two or more. This is a growing trend across industries.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">If you want your business to be future-ready, offer customers seamless payment options. <\/span><a href=\"https:\/\/trafft.com\/features\/payment-processing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Payment gateways<\/span><\/a><span style=\"font-weight: 400;\"> such as PayPal and Stripe help you secure payments via your booking page. These tools are huge time-savers for your staff. <\/span><span style=\"font-weight: 400;\">But more importantly, they make life easier for your customers. Customers don\u2019t need to enter credit card information every time they want to book your service. They simply enter, say, their PayPal password, and it\u2019s done!<\/span>\r\n\r\n<span style=\"font-weight: 400;\">You can also accept small <\/span><a href=\"https:\/\/trafft.com\/how-to-ask-for-upfront-payment\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">deposit payments<\/span><\/a><span style=\"font-weight: 400;\"> if you don\u2019t want to charge customers before the appointment takes place. Deposits can work as an encouragement for your customers to show up, and as a small compensation if they don\u2019t.<\/span>\r\n<h3 id=\"pricing\">4. Offer a transparent pricing structure<\/h3>\r\n<span style=\"font-weight: 400;\">A 2023 study revealed that <\/span><a href=\"https:\/\/go.criteo.com\/rise-of-savvy-shoppers\/?pk_vid=1689024347941c3c\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">71% of global customers do price searching<\/span><\/a><span style=\"font-weight: 400;\"> before they make a\u00a0 buying decision. While this behavior mainly exists among retail consumers, it\u2019s about to take over all industries.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Consumers are increasingly savvy. They are growing better at using price comparison tools and price drop alerts to get good deals. <\/span><span style=\"font-weight: 400;\">The smartest way to appeal to this price-sensitive audience is to offer transparent pricing. What does this mean?<\/span>\r\n\r\n<span style=\"font-weight: 400;\">When someone looks for pricing information, they should easily access it. You can add pricing information to your <\/span><a href=\"https:\/\/trafft.com\/booking-page-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">page de r\u00e9servation<\/span><\/a><span style=\"font-weight: 400;\">, or create a standalone pricing page. <\/span><span style=\"font-weight: 400;\">Wherever you display them on your website, your pricing plans should <strong>communicate the value of your services<\/strong>. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">If you offer excellent customer service, for instance, consider this as a feature and mention this in the pricing plan. <\/span><span style=\"font-weight: 400;\">You might say, is a quality like this even worth mentioning? Yes. People don\u2019t automatically assume that your business has top-notch service quality. Talking about this in your pricing plans makes it a part of the deal customers get. It shows that you trust your organization to deliver great experiences.<\/span>\r\n<h3 id=\"reviews\">5. Collect and display customer reviews<\/h3>\r\n<span style=\"font-weight: 400;\">In Brightlocal\u2019s 2023 Local Consumer Study, <\/span><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/#\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">98% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> say they read and leave local business reviews. And nearly 46% trust online reviews as much as they trust recommendations from friends and family.<\/span>\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13686\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/07\/Local-Consumer-Review-Survey-1024x815.png\" alt=\"Local Consumer Review Survey 2023 by Brightlocal\" width=\"800\" height=\"637\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/07\/Local-Consumer-Review-Survey-1024x815.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/07\/Local-Consumer-Review-Survey-300x239.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/07\/Local-Consumer-Review-Survey-768x611.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/07\/Local-Consumer-Review-Survey-1536x1223.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/07\/Local-Consumer-Review-Survey.png 1800w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\n<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/#\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a>\r\n\r\n<span style=\"font-weight: 400;\">Reviews function as social proof, and come very handy in building trust with your audience. When customers are happy about your service, <a href=\"https:\/\/trafft.com\/how-to-ask-a-client-for-a-review\/\" target=\"_blank\" rel=\"noopener\">ask them if they could leave an online review<\/a>. <\/span><span style=\"font-weight: 400;\">Reviews not only encourage website visitors to trust you, but they also show that you care about your existing customers\u2019 opinions and feelings about your business.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">You can also use incentives for customers to write reviews. A small gift or discount could work as a perfect incentive. <\/span><span style=\"font-weight: 400;\">And these kinds of small gestures can also be a part of your <strong>loyalty program<\/strong>. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">Encourage customers to refer you to their friends, family, or peers. <\/span><span style=\"font-weight: 400;\">When they bring new customers, reward them with special perks and discounts \u2013 like a one-time free appointment, a branded gift box, or a discount coupon for the next appointment.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">You also need to make sure the reviews you get from customers have an effective structure. Here are some details you need to keep in mind when it comes to <\/span><a href=\"https:\/\/birdeye.com\/blog\/positive-review-examples\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">positive reviews<\/span><\/a><span style=\"font-weight: 400;\">:<\/span>\r\n<ol>\r\n \t<li><span style=\"font-weight: 400;\">Describe customer experience in detail rather than general terms.\u00a0<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Add photos and videos if possible.<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Mention team members or location if applicable (useful for service businesses).<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Mention a customer\u2019s long-term association with you.<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/li>\r\n<\/ol>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13688\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/07\/CRO-for-Online-Bookings-Reviews.png\" alt=\"Example of customer review\" width=\"581\" height=\"481\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/07\/CRO-for-Online-Bookings-Reviews.png 581w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/07\/CRO-for-Online-Bookings-Reviews-300x248.png 300w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\" \/>\r\n\r\n<a href=\"https:\/\/birdeye.com\/blog\/positive-review-examples\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a>\r\n\r\n<span style=\"font-weight: 400;\">Once people start leaving reviews, display them on your homepage and booking page. You can share them on your social accounts as well. <\/span><a href=\"https:\/\/passkit.com\/blog\/customer-loyalty-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer loyalty software<\/span><\/a><span style=\"font-weight: 400;\"> tools make it extremely easy to collaborate with customers and elicit timely reviews from them.\u00a0<\/span>\r\n<h3 id=\"remarketing\">6. Use remarketing to motivate booking page abandoners<\/h3>\r\n<span style=\"font-weight: 400;\">It usually takes time for people to get familiar with a brand. When new users first land on your website, it\u2019s likely that they don\u2019t know much about your business. <\/span><span style=\"font-weight: 400;\">New users often need to have several interactions with a brand until they feel like they can trust it. You can always wait for them to initiate those interactions, say, by visiting again. But there\u2019s a better way - remarketing.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Remarketing is basically serving ads and content to people who visited your website but didn\u2019t make a booking. Your remarketing audience is the people who have at least some level of awareness around your brand and services. <\/span><span style=\"font-weight: 400;\">These people are <strong>more likely to convert to customers<\/strong> in comparison with random internet users who have not visited your website yet. So it\u2019s smart to spare some of your advertising budget to remarketing campaigns.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Paid advertising platforms like Google Ads already have remarketing features. You can simply choose which ad will be shown to whom. Sending <a href=\"https:\/\/www.inboxally.com\/email-warmup-tool\" target=\"_blank\" rel=\"noopener\">personalized follow-up emails<\/a> is also a great CRO tactic to convert page abandoners.<\/span>\r\n<h3 id=\"CLV\">7. Increase customer lifetime value<\/h3>\r\n<span style=\"font-weight: 400;\">Customer lifetime value (CLV) is the net amount of profit you can make from your customers throughout their relationship with you. This could be in the form of increasing the value of their one-time bookings or prompting them to make multiple bookings.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The most important step here is providing a great customer experience in the first place so customers would be happy to do more business with you. Customers who make repeat purchases are more valuable in the long run.\u00a0\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">You can also increase the value of the bookings by offering discounts for multiple bookings or offering cross-selling opportunities.\u00a0<\/span><span style=\"font-weight: 400;\">For example, you can offer a 10% discount on the final price if someone makes a booking for more than 3 people or if they make some bookings for the upcoming months. <\/span><span style=\"font-weight: 400;\">Or, if you're a hairdresser, you might offer multiple services in a package such as shampooing, cutting, coloring, styling, hair accessories, or even more professional services such as scalp treatment, hair volumizing, etc.\u00a0\u00a0<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Finally_CRO_Is_a_Long_Game\"><\/span>Finally: CRO Is a Long Game<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">If you read so far, you have an understanding of what influences conversion rates, and how to improve yours. The CRO tactics we went over might sound complicated at first, but today\u2019s technologies are incredibly intuitive. And you don\u2019t have to rush anything \u2013 CRO is a long game.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">It\u2019s always smart to test new and different communication, marketing, and sales strategies. Even <a href=\"https:\/\/visme.co\/blog\/rebranding\/\">rebranding<\/a> is not a bad strategy if it gets you closer to your audience. You need to keep up with how your audience and your market evolve and always test strategies that cater to their interests and needs.\u00a0<\/span>","protected":false},"excerpt":{"rendered":"Let\u2019s learn how you can improve your site\u2019s conversion rate and increase online bookings! If you\u2019re dependent on online bookings to keep your business running, you\u2019re probably spending a lot of time driving traffic to your website \u2013 be it SEO, social media, ad campaigns, PR, or any other strategies.\u00a0","protected":false},"author":15,"featured_media":13691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-13685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-service-businesses"],"acf":{"transparent_header":false,"header_button_bg":"","header_button_hover_bg":"","text_color":"","footer_dark":false,"footer_alternate_link":"","footer_heading":"","page_title":"","order":"","widget":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversion Rate Optimization Tips to Increase Online Bookings<\/title>\n<meta name=\"description\" content=\"Getting traffic but only a few bookings? 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