{"id":13370,"date":"2023-08-25T16:39:44","date_gmt":"2023-08-25T16:39:44","guid":{"rendered":"https:\/\/trafft.com\/?p=13370"},"modified":"2025-07-28T21:29:15","modified_gmt":"2025-07-28T21:29:15","slug":"how-to-market-yourself-as-hairstylist","status":"publish","type":"post","link":"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/","title":{"rendered":"How to Market Yourself as a Hairstylist: Brush, Brand, and Beyond"},"content":{"rendered":"Want to learn how to market yourself as a hairstylist? Hang tight, we're about to journey into the world of hairstyling self-marketing. Buckle up, it's a ride filled with creativity, personal branding, and lots of customer engagement.<!--more-->\r\n\r\nWith a landscape saturated with stylists, standing out is key. It's more than just the perfect cut or color, it's about curating a unique experience that keeps your clients coming back for more. Convincing a new face to trust you with their locks is no cakewalk. The trick lies in retaining and satisfying your existing customers while gently pulling in new ones.\r\n\r\nBut hey, it's no mean feat. To transform your hairstyling talent into a thriving business, you need to don a marketing hat alongside your stylist's smock. It\u2019s an elegant dance, a mix of passion, time, and strategy. Marketing a hair salon is like a beautiful canvas \u2013 there's room for some serious creativity and customization. It\u2019s time to flex those marketing muscles using ads, customer loyalty programs, websites, and online booking options.\r\n\r\nReady to dive in and learn how to market yourself as a hairstylist?\r\n\r\nWe've got the tools, tips, and tricks that\u2019ll make your plans shine!\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/#How_to_Market_Yourself_as_a_Hairstylist_in_12_Essential_Steps\" >How to Market Yourself as a Hairstylist in 12 Essential Steps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/#Carve_Out_Your_Niche\" >Carve Out Your Niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/#Talk_and_Then_Talk_Some_More\" >Talk, and Then Talk Some More<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/#Create_a_Website\" >Create a Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/#Harness_Visual_Marketing_Channels\" >Harness Visual Marketing Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/#Leverage_the_Power_of_SMS\" >Leverage the Power of SMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/#Amplify_Your_Business_Reach\" >Amplify Your Business Reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/#Feel_the_Magic_of_Email_Campaigns\" >Feel the Magic of Email Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/#Turn_to_Geo-Targeted_Advertising\" >Turn to Geo-Targeted Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/#Embrace_Online_Booking\" >Embrace Online Booking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/#Become_the_Buzz_of_the_Town_with_a_Stellar_Referral_Scheme\" >Become the Buzz of the Town with a Stellar Referral Scheme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/#Boost_Client_Love_with_a_Customer_Loyalty_Program\" >Boost Client Love with a Customer Loyalty Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/#Rock_Your_Style_with_Unwavering_Branding\" >Rock Your Style with Unwavering Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/#FAQ_about_how_to_market_yourself_as_a_hairstylist\" >FAQ about how to market yourself as a hairstylist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/#Final_Tips_on_How_to_Market_Yourself_as_a_Hairstylist\" >Final Tips on How to Market Yourself as a Hairstylist<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Market_Yourself_as_a_Hairstylist_in_12_Essential_Steps\"><\/span><strong>How to Market Yourself as a Hairstylist in 12 Essential Steps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<ul>\r\n \t<li>Carve Out Your Niche<\/li>\r\n \t<li>Talk, and Then Talk Some More<\/li>\r\n \t<li>Create a Website<\/li>\r\n \t<li>Harness Visual Marketing Channels<\/li>\r\n \t<li>Leverage the Power of SMS<\/li>\r\n \t<li>Amplify Your Business Reach<\/li>\r\n \t<li>Feel the Magic of Email Campaigns<\/li>\r\n \t<li>Turn to Geo-Targeted Advertising<\/li>\r\n \t<li>Embrace Online Booking<\/li>\r\n \t<li>Become the Buzz of the Town with a Stellar Referral Scheme<\/li>\r\n \t<li>Boost Client Love with a Customer Loyalty Program<\/li>\r\n \t<li>Rock Your Style with Unwavering Branding<\/li>\r\n<\/ul>\r\n\n    <!-- CTA BOX BANNER: Displays the main CTA box content -->\n    <div class=\"cta-box-banner\" style=\"background:#efe6ea;\n        width: 100%;\n        max-width: 681px; \n       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-->\n            <div class=\"cta-box-button-container left\">\n                <button class=\"cta-box-button cta-box-modal-trigger\" style=\"color: #000000; background-color: #db8187;\" data-button-type=\"modal\">\n                    Get the Checklist                <\/button>\n            <\/div>\n                    <\/div>\n        \n                <!-- Image on right -->\n        <div class=\"cta-box-banner-right\" style=\"flex: 0 0 40%; position: relative;\">\n            <img decoding=\"async\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-28-at-20.40.39.png\" \n                 alt=\"The Ultimate Checklist You Need to Open Your Salon\" \n                 class=\"cta-box-banner-image\"\n                 style=\"width: 100%; height: 100%; border-radius: 0 0px 0px 0; object-fit: contain; padding: 20px;\"\/>\n            \n                    <\/div>\n                \n                \n        <div id=\"ctaBoxAC\" style=\"display:none\"><\/div>\n    <\/div>\n    \n        <!-- CTA BOX MODAL: Opens when the button is clicked -->\n    <section class=\"cta-box-modal\">\n        <div class=\"cta-box-modal-popup-wrapper\">\n                        <div class=\"cta-box-modal-popup-content no-image\">\n                                \n                                \n                <div class=\"cta-box-modal-popup-content-left full-width\">\n                    <div class=\"cta-box-modal-popup-content-replace\">\n                        <div class=\"cta-box-modal-popup-content-title\">\n                                                    <\/div>\n                        <p class=\"cta-box-modal-popup-content-subtitle\">\n                                                    <\/p>\n                        <div class=\"cta-box-modal-popup-content-left-form\">\n                                                            <script type=\"text\/javascript\" src=\"https:\/\/acumbamail.com\/newform\/dynamic\/js\/ET8rshmNeLvQox6J8U99sSJZ8B1DZo1mhOgs408R0mHYiwgmM\/57852\/\"><\/script>\r\n<div id=\"form-acm_57852\"><\/div>                                                    <\/div>\n                        <div class=\"cta-box-modal-popup-content-terms\">\n                            <span>\n                                By continuing, I accept                                <a href=\"https:\/\/trafft.com\/privacy-policy\/\">Privacy Policy<\/a> and                                <a href=\"https:\/\/trafft.com\/terms-of-service\/\">T&C<\/a>\n                            <\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"cta-box-modal-popup-content-thanks\">\n                        <p>Thank you for subscribing. Check your mail for details<\/p>\n                    <\/div>\n                <\/div>\n                \n                                \n                                \n                <a role=\"button\" tabindex=\"0\" aria-label=\"Close\" href=\"#\" class=\"cta-box-modal-popup-close-btn\"><i class=\"eicon-close\"><\/i><\/a>\n            <\/div>\n        <\/div>\n    <\/section>\n        \r\n<h2><span class=\"ez-toc-section\" id=\"Carve_Out_Your_Niche\"><\/span><strong>Carve Out Your Niche<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nThis one\u2019s a must. It\u2019s crucial to differentiate yourself from the crowd. With a swarm of talented hairstylists around, it's your personal brand that'll set you apart. What's your thing? Are you the wizard who can turn an average Joe into a catwalk-ready model within an hour? Or maybe you're the genius who can curl hair to utter perfection?\r\n\r\n<strong>Your Unique Selling Proposition (USP) is your beacon<\/strong>. Flaunt it, show it off, and make your clients fall in love with it. Tell your clients about your specialties or put up snaps of your successful styles on your studio wall.\r\n\r\nDecide on your target clientele. Are you the curly hair whisperer? The master of men's grooming? Once you've narrowed down your specialties, get your name out there on websites that cater to your unique expertise. Your salon's info and your personal branding should be front and center.\r\n<h2><span class=\"ez-toc-section\" id=\"Talk_and_Then_Talk_Some_More\"><\/span>Talk, and Then Talk Some More<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nCommunication is the golden rule. It's often the word of mouth that <a href=\"https:\/\/trafft.com\/building-clientele\/\" target=\"_blank\" rel=\"noopener\">triggers a wave of new clients<\/a>. Be vocal about your work, don't shy away from talking about it, even at social events. But remember, it's all about balance - don't let your marketing efforts turn into party spoilers.\r\n\r\nCommunication is a mirror of your confidence. An open dialogue during a <a href=\"https:\/\/trafft.com\/hairdressing-consultation\/\" target=\"_blank\" rel=\"noopener\">consultation<\/a> and a clear understanding of your client's needs - this is the secret recipe that'll win over their trust.\r\n\r\nInstead of asking, <em>\"What size perm rod would you like to use?\"<\/em>, switch it up to, <em>\"What type of curl would you like to see as an end result?\"<\/em> Show them examples, let the photos do the talking, and make sure you both are envisioning the same result.\r\n\r\nYou\u2019re the expert here, so steer the conversation. Provide suggestions, give them a glimpse of the possibilities, and guide them toward the best choice. Open communication <strong>builds trust, showcases your expertise, and ensures customer satisfaction<\/strong>.\r\n<h2><span class=\"ez-toc-section\" id=\"Create_a_Website\"><\/span><strong>Create a Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/m0UifA92Z3g?si=elT46Fc9brz-QUPv\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\nHow to market yourself as a hairstylist and get your name out there? A well-put-together website is your secret weapon. It reels in new clients, makes you look legit, and spotlights your hairstyling skills. In a sea of hairstylists, an online presence is your lifesaver. It helps you float past the local clientele and wave hello to a <strong>broader audience<\/strong>.\r\n\r\nHave some work you're proud of? Time to show it off on your website. Sure, <a href=\"https:\/\/trafft.com\/salon-social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> is handy for showing off, but old pics often get buried under the new ones. You'd want your favorite cuts and styles to shine when someone's deciding to book an appointment with you, right?\r\n\r\nNot just that, a website helps your hair salon pop up on Google.\r\n\r\nBut don't stop at just the website, plaster your web address everywhere:\r\n<ul>\r\n \t<li>Business directories like Yelp, Foursquare, Yellowpages, you name it<\/li>\r\n \t<li>Your salon's Facebook and Instagram accounts<\/li>\r\n \t<li>Your Google Maps account (yes, that's Google My Business)<\/li>\r\n \t<li>Your online booking page<\/li>\r\n \t<li><a href=\"https:\/\/trafft.com\/hair-salon-business-cards\/\" target=\"_blank\" rel=\"noopener\">Business cards<\/a><\/li>\r\n<\/ul>\r\n<h2><span class=\"ez-toc-section\" id=\"Harness_Visual_Marketing_Channels\"><\/span><strong>Harness Visual Marketing Channels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nDon't overlook the power of social media. But remember, don't just share content for the sake of it. Make it engaging and interactive. A touch of fun wouldn't hurt also. Consider building an online network of friends and clients to help you spread the word about your talent, your spot, your contact info, and when you're available.\r\n\r\nHere's a hint - <strong>visually showcasing your work is key<\/strong>. Hairstyling is a visual craft, and you need marketing platforms that let you flaunt your work, your skills, and your quality.\r\n\r\nKeen on building your personal brand as a hairstylist? Try focusing on platforms that love visuals. We're talking about <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a>, <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, and <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>. They've got images, short videos, long videos, and more that you can use to show off your hairstyling prowess and share nuggets of wisdom.\r\n\r\nYou might find platforms like <a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> less important. They're more pro-focused and not big on visual content. But hey, even professionals need hair and beauty services. Who knows, you might strike gold with a little bit of experimentation.\r\n<h2><span class=\"ez-toc-section\" id=\"Leverage_the_Power_of_SMS\"><\/span>Leverage the Power of SMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nAlright, your new (and existing) clients know where to find you on social media. Now, you need an effective way to keep in touch with them. Say hello to SMS.\r\n\r\nThe stats on SMS open rates will blow your mind. <strong>People don\u2019t just open texts, they engage.<\/strong> <a href=\"https:\/\/www.business2community.com\/infographics\/text-marketing-vs-email-marketing-one-packs-bigger-punch-infographic-01249186\" target=\"_blank\" rel=\"noopener\">Text messages have a nearly 99% open rate<\/a>, and you can expect a click-through rate of about 36%.\r\n\r\nBut managing all your clients from your personal phone could be a pain. It's not just unprofessional but also means you never get a break. You wouldn't want a client texting about a hair crisis in the middle of date night, would you?\r\n\r\nHere are a few cool ways stylists who use SimpleTexting leverage SMS in their business:\r\n<ul>\r\n \t<li>Sending links to review requests;<\/li>\r\n \t<li>Reconnecting with past clients to check if they need any services or products;<\/li>\r\n \t<li>Sharing beauty tips and product recommendations;<\/li>\r\n \t<li>Running a rewards program with incentives for referrals and birthday discounts.<\/li>\r\n<\/ul>\r\nSure, it seems like a full-time job learning how to market yourself as a hairstylist. But the good news is, a lot of the groundwork will keep things rolling down the line.\r\n<h2><span class=\"ez-toc-section\" id=\"Amplify_Your_Business_Reach\"><\/span><strong>Amplify Your Business Reach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14209\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/08\/Male-hairdressing-beauty-salon-interior-1024x1024.jpg\" alt=\"hair salon flyer\" width=\"800\" height=\"800\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/08\/Male-hairdressing-beauty-salon-interior-1024x1024.jpg 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/08\/Male-hairdressing-beauty-salon-interior-300x300.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/08\/Male-hairdressing-beauty-salon-interior-150x150.jpg 150w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/08\/Male-hairdressing-beauty-salon-interior-768x768.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/08\/Male-hairdressing-beauty-salon-interior-1536x1536.jpg 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/08\/Male-hairdressing-beauty-salon-interior-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\n<a href=\"https:\/\/www.freepik.com\/free-vector\/male-hairdressing-beauty-salon-interior-isolated-flat-flyer-template_12080545.htm#query=hairstylist%20marketing%20illustration&amp;position=21&amp;from_view=search&amp;track=ais\" target=\"_blank\" rel=\"noopener\">Image by pch.vector<\/a> on Freepik\r\n\r\nSo, you're looking for the golden trio of business exposure? Meet <strong>printed ads, web marketing, and word of mouth<\/strong>. No exposure means no clients, as simple as that. It's usually on the salon owner to run the <a href=\"https:\/\/trafft.com\/salon-ads\/\" target=\"_blank\" rel=\"noopener\">salon ads<\/a> and keep the website humming, and even if you don't have your own salon (yet) you should know what the ads offer and how the website paints your skills.\r\n\r\nThen there's the third slice - word of mouth. This one's totally your game. Learn to pitch yourself in a snappy one-minute spiel. Say something like, \"<em>Hey, I'm Alex. I'm a whizz at hairstyling, with a knack for creating edgy cuts.<\/em>\" Drop a line about your training, and don't forget to hand over your <a href=\"https:\/\/trafft.com\/hair-salon-business-cards\/\" target=\"_blank\" rel=\"noopener\">business card<\/a>. Keep them with you always. Don't just lounge around expecting the salon owner to send clients to you. You have to own your career, and that's what'll keep you in the hairstyling game.\r\n<h2><span class=\"ez-toc-section\" id=\"Feel_the_Magic_of_Email_Campaigns\"><\/span><strong>Feel the Magic of Email Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nWhen trying to market yourself as a hairstylist, emails are your best friends. An email is fast, simple, and cheap, and a brilliant way to stay in touch with your clients. Even a monthly email with your top picks of the latest hairstyles can bring in more clients. 'Cause they'll be reminded of your talent, and let's face it, you're pretty amazing.\r\n\r\nThrow in a call to action nudging them to <strong>book their next hair appointment<\/strong>, even if it's way in the future. Use e-mail to wish them on their birthdays with a special discount. If you hear about them tying the knot, expecting a baby, or celebrating a milestone, get in touch with an email.\r\n\r\nIt's an effortless way to show your clients some love. Make your email campaigns personalized to get them clicking. And remember, an eye-catching subject line is your ticket to their attention.\r\n<h2><span class=\"ez-toc-section\" id=\"Turn_to_Geo-Targeted_Advertising\"><\/span><strong>Turn to Geo-Targeted Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nWhether you're a Facebook fan or an AdWords aficionado, geotargeted ads should be your bestie. You definitely don't want appointment requests from sunny California when your salon is in bustling New York!\r\n\r\nSay, you're running an <a href=\"https:\/\/www.rightinbox.com\/blog\/email-marketing-roi-calculator\" target=\"_blank\" rel=\"noopener\">email marketing campaign<\/a>, someone in Atlanta, Georgia, doesn't really care about deals from a hairstylist in Los Angeles, California. So, <strong>zeroing in on the areas your business caters to<\/strong> and showing your ads to people in those places can <strong>turn clicks into clients<\/strong>.\r\n\r\nYou could up your game with a supercharged version of geo-targeting called radius-targeting. With this, you can target customers in a razor-sharp area (like, say, within a mile of your salon).\r\n\r\nThe cool thing about using Facebook ads for hairstylist marketing is that they can be segmented into four types:\r\n<ul>\r\n \t<li>Everyone in a location<\/li>\r\n \t<li>People who live in a location<\/li>\r\n \t<li>Recently in a location<\/li>\r\n \t<li>People traveling in a location<\/li>\r\n<\/ul>\r\n<h2><span class=\"ez-toc-section\" id=\"Embrace_Online_Booking\"><\/span><strong>Embrace Online Booking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<a href=\"https:\/\/trafft.com\/?utm_source=blog&amp;utm_medium=how-to-market-yourself-as-hairstylist&amp;utm_content=link&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11109\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-04-07-at-14.48.15.png\" alt=\"barbershop booking website created with trafft\" width=\"800\" height=\"601\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-04-07-at-14.48.15.png 1019w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-04-07-at-14.48.15-300x225.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-04-07-at-14.48.15-768x577.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\r\n<strong>Hair stylist extraordinaires<\/strong>, you are the architects of incredible transformations and trendsetters in the beauty industry. But beneath the sparkle, <strong>you know<\/strong> the struggle of balancing your creative genius with the tough realities of running a business.\r\n\r\n<strong>Managing appointments, dealing with cancellations<\/strong>, and <strong>marketing your services<\/strong> could be as entangled as a bad hair day. No more! Enter <a href=\"https:\/\/trafft.com\/?utm_source=blog&amp;utm_medium=how-to-market-yourself-as-hairstylist&amp;utm_content=link&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\"><strong>Trafft<\/strong><\/a> \u2013 your <em>ultimate business companion<\/em>.\r\n<div style=\"background-color: #d6efff; padding: 30px; margin: 25px 0; border-radius: 8px; font-size: 20px; line-height: 1.7; color: #212848;\">\r\n<h3>Trafft: Booking and beyond<\/h3>\r\n<a href=\"https:\/\/trafft.com\/?utm_source=blog&amp;utm_medium=how-to-market-yourself-as-hairstylist&amp;utm_content=link&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\"><strong>Trafft<\/strong><\/a> is the answer to your prayers. It is the superstar tool that takes care of both your bookings and your reputation while <strong>you focus on what you do best<\/strong> \u2013 creating jaw-dropping looks that make heads turn.\r\n\r\nPicture this:\r\n<ul>\r\n \t<li><strong>Growing your client base<\/strong> is a breeze. Trafft's exceptional marketing features let you build customer relationships that last.<\/li>\r\n \t<li><strong>Interact with your clients 24\/7<\/strong> via Trafft's automated notifications. Send appointment confirmations, reminders, coupons, and birthday greetings and boost customer loyalty.<\/li>\r\n \t<li>Keep the talk personal and <b>let your communication style do the marketing for you <\/b>with Trafft's customizable SMS and email templates.<\/li>\r\n \t<li><strong>Get your name out there <\/strong>by sending newsletters and promotions through <strong>Mailchimp and SendFox<\/strong> - powerful email marketing platforms that seamlessly integrate with Trafft.<\/li>\r\n<\/ul>\r\n<a href=\"https:\/\/trafft.com\/?utm_source=blog&amp;utm_medium=how-to-market-yourself-as-hairstylist&amp;utm_content=link&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13536 size-full\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/07\/1000x500.jpg\" alt=\"trafft booking software dashboard overview \" width=\"800\" height=\"400\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/07\/1000x500.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/07\/1000x500-300x150.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/07\/1000x500-768x384.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\r\nAnd the best part? All this magic is just a few clicks away. <strong>No hassle, no fuss<\/strong> \u2013 just more time for you to let your creativity loose.\r\n\r\nSure, scissors are your wand, but <strong>Trafft is your magic carpet<\/strong> \u2013 zipping you towards a business that is not just thriving but truly <em>transforming<\/em>.\r\n\r\nSo, are you ready to make your name and brand awesome and step into a world where <strong>your creativity reigns supreme<\/strong> and your business operations are as sleek as the hairstyles you craft?\r\n\r\n<a href=\"https:\/\/signup.trafft.com\/?type=free?utm_source=blog&amp;utm_medium=how-to-market-yourself-as-hairstylist&amp;utm_content=link&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\">Sign up for FREE<\/a> and let <strong>Trafft turn the tables<\/strong> on your business journey. <strong>Once you go Trafft, you'll never look back<\/strong>.\r\n\r\n<\/div>\r\n<div class=\"flex flex-grow flex-col gap-3\">\r\n<div class=\"min-h-[20px] flex items-start overflow-x-auto whitespace-pre-wrap break-words flex-col gap-4\">\r\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\r\n<h2><span class=\"ez-toc-section\" id=\"Become_the_Buzz_of_the_Town_with_a_Stellar_Referral_Scheme\"><\/span><strong>Become the Buzz of the Town with a Stellar Referral Scheme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nFirst things first, let's talk about referrals. If you want to learn how to market yourself as a hairstylist and do it properly, referrals are your ticket to succes. It's no secret that when you're trying to make a name for yourself in the hair styling biz, word-of-mouth is golden. Referrals from happy clients can open doors to a whole new pool of customers. And the best part? <strong>It's basically free marketing<\/strong>! You know, when your work is so stellar, clients can't help but tell their friends and family about you.\r\n\r\nThe trust that's already there between you and your client? That's a big deal. People do business with people, not just companies or services. You're not just a hairstylist. You're a person they trust with their hair, a part of their identity.\r\n\r\nRemember to show some love to those who've recommended you. A small token of appreciation can go a long way, like <strong>offering a complimentary hair product<\/strong>. You could even go the extra mile and get some swanky promotional gifts branded with your details as a thank you.\r\n\r\nA well-crafted referral program that rewards your loyal clients is a surefire way to keep them coming back. Plus, it opens the doors to new folks discovering your talent. Imagine it as a cycle of goodwill \u2013 your clients save some bucks by referring their buddies to you, while your client base (and income) expands. Everyone wins!\r\n<h2><span class=\"ez-toc-section\" id=\"Boost_Client_Love_with_a_Customer_Loyalty_Program\"><\/span><strong>Boost Client Love with a Customer Loyalty Program<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nAnother secret ingredient in the recipe of how to market yourself as a hairstylist? Loyalty. It's woven into the very fabric of your profession. Did you know that a good chunk of women and men are fiercely loyal to their hairdressers? They won't even think about stepping into another salon.\r\n\r\nIntroducing a <a href=\"https:\/\/blog.xoxoday.com\/loyalty-programs-for-small-businesses\/\">customer loyalty program<\/a> is a superb way to show your clients how much you value them. Every time they get a discount, they're reminded of why they love coming to you. And you know what happy clients do? They tell others about you!\r\n\r\nIn creating an effective loyalty program, think about what your clients would appreciate the most. Could be discounts on their favorite services or products, maybe even a free service or product after a set number of visits. The key is to make it enticing, relevant, and most importantly, easy to use.\r\n\r\nWhen your clients feel valued, it's easy for them to sing your praises to their friends, family, and social circles. And boom! You've just landed yourself some free, high-quality marketing! Remember, as a hairstylist, your best advertisement is a satisfied customer.\r\n<h2><span class=\"ez-toc-section\" id=\"Rock_Your_Style_with_Unwavering_Branding\"><\/span><strong>Rock Your Style with Unwavering Branding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14211\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/08\/hairdresser-team-1024x683.jpg\" alt=\"hairdresser team illustration\" width=\"800\" height=\"533\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/08\/hairdresser-team-1024x683.jpg 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/08\/hairdresser-team-300x200.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/08\/hairdresser-team-768x512.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/08\/hairdresser-team-1536x1024.jpg 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/08\/hairdresser-team-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\n<a href=\"https:\/\/www.freepik.com\/free-vector\/hairdresser-team-concept-illustration_29846471.htm#query=hairstylist%20illustration&amp;position=1&amp;from_view=search&amp;track=ais\" target=\"_blank\" rel=\"noopener\">Image by storyset<\/a> on Freepik\r\n\r\nBranding is seriously one of the most powerful tools you've got when trying to market yourself as a hairstylist. Everything you do, from your <strong>marketing tactics<\/strong>, to the clothes you wear, to how you carry yourself, it's all part of your brand. In a nutshell, your brand is you. And when people think about getting their locks styled, you want your brand to be the first thing that comes to mind.\r\n\r\nNow, let's chat about <a href=\"https:\/\/trafft.com\/hair-salon-business-cards\/\" target=\"_blank\" rel=\"noopener\">business cards<\/a>. Think of them as tiny billboards of awesome, selling your skills. Every element, from your logo to your color scheme, should scream 'you'. Your contact information? A must-have. It's all about leaving a mark on people's minds.\r\n\r\nHaving a website or a portfolio is kind of like your online storefront. This is where you can showcase your brand in all its glory. You want a website that's as chic as you are, mirroring your unique style and identity.\r\n\r\nDon't forget the power of your <a href=\"https:\/\/trafft.com\/hair-salon-logo\/\" target=\"_blank\" rel=\"noopener\">logo<\/a>. It's like your brand's superhero emblem, representing your style and personality. Make sure it's on all your <strong>marketing materials<\/strong>, online and offline. Consistency is key here.\r\n\r\nAs for the print stuff \u2013 banners, flyers, loyalty cards \u2013 they're your offline warriors. They should be dripping with your brand's colors, logo, and messaging, creating a smooth, unforgettable journey for your clients.\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"FAQ_about_how_to_market_yourself_as_a_hairstylist\"><\/span>FAQ about how to market yourself as a hairstylist<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<h3>How can I utilize social media to promote my work as a hairstylist?<\/h3>\r\nWell, you'd want to hop on Instagram or TikTok. These platforms are visual and perfect for showcasing your work. Post photos of your cuts, styles, colors - anything that shows off your skills.\r\n\r\nUse relevant hashtags so folks looking for new styles or local stylists can find you. Don't forget to engage with your followers, respond to comments, and maybe even share some behind-the-scenes stories!\r\n<h3>What's the best way to build a portfolio?<\/h3>\r\nStarting off, take high-quality photos of all the work you do. Show variety. Straight hair, curly hair, short, long, different styles, cuts, colors - all of it!\r\n\r\nYou could use a platform like Wix or Squarespace to build your website. Include a section for client testimonials and your contact information too. Keep it updated as you continue to expand your skills.\r\n<h3>How can I network effectively within the beauty industry?<\/h3>\r\nNetworking is all about building relationships. Attend local events, trade shows, or seminars. Reach out to other stylists or beauty industry professionals on social media. Be authentic and express genuine interest in their work.\r\n\r\nCollaborating with others can open new opportunities and increase your visibility. Remember, it's not just about what you can gain but also about what you can give.\r\n<h3>How can I market myself as a hairstylist effectively in a saturated market?<\/h3>\r\nFind your niche. What can you offer that's unique? Maybe it's an exceptional skill with curly hair or a knack for vivid hair colors. Once you've found it, hone that skill, and make it known!\r\n\r\nBrand yourself around this specialty. When people think \"balayage,\" you want them to think of you.\r\n<h3>How can I solicit reviews and why are they important?<\/h3>\r\nAfter a session, kindly ask your clients if they wouldn't mind leaving a review. You could do this in person, via email, or through a text message. Reviews are like word-of-mouth in the digital age.\r\n\r\nThey help build trust with potential clients and boost your online presence. A slew of positive reviews can work wonders for attracting new business!\r\n<h3>How can I provide value to my clients beyond hair styling?<\/h3>\r\nThink of ways you can provide an exceptional experience. Maybe it's by creating a relaxing environment, offering expert advice on hair care, or being a good listener.\r\n\r\nRemember, people come to you not only for a haircut or style, but also for the experience. A client who feels valued and pampered will keep coming back.\r\n<h3>How should I price my services?<\/h3>\r\nPricing can be tricky. You need to consider the cost of your time, the cost of materials, your expertise, and what's competitive for your area.\r\n\r\nResearch other hairstylists in your area to get an idea of the going rate for various services. Never undervalue your work. Your skills and time are worth it!\r\n<h3>How important is continuous learning in this field?<\/h3>\r\nOh, it's essential! Trends change all the time, and new techniques are constantly being developed. Attend workshops, webinars, and industry events to keep up with the latest trends and techniques.\r\n\r\nPlus, learning new skills will allow you to offer more services and attract a wider range of clients.\r\n<h3>What should I consider when choosing a salon to work at?<\/h3>\r\nThe environment, culture, and values of the salon should align with yours. You'll also want to consider the reputation of the salon, the clientele it attracts, and opportunities for growth.\r\n\r\nAdditionally, consider their business model - whether it's commission-based, booth rental, or salary.\r\n<h3>How can I manage difficult clients?<\/h3>\r\nCommunication is key. Listen to their concerns, acknowledge their feelings, and do your best to rectify the situation. However, remember that you can't please everyone.\r\n\r\nIf a client is continuously difficult despite your best efforts, it may be best to <a href=\"https:\/\/trafft.com\/how-to-fire-a-hair-client\/\" target=\"_blank\" rel=\"noopener\">part ways professionally<\/a>. Your peace and the quality of your work come first!\r\n<h2><span class=\"ez-toc-section\" id=\"Final_Tips_on_How_to_Market_Yourself_as_a_Hairstylist\"><\/span><strong>Final Tips on How to Market Yourself as a Hairstylist<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nThe hairstyling business is all about personal branding. It's the secret sauce that'll help you establish your reputation. All the tips we've shared? Use them to shape your own brand and let the world know just how amazing you are.\r\n\r\nBuilding a client base? It'll take time and energy, no sugarcoating here. But look at it as an adventure, like you're piecing together the best parts of your lifelong career in beauty. Your mantra? \"<strong>Always be Marketing<\/strong>\", just like the sales pros with their \"Always be Closing\".\r\n\r\nHere's the deal: treat your career like it's your very own business. In fact, it <em>is<\/em> your business, regardless of where you work. You're crafting a livelihood that's uniquely yours.\r\n\r\nFinally, whip up a <a href=\"https:\/\/trafft.com\/hair-salon-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">marketing plan for your salon<\/a> and get cracking! Remember, persistence is your friend here. You might feel like throwing in the towel in the first few weeks if you don't see results, but hey, good things take time. Stay patient, stay persistent, and you're bound to see success.\r\n\r\nIf you've enjoyed reading this article on how to market yourself as a hairstylist, check out these:\r\n<ul>\r\n \t<li><a href=\"https:\/\/trafft.com\/how-to-open-a-hair-salon\/\" target=\"_blank\" rel=\"noopener\">How to Open a Hair Salon: Tips and Tricks for Success<\/a><\/li>\r\n \t<li><a href=\"https:\/\/trafft.com\/hair-salon-prices-list\/\" target=\"_blank\" rel=\"noopener\">Hair Salon Prices List and Menu Design Ideas<\/a><\/li>\r\n \t<li><a href=\"https:\/\/trafft.com\/famous-hair-stylists\/\" target=\"_blank\" rel=\"noopener\">Famous Hair Stylists You Should Be Following<\/a><\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"Want to learn how to market yourself as a hairstylist? Hang tight, we're about to journey into the world of hairstyling self-marketing. Buckle up, it's a ride filled with creativity, personal branding, and lots of customer engagement.","protected":false},"author":13,"featured_media":14207,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-13370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-salon-owners"],"acf":{"transparent_header":false,"header_button_bg":"","header_button_hover_bg":"","text_color":"","footer_dark":false,"footer_alternate_link":"","footer_heading":"","page_title":"","order":"","widget":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Market Yourself as a Hairstylist: Brush, Brand, and Beyond<\/title>\n<meta name=\"description\" content=\"Want to learn how to market yourself as a hairstylist? Discover effective strategies and branding techniques to build a name for yourself.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Market Yourself as a Hairstylist: Brush, Brand, and Beyond\" \/>\n<meta property=\"og:description\" content=\"Want to learn how to market yourself as a hairstylist? Discover effective strategies and branding techniques to build a name for yourself.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trafft.com\/fr\/how-to-market-yourself-as-hairstylist\/\" \/>\n<meta property=\"og:site_name\" content=\"Trafft\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-25T16:39:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-28T21:29:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/08\/hair-stylist-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2133\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jovana Smoljanovic Tucakov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jovana Smoljanovic Tucakov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trafft.com\\\/how-to-market-yourself-as-hairstylist\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/how-to-market-yourself-as-hairstylist\\\/\"},\"author\":{\"name\":\"Jovana Smoljanovic Tucakov\",\"@id\":\"https:\\\/\\\/trafft.com\\\/#\\\/schema\\\/person\\\/dff1e9e21cf11d4e8f3301d95e84581a\"},\"headline\":\"How to Market Yourself as a Hairstylist: Brush, Brand, and Beyond\",\"datePublished\":\"2023-08-25T16:39:44+00:00\",\"dateModified\":\"2025-07-28T21:29:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/how-to-market-yourself-as-hairstylist\\\/\"},\"wordCount\":3471,\"image\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/how-to-market-yourself-as-hairstylist\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trafft.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/hair-stylist-scaled.jpg\",\"articleSection\":[\"For Salon Owners\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trafft.com\\\/how-to-market-yourself-as-hairstylist\\\/\",\"url\":\"https:\\\/\\\/trafft.com\\\/how-to-market-yourself-as-hairstylist\\\/\",\"name\":\"How to Market Yourself as a Hairstylist: Brush, Brand, and Beyond\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/how-to-market-yourself-as-hairstylist\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/how-to-market-yourself-as-hairstylist\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trafft.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/hair-stylist-scaled.jpg\",\"datePublished\":\"2023-08-25T16:39:44+00:00\",\"dateModified\":\"2025-07-28T21:29:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/#\\\/schema\\\/person\\\/dff1e9e21cf11d4e8f3301d95e84581a\"},\"description\":\"Want to learn how to market yourself as a hairstylist? 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