{"id":2381,"date":"2024-06-11T05:37:22","date_gmt":"2024-06-11T05:37:22","guid":{"rendered":"https:\/\/trafft.com\/?p=2381"},"modified":"2024-12-26T20:05:33","modified_gmt":"2024-12-26T20:05:33","slug":"gym-membership-statistics","status":"publish","type":"post","link":"https:\/\/trafft.com\/es\/gym-membership-statistics\/","title":{"rendered":"Gym Membership Statistics You Should Know [2024]"},"content":{"rendered":"<span style=\"font-weight: 400;\">If you are in the fitness industry, either as a business owner or personal trainer, having some insights into gym membership statistics can help you put your right foot forward.\u00a0<\/span>\r\n\r\n<!--more-->\r\n\r\n<span style=\"font-weight: 400;\">Over the years, many gyms have grown, mostly due to a rise in motivation for exercise and a healthier lifestyle. Additionally, more fitness centers align their vision and mission to target members\u2019 health goals, which also contributes to the growth.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">But what percentage of the population goes to the gym? And how can you use these numbers to your advantage? In the continuation, we will discuss different metrics regarding gym memberships and how to leverage them the right way. So, sit back, relax, and let\u2019s dive in!<\/span>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/gym-membership-statistics\/#Gym_Membership_Statistics_on_Expenses\" >Gym Membership Statistics on Expenses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/gym-membership-statistics\/#January_Is_Peak_Gym_Membership_Month\" >January Is Peak Gym Membership Month<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/gym-membership-statistics\/#Statistics_on_Gym_Membership_Longevity\" >Statistics on Gym Membership Longevity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/gym-membership-statistics\/#Gym_Membership_Statistics_Considerations\" >Gym Membership Statistics Considerations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/gym-membership-statistics\/#Using_the_Gym_for_More_Chances_of_Dating\" >Using the Gym for More Chances of Dating<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/gym-membership-statistics\/#Fifty_Percent_of_Newbies_Quit_After_Half_a_Year\" >Fifty Percent of Newbies Quit After Half a Year<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/gym-membership-statistics\/#Gym_Membership_Men_versus_Women\" >Gym Membership: Men versus Women<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/gym-membership-statistics\/#Willingness_to_Spend_For_the_Perfect_Gym_Location\" >Willingness to Spend For the Perfect Gym Location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/gym-membership-statistics\/#Stagnant_Gym_Memberships\" >Stagnant Gym Memberships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/gym-membership-statistics\/#Peak_Gym_Time\" >Peak Gym Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/gym-membership-statistics\/#Gym_Centers_Statistics_Across_the_US\" >Gym Centers Statistics Across the U.S.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/gym-membership-statistics\/#Reasons_Behind_Working_Out\" >Reasons Behind Working Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/gym-membership-statistics\/#Fitness_and_Gym_Membership_Trends_Amidst_the_Coronavirus\" >Fitness and Gym Membership Trends Amidst the Coronavirus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/gym-membership-statistics\/#Keep_Your_Members_Engaged_with_Trafft\" >Keep Your Members Engaged with Trafft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/gym-membership-statistics\/#Ending_thoughts_on_gym_membership_statistics\" >Ending thoughts on gym membership statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/gym-membership-statistics\/#Gym_Membership_Statistics_FAQ\" >Gym Membership Statistics FAQ<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Gym_Membership_Statistics_on_Expenses\"><\/span>Gym Membership Statistics on Expenses<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2384 size-full\" title=\"Gym Membership Statistics on Expenses\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/12\/gym-fees.jpg\" alt=\"gym membership statistics on expenses\" width=\"800\" height=\"449\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/12\/gym-fees.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/12\/gym-fees-300x168.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/12\/gym-fees-768x431.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">When discussing gym membership expenses, it's important to mention that they can vary greatly depending on the services offered. <\/span><b>Different rates come with various types of gyms and classes<\/b><span style=\"font-weight: 400;\">.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">As for the members, there are usually different plans they can choose from. Memberships usually differ in services you can use or the number of monthly passes. Clients can choose the payment plan that best suits their needs. They can also choose to pay monthly, quarterly, semi-annually, or annually, depending on their preference.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">It\u2019s worth mentioning that longer memberships usually offer some sort of discount, so they may be very well worth it for frequent goers.<\/span>\r\n\r\n<a href=\"https:\/\/www.healthandfitness.org\/publications\/the-2019-ihrsa-global-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">IHRSA<\/span><\/a><span style=\"font-weight: 400;\"> reports that <\/span><b>23 of 100 fitness club members have other gym memberships<\/b><span style=\"font-weight: 400;\">. Ninety percent of boutique studio gym members use many facilities as well. The statistics are different for non-members. Approximately nine million people use the gym for only 24 days in a single year. As they rarely visit gym studios, they usually do not opt for a membership.<\/span>\r\n<h3>Membership costs for famous fitness centers<\/h3>\r\n<span style=\"font-weight: 400;\">In order to help you get a better understanding of the membership prices, here are the average monthly fees for some of the most popular fitness centers:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$15 for Planet Fitness<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$35 for LA Fitness<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$41 for Anytime Fitness<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$45 for Gold\u2019s Gym<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$45 for Snap Fitness<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$47 for 24-Hour Fitness<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$120 for Lifetime Fitness<\/span><\/li>\r\n<\/ul>\r\n<h2><span class=\"ez-toc-section\" id=\"January_Is_Peak_Gym_Membership_Month\"><\/span>January Is Peak Gym Membership Month<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2388 size-full\" title=\"January as Peak Gym Membership Month\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/12\/jan11.jpg\" alt=\"January as Peak Gym Membership Month\" width=\"800\" height=\"527\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/12\/jan11.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/12\/jan11-300x198.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/12\/jan11-768x506.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\n<a href=\"https:\/\/www.healthandfitness.org\/publications\/the-2019-ihrsa-global-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statistics<\/span><\/a><span style=\"font-weight: 400;\"> show that gym memberships increased by 12% in January. This is the <\/span><b>highest point for gym applications during the whole year<\/b><span style=\"font-weight: 400;\">. The effect can be greatly attributed to New Year\u2019s and the usual health and exercise decisions that come with it.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">With this idea in mind, many people apply for gym memberships during the first month of the year. Search engines have also noted that fitness and health searches increase in number during this period.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Still, not everyone can maintain a fitness mindset. Generally, many set fitness goals but fail to achieve them. Around 50% of new members<\/span> <a href=\"https:\/\/www.healthandfitness.org\/publications\/the-2019-ihrsa-global-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">quit within six months<\/span><\/a><span style=\"font-weight: 400;\">. A small fraction, around <\/span><b>14%, stop going to the gym even before the second month of the year<\/b><span style=\"font-weight: 400;\">.<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Statistics_on_Gym_Membership_Longevity\"><\/span>Statistics on Gym Membership Longevity<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Now it\u2019s no secret that many gym members cancel their membership. But how many can you expect to stay, and for how long?<\/span>\r\n\r\n<span style=\"font-weight: 400;\">According to<\/span> <a href=\"https:\/\/www.healthandfitness.org\/publications\/the-2020-ihrsa-global-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">IHRSA<\/span><\/a><span style=\"font-weight: 400;\">, gym memberships last an average of 4.7 years. With all the new clients flooding in, it's easy to see why so many gyms have at least some traffic.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Factors like location and equipment play a big factor here. If a gym member finds equipment that fits their needs, they are more likely to stay.<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Gym_Membership_Statistics_Considerations\"><\/span>Gym Membership Statistics Considerations<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Retaining members can maintain high profits. According to<\/span> <a href=\"https:\/\/gitnux.org\/gym-membership-retention-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gitnux<\/span><\/a><span style=\"font-weight: 400;\">, gym membership retention statistics is about 60% and a bit higher for a boutique fitness studio.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Here is the breakdown of what gym members consider the most in keeping their subscriptions:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">50% think about the fitness center\u2019s location (MSISE)<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">46% weighs the gym membership costs (IHRSA)<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">38% consider gym equipment preference (MSISE)<\/span><\/li>\r\n<\/ul>\r\n<h2><span class=\"ez-toc-section\" id=\"Using_the_Gym_for_More_Chances_of_Dating\"><\/span>Using the Gym for More Chances of Dating<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Using dating apps is helpful for finding dates, but many don\u2019t like this approach. One way to increase your luck in love and finding a date is by going to the gym. This provides <\/span><b>opportunities to socialize and meet people with similar interests<\/b><span style=\"font-weight: 400;\">.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">For those over 50, exploring modern avenues like dating apps alongside traditional social environments such as the gym can be beneficial. A survey conducted by <\/span><a href=\"https:\/\/www.ellipticalreviews.com\/flexing-to-flirting\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">EllipticalReviews.com<\/span><\/a><span style=\"font-weight: 400;\"> on 1,000 participants revealed that for 61% of people, a flirtatious conversation turned into a date. Therefore, this indicates the chances for connections beyond just fitness.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Data also shows that around thirty percent of gym-goers don\u2019t even exercise at all, highlighting the social aspect of these spaces. Moreover, <\/span><a href=\"https:\/\/www.nuffieldhealth.com\/about-us\/how-we-are-governed\/previous-annual-reports\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nuffield Health's 2019 annual report<\/span><\/a><span style=\"font-weight: 400;\"> stated that around ten out of a hundred respondents lived under the same roof after meeting at a gym, emphasizing the potential for meaningful connections in unexpected places. However<\/span><span style=\"font-weight: 400;\">, if you\u2019re part of the senior demographic and want to give dating apps a try, here\u2019s a list of<\/span> <a href=\"https:\/\/www.top10.com\/dating\/best-senior-dating-sites\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">top senior dating sites<\/span><\/a><span style=\"font-weight: 400;\"> to expand your possibilities. <\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Fifty_Percent_of_Newbies_Quit_After_Half_a_Year\"><\/span>Fifty Percent of Newbies Quit After Half a Year<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">We mentioned that according to the<\/span> <a href=\"https:\/\/www.healthandfitness.org\/publications\/the-2019-ihrsa-global-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">IHRSA 2019 report<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><b>50% of newbies abandon their gym membership after half a year.<\/b><span style=\"font-weight: 400;\"> This makes member retention a massive problem for gyms. As for the boutique fitness studios, the situation is a bit better.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Many fitness centers try to compensate for this by ruining elaborate marketing campaigns in the second half of the year. As stated in the<\/span> <a href=\"https:\/\/www.healthandfitness.org\/about\/media-center\/press-releases\/ihrsa-2018-global-report-club-industry-revenue-totaled-87-2-billion-in-2017\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">IHRSA 2018 report<\/span><\/a><span style=\"font-weight: 400;\">, offering different group classes is another great way to increase the chances of membership renewal.\u00a0<\/span>\r\n<h3>Do people skip the gym due to laziness?<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2390 size-full\" title=\"Quitting Gym Members are Not Always Lazy\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/12\/gym4.jpg\" alt=\"What percent of people with gym memberships actually go and are those that don't always lazy\" width=\"800\" height=\"533\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/12\/gym4.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/12\/gym4-300x200.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/12\/gym4-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Contrary to popular belief, skipping or even quitting a gym is usually not due to laziness. There are a lot of factors that contribute to this decision, so let\u2019s break down a few.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">According to<\/span> <a href=\"https:\/\/www.better.org.uk\/content_pages\/top-gym-excuses\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Better<\/span><\/a><span style=\"font-weight: 400;\">, these are some of the top reasons why people skip going to the gym:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">39.5% of people skip due to lack of time\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">16.6% due to lack of confidence<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">14.3% say the gym is too busy<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10.1% report childcare conflict<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">7.1% just got their hair done<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">4.9% say they have a fear of lycra<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Additionally, many members decide to quit due to the recession. More and more gym-goers are saving and prioritizing necessities for their expenses. Some members consider the high costs of having a regular membership, so they decide to cut back on this expense.\u00a0<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Gym_Membership_Men_versus_Women\"><\/span>Gym Membership: Men versus Women<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Looking at gym membership statistics for 2024, we see that the trend of membership cancellation is higher for women. Interestingly<\/span><span style=\"font-weight: 400;\">, more than half of gym members are female. So, how can you ensure that this clientele renews their membership? Well, <\/span><b>women are more likely to participate in group classes<\/b><span style=\"font-weight: 400;\"> like yoga or pilates, so try to incorporate this into your services.<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Willingness_to_Spend_For_the_Perfect_Gym_Location\"><\/span>Willingness to Spend For the Perfect Gym Location<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Did you know that many clients say the<\/span> <span style=\"font-weight: 400;\">gym location is the most important factor<\/span><span style=\"font-weight: 400;\"> for keeping their membership? This makes a lot of sense when you look at the fast-paced world we live in. People want convenience, and gyms close to home are a perfect solution. But you can't be close to everyone, so what can you do?<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Stagnant_Gym_Memberships\"><\/span>Stagnant Gym Memberships<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">RunRepeats<\/span><span style=\"font-weight: 400;\"> reports that about six percent of America\u2019s total population doesn\u2019t ever use gym membership, amounting to $1.8 billion. But there is no need to dwell on these numbers, as the trend of signing up for a gym has been on the rise since 2010.<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Peak_Gym_Time\"><\/span>Peak Gym Time<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">The peak time at the gym logically follows the structure of the usual workday. This means getting busier before people head to work, during the typical lunch break, and after work.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Interestingly, Tuesday is the most popular day to work out, and all <\/span><b>weekdays see a peak around 5:30 PM<\/b><span style=\"font-weight: 400;\">. As <\/span><b>for the weekends, the busiest time is around 10:00 AM<\/b><span style=\"font-weight: 400;\">. On the other hand, college students prefer to work out at night.<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Gym_Centers_Statistics_Across_the_US\"><\/span>Gym Centers Statistics Across the U.S.<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">The world may know the U.S. for its unhealthy foods or high obesity rate, but did you know that it also has the most fitness centers in the world?\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">According to<\/span> <a href=\"https:\/\/www.statista.com\/study\/12319\/health-and-fitness-clubs-statista-dossier\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">, the U.S. had \u200b\u200b106,132 fitness businesses in 2022.<\/span> <span style=\"font-weight: 400;\">Out of 52 states, California has the<\/span> <a href=\"https:\/\/www.statista.com\/statistics\/244922\/us-fitness-centers-und-health-clubs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">most health and fitness gyms<\/span><\/a><span style=\"font-weight: 400;\">, with an impressive number of 5,123. On the other hand, Wyoming has the least, with 81 facilities.<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Reasons_Behind_Working_Out\"><\/span>Reasons Behind Working Out<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<b>People go to the gym for different reasons<\/b><span style=\"font-weight: 400;\">.<\/span> <a href=\"https:\/\/www.statista.com\/study\/105575\/sports-and-fitness-in-the-us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\"> reports that:\u00a0<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">44% of people go to the gym to stay in shape\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">42% to maintain an active and healthy lifestyle\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">34% to build up muscle<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">33% to lose weight.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">31% to have fun<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">28% to relieve stress and improve mental well-being<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Moreover, according to<\/span> <a href=\"https:\/\/www.healthandfitness.org\/publications\/the-2019-ihrsa-global-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">IHRSA<\/span><\/a><span style=\"font-weight: 400;\">, 12.5% have a personal trainer, 44% have a partner, and 40% enroll in group exercises. Walking is the most prominent activity, while strength training equipment and treadmills are the most popular.<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Fitness_and_Gym_Membership_Trends_Amidst_the_Coronavirus\"><\/span>Fitness and Gym Membership Trends Amidst the Coronavirus<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">There was a twenty-five percent increase in workouts in 2020. That is because more Americans are becoming more interested in staying fit. However, different kinds of workouts, such as <\/span><b>online classes or fitness apps, have been gaining popularity<\/b><span style=\"font-weight: 400;\"> since the lockdown.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">In<\/span> <a href=\"https:\/\/runrepeat.com\/pandemics-impact-fitness-industry#impact-of-covid-on-gym-memberships\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">RunRepeat's analysis<\/span><\/a><span style=\"font-weight: 400;\"> of the impact of COVID-19 on gyms, 74% of people said they tried at least one fitness app. With the right strategy, you can tap into this huge market.<\/span>\r\n<div style=\"background-color: #d6efff; padding: 30px; margin: 25px 0; border-radius: 8px; font-size: 20px; line-height: 1.7; color: #212848;\">\r\n<h2><span class=\"ez-toc-section\" id=\"Keep_Your_Members_Engaged_with_Trafft\"><\/span>Keep Your Members Engaged with Trafft<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Member retention is one of the biggest pain points for many gym businesses. But with Trafft, it doesn\u2019t have to be yours.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Having just two interactions between staff and clients can<\/span> <a href=\"https:\/\/www.healthandfitness.org\/publications\/the-2018-ihrsa-global-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reduce the cancellation rate by 33%<\/span><\/a><span style=\"font-weight: 400;\">. But with all the work that needs to get done, how can you ensure your members feel this connection?<\/span>\r\n\r\n<a href=\"https:\/\/trafft.com\/fitness-and-sports\/?utm_source=blog&amp;utm_medium=gym-membership-statistics&amp;utm_content=link&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19931\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2024\/05\/gym-scheduling-trafft-1024x394.png\" alt=\"trafft fitness scheduling software to boost your bookings, organization, management, and gym marketing\" width=\"800\" height=\"308\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2024\/05\/gym-scheduling-trafft-1024x394.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2024\/05\/gym-scheduling-trafft-300x115.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2024\/05\/gym-scheduling-trafft-768x295.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2024\/05\/gym-scheduling-trafft-1536x591.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2024\/05\/gym-scheduling-trafft-2048x788.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\r\n<span style=\"font-weight: 400;\">Meet <\/span><strong>Trafft<\/strong><span style=\"font-weight: 400;\">, the perfect <\/span><a href=\"https:\/\/trafft.com\/fitness-and-sports\/?utm_source=blog&amp;utm_medium=gym-membership-statistics&amp;utm_content=link&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fitness scheduling software<\/span><\/a><span style=\"font-weight: 400;\"> to help you keep your members engaged. While Trafft handles all appointment bookings and staff scheduling, take your time to really get to know your members.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Don\u2019t forget to <\/span><b>take advantage of the automated reminders feature<\/b><span style=\"font-weight: 400;\"> so your members never feel overlooked while simultaneously never missing their sessions.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Ready for all the membership renewals? Head to<\/span> <a href=\"https:\/\/signup.trafft.com\/?utm_source=blog&amp;utm_medium=gym-membership-statistics&amp;utm_content=link&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Trafft\u2019s sign-up page<\/span><\/a><span style=\"font-weight: 400;\"> and elevate your gym to the next level!<\/span>\r\n\r\n<\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"Ending_thoughts_on_gym_membership_statistics\"><\/span>Ending thoughts on gym membership statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Gym membership statistics are a fun way to gain a better insight into the market of frequent gym goers. But these statistics can also give you <\/span><b>great intel if you are looking to optimize your services or attract new members<\/b><span style=\"font-weight: 400;\">.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">With the rise of the \u201cnew normal,\u201d gym owners must make necessary changes to keep up. However, there is a lot you can do as well, so if you need any help, here\u2019s our<\/span> <a href=\"https:\/\/trafft.com\/how-to-increase-gym-membership\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">guide for increasing gym memberships<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Lastly, don\u2019t forget the pivotal role marketing plays in overall gym membership sales. Here are a few<\/span> <a href=\"https:\/\/trafft.com\/gym-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">gym marketing strategies<\/span><\/a><span style=\"font-weight: 400;\"> that can help.<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Gym_Membership_Statistics_FAQ\"><\/span>Gym Membership Statistics FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Do you have any more questions that we left unanswered? Here are some of the most common ones regarding gym memberships.<\/span>\r\n<h3>1. What percent of people with gym memberships actually go?<\/h3>\r\n<span style=\"font-weight: 400;\">According to<\/span> <a href=\"https:\/\/www.healthandfitness.org\/publications\/the-2020-ihrsa-health-club-consumer-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">IHRSA<\/span><\/a><span style=\"font-weight: 400;\">, around 49% of people who have membership go to the gym more than 100 times a year. This means that the average gym member goes to the gym two times a week.<\/span>\r\n<h3>2. What percent of the U.S. population goes to the gym?<\/h3>\r\n<span style=\"font-weight: 400;\">In 2019, about one in four Americans went to the gym or other fitness center regularly.<\/span> <a href=\"https:\/\/www.statista.com\/statistics\/189562\/daily-engagement-of-the-us-poppulation-in-sports-and-exercise\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\"> reported that in 2022,\u00a0 21.2 percent of men in the United States participated in sports, exercise, and recreational activities daily, compared to 19.1 percent of women.<\/span>\r\n<h3>3. What percentage of the world has a gym membership?<\/h3>\r\n<span style=\"font-weight: 400;\">Only around 2.36% of the world's population are gym members, according to the <\/span><a href=\"https:\/\/www.healthandfitness.org\/publications\/the-2020-ihrsa-health-club-consumer-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2020 report by IHRSA<\/span><\/a><span style=\"font-weight: 400;\">. Sweden and Norway have the biggest chunk of the population as active gym members, with about 22%. A close second is the U.S. with 21.2%<\/span>\r\n<h3>4. How many members does the average gym have?<\/h3>\r\n<span style=\"font-weight: 400;\">RunRepeat<\/span><span style=\"font-weight: 400;\"> reports that the average gym had 1,551 members in 2021. However, the fitness industry is growing, so this number is likely even higher now.\u00a0<\/span>","protected":false},"excerpt":{"rendered":"If you are in the fitness industry, either as a business owner or personal trainer, having some insights into gym membership statistics can help you put your right foot forward.\u00a0","protected":false},"author":17,"featured_media":2383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-2381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-gym-owners"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gym Membership Statistics You Should Know [2024]<\/title>\n<meta name=\"description\" content=\"Gym membership statistics can be 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Beyond exploring the complexities of the human mind and emotions, she also loves hiking, reading, baking, and spending time with her two dogs.","url":"https:\/\/trafft.com\/es\/author\/barbara\/"}]}},"_links":{"self":[{"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/posts\/2381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/comments?post=2381"}],"version-history":[{"count":17,"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/posts\/2381\/revisions"}],"predecessor-version":[{"id":23887,"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/posts\/2381\/revisions\/23887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/media\/2383"}],"wp:attachment":[{"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/media?parent=2381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/categories?post=2381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/tags?post=2381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}