{"id":1768,"date":"2020-09-02T15:02:01","date_gmt":"2020-09-02T15:02:01","guid":{"rendered":"https:\/\/trafft.com\/?p=1768"},"modified":"2026-02-28T10:17:18","modified_gmt":"2026-02-28T10:17:18","slug":"small-business-automation","status":"publish","type":"post","link":"https:\/\/trafft.com\/es\/small-business-automation\/","title":{"rendered":"The Best Small Business Automation Tools and Apps to Use"},"content":{"rendered":"<strong>Automation<\/strong> is a fact of life in the modern business world. This is not only restricted to large corporations, as <strong>many small companies<\/strong> are incorporating automation into their everyday workflows, too. Everything from lead capturing and customer service, to routine daily office tasks benefit from automation. Small business automation is increasing so that entrepreneurs can spend more time on big-picture thinking and the more important things that grow a business.<!--more-->\r\n\r\nRunning your business from the cloud is simple now, with <strong>hundreds of ways available<\/strong> and more being invented all the time. This article created by our team at <a href=\"https:\/\/trafft.com\/es\/?utm_source=blog&amp;utm_medium=small-business-automation&amp;utm_content=link&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\">Trafft<\/a>, contains a list of the<strong> 25 best automation tools<\/strong> for small businesses that can not only save time but increase growth.\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/small-business-automation\/#25_Best_Small_Business_Automation_Tools\" >25 Best Small Business Automation Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/small-business-automation\/#Small_Business_Automation_is_the_Future_%E2%80%93_Start_Now\" >Small Business Automation is the Future \u2013 Start Now!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"25_Best_Small_Business_Automation_Tools\"><\/span>25 Best Small Business Automation Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<h3>1) \u00a0Zapier<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1770 size-full\" title=\"Zapier\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/zapier.jpg\" alt=\"Zapier\" width=\"800\" height=\"551\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/zapier.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/zapier-300x207.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/zapier-768x529.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/zapier-434x299.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nThis automation tool is simple and easy to use. It is actually about as straightforward as automation tools get and allows businesses to save vast amounts of time and money. It does this by automating simple, everyday actions and communications between different vital applications.\r\n\r\nFor example, it can automate the <strong>saving of attachments between Gmail and Google Drive<\/strong>, or automatically <strong>tweet your blog posts<\/strong> as you make them. All these integrated functions can increase your reach and effectiveness without much extra effort on your part.\r\n<h3>2)\u00a0 Pardot<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1771 size-full\" title=\"Pardot\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/pardot.jpg\" alt=\"Pardot\" width=\"800\" height=\"450\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/pardot.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/pardot-300x169.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/pardot-768x432.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/pardot-434x244.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nPardot is a brilliant marketing tool that helps to<strong> automate interactions <\/strong>between businesses and potential clients. Easily differentiate potential clients and current clients with great<strong> targeted grouping tools<\/strong>. Once these groups are made, Pardot then makes it simple to communicate with each group in a streamlined and effective way, making conversion more likely.\r\n\r\nYou can also set up <strong>trigger-based workflows<\/strong> using the fantastic email automation functions built into the application.\r\n<h3>3)\u00a0 Amelia<\/h3>\r\n<a href=\"https:\/\/wpamelia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1772 size-full\" title=\"Amelia\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/amelia-1.jpg\" alt=\"Amelia\" width=\"800\" height=\"585\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/amelia-1.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/amelia-1-300x219.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/amelia-1-768x562.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/amelia-1-434x317.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\r\nAmelia is a world-class, popular, and trusted <strong>appointment booking<\/strong> application. Create streamlined booking systems that make time for every client and meeting. Along with Amelia\u2019s excellent booking systems are the<strong> fantastic tools <\/strong>it has built in to manage event attendance, communication, and organization of meetings and events.\r\n\r\nThis <strong>world-renowned <\/strong>application is simple to learn and requires no special training. Its powerful features make Amelia an essential application for most businesses.\r\n<h3>4)\u00a0 IFTTT<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1773 size-full\" title=\"IFTTT\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/ifttt.jpg\" alt=\"IFTTT\" width=\"800\" height=\"452\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/ifttt.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/ifttt-300x170.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/ifttt-768x434.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/ifttt-434x245.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nThis application is actually similar to Zapier in its functionality, but with some differences. IFTTT allows you to create some basic s<strong>ynchronization and automation<\/strong> between different apps. The main difference is that the free version of the software offered by IFTTT is leagues ahead of the free version of Zapier. The downside is that you can only run one account at any one time.\r\n\r\nHowever, automation with IFTTT happens <strong>instantly<\/strong>, while Zapier is always delayed by around fifteen minutes or so.\r\n<h3>5)\u00a0 Constant Contact<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1774 size-full\" title=\"Constant Contact\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Constant-Contact.jpg\" alt=\"Constant Contact\" width=\"800\" height=\"518\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Constant-Contact.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Constant-Contact-300x194.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Constant-Contact-768x497.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Constant-Contact-434x281.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nThis<strong> beginner-friendly<\/strong> software may seem entry-level, but it is <strong>deceptively powerful<\/strong> and capable with some great features.\r\n\r\nBuild automated emails with a brilliant<strong> drag-and-drop interface<\/strong>, or use preset templates to make the job even faster. As an example, you can create single <a href=\"https:\/\/encharge.io\/welcome-email-series\/\">welcome emails<\/a>, messages that are targeted to specific people, or a series of automated emails that help nurture and develop your customer base.\r\n<h3>6)\u00a0 QuickBooks<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1775 size-full\" title=\"QuickBooks\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/quickb-ooks.jpg\" alt=\"QuickBooks\" width=\"800\" height=\"451\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/quickb-ooks.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/quickb-ooks-300x169.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/quickb-ooks-768x433.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/quickb-ooks-434x245.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nMoney-related tasks can be tedious and use up huge amounts of time. Thankfully, these are also often the jobs that can be automated <strong>most easily<\/strong>. For businesses specializing in online retail, or brick and mortar stores that are moving online, these tasks can be automated using tools such as <strong>QuickBooks<\/strong>.\r\n\r\nQuickBooks is a brilliant and powerful tool that is streamlined with an interface that makes everything easy. It allows users to automate <strong>huge sections<\/strong> of their accounting jobs, allowing businesses to stay on top of their accounts.\r\n\r\nIt integrates seamlessly with over<strong> 150 APIs<\/strong>. Combine that with a full-featured mobile version and every feature you need to automate your money matters, and it\u2019s easy to see why QuickBooks is already the top choice for a large portion of the market.\r\n<h3>7)\u00a0 PurchaseControl<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1776 size-full\" title=\"PurchaseControl\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/purchase-control.jpg\" alt=\"PurchaseControl\" width=\"800\" height=\"418\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/purchase-control.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/purchase-control-300x157.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/purchase-control-768x401.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/purchase-control-434x227.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nThis great automation tool allows users to streamline the <a href=\"https:\/\/www.order.co\/blog\/procurement\/define-procurement\/\" target=\"_blank\" rel=\"noopener\">process of procurement<\/a><strong> and purchases<\/strong>. It also helps automate the entire process of creating and sending out purchase requisitions for approval.\r\n\r\nBusinesses can use this tool to develop an <a href=\"https:\/\/www.goworkwize.com\/blog\/procurement-plan\">efficient procurement plan<\/a> that optimizes their purchasing workflow, ensuring smooth operations and cost savings.\r\n\r\nCreate a workflow that suits your business best and automate it easily.\r\n\r\nPurchaseControl helps users maintain organization no matter how large a scale their business ends up expanding to. No more time needs to be spent on repetitive tasks!\r\n<h3>8)\u00a0 Hootsuite<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1777 size-full\" title=\"Hootsuite\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/hootsuite.jpg\" alt=\"Hootsuite\" width=\"800\" height=\"495\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/hootsuite.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/hootsuite-300x186.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/hootsuite-768x475.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/hootsuite-434x269.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nHootsuite is specially designed to help businesses <strong>maintain a presence on social media<\/strong> without having to have a staff member be present constantly. It automates this for you. It is built to help streamline a company\u2019s presence across more than <strong>35 social media platforms<\/strong>, including Facebook and LinkedIn.\r\n\r\nIt automates social media marketing strategies and analyzes their effectiveness for future use. Hootsuite plan starts from $199, which can be too much for some small businesses and often leads them to more affordable <a href=\"https:\/\/www.socialpilot.co\/hootsuite-alternatives\" target=\"_blank\" rel=\"noopener\">Hootsuite alternatives<\/a>.\r\n<h3>9)\u00a0 Sendinblue<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1778 size-full\" title=\"Sendinblue\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/sendinblue.jpg\" alt=\"Sendinblue\" width=\"800\" height=\"367\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/sendinblue.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/sendinblue-300x138.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/sendinblue-768x352.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/sendinblue-434x199.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nThe powerful and effective toolbox that is built into Sendinblue allows users to automate<strong> entire marketing strategies<\/strong>. This means audience engagement, <a href=\"https:\/\/eserto.com\/lead-generation-software\/\">lead generation<\/a>, and marketing campaigns.\r\n\r\nThese tools include integrated functions that allow you to <a href=\"https:\/\/blog.clinked.com\/client-communication\/\" target=\"_blank\" rel=\"noopener\">communicate with clients and customers<\/a> via SMS, email, ads, landing pages, and more. These messages are targeted and are sure to help increase campaign effectiveness and lead conversion.\r\n<h3>10) Buffer<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1779 size-full\" title=\"Buffer\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/buffer.jpg\" alt=\"Buffer\" width=\"800\" height=\"507\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/buffer.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/buffer-300x190.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/buffer-768x487.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/buffer-434x275.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nAs we have mentioned above,<strong> social media presence<\/strong> is an increasingly necessary tool for any business to have. It is a great way of connecting to customers and clients directly and learning about their needs and habits. But it can be difficult to maintain a constant social media presence when there is so much else that needs doing when running a business.\r\n\r\n<strong>Buffer automates much of this process<\/strong>. This includes posting, publishing, and creating social media campaigns. Make sure that posts are posted at exactly the right time of day to maximize audience reach.\r\n<h3>11) Optin Monster<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1780 size-full\" title=\"Optin Monster\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/optinmaster.jpg\" alt=\"Optin Monster\" width=\"800\" height=\"355\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/optinmaster.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/optinmaster-300x133.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/optinmaster-768x341.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/optinmaster-434x193.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nThis great automation tool works well with other marketing plan automation software. It is designed to help <strong>capture subscribers and funnel them <\/strong>to the right places. They allow users to create great landing pages, lightboxes, and popups, ensuring a steady flow of customers. They have a great <strong>ChatBox<\/strong> feature, too, which allows the automation of social media campaigns.\r\n\r\nThis tool is also great for making good use of existing traffic. It reduces the rate of drop-off, ensuring that customers stay on your page throughout a transaction, without being navigated away.\r\n<h3>12) Deluxe Payroll<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1781 size-full\" title=\"Deluxe Payroll\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/deluxe.jpg\" alt=\"Deluxe Payroll\" width=\"800\" height=\"451\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/deluxe.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/deluxe-300x169.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/deluxe-768x433.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/deluxe-434x245.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nEvery business, big and small, must deal with <strong>payroll<\/strong>. For companies with more than one or two employees, the challenge of handling payroll only grows with each employee. Thankfully, this is one of those jobs that is <strong>relatively simple to automate<\/strong>, given the correct tools.\r\n\r\nDeluxe Payroll easily connects businesses with <strong>dedicated payroll specialists<\/strong> to help guide them through the process of working out payroll. It will also make sure that you are following all the necessary rules with regard to taxes and regulations. It\u2019s a great time-saver.\r\n<h3>13) Hatchbuck<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1782 size-full\" title=\"Hatchbuck\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Hatchbuck.jpg\" alt=\"Hatchbuck\" width=\"800\" height=\"600\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Hatchbuck.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Hatchbuck-300x225.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Hatchbuck-768x576.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Hatchbuck-434x326.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nHere\u2019s another fantastic option for the automation of <strong>sales and marketing<\/strong>. Hatchbuck has a host of brilliant tools at its disposal. Automate emails, contact management, and lead capture are all included in a simple interface.\r\n\r\nIt is a <strong>highly rated <\/strong>platform compared favorably with the top-tier alternatives in the industry. It is specifically aimed at small-scale self-made businesses.\r\n<h3>14) Shopify<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1783 size-full\" title=\"Shopify\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/shopify.jpg\" alt=\"Shopify\" width=\"800\" height=\"447\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/shopify.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/shopify-300x168.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/shopify-768x429.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/shopify-434x242.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nThere are a huge number of elements to consider when setting up an online retail store from store design, inventory management, and <a href=\"https:\/\/loop.com\/article\/simplifying-logistics-payments\" target=\"_blank\" rel=\"noopener\">payments, to logistics<\/a>, shipping, and customer support \u2013 the list of challenges is long. Thankfully, platforms such as Shopify can help to take this burden and make it a little lighter.\r\n\r\n<strong>Ranking consistently at the top<\/strong> of lists of retail platforms, in part thanks to its <a href=\"https:\/\/vuestorefront.io\/blog\/headless-commerce\">headless commerce<\/a> capabilities, Shopify has an established track record of hosting thousands of successful online stores. Its secret is having<a href=\"https:\/\/www.weblime.com\/stories\/shopify-automation\"><strong> integrated tools<\/strong><\/a> for everything a business could need, from payment pages to shipping policies, and templates for beautiful shop designs, including <a href=\"https:\/\/www.leafio.ai\/blog\/retail-inventory-management-software\/\" target=\"_blank\" rel=\"noopener\">retail inventory software<\/a>. There are also <strong>no third parties required <\/strong>\u2013 a big boost for shopping security.\r\n<h3>15) Harvest<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1784 size-full\" title=\"Harvest\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Harvest.jpg\" alt=\"Harvest\" width=\"800\" height=\"523\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Harvest.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Harvest-300x196.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Harvest-768x502.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Harvest-434x284.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nAs the old saying goes, \u201c<strong>time is money<\/strong>\u201d. It is vital for many businesses to <strong>track and record <\/strong>how much time they spend on a job, however, this can also take a huge amount of time to do, especially when a business gets larger. Harvest is designed to automate this process, and even<strong> produce invoices<\/strong> when required.\r\n\r\nIt has automated reminders so that you never miss a deadline, and lets you know when to send out an invoice or <a href=\"https:\/\/linkmybooks.com\/blog\/shopify-bookkeeping\" target=\"_blank\" rel=\"noopener\">track a payment<\/a>.\r\n<h3>16) HubSpot<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1785 size-full\" title=\"HubSpot\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/hubspot-1.jpg\" alt=\"HubSpot\" width=\"800\" height=\"488\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/hubspot-1.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/hubspot-1-300x183.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/hubspot-1-768x468.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/hubspot-1-434x265.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nThis great application uses<strong> real-time data<\/strong> to produce educational sales and marketing solutions for businesses. It tracks <strong>active marketing strategies<\/strong> to focus on what is working and what isn\u2019t. This allows businesses to target specific areas, thus optimizing marketing plans.\r\n\r\nUse this brilliant all-in-one software to create workflows and campaigns that zero in on the most effective markets and target audiences.\r\n<h3>17) Zendesk<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1786 size-full\" title=\"Zendesk\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/zen-desk.jpg\" alt=\"Zendesk\" width=\"800\" height=\"540\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/zen-desk.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/zen-desk-300x203.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/zen-desk-768x518.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/zen-desk-434x293.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nThis excellent customer service application allows for the automation of<strong> large chunks of customer service work<\/strong>. As a business grows its customer base, the customer service needs will ultimately grow with it. Thankfully, many customer service inquiries are routine and can be automated with ease, thanks to applications such as Zendesk.\r\n\r\nZendesk will organize all customer queries, recognizing which ones can be solved easily and streamlining the process. It has board integration for many different types of communication, including chat services, email, <a href=\"https:\/\/www.cloudtalk.io\/zendesk-talk-alternative\/\" target=\"_blank\" rel=\"noopener\">telephone<\/a>, and even an amazing<strong> AI chatbot<\/strong>. All of this will help free up customer service staff.\r\n<h3>18) ActiveCampaign<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1787 size-full\" title=\"ActiveCampaign\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/activecampaign.jpg\" alt=\"ActiveCampaign\" width=\"800\" height=\"394\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/activecampaign.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/activecampaign-300x148.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/activecampaign-768x378.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/activecampaign-434x214.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nThis software benefits from a rich variety of tools aimed at assisting with <strong>marketing automation<\/strong> y <strong>customer relations<\/strong>. While it is similar in many ways to other options on this list, it is one of the few that is optimized for the use of businesses of all sizes. This makes it perfect for growing businesses that don\u2019t want to have to change systems as they gain more customers.\r\n<h3>19) Ontraport<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1788 size-full\" title=\"Ontraport\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/ontraport.jpg\" alt=\"Ontraport\" width=\"800\" height=\"441\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/ontraport.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/ontraport-300x165.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/ontraport-768x423.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/ontraport-434x239.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nThis feature-rich CRM is famous for its excellent design. It is an all-around great software solution that is capable of handling any issues with regard to <strong>marketing campaigns, email campaigns, and more<\/strong>.\r\n\r\nThese rich features, combined with its open and honest company culture, have given this company and software a great reputation in the business and is subsequently one of the most respected and reliable options out there.\r\n<h3>20) Kissmetrics<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1789 size-full\" title=\"Kissmetrics\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/kissmetrics.jpg\" alt=\"Kissmetrics\" width=\"800\" height=\"549\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/kissmetrics.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/kissmetrics-300x206.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/kissmetrics-768x527.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/kissmetrics-434x298.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nWorking in a similar way to Google Analytics, Kissmetrics allows users to easily<strong> track their user data <\/strong>and optimize their marketing approach. The main difference between this and Google Analytics, however, is that it lets the user track individual users using <a href=\"https:\/\/www.urban-vpn.com\/glossary\/cookies\/\" target=\"_blank\" rel=\"noopener\">cookies<\/a>.\r\n\r\nThis lets you narrow down your focus even further, allowing for <strong>tailored approaches<\/strong> to <a href=\"https:\/\/www.cloudways.com\/blog\/b2b-lead-generation-strategies\/\">lead generation<\/a> and customer experiences, and making the automation of these things even easier.\r\n<h3>21) Calendly<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1790 size-full\" title=\"Calendly\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/calendly-4.jpg\" alt=\"Calendly\" width=\"800\" height=\"448\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/calendly-4.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/calendly-4-300x168.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/calendly-4-768x430.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/calendly-4-434x243.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nCalendly makes it easy to set an appointment with customers and clients. Instead of needing to send emails back and forth to agree on meeting times, Calendly allows users to send <strong>optional timeslots<\/strong> for the client or customer to choose from.\r\n\r\nOnce a time and date are chosen, a <strong>Google calendar invite<\/strong> is automatically sent to both of you. This digital assistant makes scheduling a breeze!\r\n<h3>22) Tawk<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1791 size-full\" title=\"Tawk\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/tawk.jpg\" alt=\"Tawk\" width=\"800\" height=\"533\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/tawk.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/tawk-300x200.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/tawk-768x512.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/tawk-434x289.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nFAQs are helpful for all businesses, but not everything can be communicated that way. Tawk allows users to create an <strong>automated chatbox <\/strong>that can answer user questions in a personal way for you. This encourages and welcomes direct communication between the business and the customer, making the experience more personally tailored.\r\n\r\nMonitor site visitors in <b>real time<\/b>\u00a0and create customized shortcut responses for the chatbox. This is a great free way to make a more personal impact on customers without taking up extra time.\r\n<h3>23) Infusionsoft by Keap<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1792 size-full\" title=\"Infusionsoft by Keap\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Infusionsoft-by-Keap.jpg\" alt=\"Infusionsoft by Keap\" width=\"800\" height=\"396\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Infusionsoft-by-Keap.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Infusionsoft-by-Keap-300x149.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Infusionsoft-by-Keap-768x380.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/Infusionsoft-by-Keap-434x215.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nThis renowned automation software is already a major player in the industry, with over<strong> 25,000 customers <\/strong>under its belt. Having started in 2001, Infusionsoft has a well-developed and <strong>powerful ecosystem<\/strong> of integrated third-party applications and consultants.\r\n\r\nDue to its relative age and the time it has had to expand and grow, the user interface is not the easiest at first glance. However, it does not take long to get the hang of it, and the benefits are huge if you put that little bit of effort in. It has recently had a redesign, so there has never been a better time to jump on board with Infusionsoft.\r\n<h3>24) MailChimp<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1793 size-full\" title=\"MailChimp\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/mailchimp.jpg\" alt=\"MailChimp\" width=\"800\" height=\"365\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/mailchimp.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/mailchimp-300x137.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/mailchimp-768x350.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/mailchimp-434x198.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nMailchimp is a reliable and widely-used automation application. Focusing mainly on <a href=\"https:\/\/www.onehourprofessor.com\/best-email-marketing-software-services\/\">email marketing<\/a>, it has a great streamlined system for gathering addresses for mailing lists and utilizing them in the most effective ways possible. Collect customers based on all kinds of criteria, including behavior, preferences, and previous sales.\r\n\r\nThe great APIs that are available with Mailchimp make automating email campaigns of all kinds a simple, hassle-free, and fluid process.\r\n<h3>25) Drip<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1794 size-full\" title=\"Drip\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/drip.jpg\" alt=\"Drip\" width=\"800\" height=\"638\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/drip.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/drip-300x239.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/drip-768x612.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/08\/drip-434x346.jpg 434w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nDrip is a highly trusted and reliable automation tool that has already been in widespread use across the industry for years. The main difference between Drip and all the other options on this list is its focus on <a href=\"https:\/\/www.pixpa.com\/blog\/ecommerce-marketing\">eCommerce businesses<\/a>.\r\n\r\nDrip combines a <strong>powerful email automation tool with a workflow and analytics platform<\/strong>, creating a multipurpose, highly optimized piece of automation software. The fantastic analytics dashboard helps businesses visualize exactly what impact their existing marketing and communication strategies are having, and therefore come up with solutions on how to improve them.\r\n<h3>26)\u00a0factoHR<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4837\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/09\/facto.jpg\" alt=\"\" width=\"800\" height=\"402\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/09\/facto.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/09\/facto-300x151.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/09\/facto-768x386.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nfactoHR is one of the leading names that provides a unified platform to handle all the hire-to-retire operations using automated and cloud-based technology. Using this software, HR professionals can get rid of all the recurring processes and can better focus on the crucial tasks.\r\n\r\nEvery business is in need of such software for better and efficient workforce management. Moreover, the wonders of this automated tool do not end yet as it comes with several modules like payroll, recruitment, onboarding, performance, attendance, ESS (Employee Self Service), and many more that makes the job of HR more streamlined and seamless.\r\n\r\nIt's simple and intuitive interface benefits both the HR managers and the employees to conduct their daily tasks and helps to save their considerable time and efforts to utilize in other critical jobs to bring more success for your business.\r\n<h3>27) <span lang=\"EN\"><span style=\"color: #1155cc;\">Scribe<\/span><\/span><\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7112\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/09\/scr-1.jpg\" alt=\"\" width=\"800\" height=\"401\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/09\/scr-1.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/09\/scr-1-300x150.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/09\/scr-1-768x385.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nScribe is a how-to-guide automation and knowledge transfer tool. It\u2019s both a browser extension and desktop application that allows you to automatically create documentation just by completing a process on your computer.\r\n\r\nSimply click \u201cRecord\u201d and execute. Scribe will automatically create a guide with step-by-step instructions and corresponding screenshots. Once complete, you\u2019re able to modify or add text, upload new screenshots, modify existing images, and more.\r\n\r\nCreate and share best practices in seconds. By offering these guides to new hires, teammates, or even customers, you can successfully streamline your processes for stronger, smarter marketing.\r\n<h3>28) MobileMonkey<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8434\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/09\/mobilemonkey.jpg\" alt=\"\" width=\"800\" height=\"393\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2020\/09\/mobilemonkey.jpg 800w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/09\/mobilemonkey-300x147.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2020\/09\/mobilemonkey-768x377.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nMobileMonkey is the easiest way to build very complicated and sophisticated chatbots for web chat, Instagram, Messenger and SMS.\r\n\r\nIt allows users to reach more customers in Instagram, SMS, web chat &amp; Facebook Messenger with chatbot marketing, customer support and automation tools for digital agencies, direct-to-consumer businesses, and creators. It includes lots of different features that allow you to build drip campaigns, run chat blasts, and measure audience analytics.\r\n<h2><span class=\"ez-toc-section\" id=\"Small_Business_Automation_is_the_Future_%E2%80%93_Start_Now\"><\/span>Small Business Automation is the Future \u2013 Start Now!<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nIn any business, time is one of the <strong>most important assets <\/strong>available. This is especially true for small businesses and startups in their first few years of life. Often, these companies are made of only a handful of employees, sometimes with merely one or two people. This means that any opportunities to save time must be grabbed with both hands. Many routine and repetitive tasks can already be automated, and every year new tools are being developed that can speed up the automation process of an increasing number of tasks.\r\n\r\nActivities such as basic <strong>customer engagement<\/strong> through social media, marketing tasks, essential customer support, and even creating entire workflows can already be automated. Taking the pressure of these jobs off your staff will free them up to focus on other aspects of the company. You might be amazed at just how much time is saved!\r\n\r\nWhen considering which of these automation tools to employ, however, it is first important that you <strong>consider the type of business<\/strong> you are running. What are the specific aspects of your work that you think would <strong>benefit<\/strong> most from automation? Which would be the <strong>easiest<\/strong> to automate? These are all questions you should consider when looking through the options we have compiled. None of these applications is a one-size-fits-all solution. While there are similarities between each, <strong>they all do something slightly different<\/strong>.\r\n\r\nWith this in mind, we hope that our list of the 25 best small business automation tools will help you on your road to <strong>efficiency through automation!<\/strong>\r\n\r\nIf you enjoyed reading this article about small business automation, you should read these as well:\r\n<ul>\r\n \t<li><a class=\"row-title\" href=\"https:\/\/trafft.com\/business-scheduling-software\/\" aria-label=\"\u201cThe Top Business Scheduling Software You Should Consider Using\u201d (Edit)\">The Top Business Scheduling Software You Should Consider Using<\/a><\/li>\r\n \t<li><a href=\"https:\/\/trafft.com\/best-appointment-scheduling-software\/\">The Best Appointment Scheduling Software for Your Business<\/a><\/li>\r\n \t<li><a href=\"https:\/\/trafft.com\/medical-scheduling-software\/\" aria-current=\"page\">The Best Medical Scheduling Software to Use for Your Clinic<\/a><\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"Automation is a fact of life in the modern business world. This is not only restricted to large corporations, as many small companies are incorporating automation into their everyday workflows, too. Everything from lead capturing and customer service, to routine daily office tasks benefit from automation. Small business automation is increasing so that entrepreneurs can [&hellip;]","protected":false},"author":3,"featured_media":1796,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources"],"acf":{"transparent_header":false,"header_button_bg":"","header_button_hover_bg":"","text_color":"","footer_dark":false,"footer_alternate_link":"","footer_heading":"","page_title":"","order":"","widget":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Best Small Business Automation Tools and Apps to Use<\/title>\n<meta name=\"description\" content=\"Small business automation is increasing so entrepreneurs can spend more time on 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