{"id":14304,"date":"2023-09-14T10:13:27","date_gmt":"2023-09-14T10:13:27","guid":{"rendered":"https:\/\/trafft.com\/?p=14304"},"modified":"2024-11-22T10:09:06","modified_gmt":"2024-11-22T10:09:06","slug":"how-to-make-smarter-business-decisions","status":"publish","type":"post","link":"https:\/\/trafft.com\/es\/how-to-make-smarter-business-decisions\/","title":{"rendered":"How to Make Smarter Business Decisions by Utilizing Trafft\u2019s Dashboard"},"content":{"rendered":"<span style=\"font-weight: 400;\">It\u2019s not enough to just gather data. While it\u2019s important to do it properly, you also need to know how to use the data you\u2019ve gathered to supercharge your business growth. Data-driven decisions are great, but they are not easy to come up with.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Before the overwhelm gets the best of you, let me tell you that we\u2019ve got some amazing business strategies you can implement right away. And the only tool you need to analyze data that\u2019s vital is Trafft - scheduling software for service industry. Specifically - Trafft\u2019s insightful dashboard.\u00a0<\/span>\r\n\r\n<!--more-->\r\n\r\n<span style=\"font-weight: 400;\">The focus is to increase customer loyalty, improve retention, and consequently increase Customer Lifetime Value (CLV). The best thing about it? You don\u2019t need countless data sources and dozens of metrics. All you have to do is put our ideas into action.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\"><strong>P.S.<\/strong> Have I already mentioned that you\u2019ll also increase your revenue?<\/span>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/how-to-make-smarter-business-decisions\/#Analyze_New_vs_Returning_Customers\" >Analyze New vs. Returning Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/how-to-make-smarter-business-decisions\/#Optimize_Processes_by_Analyzing_Occupancy\" >Optimize Processes by Analyzing Occupancy\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/how-to-make-smarter-business-decisions\/#Get_Ahead_of_Cancelled_Appointments\" >Get Ahead of Cancelled Appointments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/how-to-make-smarter-business-decisions\/#Analyze_Performance_per_Employee\" >Analyze Performance per Employee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/how-to-make-smarter-business-decisions\/#Take_Advantage_of_the_Most_Popular_Services\" >Take Advantage of the Most Popular Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/trafft.com\/es\/how-to-make-smarter-business-decisions\/#Experience_the_Full_Power_of_Scheduling_Software_for_Service_Industry\" >Experience the Full Power of Scheduling Software for Service Industry<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Analyze_New_vs_Returning_Customers\"><\/span><b>Analyze New vs. Returning Customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">The main focus of scheduling software for the service industry is, of course, to take care of the bookings. But that\u2019s hardly everything you as a service provider and business owner need, right? There is already so much on your plate, and what you need is a true digital business partner.\u00a0<\/span>\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14305 size-large\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/new-vs-returning-customers-1024x623.webp\" alt=\"New vs returning customers metric from Trafft's dashboard\" width=\"1024\" height=\"623\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/new-vs-returning-customers-1024x623.webp 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/new-vs-returning-customers-300x183.webp 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/new-vs-returning-customers-768x467.webp 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/new-vs-returning-customers.webp 1150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Trafft\u2019s scheduling software for service providers is exactly what you need. And its insightful dashboard will give you just enough data to make smarter business decisions and supercharge your growth. Let\u2019s start with New vs. Returning Customers insight and give you ideas on how you can use it:<\/span><b><\/b>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Tailor your marketing efforts<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Do you struggle to make a loyal client base? Or do you have many returning customers but fail to attract new ones? Use data about new vs. returning customers to adjust your marketing strategy. For instance, if you have a high percentage of new customers, you might want to focus on retaining existing customers by running email marketing campaigns.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">If you have loyal customers but fail to attract new ones it\u2019s time to get the word out by utilizing acquisition campaigns. It can be anything from Instagram and Facebook posts to Google Ads.<\/span><b><\/b>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Utilize customer segmentation<\/b><\/li>\r\n<\/ul>\r\nYou can also use this data to create different groups of customers and categorize them based on their status through effective <a href=\"https:\/\/www.custify.com\/blog\/saas-customer-segmentation-guide-csm\/\" target=\"_blank\" rel=\"noopener\">customer segmentation<\/a>. After you do that, customize your services and promotions for each group. It\u2019s also not a bad idea to consider personalized offers.\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Increase customer retention<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Consider creating loyalty programs to encourage customers to come back and refer your services to their friends and family. Discounts are also a great way to boost your sales, and personalized service recommendations can go a long way in encouraging repeat business.\u00a0<\/span><b><\/b>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Collect feedback<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Asking your customers for feedback is always a great idea. What you can do is to ask new customers about their experiences and preferences, but also what will encourage them to come back again. When it comes to returning customers, your focus should be on finding out WHY they keep coming back.\u00a0<\/span>\r\n\r\n&nbsp;\r\n\r\n<i><span style=\"font-weight: 400;\">And where does Trafft\u2019s scheduling software come in?\u00a0<\/span><\/i>\r\n\r\n<span style=\"font-weight: 400;\">You can create coupon codes to send out to customers based on the criteria you choose. It can be based on the amount of money they\u2019ve already spent on your services, or based on the number of appointments they\u2019ve booked. You can also manually select customers who\u2019ll get coupons.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Trafft\u2019s amazing integrations with popular marketing tools such as Acumbamail, SendFox, Mailchimp, and Google Analytics let you run marketing campaigns tailored to your target audience.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">And what better way to make sure your customers keep coming back than allowing them to book <\/span><a href=\"https:\/\/trafft.com\/how-to-manage-recurring-appointments\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">recurring appointments<\/span><\/a><span style=\"font-weight: 400;\">? That\u2019s right! Your customers can choose frequency, and you can count on them to increase your revenue. It\u2019s a win-win.\u00a0<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Optimize_Processes_by_Analyzing_Occupancy\"><\/span><b>Optimize Processes by Analyzing Occupancy\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">What\u2019s worse, having too much work on your plate, or those idle periods where you\u2019ve got nothing to do? You don\u2019t have to answer that because analyzing your business occupancy in Trafft will help you strike a perfect balance between working and relaxing. Let\u2019s see how you can optimize processes with this useful feature:\u00a0<\/span><b><\/b>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Optimize staff scheduling<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">To avoid idle periods and working too much, you should analyze peak and off-peak hours. And you can do it directly from your <\/span><a href=\"https:\/\/trafft.com\/features\/business-dashboard\/?utm_source=blog&amp;utm_medium=how-to-make-smarter-business-decisions&amp;utm_content=link&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Trafft\u2019s dashboard.<\/span><\/a><span style=\"font-weight: 400;\"> When you\u2019ve gathered the data, it\u2019s time to <\/span><a href=\"https:\/\/trafft.com\/staff-scheduling\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">organize employee\u2019s schedules<\/span><\/a><span style=\"font-weight: 400;\"> to ensure efficiency. You\u2019ll boost employee satisfaction; allowing them to provide high-quality services all the time while getting your business a much-needed influx of revenue.\u00a0<\/span><b><\/b>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Tailor your pricing strategy<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">By analyzing your occupancy rate, your business won\u2019t only benefit from added productivity. It can directly influence your revenue if you do it right. You can implement dynamic pricing during high occupancy periods to maximize revenue, but also create special offers for idle periods.\u00a0<\/span><b><\/b>\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14311 size-full\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/Screenshot-Trafft-testimonials-on-TrustPilot.png\" alt=\"screenshot - customer leaving review for Trafft on TrustPilot\" width=\"701\" height=\"893\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/Screenshot-Trafft-testimonials-on-TrustPilot.png 701w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/Screenshot-Trafft-testimonials-on-TrustPilot-235x300.png 235w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Forecast demand<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Want to proactively resolve issues before they arise? You can predict future occupancy trends based on historical data and external factors such as holidays. But what can you do with this information?\u00a0<\/span><b><\/b>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Allocate resources accordingly<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Historical data about occupancy is great when it comes to giving more resources <\/span><b>when it\u2019s needed, where it\u2019s needed<\/b><span style=\"font-weight: 400;\">. It will make sure you always have enough employees and the right equipment during specific times of the day, week, or even a year.\u00a0<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Get_Ahead_of_Cancelled_Appointments\"><\/span><b>Get Ahead of Cancelled Appointments<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">While some customers think that when they cancel an appointment last minute, you get much much-needed coffee break - you as the business owner know better. You know how much harm last-minute cancellations do to your business and so does every responsible employee. How can you get ahead of canceled appointments?\u00a0<\/span><b><\/b>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Reduce no-shows<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Identify patterns and take measures to <\/span><a href=\"https:\/\/trafft.com\/how-to-reduce-no-show-appointments\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reduce no-show appointments<\/span><\/a><span style=\"font-weight: 400;\">. Don\u2019t worry, we\u2019ve already got ideas that work:<\/span>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Calculate no-show rate<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">By dividing the number of no-show appointments by the number of all appointments, you\u2019ll get your no-show rate. Once you know that, you can utilize different strategies to minimize the effects no-shows have on your business. One great strategy is to utilize <\/span><a href=\"https:\/\/trafft.com\/double-booking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">overbooking.\u00a0<\/span><\/a><b><\/b>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Tailor your appointment reminders (channel, tone)<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">If you\u2019ve implemented <\/span><a href=\"https:\/\/trafft.com\/appointment-reminder-templates-sms-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">appointment reminders<\/span><\/a><span style=\"font-weight: 400;\">, but customers still don\u2019t show up for their appointments, there are still things you can do to encourage them to show up. Make sure to send appointment reminders on channels they prefer (Trafft offers SMS, WhatsApp, and email reminders to satisfy even the pickiest customers).\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Another great way to encourage customers to show up is to tailor the tone of reminders to their preferences and personalize it as much as you can. Trafft can help with this because you have appointment reminder templates you can customize as much as you\u2019d like.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Last but not least, analyze the frequency of your appointment reminders and when is the best time to send them. Usually, 24 hours before appointments works great.\u00a0<\/span><b><\/b>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Implement cancellation policy<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Creating and communicating a clear <\/span><a href=\"https:\/\/trafft.com\/appointment-cancellation-policy-template\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">appointment cancellation policy<\/span><\/a><span style=\"font-weight: 400;\"> will remove the headache you get from running your business. Or at least part of it! You can include terms and conditions, but also any fees for last-minute cancellations and no-shows.\u00a0<\/span><b><\/b>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Evaluate staff performance<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Evaluate employee performance related to canceled appointments. You should look for patterns and find out whether specific employees have a higher cancellation rate. If necessary, you should provide them with additional training and support. The least you can do is ask them for feedback and talk to them about it.\u00a0<\/span><b><\/b>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Analyze reasons for cancellations<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Wouldn\u2019t you like to know what goes on in customers\u2019 heads when they simply decide to cancel the appointment or not show up? Ask them! Create a short survey and determine the reasons behind cancelled appointments. It\u2019s usually some sort of scheduling conflict, unforeseen circumstances, or customer dissatisfaction. Once you know the reasons, address these issues to reduce future cancellations.\u00a0<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Analyze_Performance_per_Employee\"><\/span><b>Analyze Performance per Employee<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Your employees are vital to your business, right? Keeping them satisfied is easier said than done, though. How can you use Trafft\u2019s dashboard to achieve two important business goals: increase employee satisfaction and productivity?<\/span><b><\/b>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Establish performance benchmarks<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Use performance data to recognize and reward top-performing employees in order to boost morale and motivation.<\/span>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Implement training programs<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Talk to employees who struggle with keeping up by identifying areas for improvement together. Once you know that, it\u2019s time to offer targeted training to improve their performance.<\/span>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Offer incentives<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Customers aren\u2019t the only ones who need incentives. Take care of your staff, too. Implement incentive programs that reward high-performing employees based on their performance metrics and motivate them to excel further.<\/span>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Identify top performers<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Use performance metrics to identify who are the top performers, and then figure out WHY. Once you do that, train other employees to work with customers in a way that top performers do. <\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Take_Advantage_of_the_Most_Popular_Services\"><\/span><b>Take Advantage of the Most Popular Services<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14309\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/most-popular-services-1024x623.webp\" alt=\"Trafft's dashboard most popular services screenshot\" width=\"1024\" height=\"623\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/most-popular-services-1024x623.webp 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/most-popular-services-300x183.webp 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/most-popular-services-768x467.webp 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/most-popular-services.webp 1150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Find power in knowledge<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">By taking advantage of the \u201cMost popular services\u201d feature on Trafft\u2019s dashboard, you'll have all the knowledge you need to further develop the services that bring you the most revenue. Whether you'll hire more people specializing in that service, or buy new equipment to satisfy the demand of your customers, when you know what to focus on, it's easier to grow your business. It is crucial to always meet customer demands, and this feature aims to help you with that.\u00a0<\/span>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Shift your marketing focus<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">It never hurts to get the extra edge on your competitors by promoting your most popular services in your marketing materials. Highlight them and let your potential customers know what they\u2019ll get once they book an appointment with you.<\/span>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Implement service bundling<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">It\u2019s a great idea to package your most popular services together and create value-added bundles that encourage customers to try related services. Your revenue will thank you! P.S. You can do it directly with Trafft, by adding \u201cExtras\u201d to every service you want to.<\/span>\r\n<ul>\r\n \t<li aria-level=\"1\"><b>Cross-selling and upselling<\/b><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Why not train your employees to recommend complementary services, products, or upgrades to increase average transaction value? Cross-selling and upselling are popular techniques and for a reason. <\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Experience_the_Full_Power_of_Scheduling_Software_for_Service_Industry\"><\/span><b>Experience the Full Power of Scheduling Software for Service Industry<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">As you\u2019ve already seen, Trafft is more than mere <a href=\"https:\/\/trafft.com\/personal-services\/?utm_source=blog&amp;utm_medium=how-to-make-smarter-business-decisions&amp;utm_content=link&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\">scheduling software for service industry<\/a>. It acts as your digital partner devoted to helping you grow your business and increasing both customer and employee satisfaction. It all leads to repeat business, greater revenue than ever, and high CLV.\u00a0\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">As a true partner to your business, Trafft offers tailored <\/span><a href=\"https:\/\/trafft.com\/es\/pricing\/?utm_source=blog&amp;utm_medium=how-to-make-smarter-business-decisions&amp;utm_content=link&amp;utm_campaign=blog\"><span style=\"font-weight: 400;\">pricing plans<\/span><\/a><span style=\"font-weight: 400;\"> to satisfy every budget. Did you know that besides <\/span><a href=\"https:\/\/signup.trafft.com\/?type=free?utm_source=blog&amp;utm_medium=how-to-make-smarter-business-decisions&amp;utm_content=link&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">signing up for Trafft\u2019s forever-free plan<\/span><\/a><span style=\"font-weight: 400;\">, you can also experience every powerful feature in a 14-day free trial with zero risk? That\u2019s right! It\u2019s time to take your business seriously and implement these ideas into your everyday life to boost your revenue, growth, and customer and employee satisfaction.\u00a0<\/span>\r\n\r\n<a href=\"https:\/\/trafft.com\/plans-comparison\/?utm_source=blog&amp;utm_medium=how-to-make-smarter-business-decisions&amp;utm_content=link&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Find your perfect plan<\/span><\/a><span style=\"font-weight: 400;\"> and don\u2019t miss out on these powerful features aimed to take your service business to the next level. <\/span>","protected":false},"excerpt":{"rendered":"It\u2019s not enough to just gather data. While it\u2019s important to do it properly, you also need to know how to use the data you\u2019ve gathered to supercharge your business growth. Data-driven decisions are great, but they are not easy to come up with. Before the overwhelm gets the best of you, let me tell [&hellip;]","protected":false},"author":15,"featured_media":14307,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[40,22],"tags":[],"class_list":["post-14304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-service-businesses","category-resources"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Make Smarter Business Decisions by Utilizing Trafft\u2019s Dashboard - Trafft<\/title>\n<meta name=\"description\" content=\"Trafft&#039;s dashboard is a data gold mine. Learn how to use it to make smarter business decisions that directly impact your revenue and CLV.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trafft.com\/es\/how-to-make-smarter-business-decisions\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Smarter Business Decisions by Utilizing Trafft\u2019s Dashboard - Trafft\" \/>\n<meta property=\"og:description\" content=\"Trafft&#039;s dashboard is a data gold mine. Learn how to use it to make smarter business decisions that directly impact your revenue and CLV.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trafft.com\/es\/how-to-make-smarter-business-decisions\/\" \/>\n<meta property=\"og:site_name\" content=\"Trafft\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T10:13:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-22T10:09:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/smarter-decisions.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tamara Jovanovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tamara Jovanovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trafft.com\\\/how-to-make-smarter-business-decisions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/how-to-make-smarter-business-decisions\\\/\"},\"author\":{\"name\":\"Tamara Jovanovic\",\"@id\":\"https:\\\/\\\/trafft.com\\\/#\\\/schema\\\/person\\\/477e40e4bbad65588af6d4991b6e0477\"},\"headline\":\"How to Make Smarter Business Decisions by Utilizing Trafft\u2019s Dashboard\",\"datePublished\":\"2023-09-14T10:13:27+00:00\",\"dateModified\":\"2024-11-22T10:09:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/how-to-make-smarter-business-decisions\\\/\"},\"wordCount\":1858,\"image\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/how-to-make-smarter-business-decisions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trafft.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/smarter-decisions.jpg\",\"articleSection\":[\"For Service Businesses\",\"Resources\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trafft.com\\\/how-to-make-smarter-business-decisions\\\/\",\"url\":\"https:\\\/\\\/trafft.com\\\/how-to-make-smarter-business-decisions\\\/\",\"name\":\"How to Make Smarter Business Decisions by Utilizing Trafft\u2019s Dashboard - Trafft\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/how-to-make-smarter-business-decisions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/how-to-make-smarter-business-decisions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trafft.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/smarter-decisions.jpg\",\"datePublished\":\"2023-09-14T10:13:27+00:00\",\"dateModified\":\"2024-11-22T10:09:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/#\\\/schema\\\/person\\\/477e40e4bbad65588af6d4991b6e0477\"},\"description\":\"Trafft's dashboard is a data gold mine. Learn how to use it to make smarter business decisions that directly impact your revenue and CLV.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/how-to-make-smarter-business-decisions\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trafft.com\\\/how-to-make-smarter-business-decisions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trafft.com\\\/how-to-make-smarter-business-decisions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trafft.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/smarter-decisions.jpg\",\"contentUrl\":\"https:\\\/\\\/trafft.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/smarter-decisions.jpg\",\"width\":2000,\"height\":2000,\"caption\":\"Image by storyset on Freepik\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trafft.com\\\/how-to-make-smarter-business-decisions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/trafft.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Make Smarter Business Decisions by Utilizing Trafft\u2019s Dashboard\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trafft.com\\\/#website\",\"url\":\"https:\\\/\\\/trafft.com\\\/\",\"name\":\"Trafft\",\"description\":\"Tool to automate your appointment and event booking business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trafft.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trafft.com\\\/#\\\/schema\\\/person\\\/477e40e4bbad65588af6d4991b6e0477\",\"name\":\"Tamara Jovanovic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf0568d27235e4faa21b641d2c7cd10bc07b9f3220e6253bdd645630954206dd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf0568d27235e4faa21b641d2c7cd10bc07b9f3220e6253bdd645630954206dd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf0568d27235e4faa21b641d2c7cd10bc07b9f3220e6253bdd645630954206dd?s=96&d=mm&r=g\",\"caption\":\"Tamara Jovanovic\"},\"description\":\"Tamara Jovanovic is an SEO Content Specialist who enjoys learning about different industries, people, and how to solve problems through content. She is curious by nature and eager to experiment with new ideas that could provide value to readers. Often she spends hours analyzing why things worked or didn\u2019t so she could be equipped with data and improve with every new task. Likes reading, learning, playing games, growing plants, and enjoying a good cup of coffee.\",\"url\":\"https:\\\/\\\/trafft.com\\\/es\\\/author\\\/tamara\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Make Smarter Business Decisions by Utilizing Trafft\u2019s Dashboard - Trafft","description":"Trafft's dashboard is a data gold mine. Learn how to use it to make smarter business decisions that directly impact your revenue and CLV.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trafft.com\/es\/how-to-make-smarter-business-decisions\/","og_locale":"es_ES","og_type":"article","og_title":"How to Make Smarter Business Decisions by Utilizing Trafft\u2019s Dashboard - Trafft","og_description":"Trafft's dashboard is a data gold mine. Learn how to use it to make smarter business decisions that directly impact your revenue and CLV.","og_url":"https:\/\/trafft.com\/es\/how-to-make-smarter-business-decisions\/","og_site_name":"Trafft","article_published_time":"2023-09-14T10:13:27+00:00","article_modified_time":"2024-11-22T10:09:06+00:00","og_image":[{"width":2000,"height":2000,"url":"https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/smarter-decisions.jpg","type":"image\/jpeg"}],"author":"Tamara Jovanovic","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Tamara Jovanovic","Tiempo de lectura":"9 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trafft.com\/how-to-make-smarter-business-decisions\/#article","isPartOf":{"@id":"https:\/\/trafft.com\/how-to-make-smarter-business-decisions\/"},"author":{"name":"Tamara Jovanovic","@id":"https:\/\/trafft.com\/#\/schema\/person\/477e40e4bbad65588af6d4991b6e0477"},"headline":"How to Make Smarter Business Decisions by Utilizing Trafft\u2019s Dashboard","datePublished":"2023-09-14T10:13:27+00:00","dateModified":"2024-11-22T10:09:06+00:00","mainEntityOfPage":{"@id":"https:\/\/trafft.com\/how-to-make-smarter-business-decisions\/"},"wordCount":1858,"image":{"@id":"https:\/\/trafft.com\/how-to-make-smarter-business-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/smarter-decisions.jpg","articleSection":["For Service Businesses","Resources"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/trafft.com\/how-to-make-smarter-business-decisions\/","url":"https:\/\/trafft.com\/how-to-make-smarter-business-decisions\/","name":"How to Make Smarter Business Decisions by Utilizing Trafft\u2019s Dashboard - Trafft","isPartOf":{"@id":"https:\/\/trafft.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trafft.com\/how-to-make-smarter-business-decisions\/#primaryimage"},"image":{"@id":"https:\/\/trafft.com\/how-to-make-smarter-business-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/smarter-decisions.jpg","datePublished":"2023-09-14T10:13:27+00:00","dateModified":"2024-11-22T10:09:06+00:00","author":{"@id":"https:\/\/trafft.com\/#\/schema\/person\/477e40e4bbad65588af6d4991b6e0477"},"description":"Trafft's dashboard is a data gold mine. Learn how to use it to make smarter business decisions that directly impact your revenue and CLV.","breadcrumb":{"@id":"https:\/\/trafft.com\/how-to-make-smarter-business-decisions\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trafft.com\/how-to-make-smarter-business-decisions\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trafft.com\/how-to-make-smarter-business-decisions\/#primaryimage","url":"https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/smarter-decisions.jpg","contentUrl":"https:\/\/trafft.com\/wp-content\/uploads\/2023\/09\/smarter-decisions.jpg","width":2000,"height":2000,"caption":"Image by storyset on Freepik"},{"@type":"BreadcrumbList","@id":"https:\/\/trafft.com\/how-to-make-smarter-business-decisions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trafft.com\/"},{"@type":"ListItem","position":2,"name":"How to Make Smarter Business Decisions by Utilizing Trafft\u2019s Dashboard"}]},{"@type":"WebSite","@id":"https:\/\/trafft.com\/#website","url":"https:\/\/trafft.com\/","name":"Trafft","description":"Herramienta para automatizar tu negocio de reservas de citas y eventos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trafft.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trafft.com\/#\/schema\/person\/477e40e4bbad65588af6d4991b6e0477","name":"Tamara Jovanovic","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/cf0568d27235e4faa21b641d2c7cd10bc07b9f3220e6253bdd645630954206dd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cf0568d27235e4faa21b641d2c7cd10bc07b9f3220e6253bdd645630954206dd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cf0568d27235e4faa21b641d2c7cd10bc07b9f3220e6253bdd645630954206dd?s=96&d=mm&r=g","caption":"Tamara Jovanovic"},"description":"Tamara Jovanovic es una especialista en contenido SEO a la que le gusta aprender sobre diferentes industrias, personas y c\u00f3mo resolver problemas a trav\u00e9s del contenido. Es curiosa por naturaleza y est\u00e1 ansiosa por experimentar con nuevas ideas que puedan aportar valor a los lectores. A menudo pasa horas analizando por qu\u00e9 las cosas funcionaron o no para estar equipada con datos y mejorar con cada nueva tarea. Le gusta leer, aprender, jugar, cultivar plantas y disfrutar de una buena taza de caf\u00e9.","url":"https:\/\/trafft.com\/es\/author\/tamara\/"}]}},"_links":{"self":[{"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/posts\/14304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/comments?post=14304"}],"version-history":[{"count":9,"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/posts\/14304\/revisions"}],"predecessor-version":[{"id":23501,"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/posts\/14304\/revisions\/23501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/media\/14307"}],"wp:attachment":[{"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/media?parent=14304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/categories?post=14304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trafft.com\/es\/wp-json\/wp\/v2\/tags?post=14304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}