{"id":24592,"date":"2025-04-15T10:25:00","date_gmt":"2025-04-15T10:25:00","guid":{"rendered":"https:\/\/trafft.com\/?p=24592"},"modified":"2026-06-04T12:45:23","modified_gmt":"2026-06-04T12:45:23","slug":"build-client-loyalty-with-gift-cards","status":"publish","type":"post","link":"https:\/\/trafft.com\/de\/build-client-loyalty-with-gift-cards\/","title":{"rendered":"How to Build Client Loyalty by Offering Gift Cards through Trafft\u00a0"},"content":{"rendered":"Let\u2019s face it - running a business is no longer only about getting people through your door; it\u2019s about giving them a reason to come back. In a world full of choices, your clients are looking for more than a service - they\u2019re looking for a connection.<!--more-->\r\n\r\nBut here\u2019s the thing: <strong>loyalty isn\u2019t built overnight<\/strong>. It isn\u2019t as simple as throwing discounts around and sending generic \u201cthank you\u201d emails. Clients don't want to feel like they are just another name on your calendar; they need to feel like they truly matter.\r\n\r\nThat\u2019s why knowing how to build client loyalty isn\u2019t just helpful - it\u2019s essential. So, let\u2019s dive into what real client loyalty looks like and how to build it for your business.\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/trafft.com\/de\/build-client-loyalty-with-gift-cards\/#Understanding_Client_Loyalty_in_the_Service_Industry\" >Understanding Client Loyalty in the Service Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/trafft.com\/de\/build-client-loyalty-with-gift-cards\/#Why_Do_Gift_Cards_Work\" >Why Do Gift Cards Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/trafft.com\/de\/build-client-loyalty-with-gift-cards\/#How_to_Build_Client_Loyalty_by_Offering_Gift_Cards\" >How to Build Client Loyalty by Offering Gift Cards?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/trafft.com\/de\/build-client-loyalty-with-gift-cards\/#How_to_Set_Up_Gift_Cards_in_Trafft_Step-by-Step_Guide\" >How to Set Up Gift Cards in Trafft: Step-by-Step Guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/trafft.com\/de\/build-client-loyalty-with-gift-cards\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Client_Loyalty_in_the_Service_Industry\"><\/span>Understanding Client Loyalty in the Service Industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nIn the service industry, client loyalty is the secret ingredient for long-term success. Creating strong, lasting connections means <strong>people will choose your business over plenty of others<\/strong> offering similar services.\r\n\r\nBut like the majority of things in life, loyalty isn\u2019t automatically given; it\u2019s earned. You need to build it over time through positive experiences, reliability, and, most importantly, a personalized touch. <strong>The key to loyalty is trust<\/strong>. When clients trust that you\u2019ll deliver quality, consistency, and care, they\u2019ll be more likely to choose your business again and again.\r\n\r\nOne way to nurture that trust and appreciation is through thoughtful gestures, like gift cards. While they\u2019re a simple tool, they can go a long way in showing your clients that you value them.\r\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_Gift_Cards_Work\"><\/span>Why Do Gift Cards Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nDon\u2019t let the simplicity of gift cards fool you; they can truly be a game-changer tool that can help you boost client loyalty. Frankly, it\u2019s a win-win situation for both you and your clients. Gift cards <strong>give them flexibility while ensuring they come back for more<\/strong>.\r\n\r\nLet\u2019s take a closer look at why they are so effective and why you need to incorporate them.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24595\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/the-power-of-gift-cards.jpg\" alt=\"The power of gift cards in building client loyalty\" width=\"800\" height=\"600\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/the-power-of-gift-cards.jpg 1280w, https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/the-power-of-gift-cards-300x225.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/the-power-of-gift-cards-1024x768.jpg 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/the-power-of-gift-cards-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n<h3>They are convenient<\/h3>\r\nGift cards give your clients the freedom to choose when and how they use their credit. Whether they want to treat themselves or give a discount to a friend, gift cards offer both the flexibility and convenience they need. This freedom to choose makes them <strong>more appealing than many other reward types<\/strong> that may feel limited or restrictive.\r\n<h3>They spark word-of-mouth marketing<\/h3>\r\nWhen clients purchase gift cards for friends, family, or colleagues, they\u2019re effectively recommending your business. And the best thing is that they are doing it for free! Word-of-mouth marketing is always <strong>incredibly powerful because it comes from a trusted source<\/strong>, and besides bringing in new clients, it also strengthens the loyalty of existing ones. That\u2019s because it makes them feel like they\u2019re sharing something valuable.\r\n<h3>They drive more sales<\/h3>\r\nGift cards are one of the best tools for driving sales, especially during slow seasons or holidays. Clients will often purchase them as gifts for friends or family, or even for themselves as a holiday treat. This creates new streams of sales without much effort needed from your side.\r\n\r\nPlus, when clients use their gift cards, <strong>they\u2019re likely to spend more than the card\u2019s value<\/strong>, whether by upgrading to a higher-tier service or adding on a product. Either way, they can help you keep your revenue more steady, even when business naturally goes through different seasons.\r\n\r\n<!-- Entweder gibt es keine banner, oder die banner sind deaktiviert oder hier nicht entsprechend eingestellt! -->\r\n<h3>They are easy to distribute<\/h3>\r\nUnlike flyers, coupons, or other promotional materials, gift cards are much easier to distribute. You can offer physical cards in-store, send digital gift cards via email, or even create special online promotions.\r\n\r\nMoreover, because they\u2019re tangible or easily shareable, clients are more likely to keep and use them, unlike a flyer that will likely get tossed in the trash. Keep your business at the forefront of your clients' minds by marketing gift cards as a perfect birthday gift, holiday, or anniversary present.\r\n<h3>They encourage repeat business<\/h3>\r\nFrankly, gift cards are a key strategy if you're wondering how to boost client loyalty. When a client purchases or receives a gift card, it <strong>creates an automatic reason for them to return to your business<\/strong>. After all, nobody likes to waste money, so the purchased gift card is bound to be used at some point. But if you want to create any sense of urgency, be sure to include an expiration date as well.\r\n\r\nLastly, as we mentioned, when clients return to use their gift cards, they often spend more than the value of the card. So, not only are they returning, but they are also actually creating more income for your business.\r\n<h2><span class=\"ez-toc-section\" id=\"How_to_Build_Client_Loyalty_by_Offering_Gift_Cards\"><\/span>How to Build Client Loyalty by Offering Gift Cards?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nGift cards are an incredibly versatile tool when it comes to building client loyalty. They are not there just to help you make a sale but also to create an opportunity for long-term relationships with your clients. A well-designed <a href=\"https:\/\/www.storedvalue.com\/\" \r\ntarget=\"_blank\" rel=\"noopener\">gift card program<\/a> can help you build trust, show appreciation, and give clients a reason to return. However, to get the most out of them, there are some recommendations to keep in mind.\r\n<h3>1. Add a personal touch<\/h3>\r\nClients love feeling special, and gift cards can be personalized to make that impression. Try using <strong>custom messages, unique designs, or specific service offerings tied to the card<\/strong>. Make sure you\u2019re not just giving them a card but rather offering a meaningful gesture that says, \u201cWe see you, and we appreciate you.\u201d\r\n<h3>2. Make them an exclusive reward<\/h3>\r\nWhy not make your best clients feel extra special by offering gift cards as a reward for their loyalty? Consider gifting a card after a client has reached a certain number of visits, or even as part of a VIP program. This reinforces the idea that loyalty is appreciated and <strong>incentivizes them to stay committed to your business<\/strong>.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24597\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/exclusive-rewards-illustration-scaled.jpg\" alt=\"How to build customer loyalty by offering exclusive rewards \" width=\"800\" height=\"533\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/exclusive-rewards-illustration-scaled.jpg 2560w, https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/exclusive-rewards-illustration-300x200.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/exclusive-rewards-illustration-1024x683.jpg 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/exclusive-rewards-illustration-768x512.jpg 768w, https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/exclusive-rewards-illustration-1536x1024.jpg 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/exclusive-rewards-illustration-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\n<a href=\"https:\/\/www.freepik.com\/free-vector\/employee-appreciation-concept-illustration_36064644.htm#fromView=search&amp;page=1&amp;position=38&amp;uuid=00e269d7-0e5c-4491-94ea-c66fa2cb3277&amp;query=exclusive+reward%C2%A0\" target=\"_blank\" rel=\"noopener\">Image source<\/a>\r\n<h3>3. Use gift cards as a reminder to reconnect<\/h3>\r\nGift cards act as gentle <a href=\"https:\/\/trafft.com\/client-retention-strategies\/\" rel=\"noopener\">reminders for clients to return<\/a>. After receiving or purchasing one, they will be more likely to book their next appointment. Plus, it\u2019s a subtle way to stay on their radar, especially during quieter periods when you need a little extra push. To leverage this benefit, you can simply share a gift card through email, reminding the customer you are waiting for their next visit.\r\n<h3>4. Use them as a part of special promotions<\/h3>\r\nGift cards work wonders when bundled with special promotions or limited-time offers. If you offer them after a certain number of visits or tie them into seasonal campaigns, they become more than a perk - they turn into a reason to come back.\r\n\r\nFor example, \u201cBook three sessions this month and get a $20 gift card for your next visit.\u201d Simple, but effective. It not only rewards loyalty but also <strong>nudges clients to commit to multiple bookings<\/strong>. And the best part? They\u2019ll return again to redeem that card, making the cycle of loyalty feel natural, not forced.\r\n<h3>5. Introduce new services<\/h3>\r\nExpanding your service offering can be a challenge, especially if you are not sure how well your clients will receive those new services. What if they are reluctant to try them? Well, if that happens, gift cards can jump to your rescue.\r\n\r\nYou can offer a gift card specifically for the new service or even bundle it as a bonus: \u201cTry our new [service name] and receive a $10 gift card toward your next visit.\u201d This removes some of the hesitation and gives clients a gentle nudge to explore something new. With this kind of card up their sleeve, they\u2019ll be <strong>much more likely to explore something new without feeling like they\u2019re risking their time or money<\/strong>.\r\n<h3>6. Strengthen the connection to your brand<\/h3>\r\nClient loyalty is partially built on how your brand makes people feel. Gift cards, especially when given as a thank-you or surprise perk, can create memorable, feel-good moments that stick.\r\n\r\nThink of it like this: a client finishes their 10th appointment and unexpectedly gets a \u201cthank you\u201d gift card. It doesn\u2019t have to be huge; even a small amount<strong> shows that you\u2019re paying attention and genuinely appreciate their support<\/strong>. That kind of gesture leaves a lasting impression, and it builds the kind of emotional loyalty that keeps people coming back, not because they have to, but because they want to.\r\n<h2><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Gift_Cards_in_Trafft_Step-by-Step_Guide\"><\/span>How to Set Up Gift Cards in Trafft: Step-by-Step Guide<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nNow that you know how powerful offering gift cards can truly be, let\u2019s talk about how to actually put them to work using Trafft. The good news? It\u2019s super straightforward - no tech headaches or complicated setup.\r\n\r\nHere\u2019s how to get your gift cards up and running in just a few simple steps:\r\n<h3>Step 1: Log in to your Trafft dashboard<\/h3>\r\nAlready have a Trafft account? Great - just <a href=\"https:\/\/signup.trafft.com\/login\" rel=\"noopener\">log in<\/a>, and let\u2019s get started.\r\n\r\nIf you\u2019re new to Trafft, <a href=\"https:\/\/signup.trafft.com\/\" rel=\"noopener\">sign up here<\/a> to create your account and unlock all the powerful features, including gift cards.\r\n<h3>Step 2: Navigate to the Finance section<\/h3>\r\nIn the Finance section, click on \u201cGift Cards\u201d and then \u201cSettings\u201d. Here, you can choose where gift cards will show on your website. Additionally, you can set gift amounts and expiration dates and allow a custom amount. After configuring everything, click on \u201cSave Changes.\u201d\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24599\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/gift-cards-settings.png\" alt=\"Gift card settings in Trafft\" width=\"800\" height=\"365\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/gift-cards-settings.png 1231w, https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/gift-cards-settings-300x137.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/gift-cards-settings-1024x467.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/gift-cards-settings-768x350.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n<h3>Step 3: Manage gift cards<\/h3>\r\nWhen you navigate to the Finance section &gt; Gift Cards and then choose \u201cGift Cards\u201d from a drop-down menu, you can see the list of all existing cards. Here, you can also create a new gift card by clicking on the \u201cAdd Gift Card\u201d button.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24601\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/adding-new-gift-card.png\" alt=\"How to add a new gift card in Trafft\" width=\"800\" height=\"364\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/adding-new-gift-card.png 1233w, https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/adding-new-gift-card-300x136.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/adding-new-gift-card-1024x466.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/adding-new-gift-card-768x349.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nYou\u2019ll be prompted to choose an amount or enter a custom amount. You can also check a box if you want to send the gift card via email. All you need to do is input the recipient's name and email. After this, you\u2019ll also get a gift card link you can either copy or download as a PDF file.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24603\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/managing-gift-cards.png\" alt=\"How to send a gift card via email in Trafft \" width=\"800\" height=\"367\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/managing-gift-cards.png 1228w, https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/managing-gift-cards-300x138.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/managing-gift-cards-1024x469.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/managing-gift-cards-768x352.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n\r\nAll gift cards have a QR code that, upon scanning, directs the user to the appropriate link so they can use their discount. Your users will also get a coupon code they can type in during the booking process, and the discount will be applied.\r\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nFor all those wondering how to build client loyalty, the answer isn\u2019t in big, over-the-top strategies but rather in the small, consistent ways you show clients they\u2019re valued. Gift cards are a simple yet impactful way to create that feeling again and again.\r\n\r\nWith Trafft, you have the tools to make those moments effortless, so building loyalty becomes a natural part of how you do business.\r\n\r\nBecause when clients feel appreciated, they don\u2019t just come back - they stay.","protected":false},"excerpt":{"rendered":"Let\u2019s face it - running a business is no longer only about getting people through your door; it\u2019s about giving them a reason to come back. In a world full of choices, your clients are looking for more than a service - they\u2019re looking for a connection.","protected":false},"author":17,"featured_media":24593,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-24592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-service-businesses"],"acf":{"transparent_header":false,"header_button_bg":"","header_button_hover_bg":"","text_color":"","footer_dark":false,"footer_alternate_link":"","footer_heading":"","page_title":"","order":"","widget":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build Client Loyalty by Offering Gift Cards through Trafft\u00a0<\/title>\n<meta name=\"description\" content=\"Learn how to build client loyalty with thoughtful gestures like gift cards. 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See how Trafft makes it easy to keep clients coming back.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trafft.com\/de\/build-client-loyalty-with-gift-cards\/\" \/>\n<meta property=\"og:site_name\" content=\"Trafft\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-15T10:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-04T12:45:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trafft.com\/wp-content\/uploads\/2025\/04\/gift-card-illustration-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1617\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Barbara Stankovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Barbara Stankovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"9\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trafft.com\\\/build-client-loyalty-with-gift-cards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/build-client-loyalty-with-gift-cards\\\/\"},\"author\":{\"name\":\"Barbara Stankovic\",\"@id\":\"https:\\\/\\\/trafft.com\\\/#\\\/schema\\\/person\\\/1d1e8a536485843ff85871cb6ea5196b\"},\"headline\":\"How to Build Client Loyalty by Offering Gift Cards through Trafft\u00a0\",\"datePublished\":\"2025-04-15T10:25:00+00:00\",\"dateModified\":\"2026-06-04T12:45:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/build-client-loyalty-with-gift-cards\\\/\"},\"wordCount\":1809,\"image\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/build-client-loyalty-with-gift-cards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trafft.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/gift-card-illustration-scaled.jpg\",\"articleSection\":[\"For Service Businesses\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trafft.com\\\/build-client-loyalty-with-gift-cards\\\/\",\"url\":\"https:\\\/\\\/trafft.com\\\/build-client-loyalty-with-gift-cards\\\/\",\"name\":\"How to Build Client Loyalty by Offering Gift Cards through Trafft\u00a0\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/build-client-loyalty-with-gift-cards\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/build-client-loyalty-with-gift-cards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trafft.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/gift-card-illustration-scaled.jpg\",\"datePublished\":\"2025-04-15T10:25:00+00:00\",\"dateModified\":\"2026-06-04T12:45:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/#\\\/schema\\\/person\\\/1d1e8a536485843ff85871cb6ea5196b\"},\"description\":\"Learn how to build client loyalty with thoughtful gestures like gift cards. 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