{"id":12126,"date":"2023-05-22T07:59:09","date_gmt":"2023-05-22T07:59:09","guid":{"rendered":"https:\/\/trafft.com\/?p=12126"},"modified":"2026-08-12T06:03:34","modified_gmt":"2026-08-12T06:03:34","slug":"salon-marketing-tools","status":"publish","type":"post","link":"https:\/\/trafft.com\/de\/salon-marketing-tools\/","title":{"rendered":"25 Paid &#038; Free Salon Marketing Tools Every Owner Should Use"},"content":{"rendered":"<span style=\"font-weight: 400;\">Juggling clients, setting up appointments, managing your salon, employees, and other business tasks - it\u2019s part of your daily routine as a salon owner. But when does marketing come into play?<\/span><!--more-->\r\n\r\n<span style=\"font-weight: 400;\">Technology becomes a greater part of our lives day by day. From tools like Canva that let you create stunning graphics to AI solutions - those who don\u2019t take advantage of technology will stay behind. The same is true for salon marketing tools.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">You don\u2019t have hours every day to edit videos, create cute graphics for Instagram, engage with followers in comments, and do your job on top of that. But marketing is vital for the success of your business because it attracts new clientele and transforms customers into repeat business.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">You have to do marketing, the question is how? With these salon marketing tools, promoting your salon will become a breeze and you\u2019ll have time to serve existing customers while attracting new ones and growing your business.\u00a0<\/span>\r\n\r\n\n    <!-- CTA BOX BANNER: Displays the main CTA box content -->\n    <div class=\"cta-box-banner has-image-right lead-image-contain\" style=\"--cta-box-background:#efe6ea;--cta-box-max-width:681px;--cta-box-radius:0px;--cta-box-image-size:40%;--cta-box-image-height:250px;--cta-box-image-fit:contain;--cta-box-image-padding:20px;--cta-box-content-justify:center;--cta-box-title-color:#000000;--cta-box-title-align:left;--cta-box-description-color:#333333;--cta-box-description-align:left;--cta-box-link-color:#0066cc;--cta-box-link-align:left;--cta-box-button-background:#db8187;--cta-box-button-color:#000000\">\n        \n                \n                \n        <div class=\"cta-box-banner-content\">\n            <h3 class=\"cta-box-banner-title\">\n                The Ultimate Checklist You Need to Open Your Salon            <\/h3>\n            <p class=\"cta-box-banner-description\">\n                Get Trafft\u2019s FREE &amp; PRINTABLE step-by-step opening a beauty salon checklist every salon owner needs. \r\nBONUS: Discover 5 essential steps to building a successful beauty salon.\r\n            <\/p>\n            \n                        <!-- Modal Button -->\n            <div class=\"cta-box-button-container left\">\n                <button class=\"cta-box-button cta-box-modal-trigger\" data-button-type=\"modal\" data-modal-id=\"cta-box-modal-27552-1\" aria-haspopup=\"dialog\" aria-controls=\"cta-box-modal-27552-1\" aria-expanded=\"false\">\n                    Get the Checklist                <\/button>\n            <\/div>\n                    <\/div>\n        \n                <!-- Image on right -->\n        <div class=\"cta-box-banner-right\">\n            <img decoding=\"async\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-28-at-20.40.39.png\" \n                 alt=\"The Ultimate Checklist You Need to Open Your Salon\" \n                 class=\"cta-box-banner-image\"\/>\n            \n                    <\/div>\n                \n                \n    <\/div>\n    \n        <!-- CTA BOX MODAL: Opens when the button is clicked -->\n    <section id=\"cta-box-modal-27552-1\" class=\"cta-box-modal\" role=\"dialog\" aria-modal=\"true\" hidden aria-label=\"The Ultimate Checklist You Need to Open Your Salon\">\n        <div class=\"cta-box-modal-popup-wrapper\">\n                        <div class=\"cta-box-modal-popup-content no-image\" style=\"--cta-box-modal-image-fit:cover;--cta-box-modal-image-padding:0px\">\n                                \n                                \n                <div class=\"cta-box-modal-popup-content-left full-width\">\n                    <div class=\"cta-box-modal-popup-content-replace\">\n                        <div class=\"cta-box-modal-popup-content-title\">\n                                                    <\/div>\n                        <p class=\"cta-box-modal-popup-content-subtitle\">\n                                                    <\/p>\n                        <div class=\"cta-box-modal-popup-content-left-form\">\n                                                            \r\n<div id=\"form-acm_57852\"><\/div><script src=\"https:\/\/acumbamail.com\/newform\/dynamic\/js\/ET8rshmNeLvQox6J8U99sSJZ8B1DZo1mhOgs408R0mHYiwgmM\/57852\/\"><\/script>                                                    <\/div>\n                        <div class=\"cta-box-modal-popup-content-terms\">\n                            <span>\n                                By continuing, I accept                                <a href=\"https:\/\/trafft.com\/privacy-policy\/\">Datenschutzerkl\u00e4rung<\/a> und                                <a href=\"https:\/\/trafft.com\/terms-of-service\/\">T&C<\/a>\n                            <\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"cta-box-modal-popup-content-thanks\">\n                        <p>Thank you for subscribing. Check your mail for details<\/p>\n                    <\/div>\n                <\/div>\n                \n                                \n                                \n                <button type=\"button\" aria-label=\"Close\" class=\"cta-box-modal-popup-close-btn\"><i class=\"eicon-close\" aria-hidden=\"true\"><\/i><\/button>\n            <\/div>\n        <\/div>\n    <\/section>\n        \r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhaltsverzeichnis<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/trafft.com\/de\/salon-marketing-tools\/#Which_Are_the_Best_Salon_Marketing_Tools\" >Which Are the Best Salon Marketing Tools?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/trafft.com\/de\/salon-marketing-tools\/#Email_Marketing_Tools\" >Email Marketing Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/trafft.com\/de\/salon-marketing-tools\/#Salon_Marketing_Tools_for_Content_Creation_and_Design\" >Salon Marketing Tools for Content Creation and Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/trafft.com\/de\/salon-marketing-tools\/#The_Best_Salon_Management_Software\" >The Best Salon Management Software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/trafft.com\/de\/salon-marketing-tools\/#Social_Media_Marketing_Tools_for_Salon_Owners\" >Social Media Marketing Tools for Salon Owners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/trafft.com\/de\/salon-marketing-tools\/#Salon_Marketing_Tools_for_Website\" >Salon Marketing Tools for Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/trafft.com\/de\/salon-marketing-tools\/#Salon_Marketing_Tools_for_Promoting_Your_Business\" >Salon Marketing Tools for Promoting Your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/trafft.com\/de\/salon-marketing-tools\/#How_to_Choose_Salon_Marketing_Tools_for_Your_Business\" >How to Choose Salon Marketing Tools for Your Business<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Which_Are_the_Best_Salon_Marketing_Tools\"><\/span><strong>Which Are the Best Salon Marketing Tools?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">If you want to take your marketing game to the next level, these salon marketing tools are going to help you immensely. From the blog, email newsletter, and salon management tools to content creation, design, and website tools, you\u2019ll find something that will improve your efficiency and make you stay on top of your audience's mind.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Let\u2019s take a look at the list of the best 25 paid &amp; free salon marketing tools:<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Email_Marketing_Tools\"><\/span>Email Marketing Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Email marketing tools can help your salon stay on top of mind by creating thoughtful campaigns and showing up consistently in your potential clients\u2019 inboxes. However, that doesn\u2019t mean you\u2019ll spam them and write a newsletter every day. The whole point is consistency and delivering value, whether it\u2019s weekly, bi-weekly, or monthly - it\u2019s completely up to you!<\/span>\r\n<h3 id=\"sendfox\">SendFox<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12174 size-large\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/SendFox-Homepage-1024x519.png\" alt=\"SendFox Homepage Screenshot\" width=\"1024\" height=\"519\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/SendFox-Homepage-1024x519.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/SendFox-Homepage-300x152.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/SendFox-Homepage-768x389.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/SendFox-Homepage-1536x778.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/SendFox-Homepage.png 1846w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Simple but powerful email marketing tool that will allow you to stay in touch with your customers and nurture relationships with them. You probably don\u2019t have days to learn how to use new email <a href=\"https:\/\/thecmo.com\/tools\/best-marketing-software\/\" target=\"_blank\" rel=\"noopener\">marketing software<\/a>, and that\u2019s where SendFox comes into play. The user interface is completely intuitive so you don\u2019t need any knowledge to start a newsletter and send the first email marketing campaign for your salon.<\/span>\r\n\r\n<b>Price:<\/b><span style=\"font-weight: 400;\"> Free plan and $49 for a lifetime deal!<\/span>\r\n<h3 id=\"mailchimp\">Mailchimp<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12166 size-large\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/MailChimp-Homepage-1024x267.png\" alt=\"Mailchimp Homepage Screenshot\" width=\"1024\" height=\"267\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/MailChimp-Homepage-1024x267.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/MailChimp-Homepage-300x78.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/MailChimp-Homepage-768x201.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/MailChimp-Homepage-1536x401.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/MailChimp-Homepage.png 1846w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Mailchimp is one of the most popular email marketing tools and your salon can get the most out of its advanced features such as automation, AI, analytics, and powerful segmentation options.\u00a0<\/span>\r\n\r\n<b>Price: <\/b><span style=\"font-weight: 400;\">Mailchimp offers a free trial, but it\u2019s a great marketing tool for your salon if you\u2019re just starting out. Why? If you have 500 contacts or less, you don\u2019t pay anything! The paid plan starts from $13 per month.\u00a0<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Salon_Marketing_Tools_for_Content_Creation_and_Design\"><\/span>Salon Marketing Tools for Content Creation and Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Content creation and design are a must if you want to stay ahead of competitors and reach your audience on channels where they spend most of their time. Every <\/span><a href=\"https:\/\/trafft.com\/salon-business-plan\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">successful salon business plan<\/span><\/a><span style=\"font-weight: 400;\"> needs to have marketing strategies you\u2019ll utilize to attract new clientele.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">However, if you\u2019re not a professional content creator or designer, even one Instagram post can eat up your time. And you have other things on your plate, such as managing the salon, employees, and serving customers. Luckily, there are salon marketing tools specially designed to make <a href=\"https:\/\/www.brafton.com\/what-is-content-creation\/\" target=\"_blank\" rel=\"noopener\">content creation<\/a> simple and easy.\u00a0<\/span>\r\n<h3 id=\"vidyo.ai\">Vidyo.ai<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12185\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Vidyo.ai-Homepage-1024x361.png\" alt=\"Vidyo.ai Homepage Screenshot\" width=\"1024\" height=\"361\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Vidyo.ai-Homepage-1024x361.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Vidyo.ai-Homepage-300x106.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Vidyo.ai-Homepage-768x271.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Vidyo.ai-Homepage-1536x542.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Vidyo.ai-Homepage.png 1846w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">If you have long-form content such as Instagram live or podcast episodes, you can <a href=\"https:\/\/vidyo.ai\/features\/video-clipping\" target=\"_blank\" rel=\"noopener\">easily transform it into short videos<\/a> and distribute it on TikTok, Instagram reels, Youtube shorts, and Facebook. Vidyo.ai is a great salon marketing tool that helps you get the most out of every piece of content and saves you time, making the content creation process more efficient than ever.\u00a0<\/span>\r\n\r\n<b>Price: <\/b><span style=\"font-weight: 400;\">You can explore this amazing tool for free and you get 75 minutes of video upload monthly. If you need more, pricing starts from $29 per month.\u00a0<\/span>\r\n<h3><b>Magic Hour AI\r\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29160 aligncenter\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/imresizer-charactar.jpg\" alt=\"Magic Hour tool for salons\" width=\"1090\" height=\"385\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/imresizer-charactar.jpg 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/imresizer-charactar-300x106.jpg 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/imresizer-charactar-1024x361.jpg 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/imresizer-charactar-768x271.jpg 768w\" sizes=\"auto, (max-width: 1090px) 100vw, 1090px\" \/><\/b><\/h3>\r\n<span style=\"font-weight: 400;\">If you need to create <\/span><a href=\"https:\/\/magichour.ai\/products\/character-replace\" target=\"_blank\" rel=\"noopener\"><b>video character swap AI<\/b><\/a><span style=\"font-weight: 400;\"> content without complex editing software, Magic Hour provides a fast and intuitive solution. Simply upload a video, choose the character you want to replace, and let AI generate realistic results while preserving natural movement, lighting, facial expressions, and scene consistency.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Magic Hour is ideal for social media content, marketing campaigns, entertainment videos, and creative storytelling. Beyond character replacement, the platform also offers face swap, lip sync, image-to-video, AI talking photos, AI video generation, and image editing, giving creators a complete AI-powered workflow in one browser-based platform.<\/span>\r\n\r\n<b>Price:<\/b><span style=\"font-weight: 400;\"> You can get started with a <\/span><b>Kostenlos<\/b><span style=\"font-weight: 400;\"> plan that includes limited AI credits. Paid plans start at <\/span><b>$15\/month<\/b><span style=\"font-weight: 400;\"> (or <\/span><b>$10\/month billed annually<\/b><span style=\"font-weight: 400;\">), with <\/span><b>Pro<\/b><span style=\"font-weight: 400;\"> und <\/span><b>Gesch\u00e4ft<\/b><span style=\"font-weight: 400;\"> plans available for creators and teams who need more AI credits and advanced features.<\/span>\r\n<h3 id=\"chatgpt\">ChatGPT<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12148\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/ChatGPT-Homepage-1024x361.png\" alt=\"ChatGPT Homepage Screenshot\" width=\"1024\" height=\"361\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/ChatGPT-Homepage-1024x361.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/ChatGPT-Homepage-300x106.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/ChatGPT-Homepage-768x271.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/ChatGPT-Homepage-1536x542.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/ChatGPT-Homepage.png 1846w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">If you haven\u2019t heard the whole Internet talking about Chat-GPT, where have you been? When you don\u2019t have the inspiration after a long day at work to write a caption or blog post, Chat-GPT comes in to save the day. It\u2019s great for basic research, helps with writer\u2019s block and you can <a href=\"https:\/\/www.mostlyblogging.com\/chat-gpt-login\/\" target=\"_blank\" rel=\"noopener\">train Chat-GPT<\/a> to suit your brand better.<\/span>\r\n\r\n<b>Price: <\/b><span style=\"font-weight: 400;\">Free.<\/span>\r\n<h3 id=\"grammarly\">Grammarly<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12160\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Grammarly-Homepage-1024x487.png\" alt=\"Grammarly Homepage Screenshot\" width=\"1024\" height=\"487\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Grammarly-Homepage-1024x487.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Grammarly-Homepage-300x143.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Grammarly-Homepage-768x365.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Grammarly-Homepage-1536x731.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Grammarly-Homepage.png 1652w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Grammarly is the writing assistant that helps you every step of the way - from correcting typos, adding correct articles, and helping with the structure and flow of your content. The great news is that Grammarly introduced AI that can also help you brainstorm ideas, write content and overcome writer\u2019s block. Grammarly is a great tool if you want to streamline your writing process and spend less time editing, while everything you write is professional, on point, and error-free.\u00a0<\/span>\r\n\r\n<b>Price<\/b><span style=\"font-weight: 400;\">: Free and Grammarly premium is $144 annually. However, you often get a 40%-60% discount for an annual subscription, usually through email.<\/span>\r\n<h3 id=\"picmonkey\">PicMonkey<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12168\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/PicMonkey-Homepage-1024x327.png\" alt=\"Picmonkey Homepage Screenshot\" width=\"1024\" height=\"327\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/PicMonkey-Homepage-1024x327.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/PicMonkey-Homepage-300x96.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/PicMonkey-Homepage-768x245.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/PicMonkey-Homepage-1536x490.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/PicMonkey-Homepage.png 1846w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">PicMonkey is your best friend if you want to make your photos shine on every platform. You\u2019ll find stunning templates for logos, banners, thumbnails, social media posts, and much more. Using PicMonkey will streamline your content creation process and wow your audience with every new post they see from you. You know how much customers love those before-and-after images - and this salon marketing tool will make creating them fast and simple.\u00a0<\/span>\r\n\r\n<b>Price: <\/b><span style=\"font-weight: 400;\">You can try PicMonkey for free and choose the plan that suits your needs. Pricing starts from \u20ac10.99 per month.\u00a0<\/span>\r\n<h3 id=\"pixabay\">Pixabay<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12172\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Pixabay-Homepage-1024x237.png\" alt=\"Pixabay Homepage Screenshot\" width=\"1024\" height=\"237\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Pixabay-Homepage-1024x237.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Pixabay-Homepage-300x70.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Pixabay-Homepage-768x178.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Pixabay-Homepage-1536x356.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Pixabay-Homepage.png 1846w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">From sound effects, videos, and royalty-free images to vectors and illustrations - you\u2019ll always have content that\u2019s professional and inspiring to share with your audience. <\/span><a href=\"https:\/\/pixabay.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pixabay<\/span><\/a><span style=\"font-weight: 400;\"> has a library of more than 4 million images, graphics, and videos you can incorporate into your content creation process.<\/span>\r\n\r\n<b>Price: <\/b><span style=\"font-weight: 400;\">Kostenlos<\/span>\r\n<h3 id=\"canva\">Canva<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12146\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Canva-Homepage-1024x437.png\" alt=\"Canva Homepage Screenshot\" width=\"1024\" height=\"437\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Canva-Homepage-1024x437.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Canva-Homepage-300x128.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Canva-Homepage-768x328.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Canva-Homepage-1536x655.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Canva-Homepage.png 1861w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">One of the best salon marketing tools - Canva is a gift from heaven for owners who don\u2019t have enough time to create and design content from scratch. With hundreds of templates and thousands of elements, you\u2019ll create fantastic content for every platform.\u00a0<\/span>\r\n\r\nNeed to promote a seasonal offer or a new service? <a href=\"https:\/\/www.designyourway.net\/blog\/how-to-make-a-flyer-in-canva\/\">Making a flyer in Canva<\/a> takes just a few minutes - pick a salon-ready template, swap in your photos and brand colors, and you have a print-ready or social-media-ready flyer without hiring a designer.\r\n\r\n<b>Price: <\/b><span style=\"font-weight: 400;\">Free, but if you want more elements and templates, Canva Pro is just $12.99 per month.\u00a0<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"The_Best_Salon_Management_Software\"><\/span>The Best Salon Management Software<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Did you know that most of the repetitive tasks you dread so much can all be automated? And all you need is salon management software that will take care of customer appointments, reminders, employee management, days off and even automatically send coupons to your most loyal customers.<\/span>\r\n<h3 id=\"trafft\">Trafft<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12178\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Trafft-Salon-Management-Software-Page-1024x417.png\" alt=\"Trafft Salon Management Software Page Screenshot\" width=\"1024\" height=\"417\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Trafft-Salon-Management-Software-Page-1024x417.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Trafft-Salon-Management-Software-Page-300x122.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Trafft-Salon-Management-Software-Page-768x312.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Trafft-Salon-Management-Software-Page-1536x625.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Trafft-Salon-Management-Software-Page.png 1846w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Trafft is not just another appointment scheduler - its <\/span><a href=\"https:\/\/trafft.com\/beauty-salons\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">salon management software<\/span><\/a> <span style=\"font-weight: 400;\">takes care of every important aspect of your business such as managing employees, customers, schedules, tracking important KPIs, and transforming one-off customers into repeat ones with loyalty rewarding systems such as coupons. With its analytics dashboard, you can easily see which services are most popular, and also which employee customers prefer.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">You can drastically reduce no-show rates at your salon with automated SMS and Email appointment reminders and also avoid double booking by syncing Google and Outlook calendars with Trafft.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The best thing about Trafft? It integrates with other salon marketing tools such as SendFox, Google Analytics, and MailChimp and you can connect it with other apps you use through Zapier and Webhooks. You\u2019ll have everything you need at your fingertips to manage, promote and grow your salon, making Trafft\u2019s salon management software a partner to your growth.<\/span>\r\n\r\n<b>Price: <\/b><span style=\"font-weight: 400;\">Great news is - you can <\/span><a href=\"https:\/\/signup.trafft.com\/de?type=free\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sign up for Trafft\u2019s forever-free plan<\/span><\/a> <span style=\"font-weight: 400;\">so you can check it out and see how well it works with no risk. The basic plan starts at $9.08 per month.<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_Marketing_Tools_for_Salon_Owners\"><\/span>Social Media Marketing Tools for Salon Owners<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Do you have a love-hate relationship with <a href=\"https:\/\/trafft.com\/salon-social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">social media<\/a>? You get a lot of clients through social media platforms, but managing, strategizing, creating, brainstorming <\/span><a href=\"https:\/\/trafft.com\/salon-hashtags\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">salon hashtags<\/span><\/a><span style=\"font-weight: 400;\"> and publishing content is not something you enjoy.\u00a0<\/span>\r\n<h3 id=\"buffer\">Buffer<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12144\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Buffer-Homepage-1024x368.png\" alt=\"Buffer Homepage Screenshot\" width=\"1024\" height=\"368\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Buffer-Homepage-1024x368.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Buffer-Homepage-300x108.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Buffer-Homepage-768x276.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Buffer-Homepage-1536x552.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Buffer-Homepage.png 1846w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Buffer is a social media management platform that takes care of scheduling, collaboration and analytics while it also allows you to manage multiple channels such as TikTok, Instagram, Facebook, Twitter, and more!<\/span>\r\n\r\n<b>Price: <\/b><span style=\"font-weight: 400;\">If you\u2019re just starting out, Buffer has a free plan, especially for you! When you get up to speed, you can choose different plants starting from $6 per month.\u00a0<\/span>\r\n<h3 id=\"pinterest\">Pinterest<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12170\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Pinterest-Homepage-1024x506.png\" alt=\"Pinterest Homepage Screenshot\" width=\"1024\" height=\"506\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Pinterest-Homepage-1024x506.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Pinterest-Homepage-300x148.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Pinterest-Homepage-768x380.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Pinterest-Homepage-1536x760.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Pinterest-Homepage.png 1846w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Apart from promoting your salon on Pinterest, you can use it to find fantastic ideas that you can implement right away in your salon. From <a href=\"https:\/\/www.fabulive.com\/blogs\/news\/unveiling-the-top-hair-trends-from-met-gala-2024\" target=\"_blank\" rel=\"noopener\">hairstyle<\/a> to <\/span><a href=\"https:\/\/trafft.com\/salon-designs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">salon design ideas <\/span><\/a><span style=\"font-weight: 400;\">you\u2019ll feel the inspiration flowing whenever you visit Pinterest.<\/span>\r\n\r\n<b>Price:<\/b><span style=\"font-weight: 400;\"> Kostenlos<\/span>\r\n<h3 id=\"googledrive\">Google Drive<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12154\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Drive-Homepage-1024x506.png\" alt=\"Google Drive Homepage Screenshot\" width=\"1024\" height=\"506\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Drive-Homepage-1024x506.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Drive-Homepage-300x148.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Drive-Homepage-768x380.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Drive-Homepage-1536x760.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Drive-Homepage.png 1846w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Maybe not the first tool that comes to your mind when talking about salon marketing tools, but Google Drive is essential. When you start marketing your salon, you\u2019ll need a safe place to store all materials - from graphics to videos. Google Drive is the perfect solution because you can store, share, and collaborate on files with ease.<\/span>\r\n\r\n<b>Price: <\/b><span style=\"font-weight: 400;\">Free for up to 15GB and only $12 per month for 2TB of space.<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Salon_Marketing_Tools_for_Website\"><\/span>Salon Marketing Tools for Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">If you want to maximize your online presence and attract new customers directly from your website, we\u2019ve prepared salon marketing tools that will provide you with valuable insights, and optimize your performance to drive more conversions.\u00a0<\/span>\r\n<h3 id=\"gsc\">Google Search Console<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12158\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Search-Console-Homepage-1024x375.png\" alt=\"Google Search Console Homepage Screenshot\" width=\"1024\" height=\"375\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Search-Console-Homepage-1024x375.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Search-Console-Homepage-300x110.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Search-Console-Homepage-768x281.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Search-Console-Homepage-1536x562.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Search-Console-Homepage.png 1846w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Google Search Console is a free tool you should definitely connect with your website to gain valuable insights about how visitors find it. You can see average positions on Google, click-through-rate, and how many clicks you get. Once you have that data, you can tailor the experience on your website to how people search and improve your traffic.\u00a0<\/span>\r\n\r\n<b>Price: <\/b><span style=\"font-weight: 400;\">Kostenlos<\/span>\r\n<h3 id=\"ga\">Google Analytics<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12150\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Analytics-Homepage-1024x481.png\" alt=\"Google Analytics Homepage Screenshot\" width=\"1024\" height=\"481\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Analytics-Homepage-1024x481.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Analytics-Homepage-300x141.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Analytics-Homepage-768x361.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Analytics-Homepage-1536x722.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Analytics-Homepage.png 1846w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Google Analytics measures everything - from organic traffic to how many visitors returned, conversion rate, and where the traffic comes from. If you want to see how visitors interact with your website, connect the website to Google Analytics and make your next website improvement based on data.\u00a0<\/span>\r\n\r\n<b>Price: <\/b><span style=\"font-weight: 400;\">Kostenlos<\/span>\r\n<h3 id=\"hotjar\">Hotjar<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12162 size-large\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Hotjar-Homepage-1024x414.png\" alt=\"Hotjar Homepage Screenshot\" width=\"1024\" height=\"414\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Hotjar-Homepage-1024x414.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Hotjar-Homepage-300x121.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Hotjar-Homepage-768x310.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Hotjar-Homepage-1536x621.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Hotjar-Homepage.png 1846w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Hotjar is an amazing salon marketing tool that provides you with heatmaps and analyzes how visitors behave on your website. It\u2019s great to find areas for improvement and opportunities to convert more visitors into customers.\u00a0<\/span>\r\n\r\n<b>Price: <\/b><span style=\"font-weight: 400;\">Free for 35 daily sessions and pricing starts from $39 per month if you want features such as Events API and data segmentation.<\/span>\r\n<h3 id=\"unbounce\">Unbounce<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12187 size-large\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Unbounce-Homepage-1024x408.png\" alt=\"Unbounce Homepage Screenshot\" width=\"1024\" height=\"408\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Unbounce-Homepage-1024x408.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Unbounce-Homepage-300x119.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Unbounce-Homepage-768x306.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Unbounce-Homepage-1536x611.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Unbounce-Homepage.png 1849w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Unbounce is a landing page builder and conversion optimization tool that will help you take your marketing game to the next level. You can create customized landing pages, do A\/B testing and it also integrates with other marketing tools.<\/span>\r\n\r\n<b>Price: <\/b><span style=\"font-weight: 400;\">Unbounce is on the higher end when it comes to pricing for salon marketing tools we\u2019ve included. Their \u201cLaunch\u201d plan starts at $99 per month and you get unlimited landing pages, AI copywriting, and popups.\u00a0<\/span>\r\n<h2><span class=\"ez-toc-section\" id=\"Salon_Marketing_Tools_for_Promoting_Your_Business\"><\/span>Salon Marketing Tools for Promoting Your Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Promoting your business plays a crucial role in the success of your salon. If you want to reach a wider audience and engage with potential customers on a deeper level, we\u2019ve prepared some awesome salon marketing tools to help you with that.\u00a0<\/span>\r\n<h3 id=\"storyprompt\">StoryPrompt<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12176\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/StoryPrompt-Homepage-1024x337.png\" alt=\"StoryPrompt Homepage Screenshot\" width=\"1024\" height=\"337\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/StoryPrompt-Homepage-1024x337.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/StoryPrompt-Homepage-300x99.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/StoryPrompt-Homepage-768x253.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/StoryPrompt-Homepage-1536x505.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/StoryPrompt-Homepage.png 1849w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">In today\u2019s age testimonials are considered word-of-mouth marketing on steroids. And everyone tells you how important customer testimonials are. But nobody tells you how to create awesome testimonials that really build trust with potential customers. StoryPrompt is a salon marketing tool that will help you and your customers create testimonials that convert. You can create text and video testimonials and embed them into your website or simply share the link.\u00a0<\/span>\r\n\r\n<b>Price: <\/b><span style=\"font-weight: 400;\">Basic plan is completely free, while other plans start at $39 per month. However, you get a lot for free, including 25 video testimonials, the wall of love, and unlimited prompts.\u00a0<\/span>\r\n<h3 id=\"keywords-everywhere\">Keywords Everywhere<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12164\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Keywords-Everywhere-Homepage-1024x370.png\" alt=\"Keywords Everywhere Homepage Screenshot\" width=\"1024\" height=\"370\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Keywords-Everywhere-Homepage-1024x370.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Keywords-Everywhere-Homepage-300x108.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Keywords-Everywhere-Homepage-768x277.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Keywords-Everywhere-Homepage-1536x555.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Keywords-Everywhere-Homepage.png 1849w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">If you want to see important keyword metrics directly in your web browser, Keywords Everywhere is here to help. What\u2019s the catch? When you Google anything you\u2019ll see what people also ask, keyword search volume, trend data, and how tough the competition is.\u00a0<\/span>\r\n\r\n<b>Price: <\/b><span style=\"font-weight: 400;\">Keywords Everywhere Extension is free, but if you want more data you\u2019ll have to buy credits. 100 000 credits cost $10 and you spend one credit for each keyword.\u00a0<\/span>\r\n<h3 id=\"facebook-events\">Facebook Events<\/h3>\r\n<span style=\"font-weight: 400;\">If you want to increase the visibility of your salon, you can create <a href=\"https:\/\/wpsocialninja.com\/facebook-events-feed\/\" target=\"_blank\" rel=\"noopener\">Facebook events<\/a> either in-person or online. Creating an event will build trust with potential customers and they\u2019ll want to check out your salon to see what you\u2019re all about.\u00a0<\/span>\r\n\r\n<b>Price: <\/b><span style=\"font-weight: 400;\">Kostenlos<\/span>\r\n<h3 id=\"google-business\">Google Business Profile<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12152\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Business-Profile-Homepage-1024x427.png\" alt=\"Google Business Profile Homepage Screenshot\" width=\"1024\" height=\"427\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Business-Profile-Homepage-1024x427.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Business-Profile-Homepage-300x125.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Business-Profile-Homepage-768x320.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Business-Profile-Homepage-1536x641.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Business-Profile-Homepage.png 1601w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Google Business Profile is a must if you want to get more local customers who will eagerly come back to your salon - always. It\u2019s great to increase the discoverability and authority of your salon to local customers who maybe didn\u2019t hear about you. Many salon owners find Google business profile a cost-effective way to get new leads. It puts your business on the map (both literally and figuratively) and it\u2019s great for attracting new customers. Customers can also leave reviews that directly influence the visibility of your Google business profile.\u00a0<\/span>\r\n\r\n<b>Price: <\/b><span style=\"font-weight: 400;\">Kostenlos<\/span>\r\n<h3 id=\"google-keyword\">Google Keyword Planner<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12156\" src=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Keyword-Planner-Homepage-1024x463.png\" alt=\"Google Keyword Planner Homepage Screenshot\" width=\"1024\" height=\"463\" srcset=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Keyword-Planner-Homepage-1024x463.png 1024w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Keyword-Planner-Homepage-300x136.png 300w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Keyword-Planner-Homepage-768x347.png 768w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Keyword-Planner-Homepage-1536x694.png 1536w, https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Google-Keyword-Planner-Homepage.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Google Keyword Planner is one of the most valuable salon marketing tools you\u2019ll find. It provides insights into the search volume, popularity, cost-per-click (CPC) and difficulty of specific keywords. You\u2019ll be able to do in-depth keyword research, identify trends, optimize your ad campaigns, and plan content based on data.\u00a0<\/span>\r\n\r\n<b>Price:<\/b><span style=\"font-weight: 400;\"> Kostenlos<\/span>\r\n<h3 id=\"craigslist\">Craigslist<\/h3>\r\n<span style=\"font-weight: 400;\">Craigslist is a great, free tool to promote your salon and grow your customer base locally. You can post ads to gain more visibility and even take it a step further and create special promotions for Craigslist. It would be great if you included custom graphics and made the offer on the website exclusive.\u00a0<\/span>\r\n\r\n<b>Price:\u00a0<\/b>Kostenlos\r\n<h3 id=\"sendpulse\">SendPulse<\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.imgur.com\/zQXCqtN.png\" alt=\"SendPulse promo picture\" width=\"787\" height=\"397\" \/>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">A combination of <\/span><a href=\"https:\/\/sendpulse.com\/features\/email\"><span style=\"font-weight: 400;\">essential email features<\/span><\/a><span style=\"font-weight: 400;\">, messenger marketing automation, and a simple CRM make SendPulse a viable option among countless competitors. Grow your email list with pop-ups and landing pages, and set up welcome emails or recurring drip campaigns. Add a live chat feature or a chatbot to be always approachable for your customers.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Price: SendPulse comes with a free plan as well as a 7-day free trial to fully test the platform before making an investment. Paid plans start at $8 per month.\u00a0<\/span>\r\n<h3 id=\"craigslist\">Fliki.ai<\/h3>\r\n<img decoding=\"async\" src=\"https:\/\/i.imgur.com\/4XnfdIF.png\" \/>\r\n\r\nIf you have long-form content such as webinars, tutorials, or interviews, you can effortlessly transform it into engaging short videos for TikTok, Instagram Reels, YouTube Shorts, and Facebook.\u00a0<a href=\"https:\/\/fliki.ai\/\" target=\"_blank\" rel=\"noopener\">Fliki.ai<\/a>\u00a0is an excellent\u00a0<a href=\"https:\/\/fliki.ai\/features\/ai-video-generator\" target=\"_blank\" rel=\"noopener\">AI video generator<\/a>\u00a0that maximizes the potential of your content and streamlines your content creation process.\r\n\r\nPrice: You can explore this powerful tool for free, with 5 minutes of video upload available monthly. For more extensive usage, pricing starts from $29 per month.\r\n<h2><span class=\"ez-toc-section\" id=\"How_to_Choose_Salon_Marketing_Tools_for_Your_Business\"><\/span>How to Choose Salon Marketing Tools for Your Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Obviously, you probably don\u2019t need every tool we\u2019ve included on the list. But how can you choose the right salon marketing tools that will actually make a difference in your business?<\/span>\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Define Priorities<\/strong><\/span>\r\n\r\n<span style=\"font-weight: 400;\">What do you dread the most? Is it back-and-forth DMs on Instagram with clients who want to schedule appointments? Or is it designing the perfect Instagram carousel? Measure what takes most of your time and energy, and invest in salon marketing tools that will help you claim it back.\u00a0<\/span>\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Choose Channels<\/strong><\/span>\r\n\r\n<span style=\"font-weight: 400;\">Maybe you don\u2019t need to be on Instagram, Facebook, and Pinterest, and send email newsletters on top of that. See where your audience spends most of their time and invest in channels (and tools) that will help you meet your audience where they are. After you\u2019ve tried these salon marketing tools, you\u2019ll spend more time doing the work you love and also <\/span><a href=\"https:\/\/trafft.com\/how-to-get-more-clients-in-a-salon\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">get more clients in a salon<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span>\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Talk with Clients<\/strong><\/span>\r\n\r\n<span style=\"font-weight: 400;\">You already have clients, right? The best marketing approach is to make it a habit to ask clients how they heard about your salon and what made them decide to book an appointment. You\u2019ll get valuable insights and feedback so you can make informed decisions. No matter which salon marketing tools you use, it\u2019s vital to make decisions based on data.\u00a0<\/span>","protected":false},"excerpt":{"rendered":"Juggling clients, setting up appointments, managing your salon, employees, and other business tasks - it\u2019s part of your daily routine as a salon owner. 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These salon marketing tools will make promoting your salon a breeze.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trafft.com\/de\/salon-marketing-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Trafft\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-22T07:59:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-12T06:03:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trafft.com\/wp-content\/uploads\/2023\/05\/Salon-Marketing-Tools-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tamara Jovanovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tamara Jovanovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"18\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trafft.com\\\/salon-marketing-tools\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/salon-marketing-tools\\\/\"},\"author\":{\"name\":\"Tamara Jovanovic\",\"@id\":\"https:\\\/\\\/trafft.com\\\/#\\\/schema\\\/person\\\/477e40e4bbad65588af6d4991b6e0477\"},\"headline\":\"25 Paid &#038; Free Salon Marketing Tools Every Owner Should Use\",\"datePublished\":\"2023-05-22T07:59:09+00:00\",\"dateModified\":\"2026-08-12T06:03:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/salon-marketing-tools\\\/\"},\"wordCount\":2867,\"image\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/salon-marketing-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trafft.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Salon-Marketing-Tools-scaled.jpg\",\"keywords\":[\"salons\",\"service business basics\"],\"articleSection\":[\"For Salon Owners\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trafft.com\\\/salon-marketing-tools\\\/\",\"url\":\"https:\\\/\\\/trafft.com\\\/salon-marketing-tools\\\/\",\"name\":\"25 Paid & Free Salon Marketing Tools Every Owner Should Use\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/salon-marketing-tools\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/salon-marketing-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trafft.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Salon-Marketing-Tools-scaled.jpg\",\"datePublished\":\"2023-05-22T07:59:09+00:00\",\"dateModified\":\"2026-08-12T06:03:34+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trafft.com\\\/#\\\/schema\\\/person\\\/477e40e4bbad65588af6d4991b6e0477\"},\"description\":\"Ready to attract more customers while spending less time on marketing? 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